FORBES RANKS BOB GOLD & ASSOCIATES IN TOP 100 ON BEST PR AGENCIES IN AMERICA

December 3, 2020 Anabela Savulescu 0
Read our first post about the exciting news here Bob Gold & Associates Earns 5-Star Rating for Its Innovative Solutions and Guaranteed Results Public Relations and marketing powerhouse, Bob Gold & Associates (BG&A),...

David Solomon Promoted to President & CEO of Viamedia

December 1, 2020 Anabela Savulescu 0
Read here on Broadcasting & CableDavid Solomon, a 17-year Viamedia veteran, most recently serving as Chief Revenue Officer, has been promoted to President and CEO of the company, effective immediately. He succeeds Mark Lieberman, who joined the company in 2014 as President and CEO and who will remain a director on Viamedia’s board.   The announcement was made today by Terence Graunke, Principal and Co-Founder of Lake Capital, primary investor in Viamedia.   “Viamedia has always been at the forefront of innovation, delivering advanced solutions that make advertising simpler, more effective, and more profitable,” Graunke said.  “We are grateful for Mark’s many contributions over the years and are happy that he will be continuing as an active director on our board.”   “David has been a key player in Viamedia’s growth and many innovations and is the ideal executive to take the company to the next level,” Graunke continued.  “With Viamedia’s undivided support, MVPD, advertisers, businesses and communities have the solutions they need, at a time when it’s never been more critical.”   "Having worked closely with David over the past number of years, I know he embodies the customer- and employee-first philosophy that Viamedia has become renown for," said Mark Lieberman. "With David at the helm, I am confident that Viamedia will continue to meet the needs of the ever-changing local advertising marketplace."   Solomon brings more than 20 years’ experience in advertising sales including print, long-form media solutions and cable television spot sales.  His cable television sales experience began with TeleCable in Lexington, Kentucky.  Later he worked as a sales manager for Tele-Communications, Inc. (TCI) and, subsequently, AT&T cable advertising.  Later Solomon was general sales manager for Insight Media and Comcast Spotlight before joining Viamedia in 2003 as vice president.   “I want to ensure Viamedia is a destination employer. I want every client to know that we are putting their needs first. At one of the most exciting times for traditional media, we have the technology, the dedication and the skills to help ensure success for advertisers and our partners,” said Solomon.   Among Solomon’s many achievements was ensuring that Viamedia was the first company to represent and sell dynamic ad insertion by integrating with the latest ad serving technology companies for its 60 MVPDs including CenturyLink, Google Fiber, Service Electric, Cincinnati Bell, and others. This sparked a trend that is only expected to grow in the fast-changing TV ad market.   A graduate of the University of Kentucky, Solomon participates in numerous civic and charitable associations, and is active supporting Kentucky’s Sunrise Children’s Services, which assists abused, abandoned or neglected children. He will also soon be working with the Big Brothers and Big Sisters of the Bluegrass to continue to give back to his community as a Big Brother.

The Two Prime Considerations for Bankruptcy PR

November 30, 2020 Roxanne Leone 0
By Bob Gold, Principal, Bob Gold & Associates   Due to the COVID-19 pandemic, many organizations continue to suffer across all industries and have turned to the US Federal government Coronavirus Aid, Relief and Economic Security Act (CARES Act) for financial assistance. In a Paycheck Protection Program (PPP) loan data report, the U.S. Small Business Administration documented that 4.9 million PPP loans were made to businesses and nonprofits.    Before the pandemic, businesses focused on managing healthy enterprises. Now, they face an unfamiliar and complex process, along with a parade of specialized advisors needed to get through it. If they are considering Chapter 11, they must respond to two prime considerations about how they communicate their bankruptcy situation to interested and concerned parties.    First, there are the specialized intricacies and nuances of communicating in the throes of a complex legal and financial bankruptcy process.     Even the largest of businesses facing bankruptcy turn to outside communication advisors. That’s because in-house PR teams lack specialized knowledge and risk being overwhelmed by a raft of bankruptcy demands at the expense of their normal responsibilities.     Bankruptcy communications demands detailed and lengthy interactions with legal and accounting teams and a precise understanding of what can and cannot be said publicly, how it should be said, who says it and when. Furthermore, there’s a different corps of media that specializes in bankruptcy coverage and is often more aggressive and financially astute than the average trade, local or business reporter.    In-house PR teams accustomed to cultivating good working relationships with beat reporters will find themselves in awkward positions of saying no to media they depend on regularly for coverage. When the response is “no comment” (though savvy communicators know not to use this trite phrase) it’s better for the good cop in-house team to refer reporters to the bad cop bankruptcy spokesman--and preserve relationships with beat reporters.    Second, there is the need to combat the reputation damage caused by the stigma of shame, ruin, scandal and recklessness linked to bankruptcy in the public mind. Bankruptcy courts know a company’s reputation has value, which is why they often approve the hiring of outside communications counsel to advise the business and bankruptcy team on ways to protect or rebuilt that good name.    In-house PR and outside advisors can work together on the reputation issue by informing stakeholders on the bankruptcy case progress and steps taken to ensure the company emerges as a viable enterprise.    These two key issues are more acute for small and medium sized businesses with no, limited or inexperienced internal communications teams. They face steeper odds of emerging because, as smaller businesses, the only time the public ever hears about them is when they file for Chapter 11 protection. A successful emergence will depend even more on expert advisors for the bankruptcy process and communications around it.     Large companies facing a Chapter 11 communications test usually hire select, experienced New York firms that come with stratospheric rates beyond the reach of smaller businesses. The challenge for smaller enterprises is finding advisors at realistic prices but with the experience to provide the same specialized bankruptcy counsel of the big firms.  

Selecting the Right PR Firm for You: A 10-Step Process

November 23, 2020 Roxanne Leone 0
By Roxanne Leone, Director Marketing and Communications  In a recent study, 73% of respondents said they feel confident about the value of PR amid COVID-19. To help boost confidence and remain optimistic in planning for next year, we want you to consider these essentials when looking for a new PR agency. Selecting the right PR firm for your organizations’ short- and long-term needs could make all the difference in the world for your business to flourish in 2021.  Approve your budget nowThis may be one of the most important steps in launching a successful PR program. Regardless of your investment in communications, the right PR firm will be able to guide you to make certain your money is well spent and that you compliment your marketing to ensure a strong ROI. For a free public relations budget template, visit the HubSpot blog.  Seek referrals and read reviewsReach out to your professional network on LinkedIn or pick up phone and ask friends and previous colleagues who they recommend. In addition, websites like Clutch.co offer verified reviews and agency portfolios to help with your online research for public relations firms. Have a checklist of must-havesThis might appear to be a simple step in the selection process for the right PR consultant, but guess what? It is more than finding an agency with industry knowledge and media connections. It is just as important to secure a good culture fit to be an extension of your team. For more on agency culture, visit our blog titled “Selecting an Agency Based on Culture: Building a Team Around Respect, Trust and Shared Values”.  Get the firm size rightPR firms vary in size, and that is by design. Agencies like Bob Gold & Associates focus on entertainment and technology as a boutique B2B tech PR firm while others may be known for influencer relationships, B2C expertise or other specialties.   Make sure they understand your businessMany large firms cover a variety of verticals with experts dedicated to each while boutiques tend to focus on specific industries. Either way, find the right team that is knowledgeable and genuinely interested in what you do and where you want to go. View the industries we serve here.  Understand the firm’s approach to PRBe sure to go through the initial presentation or pitch with a fine-tooth comb. You must understand what they will do and what you will do together. Be sure to discuss the channels that matter the most to you, such as business news outlets, tech outlets, trades, blogs, general interest press and podcasts.  Ensure they are well-connectedIf you are working from a referral, it is safe to say they know the right people in your industry. However, no need to second guess. Simply ask which trades, outlets, and local news stations they feel are the best fit for your business and ask for samples of tier-1 placements of other clients.  Meet the team assigned to your accountYour first connection with a PR firm is often with the new business development associate that will not be managing your account. Make sure you meet all team members that would be assigned to you to verify compatibility. If you leave the meeting feeling confident and energized, that is a positive sign they are a good fit.  Discuss and document KPI’sMany agencies will map out a roadmap of deliverables, but very few guarantee KPI’s in their contract or scope of work as Bob Gold & Associates does. Be sure you agree on metrics and priorities and whether you want an all-inclusive communications plan. Additional services that may complement your media and analyst relations plan would include a digital marketing strategy, award submissions, event planning, market research, media training or content creation for thought leadership materials. Go with your gutIf you feel good about the meet & greet, the strategies the potential team recommended and the timeline in which solutions will be delivered, push forward. It is time to plan for 2021 now.  Selecting a PR agency to tell your story can be a fun and rewarding process even if you are in the middle of pivoting your business and re-adjusting your communications budget. With experience running multiple corporate communications departments, and hiring PR agencies big and small, I can tell you this - every agency has different connections, expertise and approaches to challenges, resulting in overall strategies that differ significantly.   Take the time to do your research and ensure you select a passionate partner to represent your business. And if you need some additional inspiration to start your search, look at our most recent Words to Lift By video on Bob Gold TV. 

Robert Brownlie has been named a PRNEWS Rising Star 30 & Under honoree

November 20, 2020 Roxanne Leone 0
PR News November 20, 2020 PRNEWS Announces Honorees for PR People and Rising Stars Awards   PRNEWS is pleased to announce the honorees for this year’s PR People and Rising Stars Awards.   From internal communications and community relations to crisis management, media relations and beyond, the individuals recognized this year cover the wide breadth and depth of the industry.   View complete list of PR News Rising PR Stars here.

Social Media Strategy 101: A B2B Guide to Maximizing Engagement

November 18, 2020 Andrew Laszacs 0
With an estimated 3.6 billion people using social media in 2020, it’s critical that businesses and brands are familiar with social media posting basics. But, as you’ve already discovered, the best practices of social media posting are a highly contested topic. There’s a variety of opinions regarding what to post, the appropriate number of hashtags to use, and how to increase social media engagement. But the question remains – whose opinion should we trust?    As a PR professional primarily serving B2B clients, I wanted to help communication professionals out (especially my fellow PR peeps) by researching reputable social media management and optimization tools and resources.     In this post, I will take you through what I’ve found to be the consensus for social media best practices for LinkedIn, Twitter, Facebook, and Instagram and share them in a series of quick little bites.    LinkedIn – The ideal platform for lead generation and networking.     Posting on LinkedIn: How much is too much?    LinkedIn posts should be quick text-based posts that grab the reader’s attention and drive engagement, and at most, you should post once a day because, according to HubSpot, after posting more than once in a day, engagement significantly drops.   When determining what you’re going to post, it’s widely recommended getting your point across quickly, with Trajectory recommending you keep it under a 140-character count. Otherwise, professionals using LinkedIn will have to click the “See More” button to view your entire post and react to it. A good rule of thumb is to make your post 25 words or fewer. Because with less, it’s easier to impress.    Using Hashtags to Connect with Your Professional Network    Hashtags on LinkedIn operate to help users find content on a specific topic (#hashtag). It helps your content get seen by new users #DiscoverMe.    When you’re determining what hashtags to use, the pros at Social Media Today recommend using no more than 3-4 hashtags per post and ensure your hashtags are at the end of the post and cover relevant industries, topics or interests mentioned in your post.    The secret sauce to increasing engagement    Be sure to tag anyone specifically mentioned in the post, especially if they're a thought leader and not in your connected circle. And don't forget to include a multimedia asset, aka art visual, at the top of your post that resonates with the LinkedIn audience you're going after.     Additionally, be sure to cast the net wide by incorporating at least three relevant hashtags. We recommend using one niche, one medium and large sized hashtag to amplify your exposure.   Twitter – Quick commentary on what’s happening in the world right now.    Staying conversational is the Key to Tweeting    According to Twitter insights, you want to be conversational in your tweets while keeping the copy short and compact. Twitter also encourages users to use images, GIFs, and videos whenever possible, while using 1-2 hashtags per Tweet.    When you’re determining how often you should post on Twitter, please remember the average lifetime of a tweet is only 18 minutes (unless you’re Kanye), so you must tweet more than 10 times a day to maximize the reach of your content.   When tweeting, make sure your posts are topical by monitoring events and trending topics daily. However, if you haven’t got anything interesting to say, don’t say anything.    Hashtags get you into the “conversation party”    Incorporate timely and relevant hashtags that allow you to expand your reach and tap your company into relevant conversations. Focus on keywords that are relevant to your business and stick to one or two hashtags per tweet. When in doubt, try using Hashtagify or RiteTag as tools to help you generate the right hashtag.    Retweet, Engage and Clapback when necessary     Retweeting relevant content and replying to tweets are great ways to maintain a robust Twitter presence. Retweet positive customer feedback, reviews, and ideas that align with your business identity. Be responsive to mentions. However, switch to Direct Messages to resolve complex issues.    Every time you tweet be sure to include a call-to-action. Design the tweet to prompt an immediate response or encourage immediate action from your audience. The key to increasing your engagement is always to be clear and concise about what you want your audience to do next. Additionally, be sure to respond promptly to any reaction your tweet receives.    Facebook – The most popular social platform in the world, which enables you to connect with customers on a more personal level.     The art of storytelling has never been more appreciated than on Facebook     Facebook is a social platform where you’ll want to be sure your posts tell a story that resonates with your target audience and can hook them on a deep and personal level.   Being the most popular social media platform globally does come with some drawbacks as there are more posts than the average user can read. So, it is suggested by HubSpot to only publish between two and five times per week on Facebook. If you have a large following or multiple marketing strategies, you could get away with posting more than that, but we would not recommend doing so.    More than two #Facebook hashtags are too many #facts    According to the most recent Sprout Social data, 1 to 2 hashtags on Facebook posts help generate more awareness, and hashtags with more than ten characters see more engagement.   In Facebook posts, you can include hashtags in any part of your copy, but Facebook recommends using hashtags within your post's sentence and having it flow like a conversation. For example, "Is anyone else excited about the #NFL season?"    Clever and conversation starting captions increase Facebook engagement     Captions on Facebook are an essential component of your post, enabling you to connect with your audience quickly. According to Social Media Today, each time you create a caption, you should do so to either tell a story, encourage a conversation with an open-ended question, or by giving your audience a call-to-action.    Instagram – Showcase your brand's uniqueness with visuals     They say a picture is worth a thousand words, but when it comes to posting keep the caption under 150    Instagram is a highly visual experience, so be sure to tell your business story through quality photos and videos while incorporating creative captions. Make sure all your posts are consistent with your business personality.   While you are deciding how often you should post, you can refer to the Social Buddy study that suggests publishing at least once a day. However, it is essential to stay consistent with how often you decide because having a regular schedule can affect your content's visibility.   Don’t spam your post with 30 hashtags    Instagram allows up to 30 hashtags for every post, but we don’t recommend using the max number of hashtags allotted every time. In fact, according to Sprout Social, the optimal number of hashtags to use is between two to five, which enables you to focus on the specific terms you are targeting.    Being witty and shrewd will bring your picture to life    Compelling Instagram captions lead to more user engagement and is a critical component in the Instagram algorithm for picture discovery. Of course, creating compelling Instagram captions is easier said than done. Focus on making them attention-grabbing and easy to read and follow. Be sure to encourage conversations to your post by including a call to action or asking a question.    With more than half of the world using social media, it has never been more critical to maximize your business and brand presence on LinkedIn, Twitter, Facebook, and Instagram. Knowing the basics of social media posting will not only amplify your efforts and guarantee better results but is also an effective and free way to grow your business and connect you with consumers all over the world.     I hope this set of best practices will be helpful and give you a great starting point when getting ready to post. But if you disagree with anything I said, please let us know by reposting this blog on your own account with a comment. Because a blog about social media would not be complete without social interaction and a healthy argument in someone’s social media comment section. 

Keeping Collaboration and Innovation Flowing in a Virtual Setting – a Performance Delivered Podcast

November 17, 2020 Roxanne Leone 0
Make sure you listen to the Performance Delivered Insider Secrets for Digital Marketing Success Podcast, hosted by Steffen Horst as he talks with Bob Gold & Associates, Founder and CEO, Bob Gold.   In this episode, Gold and Horst talk about growing your business from home, as well as: balancing a physical and virtual workplace, keeping collaboration alive, the overall challenges of working from home and how to ensure a safe environment for returning staff to the office.   [audio mp3="https://bobgoldpr.com/wp-content/uploads/2020/11/Performance-Delivered-11-11-20.mp3"][/audio]   Listen to the podcast on Symphonic Digital for Performance Delivered or review the full transcript here.   Or listen to this episode on any of the platforms below: Apple Podcast Google Podcast Spotify

Building B2B Thought Leadership Without a News Release – A Guide in Four Steps

November 10, 2020 Robert Brownlie 0
By Robert Brownlie, Associate Account Executive, Bob Gold & Associates    In a 2020 study, 88 percent of B2B decision makers believed that thought leadership was effective in enhancing their perceptions of an organization but only 17 percent thought that what they were reading was good or excellent. This leaves ample room for your business to develop compelling content to improve your company’s reputation.   Brands should always be developing compelling narratives in the media to reach new people and build credibility with existing customers. And even when there is no new product, hire or company developments to announce, there is always a thriving news cycle and a plethora of journalists who may be receptive to an intuitive byline, blog or contributed piece from your in-house industry experts.   For those looking to build their brand and publicly demonstrate their business’s innovative thoughts to potential customers, here are a few tips to follow for increased exposure. Get Familiar with the Media Landscape To develop meaningful media strategies, teams should perform a detailed audit of the reporters, editors, bloggers, podcasters, and influencers active in the industry verticals they are trying to reach. This will help determine the best publications and web platforms to build relationships with.   On a high-level, you will want to develop personas of the types of influencers that reach your target customers. Then, you will want to search via Google, PR platforms and other tools to get a general sense of the media most closely aligned with your areas of expertise and target market. You may also want to research competitors in the space to see who is covering them.   Once you have identified target trades and other outlets suitable for your goals, it is useful to go beyond building a media list and become immersed in the media landscape. This should include signing up for relevant newsletters, reading similar articles, listening to webcasts and getting familiar with the trade shows and events in an industry as well. Find How to Contribute Once you’ve identified which reporters are on the beats related to your business, you will then want to learn how you can contribute. By following newsletters, recent articles and reporter query services like HARO, you can become updated on the opportunities that are out there, what is trending in the space, and which members of your executive team would be best suited as a spokesperson.   For instance, you may find that a CTO may offer new insights to reporters covering technology, while a CMO would be best for those looking for product insights and a CEO would be best for those writing about leadership and broad social impacts. If you’re targeting a large trade outlet, this may mean separate outreach to different reporters covering these various beats.   Remember, your goal is to provide influencers with useful information or story angles, and you’ll want to provide this information to them efficiently. Journalists are busy and often on deadline. Be clear about what is newsworthy and why. So, it is crucial to be aware of the correct resources from your company in order to develop targeted outreach that is useful. Tell Compelling Vendor-neutral Stories PR and marketing professionals should delineate earned media from ad or sponsored content. Unless a reporter specifically asks for news about products, as some may do during a trade show, they will most likely be interested in vendor-neutral stories. This means there is a balancing act to navigate between making sure the key messages developed by marketing are gaining exposure, while also making sure content is not overly advertorial.   The good news is that sometimes making this bridge is not so difficult. After all, key messages are developed to serve customers who the trade media are trying to keep informed. The trick is to determine what unique insight can be developed from these messages and to make those insights applicable to the various industry verticals your trying to gain recognition in.   If you’re skilled in this endeavor, there will be a minimal commitment from higher ups but a big pay off as key value points develop into stories that the media can use for bylines, commentary and a plethora of other applications. Watch the News Closely In the 2020 US Vice Presidential debate, a fly landed on the Vice President’s head for over two minutes. The incident sparked a Twitter maelstrom and even brought the movie star of “The Fly,” Jeff Goldblum, into the spotlight. Imagine if this happened and you were representing an exterminating business! Or better yet, an expert in fly biology.   The point is, keeping in tune with the news and acting quickly when there is an opportunity for your business to provide expert commentary is crucial. PR and marketing professionals should monitor annual events like Black Friday or World Intellectual Property Day,  industry tradeshows and even  local community events or performances. It’s also important to look for the unexpected. For instance, if you represent a cybersecurity solutions provider, perhaps there was a data breach that reporters may be rushing to cover, and you have an expert opinion to contribute.   Monitoring the news with Google Alerts, email notifications and various other internet searches can result in significant coverage and should be implemented in most PR programs. Start Building Thought Leadership Now   When you proactively bring your brand to the media in a way that is useful, informative, and engaging you can take your marketing to the next level. And when you do have a news release to announce a new product, service or newsworthy company shift, the news will be propelled much farther, with greater impact and web traffic boosting capabilities, due to your previous media interactions. So, if you’re not building a media presence now, what’s stopping you?    

Vikrant Mathur, Co-Founder, Future Today Joins Televisionation to Talk About Kids-and-Family AVOD and FAST

October 29, 2020 Kaitlyn Webb 0
https://www.youtube.com/watch?v=ht6AsUP1w6M&feature=emb_logo   Tracy Swedlow, Co-Executive Producer of TV of Tomorrow (TVOT) and Editor-in-Chief of Televisionation and InteractiveTV Today (ITVT) interviews Vikrant Mathur, Co-Founder of Future Today to discuss how the company has swiftly become the leader in kids-and-family AVOD and FAST space.   Future Today currently operates over 700 channels and holds rights to over 200,000 titles. The company is best known for its HappyKids OTT network which was just launched in September 2019 and has seen year-over-year user and watch-time growth of over 150% during 2020.   See the full podcast on “Televisionation” - ITVT/TVOT's video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.  

Bob Gold & Associates named to the first annual Forbes America’s Best PR Agencies List for 2021

October 27, 2020 Roxanne Leone 0
Forbes, October 27, 2020 Forbes and Statista partnered on a list of the 200 best PR firms in America.   Meet America’s Best PR Agencies 2021 Like many public relations firms during this volatile year, Edelman has had a busy fall. Earlier this month, the Chicago-based PR powerhouse announced a new division called Edelman Data & Intelligence, and next month, it plans to debut a new production studio called The Blue Room for creating short-form content, according to CEO Richard Edelman. On top of that, the company has been producing more research than normal for itself and clients to help navigate everything from the Covid-19 crisis, racial injustice and economic uncertainty—churning out eight rather than the usual two reports and with plans for at least six in 2021. AMERICA'S BEST PR AGENCIES LISTING See why Bob Gold & Associates continues to rank highly by our clients by viewing our case studies and results.
Share this:
"Communicating is a contact sport. Your ability to communicate is the single most important skill determining your success in every aspect of your life."


- Bert Decker, Author of You’ve Got to Be Believed to Be Heard