Owning the AI & SEO Discourse Through PR

April 12, 2024 BG&A Staff
NASA's first artist-in-residence, Laurie Anderson, once remarked, "Technology is the campfire around which we tell our stories." While impactful stories are more meaningful than ever, Artificial Intelligence (AI) is reshaping our fires and...

Celebrating a Milestone: Cox Mobile’s Second Year in the Mobile Arena at CES 2024 and MWC 2024

March 13, 2024 BG&A Staff
As Cox Mobile celebrated its first year at the forefront of the mobile industry during CES 2024 and MWC 2024, Bob Gold & Associates (BG&A) was proud to play a pivotal role in amplifying this milestone through strategic media outreach and event execution. By leveraging these international events BG&A was able to support our clients by building brand awareness and driving meaningful conversations in the digital landscape.   CES 2024 provided the perfect backdrop to mark the one-year anniversary of Cox Mobile's national launch. Featuring a Q&A with Cox Senior Vice President Tony Krueck and introduction by Chief Marketing and Sales Officer Mark Lawson, Cox Mobile hosted a media lunch that shed light on the year's successes and the road ahead. With BG&A's support, this event underscored Cox Mobile's impact on the market, emphasizing its offerings of 5G reliability and competitive device pricing and highlighted a customer-first approach that has characterized the company’s first year.   Our joint efforts continued at the "Converge with Cox" event, hosted at MWC 2024, offering another important industry moment to discuss Cox Mobile's achievements and future aspirations, along with insights from the mobile safety survey. BG&A's meticulous planning and coordination ensured the event's success. This fireside chat featuring Tony Krueck and Cox AVP Connectivity and Convergence Catherine Borda de Castro and moderated by Axios Senior Media Reporter Sara Fischer was covered by Fierce Wireless among others and attended by top tier industry media, analysts and partners. The event highlighted Cox Mobile’s collaboration with Common Sense Media and shared findings from its inaugural mobile safety survey, "Generation Screen: Parenting and Mobile Safety."   As Cox Mobile steps into its second year, the focus remains on delivering exceptional service and fostering a safer, more informed digital landscape. The company's presence at CES24 and MWC24 not only celebrated a year of significant achievements but also set the stage for continued innovation and growth. Cox Mobile's journey is just beginning, and its commitment to connecting and protecting its customers in the digital age is stronger than ever.   Our role in crafting and executing these well-attended strategic events and media engagements illustrates BG&A's mission to elevate our clients' narratives, ensuring they lead the conversation in today's digital world. The journey of Cox Mobile is far from over, and BG&A is excited to continue being a part of this transformative path.

Top Tier Authentics & Coach Rusty Expand Partnership, Swing Big on New Umbrella Day Art Collaboration

February 29, 2024 Robert Brownlie
New Collection Supporting Arnold & Winnie Palmer Foundation Sells Out in Under 24 Hours    Top Tier Authentics (TTA), transforming how brands, athletes and artists authenticate products and create new consumer experiences, has expanded its partnership with renowned painter and golf trick-shot guru, Coach Rusty. TTA is the exclusive authentication and experience platform for all of Coach Rusty’s artwork.   Every one of Coach Rusty’s original works and prints features TTA’s technology and digital Certificates of Authenticity (COA), offering fans and collectors an entirely new way to engage with their favorite works of art and artist. Each piece includes behind-the-scenes looks into Coach Rusty’s art-making process, the stories and inspirations fueling his art, early access to his latest collections and best prices, and more.   “Top Tier Authentics has entirely changed the way I connect with fans, artists and golf enthusiasts,” said Ryan Rustand (Coach Rusty). “Instead of a mundane paper COA, the TTA Certificate brings each piece to life with interactive, shareable and truly authentic experiences. It’s a major differentiator, and my fans absolutely love it.”   Coach Rusty’s latest work and collaboration with TTA celebrated Arnold Palmer and National Umbrella Day, featuring his signature golf splatter designs alongside Palmer’s iconic umbrella logo. The artwork, including an original piece and 37 limited-edition prints authenticated by TTA, sparked tremendous excitement. Every one of the items sold out in under 24-hours. Proceeds will support the Arnold & Winnie Palmer Foundation.   “Coach Rusty bridges the gap between sports and art in a way we've never seen before,” said Andrew Rosen, Co-founder of Top Tier Authentics. “Our partnership with Coach Rusty showcases how TTA can enhance connections with fans and give each piece of artwork a life and story of its own. It’s an interactive and engaging experience that transcends authenticity.”   “Coach Rusty’s art is not just visually stunning but also tells a compelling story and brings people together. His work and influence extend far beyond the golfing community,” added Dima Azarenko, Co-founder of Top Tier Authentics. “We're thrilled to complement his vision by enabling fans to experience the creative journey behind each piece.”   Coach Rusty’s art blends the same intricate setups, precise timing, and high level of skill and creativity required for his famous golf trick shots.   To date, Coach Rusty has commissioned specialized TTA-authenticated works for athletes, charities, celebrities and brands, such as Jason Day, Travis Matthew, Josh Allen, the Ernie Els Foundation for Autism and many others.   Fans can purchase Coach Rusty’s art or submit forms for custom commission pieces by him here - www.artbycoach.com   About Top Tier Authentics Top Tier Authentics (TTA) has developed the world's first Experiential Authenticity Platform, enabling instant verification of any product, artwork or collectible while powering new and immersive digital experiences, unique benefits, and interactive features.   The simple, turn-key solution can increase the value and enhance the experience of any item – or event – while empowering brands and individuals to connect with consumers, collectors and fans on a deeper level. TTA’s end-to-end platform also enables robust behavioral analytics from every touchpoint to identify key trends and opportunities.   Consumers enjoy an entirely new way to interact with their favorite brands, athletes and artists. This includes behind-the-scenes videos captured in the moment – such as when the signing occurred, the creation of the art, or the story behind the brand, artist or athlete – as well as personalized content, redeemable offers, and exclusive access to community events and activations. TTA gives each product and experience a one-of-a-kind and engaging life of its own, to share with friends and other collectors who hold similar treasures.   To shop the memorabilia collections, visit the TTA Amazon brand store at www.amazon.com/tta  and their eBay Store at www.ebay.com/str/toptierauthentics   Learn more about TTA’s services and technology at https://www.toptierauth.com/  

Viamedia Extends Ad Sales Partnership with TDS Telecom and Expands Offering to Four New Markets

February 28, 2024 Robert Brownlie
Viamedia to Command Ad Sales Across Six Principal DMAs for TDS Telecom, Further Strengthening Its Regional Influence   Viamedia, the largest independent advertising rep firm in the U.S., today announced the renewal and expansion of its partnership with TDS Telecommunications LLC (TDS®). As part of this partnership, Viamedia will represent the advertising sales for TDS video services in its new television markets of Green Bay, Eau Claire, Milwaukee, and Wausau while continuing in its established markets of Madison and Charlotte.   TDS, a subsidiary of Telephone and Data Systems, Inc., headquartered in Madison, Wisconsin, is a rapidly growing technology company that delivers high-speed internet, TV entertainment, and phone services. As a leading communications provider, TDS Telecom offers advanced solutions to a mix of small to mid-sized urban, suburban and rural communities in 32 states, with 1.2 million connections.   “Expanding Viamedia’s tremendously successful partnership with TDS will further benefit local businesses by enhancing the effectiveness and reach of their advertising,” said David Solomon, Viamedia CEO. “TDS has proven to be a great success story in a rapidly changing industry. We are proud to continue our eight-year collaboration, setting new benchmarks for advertising success that benefit advertisers and consumers alike.”   “Viamedia's innovative solutions have been essential for TDS’ content delivery and advertising, particularly as we expand into new television markets including Green Bay, Eau Claire, Milwaukee, and Wausau," said Kristi Ramsey, Director of Content Management at TDS. “Their innovative solutions perfectly complement our vision, driving value for advertisers and a superior experience for viewers in both these new and established markets. This partnership reflects our shared commitment to excellence and innovation in engaging with audiences nationwide.”   About Viamedia Viamedia is the nation’s largest independent champion for video service providers’ advertising needs. The company places over 1 million ads daily in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all types of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.   Viamedia’s patented, cloud based QTT® platform utilizes a proprietary technology stack and is designed to enable ad campaigns to be more efficient and easier to execute, by utilizing rich data to deliver targeted, dynamic ads to consumers via linear television.   Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software.   For more information, please visit https://viamediatv.com.   About TDS Telecom TDS Telecommunications LLC (TDS Telecom/TDS®) delivers high-speed internet, TV entertainment, and phone services to a mix of rural and suburban communities throughout the U.S. With 1.2 million connections, TDS is a rapidly growing technology company. Powered by fiber-optics and new industry-leading technologies, TDS delivers up to 8 Gigabit internet speeds and offers internet-protocol based TV entertainment solutions along with traditional phone services. TDS also offers businesses VoIP advanced communications solutions, dedicated internet service, data networking, and hosted-managed services. Visit tdstelecom.com.   TDS Telecom, headquartered in Madison, Wis., employs 3,500 people and is a subsidiary of Telephone and Data Systems, Inc. [NYSE: TDS], a Fortune 1000® company. Founded in 1969, Telephone and Data Systems provides wireless, broadband, video and voice; and hosted and managed services to approximately 6 million connections nationwide through its businesses: UScellular, TDS Telecom, and OneNeck IT Solutions. Visit tdsinc.com.

Top Tech Trends at NAB 2024: Navigate the Future with Insight

February 21, 2024 Beth Braen
In an era where technology evolves at breakneck speed, staying ahead of the curve is crucial for companies looking to make a mark. As we approach NAB 2024, Bob Gold & Associates (BG&A) has pinpointed several key tech trends that are shaping the future of the broadcasting and media industry. For any company attending or exhibiting, understanding these trends is not just about keeping up; it's about seizing opportunities and overcoming challenges. Here's a look at what to watch for:   5G, Edge and Advanced Connectivity The rollout of 5G networks is ushering in a new era of ultra-fast, reliable connectivity, enabling innovations like never before. This means the ability to stream high-quality video content with extremely low latency, enhancing live events and remote productions. Understanding and leveraging 5G and edge can help broadcasters, media companies, communications service providers (CSPs), and others deliver content more effectively and provide superior experiences to their audiences.   Cloud-based Production and Distribution Cloud technology enables more flexible, scalable, and cost-effective production and distribution workflows. With the ability to collaborate and access content from anywhere, cloud-based solutions are a game-changer for remote teams and decentralized productions. Embracing the cloud can improve agility, reduce costs and make operations more resilient.   AI and Machine Learning Artificial Intelligence (AI) and machine learning (ML) are revolutionizing content creation, distribution and monetization. From automated editing to personalized content recommendations, these technologies offer ways to streamline operations and tailor experiences to individual preferences. Companies that stay ahead in AI will improve efficiency, enhance customer satisfaction and gain a competitive edge in content delivery.   Immersive Experiences Virtual and augmented reality (VR/AR) are transforming storytelling and audience engagement, offering immersive experiences that were once the stuff of science fiction. This means a golden opportunity to create captivating, interactive content that stands out. Incorporating VR/AR into video services can differentiate a brand, drive engagement and open new revenue streams.   Blockchain and Content Security Blockchain technology is increasingly becoming a vital tool for ensuring content security and intellectual property rights in the digital age. It offers a transparent, immutable ledger for content transactions, enabling creators and distributors to protect and monetize their work more effectively. Understanding blockchain's potential means not only enhancing content security but also exploring new models for content distribution and monetization. Embracing blockchain can help safeguard creations, foster trust with audiences and open up innovative avenues for revenue generation.   Sustainability in Tech Sustainability is becoming a critical consideration in tech, with an increasing focus on eco-friendly production practices and reducing carbon footprints. Adopting sustainable technologies is not just about corporate responsibility; it's also about meeting consumer demand for greener options and future-proofing business operations against regulatory changes.   Engage with BG&A for Unmatched PR Support In today's competitive media landscape, clearly articulating your innovations and their relevance to current trends is crucial for securing visibility and coverage. Our expertise in crafting compelling narratives and executing strategic PR campaigns ensures your message resonates with your target audience, driving engagement and business growth.   As you prepare for NAB 2024, consider how these trends impact your business and how you can leverage them to your advantage. With BG&A as your PR partner, you'll have the support you need to highlight your latest advancements, engage your audience, and truly stand out in a crowded market. Let's make NAB 2024 your most successful event yet.

Bob Gold to Moderate Distribution Strategies Panel at StreamTV Growth Summit

February 16, 2024 Beth Braen
Don't miss the StreamTV Growth Summit, a free virtual event on February 20-21, 2024. Bob Gold & Associates President Bob Gold is set to moderate the panel on “Charting the OTT Frontier: A Look at Distribution Strategies, Partnerships and Evolving Services”.   Despite the recent talk about a slowdown in growth, the OTT industry is still forecasted to keep growing in the coming years, reaching 4.2 billion users globally by 2027, according to Statista research. To remain competitive and stay ahead, the strategy employed by OTT service providers must evolve continuously, adapting to the shifting of consumer demands.  During this session, industry leaders from Comcast, DIRECTV Advertising, NBCUniversal and Adeia will look at the future of OTT, key content distribution strategies, emerging partnership models and the opportunities in evolving services like sports streaming.  What does the future hold for content bundling, and what are the potential benefits and ideal candidates for strategic partnerships?  What is the approach to live sports streaming? What key factors are driving the OTT adoption of sport streaming?   Scheduled for Tuesday, February 20 from 11:00 AM - 11:45 AM ET and moderated by Bob Gold, the panelists include Karen Babcock, Vice President, Strategy & Partnerships, Comcast Advertising; Matthew Van Houten, SVP, Product, Operations and Business Development, DIRECTV Advertising; Amy Geary, Senior Vice President, Content Distribution, NBCUniversal; and Christopher Phillips, Senior Director, Advanced R&D, Adeia   About StreamTV Growth Summit The StreamTV Growth Summit features a comprehensive agenda that delves into the dynamic evolution of the streaming landscape. The engaging sessions offer a nuanced overview of key growth areas in the industry. Explore the future of OTT with valuable insights into distribution and partnership strategies, navigating the continued rise of FAST channels, and discovering optimal monetization strategies for content providers. Take a deep dive into the intricate subscriber behavior patterns, choices, and triggers, providing a foundation for crafting effective retention and engagement strategies. Check out the full agenda and secure your spot at: https://bit.ly/4b9aE0f

From Invisible to Invincible: 5 Strategic Moves to Maximize Your NAB PR Investment

February 1, 2024 Beth Braen
As the M&E industry advances rapidly, exhibitors gearing up for the innovative world of NAB 2024 are poised at the edge of unparalleled opportunity. With the right approach, this event can be much more than a showcase—it can be a pivotal moment in your brand's journey. But how do you cut through the noise and ensure your message resonates? Having guided 50+ companies through the NAB maze, here are five strategic PR moves designed not just to make an impact at the show, but to echo long after. Craft a Compelling Narrative Your technology isn't just a product; it's a story waiting to be told. Before you step onto the show floor, define what makes your solution unique and why it matters. This narrative should weave through all your communications, from press releases to social media posts, creating a cohesive and memorable brand identity. Do you have someone on your team that can distill complex tech jargon into engaging stories that capture media attention and resonate with your target audience? Leverage Media Relationships The media landscape at NAB is as vast as it is varied. Securing coverage in this crowded space requires more than just sending out press releases. It's about nurturing relationships with journalists and influencers who specialize in your niche. How are you identifying and engaging with targeted media to amplify your message? You want to be sure that your news not only lands but makes a splash. Engage with Influencers and Thought Leaders In today's digital world, influencers and thought leaders can be your most powerful allies. Collaborating with these individuals for panel discussions, interviews, and live demos can significantly extend your reach and credibility. Are you making the most of your strategic partnerships? NAB is the perfect opportunity for your executives to share the stage with industry luminaries and put your company’s innovations in the spotlight. Optimize Digital Presence NAB is not just a physical event; it's a digital phenomenon. An optimized online presence ensures that your brand captures attention both on and off the show floor. From live-tweeting key announcements to hosting virtual tours of your booth, consider crafting a digital engagement strategy that keeps your client’s and prospects connected and interacting, no matter where they are in the world. Post-Show Momentum The end of NAB doesn't mean your PR efforts should wind down. In fact, it's just the beginning. Post-show follow-ups, content marketing and leveraging the buzz created during the event can keep the momentum going strong. What’s your plan for converting post-show enthusiasm into long-term engagement, helping you nurture leads and build lasting relationships with your audience?   The BG&A Difference At Bob Gold & Associates, we understand that NAB 2024 is more than a trade show—it's the perfect chance to elevate your brand in the tech world. Our tailored PR strategies are designed to make every moment count, ensuring you not only shine at the show but continue to glow long afterward.   For tech exhibitors looking to turn opportunities into outcomes, BG&A is your partner in creating buzz, building relationships and driving success. Let’s connect and craft a PR strategy that puts your innovations on the map.

Showseeker’s New Ad Tech Revolutionizes Charter’s Ad-Order Management, featured in Broadcasting & Cable

November 9, 2023 BG&A Staff
In the evolving world of TV advertising, where the shift from traditional to digital formats challenges revenue goals, Charter Communications has made a groundbreaking move. By integrating ShowSeeker's innovative Pilot system, Charter is setting a new standard in ad-order management, potentially reshaping the industry's future.  Charter's Spectrum Reach, handling ad sales across 91 markets in 36 states, has already seen remarkable results with Pilot, generating 290,000 orders for its diverse clientele. This cloud-based solution not only streamlines the order management process but also enhances inventory accessibility and sales efficiency. Chris Faw, Senior VP of Operations at Spectrum Reach, emphasizes the system's impact: "What it does is make us better at mining that existing pool of audience that we’ve had all along," highlighting the system's ability to "unlock" and make inventory more "salable, usable."  With around 60,000 linear channels to sell against daily, even a slight efficiency improvement could unlock significant opportunities. Pilot's flexibility and vendor responsiveness make it an ideal tool for selling converged campaigns, offering a one-stop-shop experience that could set a new industry benchmark.  For a detailed dive into how Charter and ShowSeeker are changing the game in ad-order management and why this might be a turning point for the industry, read the full story here.   

Bob Gold & Associates Celebrates Multiple Honors at the 59th Annual PRSA LA Prism Awards

November 6, 2023 Beth Braen
We are delighted to announce that Bob Gold & Associates was named a winner in not one, but two distinguished categories at the PRSA-LA’s 59th Annual PRism Awards including Strategic Public Service campaign and Tactical Publications. This accolade further cements the company’s standing as a trailblazer in the PR industry, particularly noted for our specialized expertise in telecommunications, media, and technology. It is the ongoing commitment to these sectors that propels our clients' narratives and successes, reaffirming our position at the forefront of strategic public relations.   Held at the picturesque Los Angeles River Center & Gardens on October 26, 2023, the event celebrated exemplary achievements in public relations strategic campaigns, tactical programs, and professional merit across the Los Angeles region.   BG&A was recognized in the Strategic Program in Public Service category for its work with Curacao, the largest big-box department store dedicated to serving Hispanic customers in the Southwest. This category highlights campaigns or programs designed to educate the public on issues that touch the heart of the community. It especially honors cause marketing campaigns that bridge organizations with unique causes, amplifying public understanding of crucial social or environmental concerns.   Curacao partnered with Fundación Jalisco USA to organize a deeply moving event known as “Reuniendo Familias.” This remarkable initiative culminated in the reunion of 28 families who had endured more than a decade of separation due to complex immigration challenges. The award-winning team led by CEO Bob Gold, VP & GM Chris Huppertz, Associate Director Andrew Laszacs, Associate Account Executive Kelly Makepeace and Hispanic Media Strategist Marco Antonio Gonzalez, CEO, ¡MaGO! PR worked closely with the Curacao marketing department to generate exposure for the reunification event and highlight the issue of family estrangement and separation among the local Hispanic American community. The results clearly illustrate that our campaign not only met but substantially exceeded our set objectives. The combination of media attendance, expansive coverage in local TV news outlets and Spanish-language publications and amplified digital engagement underscored the success and impactful nature of our comprehensive media strategy.   Our work with the NCTC on the “The Independent Show 2023 Exhibit & Sponsorship Opportunities” shone brightly in the Tactical Program in Publications category. This category honors single-issue publications crafted for a distinct communication purpose. Bob Gold and VP of Client Success Beth Braen worked with the NCTC event marketing team to craft a theme that captured the company’s ambitious offering of "more than ever." The completely redesigned brochure didn’t just inform; it captivated, enticing exhibitors and sponsors to discover unparalleled opportunities while driving revenue.   A big congratulations to all the winners of the 59th PRism Awards! Your groundbreaking work continues to set new benchmarks in the world of public relations.   As we celebrate this achievement, our dedication to maintaining the highest standards of PR excellence and ensuring our clients' success remains unwavering.

The Independent Show 2023: Showcasing Exciting Developments Shaping the Media Landscape

August 16, 2023 Beth Braen
The Independent Show (TIS) 2023 captured the attention of NCTC and ACA Connects members, suppliers and media industry leaders alike with a series of significant announcements and discussions on the forces reshaping the future of media distribution and technology. This annual event, held July 30 through August 2 in Minneapolis and known for its insights into the evolving media landscape, brought together top professionals from various sectors to explore and debate the latest trends and innovations. TIS 2023 offered up more sessions, more keynotes and more fun this year! And members of the Bob Gold & Associates staff were onsite to support and cheer on the NCTC team and many of our clients including Plume, Varnish, Showseeker and Viamedia!   TIS 2023 featured panel discussions and presentations that delved into consumer behavior, content consumption trends, and the evolving media landscape. Experts explored topics such as the rise of streaming platforms, the impact of personalized content recommendations, and the changing dynamics of advertising in the digital realm. These insights are crucial for media companies seeking to stay ahead in a rapidly evolving ecosystem.   Beyond the news headlines, TIS 2023 offered a unique platform for networking and collaboration among industry professionals. Attendees had the chance to engage in meaningful discussions, share insights, and forge new partnerships. The event fostered an environment where diverse voices converged to address challenges and opportunities facing the media industry in the digital age.   TIS 2023 brought forth a wave of innovation, collaboration, and strategic insights that are set to redefine the media industry. From cutting-edge technology showcases to discussions about broadband accessibility and groundbreaking deals, the event provided a comprehensive view of the challenges and opportunities that lie ahead. As the media landscape continues to evolve, TIS remains a vital hub for shaping the future of media distribution, technology, and content creation.   Read more here: Freeze Frame: The Independent Show 2023 featured in Multichannel News TIS 2023 delves into an intense conversation about the BEAD (Broadband Expansion and Adoption Data) initiative was covered by Cablefax. LightReading featured the article "NCTC Members Will Profit From Org's New MVNO Deal, CEO Says"  
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