In this era of fast-moving business transformation and tech development – such as AI, IoT and big data – business leaders need to rethink not only how they work but who they work...
There are many reasons why public relations is very crucial to a company or a business. Having a trusted and reliable PR partner is often one of the best ways you can improve your business reputation and overall image. If you don’t know where to start, the experts here at Bob Gold & Associates can help! We’ve been providing PR strategies that work for more than two decades so you can trust us to have the expertise and experience you need for your business. As a matter of fact, our team has been recognized with awards multiple times in the past for our impeccable services. Today, we are pleased to announce we’ve added another honor -- our Clutch award for this year. Our team is proud to be named as one of the top 1000 companies on Clutch’s platform and to stand alongside industry leaders from all over the world. To be a Clutch leader is such a huge honor for us! For those that don’t know, Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals. This award wouldn’t be possible without the help of our amazing team. They’ve been passionate about helping our clients reach their goals and it is evident in the amazing feedback and accolades we continue to receive from our clients and from the industry. Our company is also listed as one of the best PR companies on Visual Object’s website. VO offers a directory of agencies and companies that are on top of their game. Feel free to visit our profile. Let’s talk! We want to get to know you and how we can support your communications goals in 2022.
Recent research from the Future Today x Variety Intelligence Platform Streaming Study, took an in-depth look at the latest TV viewing behavior and streaming preferences, polling U.S. consumers to identify the emerging trends shaping OTT, advertising, and the broader TV industry. Data highlights from the report found that the majority of consumers (67.89%) prefer choosing the individual programs they’d like to watch on an on-demand basis, compared to just 12.5% who prefer pre-programmed, linear channels. Other findings and insights of note: 50.6% of US consumers prefer using ad-supported video services to reduce costs
Streaming ads are twice as likely to be relevant to a viewers’ interests than ads seen on cable or broadcast TV
5% of consumers plan to decrease their number of paid subscriptions
Of those who have used a free trial in the last 12 months, 41.2% subscribed after the trial ended “Consumer viewing preferences continue to evolve. Streaming has become the de facto source for watching TV shows and movies, but not all services, platforms and models will thrive in this shifting media landscape,” said Vikrant Mathur, CEO and Co-Founder of Future Today. “Despite some pundits’ expectations, we’re seeing AVOD adoption flourish, and expect this trend will continue to grow for years to come. Our research solidifies that with the right viewing experience, the ad-supported streaming model is ideal for content owners, brands and, most importantly, audiences.” Helping power VIP+’s analysis throughout the State of Streaming 2021 is exclusive data from third-party firms such as connected TV analytics firm TVision and leading multichannel streaming company Future Today, as well as pollster YouGov and analytics firm Magid. Read the complete report and analysis from Future Today here.
Leading US-based designer and manufacturer of telecommunications, fiber optic, video and data delivery technologies Blonder Tongue Laboratories, Inc. recently introduced the updated Aircaster AQT8 series of transmodulators – including the Aircaster AQT8-QAM/IP and Aircaster AQT8-IP – a comprehensive and flexible toolset to create custom IP and QAM channel lineups from any ATSC 1.0 off-air or QAM content source. Featuring an internal active splitter, the Aircaster AQT8 enables users to create a full lineup of up to 64 channels and distribute them to thousands of different locations across a facility, eliminating the need for countless digital converters, external splitters, and legacy one-to-one solutions. “The Aircaster AQT8 reimagines what off-air rebroadcasting equipment can do in a single compact unit, enabling custom lineups of up to 64 channels, accessible to thousands of residential homes in the case of service operators, or hundreds of rooms and TV sets for hospitality, institutional and SMB use cases. It effortlessly creates and multiplexes a complete digital media service, while eliminating unnecessary fees and equipment.” Said Ted Grauch, President and CEO of Blonder Tongue Laboratories. This recent product release adds to Blonder Tongue’s growing portfolio of new solutions and innovations, including the NXG Platform and Clearview Transcoder Series, that are specifically designed to augment and streamline IPTV and OTT video distribution. Read the TV Tech article here. For more information, please visit: https://www.blondertongue.com/.
Clutch.co’s has listed Bob Gold & Associates among the Top 3 PR Agencies in Los Angeles, ranking it #1 in Crisis Communications for the area. As more companies ramp up their operations in a challenging economy and social setting, many of them are looking to elevate their brand stories. We are the Gold standard for data-driven Public Relations and Brand Management. The BG&A team of experts provides uniquely tailored strategies for today’s digital-first world. Our goal is to tell a great story about you, share your expertise and insights, demonstrate your unique value and connect with target audiences across the globe. To see our PR and marketing results, read our case studies for Cisco (Telecommunications), Viamedia (AdTech), and Plume (Consumer Electronics) as well as our collection of case studies on crisis management. “Their work ethic and results were impressive. They also have good media relationships and industry contacts.” Mark Goodburn, Director of Product Marketing, Plume For more amazing reviews of the BG&A team, please visit our Clutch.co profile here.
Joyn’s Platform Utilizes Real-time Data to Simplify and Streamline Underwriting for Small and Middle Market Risks Commit USA, a global technology and custom software solutions company, and Joyn InsuranceSM, a New York City-based InsurTech startup, today announced a partnership to support the development of Joyn’s new platform, which is slated to launch this year. Commit was tapped to help with both design and development of the new platform’s user experience. The company’s expert development team has been fully integrated alongside Joyn’s existing engineering team members and partners to ensure seamless collaboration and rapid development throughout the project. Commit was selected for its comprehensive range of engineering and data capabilities, development expertise and customer-centric approach, which were critical to addressing the unique complexities and usability challenges of developing Joyn’s solution. “Joyn is bringing big ideas to the insurance industry and is backed by brilliant executives and innovators who have already helped shape the world of InsurTech. It’s exciting to support their vision and be part of this transformation,” said Max Nirenberg, CRO & Managing Director, Commit USA. “Joyn’s platform is truly a best-in-class solution that addresses the biggest pain points experienced by underwriters and brokers in the commercial insurance industry. It’s the future of underwriting for Small and Middle markets.” Joyn is an innovative, data-centric, technology-driven managing general agent (“MGA”) that provides commercial insurance to the highly fragmented U.S. Small and Middle Markets. Leveraging real-time data, automation and a robust technology stack, the platform can significantly improve the commercial insurance experience, by streamlining and bringing consistency to underwriting processes and decision making. Joyn’s platform can greatly expedite response times for quotes, increase transparency during the underwriting process, and provide a policy at bind. “This segment of the commercial insurance market is fragmented and rife with inefficiencies, redundancies and lost opportunities for brokers and their clients. Data and technology are the keys to solving these issues,” said Ed McGough, CTO and Co-Founder, Joyn Insurance. “Partnering with an organization like Commit, who have both scale and a startup mindset was an easy decision. We have access to top engineering talent in multiple geographies, without the complexity of managing a global team and operation. Max and his team work seamlessly with Joyn and our existing partners.” Joyn Insurance was founded by a unique team of insurance executives that are both industry veterans, and technology advocates, including CEO Seraina Macia and CTO Ed McGough. The team at Joyn will work with retail brokers to provide insurance services across a range of industries, including real estate, manufacturing, services, retail, wholesale and contracting. Integral to Commit operations is its proprietary Flexible R&D methodology, which offers the firm’s multidisciplinary development services via a unique on-demand model. Commit’s approach often reduces development costs by over 40% for its startup clients and has helped 90% release their projects ahead of schedule. For more information, please visit: https://www.commit.us or https://www.joyninsurance.com/
Clutch.co has released their latest ranking of the top 15 entertainment Public Relations agencies listing Bob Gold & Associates #5 based on market presence, clients & experience, and professional reviews. Clutch.co contains genuine client reviews to help communications professionals seek out the perfect match for the professional services they need such as Public Relations, Crisis & Bankruptcy Communications, Digital Marketing, and more. Bob Gold & Associates offers targeted results-driven outcomes in its contracts and specializes in B2B communications serving multiple verticals including media & entertainment, technology, and marketing & advertising public relations. To learn more, read our media & entertainment public relations case studies, such as Fathom Events. If you’re in the process of partnering with a new PR firm, give us a second glance and see what makes us unique. Contact us today.
Backup Bob Gold & Associates moves up to the 3rd spot in the Clutch.co Top Los Angeles Event Marketers Leaders Matrix. As the country continues to rebuild, we will see a unique blend of face-to-face and virtual events. Our team has over 25 years’ experience planning, implementing and hosting intimate events such as Cocktails and Conversation media events at major trade shows and conferences as well as managing virtual events such as webinars. To see our PR and marketing results, read our event-related case studies for Cisco (technology), Plume (security) or the Hong Kong Trade Development Council (professional services). "Their work ethic and results were impressive. They also have good media relationships and industry contacts." Mark Goodburn, Director of Product Marketing, Plume For more amazing reviews of the BG&A team, please visit our Clutch.co profile here.
Bob Gold & Associates has been ranked #4 by Clutch in their Top Online Reputation Management Companies Leaders Matrix for our expertise in reputation management, social media monitoring, investor relations, content creation, and crisis communications. Clutch collects client feedback and analyzes industry data, helping businesses select partners to tackle todays’ business challenges. We invite you to read Bob Gold & Associates unbiased reviews and for the latest news, data and advice for businesses view the Clutch blog. “We can always count on this team to exceed expectations.”
David Solomon, President & CEO, Viamedia If you want to work with an award-winning agency, contact us to start the conversation.
ARE YOU READY FOR A NEW ROARING TWENTIES? The U.S. economy has been pumped up with more than $4 billion from the Feds. That’s a lot of new cash for businesses and consumers to tap into along with support from a whole lot of new technologies. As we inch out of the pandemic, the one thing we know is everything we’ve done to grow before is gonna be different. And successful companies will adapt and evolve at an incredibly faster pace.
What are you doing to grow your business in 2021 in this newest normal? Are you ready with a communications plan that will drive your growth? Have you committed budgets today to building a promising future? Everything is immediate. Patience was so last century. If you haven’t aligned with a PR pro who is in touch with fast changing trends and today’s evolving marketplace, with immediate access to reporters and platforms to elevate your story, perhaps it’s time to do so.
As we hurried to adapt to the crisis spawned by the pandemic, powerful technologies including IoT, Cloud and AI enabled companies to survive and thrive. These technologies accelerated the usage of mRNA technology for creating COVID vaccines. And the same technologies have created an entirely new ecosystem in entertainment creation and delivery to a rethinking of the very definition of work in today’s gig economy. And these same technologies and new work habits are rapidly changing all public relations and marketing tactics and campaigns.
In short, CEO confidence around the country is at a 17-year high. Things are aligning in a surprising way to tell us, this is not the time to hold onto cash; but invest it to build bigger, better businesses that can thrive in a the new roaring 20s.