News & Opinion

January 4, 2021   Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best reputation management companies of 2021. The top firms were evaluated based on multiple service lines, agency size, and industry focus.   Digital.com’s research team conducted a 40-hour assessment of over 85 agencies. To access the complete list of best reputation management companies, please visit digital.com.   Bob Gold & Associates, led by Principal, Bob Gold, specializes in online reputation management, crisis communications, and bankruptcy communications. Learn more here.   The news release in it's entirety can be viewed on PR Web.

January 6, 2020   UpCity.com understands that PR is about more than just distributing news releases. A good public relations agency should be able to understand your business and identify and improve your brand's image, but how to you find the best fit based on knowledge, expertise, and culture?   The UpCity research team has created a list of the Top PR Firms in Los Angeles, CA to help businesses find the right partner for media and analyst relations, digital marketing, content creation and more! For guidance in choosing the perfect fit for your business, read our blog titled “Selecting the Right PR Firm for You: A 10-Step Process".   To view the industries we serve, visit our case studies page.

January 4, 2021   UpCity helps businesses find service providers they can trust. Their marketplace creates and empowers relationships between businesses and public relations agencies supporting professionals in marketing, human resources, and more!   They provide transparency and insights to dramatically improve the B2B partner selection and purchase experience.   With Bob Gold & Associates vast experience in corporate communications, media relations, and bankruptcy communications our clients entrust us to deliver on guaranteed results, not promises.  

December 28, 2020   Clutch.co ranks the Top 12 Los Angeles Event Marketers, with Bob Gold & Associates holding the #4 spot, based on event planning & marketing expertise, clients & experience, market presence and professional reviews.   Clutch.co now lists over 200,000 agencies in over 500 categories to help executives seek out the perfect match for the professional services they need such as Human Resources/Bankruptcy Communications, Digital Marketing, Web & Software Development & and more.   Bob Gold & Associates guarantees results in every client contract and specializes in B2B communications serving multiple verticals including professional services, technology, and security.   Want to see our PR and marketing results, read our event-related case studies for Cisco (technology), Plume (security) or the Hong Kong Trade Development Council (professional services).    If you're ready to move forward with a new PR firm, discover what sets us apart from the rest. Contact us today.  

December 21, 2020   Bob Gold & Associates takes the #1 spot in Manifest’s List of Top 9 HR Service Providers in Los Angeles. A strong PR firm with corporate communication and crisis management expertise can help you strengthen communications with employees, creditors, suppliers, customers, shareholders and others and showcase your company in a positive light.   If you are looking to improve the overall image of your business due to hardships brought on by COVID-19 and cultivate a professional and beneficial relationship with the media, hiring a PR firm is essential.   Learn more about Bob Gold & Associates and the industries we serve here.

December 17, 2020     Every year, Clutch announces their Leader Award winners. This week, they announced the Clutch 1000, the 1000 highest-performing service providers across the globe. These award winners represent the top 1% of companies on Clutch.   We are excited to announce that Bob Gold & Associates has been named a global B2B leader on Clutch’s directory and a member of the Clutch 1000. We are ranked #88 of companies worldwide and are one of the top HR firms on Clutch.   Clutch is a B2B ratings and reviews platform located in the center of Washington, DC. Their team conducts independent research into the former clients of B2B service providers. This direct feedback ensures that all of their awards, ratings, and rankings are fair and transparent.   “We are thrilled to be chosen as one of the leading Business Services companies for 2020 which recognizes are commitment to serving B2B clients struggling with crisis communications, online reputation management, and corporate communications triggered by the pandemic.” – Bob Gold, Principal   Bob Gold & Associates can also be found on Clutch’s sister site, the Manifest. The Manifest is another B2B resource that features company shortlists, business advice, and how-to guides. We are honored to be ranked on the Manifest as a leading HR service provider for our corporate communications, crisis management and bankruptcy communication expertise!   We are grateful for each and every one of our wonderful customers who made this possible by leaving us reviews on Clutch. Here’s what they had to say about working with us.   “Bob is a hoot. He’s a great, out-of-the-box thinker and always brings big ideas to the table. He’s very practical and had a good idea of where we wanted to head as a company. Bob took the time to develop a strong relationship with our team.” – SVP of Marketing & Development, Educational Nonprofit   This Clutch 1000 award and our perfect 5-star rating were made possible by all of our wonderful clients!   Read Clutch news release here.  

Resources, Tools, and Training Enable Participants to Address Growing Network Complexity and Boost Revenue   Opengear, a Digi International (NASDAQ: DGII) company and a leading provider of solutions that deliver secure, resilient network access and automation to critical IT infrastructure, today announced the launch of the Opengear Channel Certification Program, the company’s first technical certification program for  its Network Resilience platform that is used by more than 75% of Fortune 100 companies to manage and secure mission-critical network infrastructure.   As network infrastructure and management gain sophistication and complexity, the Opengear Channel Certification Program significantly elevates the knowledge and value sales engineers can provide to customers. The program includes a complete suite of critical tools, education, resources, and training that channel members require to drive new revenue and addresses the challenges faced in selling and deploying network management solutions without ever visiting customer sites.   “Emerging tech and broad adoption of cloud, IoT, and edge computing are making network management increasingly complicated,” said Bryan Keepers, Director of Channel Sales – Americas. “But this also presents a challenge for sales engineers, who are expected to be experts and trusted advisors to their customers. Selling virtually – which we expect to continue even after the pandemic – further complicates the challenge. That’s why technical sales teams require new tools and training to better understand the unique challenges and requirements of each individual customer and deployment.”   Addressing the increasing demand for Smart out-of-band management and NetOps automation solutions, the Opengear Channel Certification Program gives sales engineers, solutions architects, and other network professionals in-depth knowledge about Opengear’s best-in-class technology. Participants also learn to effectively demo products and provide customer service remotely from anywhere. The program not only helps the channel develop new and ongoing revenue streams, but can also greatly reduce sales cycles since no travel or on-site visits are required.     Certified channel participants receive a thorough review of critical network-management challenges facing organizations today and the solutions to address evolving needs. The end-to-end training courses cover topics ranging from command line interface access to firewall settings and configuring USB ports to managing a separate management plane, securing and conducting failover to cellular, and implementing advanced NetOps automation. The program also includes a series of instructional videos and on-demand lessons. Participants must pass a series of quizzes and comprehensive tests to complete the program and earn a diploma showcasing their qualifications.   Aimed at serving its growing roster of partners, this new series marks another development in Opengear’s Americas channel certification program that recently added a new “Elite” tier providing new benefits and discounts for top-selling participants.   For more information, visit https://opengear.com/partner/.  

December 7, 2020   Clutch.co ranks the top 15 companies in entertainment Public Relations with Bob Gold & Associates holding the #4 spot, based on clients & experience, market presence and professional reviews.   Clutch now lists over 150,000 agencies, with a total of 36,000 client reviews to help communications professionals seek out the perfect match for the professional services they need such as Advertising & Marketing, Crisis & Bankruptcy Communications, Digital Marketing, Web & Software Development & and more.   Bob Gold & Associates guarantees results in all of its client contracts and specializes in B2B communications serving multiple verticals including media & entertainment, technology, and marketing & advertising public relations.   To learn more, read our media & entertainment public relations case studies, such as Anthem Sports & Entertainment. If you're ready to move forward with a new PR firm, discover what sets us apart from the rest. Contact us today.  

Adtech Pioneer Teams with PR Pros to Promote the Power of Real-Time Data Analytics for Cross-Media Advertising Advocado, a cross-media data management platform fueling advertising performance, has selected Bob Gold & Associates, a nationally recognized boutique public relations and marketing agency, as its PR agency of record. The agency will help promote Advocado’s data-driven approach for improving multi-screen campaigns in real time, and ultimately, connecting the dots between linear advertising and digital behavior.   Advocado’s platform makes advertising perform better by using TV ads or in-program content to trigger real-time actions across search, social and shopping platforms. The advanced solution capitalizes on micro-moments by perfectly timing the start and stop of Google Ad-word bid adjustments at the exact moment a viewer engages with a TV ad.   “Bob Gold and his award-winning team are recognized throughout the industry for the effective communication and campaigns as utilized by everyone from Fortune 100 companies to startups,” said Brian Handrigan, Co-founder and CEO of Advocado. “Data is the new currency in AdTech, and our cutting-edge technology makes us the industry’s Fort Knox. With their expertise, Bob Gold & Associates can help tell our story can be told in a powerful way.”   “Advocado’s sophisticated technology and real-time audience analytics provides advertisers, media companies and agencies with the insights they need to optimize ads immediately, maximize ROI, reach campaign goals, and cultivate long-lasting strategic partnerships. It’s becoming remarkably clear that data is the new currency in AdTech, where it fills a critical market share as the industry rapidly changes and fragments,” said Bob Gold, President of Bob Gold & Associates. “That’s where Advocado comes in – their innovative technology is a one-stop solution that helps decipher digital behavior, and ultimately, the science to understanding and predicting how to best motivate viewers to engage.”   Available to advertisers worldwide, the advertising to marketing platform helps power over 210 local US markets and is currently the most robust real-time TV ad insights platform. The advanced solution uses TV signals via patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data to reveal and influence the entire customer journey. Advocado’s success has been realized since its launch in 2018, with some clients achieving as much as 1,100% ROI. The data management platform captured the attention of research powerhouse, Gartner, who named Advocado a “Cool Vendor” as part of its May 2019 “Cool Vendors in Advertising” report. With an expanding product roadmap and data-intensive approach, Advocado continues to pioneer the space between TV and digital advertising, empowering brands with the insights they need to develop impactful campaigns and partnerships.