Bob Gold & Associates Celebrates Multiple Honors at the 59th Annual PRSA LA Prism Awards
We are delighted to announce that Bob Gold & Associates was named a winner in not one, but two distinguished categories at the PRSA-LA’s 59th Annual PRism Awards including Strategic Public Service campaign and Tactical Publications. This accolade further cements the company’s standing as a trailblazer in the PR industry, particularly noted for our specialized expertise in telecommunications, media, and technology. It is the ongoing commitment to these sectors that propels our clients’ narratives and successes, reaffirming our position at the forefront of strategic public relations.
Held at the picturesque Los Angeles River Center & Gardens on October 26, 2023, the event celebrated exemplary achievements in public relations strategic campaigns, tactical programs, and professional merit across the Los Angeles region.
BG&A was recognized in the Strategic Program in Public Service category for its work with Curacao, the largest big-box department store dedicated to serving Hispanic customers in the Southwest. This category highlights campaigns or programs designed to educate the public on issues that touch the heart of the community. It especially honors cause marketing campaigns that bridge organizations with unique causes, amplifying public understanding of crucial social or environmental concerns.
Curacao partnered with Fundación Jalisco USA to organize a deeply moving event known as “Reuniendo Familias.” This remarkable initiative culminated in the reunion of 28 families who had endured more than a decade of separation due to complex immigration challenges. The award-winning team led by CEO Bob Gold, VP & GM Chris Huppertz, Associate Director Andrew Laszacs, Associate Account Executive Kelly Makepeace and Hispanic Media Strategist Marco Antonio Gonzalez, CEO, ¡MaGO! PR worked closely with the Curacao marketing department to generate exposure for the reunification event and highlight the issue of family estrangement and separation among the local Hispanic American community. The results clearly illustrate that our campaign not only met but substantially exceeded our set objectives. The combination of media attendance, expansive coverage in local TV news outlets and Spanish-language publications and amplified digital engagement underscored the success and impactful nature of our comprehensive media strategy.
Our work with the NCTC on the “The Independent Show 2023 Exhibit & Sponsorship Opportunities” shone brightly in the Tactical Program in Publications category. This category honors single-issue publications crafted for a distinct communication purpose. Bob Gold and VP of Client Success Beth Braen worked with the NCTC event marketing team to craft a theme that captured the company’s ambitious offering of “more than ever.” The completely redesigned brochure didn’t just inform; it captivated, enticing exhibitors and sponsors to discover unparalleled opportunities while driving revenue.
A big congratulations to all the winners of the 59th PRism Awards! Your groundbreaking work continues to set new benchmarks in the world of public relations.
As we celebrate this achievement, our dedication to maintaining the highest standards of PR excellence and ensuring our clients’ success remains unwavering.