The Independent Show 2023: Showcasing Exciting Developments Shaping the Media Landscape

August 16, 2023 Beth Braen
The Independent Show (TIS) 2023 captured the attention of NCTC and ACA Connects members, suppliers and media industry leaders alike with a series of significant announcements and discussions on the forces reshaping the...

Bob Gold & Associates: Recognized as a Trailblazing PR Firm in Telecommunications, Media, and Technology

June 13, 2023 Beth Braen
In a world where change is the only constant, the public relations industry is no exception. Recent years have seen a seismic shift in the PR landscape, largely spurred by rapid technological advancements, evolving media platforms, and innovative communication strategies. These changes have compelled PR firms to keep up, adapt, and evolve in order to maintain their competitive edge.   At Bob Gold & Associates, a seasoned PR firm based in Los Angeles, we not only embraced this change but have been at the forefront of this evolution. Recognizing the early signs of industry upheavals, the team has strategically positioned itself, acquiring new skills and developing expertise in the latest technologies and tools. This proactive approach has allowed Bob Gold & Associates to deliver top-tier services that help our clients build brand awareness while reaching and exceeding their communications goals.   This relentless pursuit of excellence has not gone unnoticed. Recently, Bob Gold & Associates was recognized as one of the top public relations companies in Los Angeles by Clutch, a renowned B2B platform. Clutch serves as a digital forum where companies can share reviews and ratings of their business partners, providing a transparent and reliable source of information for businesses seeking partnerships.   This recognition carries a unique significance for the Bob Gold & Associates team. It is a testament to the efficacy of our PR strategies, validated by the very clients they were designed to serve. All of us at Bob Gold & Associates take this opportunity to express gratitude to our clients and partners. Their trust, feedback, and shared experiences have been instrumental in shaping the company's success.   A 25-year veteran in the PR industry, Bob Gold & Associates has carved out a unique niche at the intersection of technology, media and telecommunications. The firm represents leaders in caching, content delivery, software solutions, CSPs, streaming platforms, advertising solutions, industry associations, and many more. At Bob Gold & Associates, the focus is on nurturing business relationships and leveraging our expansive network for the benefit of our clients.   In today's digital-first world, Bob Gold & Associates offers uniquely tailored strategies to tell compelling stories, share client expertise and insights, highlight unique value propositions, and connect with target audiences globally. Our goal is simple yet profound: to elevate our clients.   But we don’t stop at strategy. We're also ready to roll up their sleeves and do the necessary detail work, whether it involves securing a spot at a top-tier conference, setting up a trade show booth, or arranging a meeting with a busy journalist or analyst.   In summary, Bob Gold & Associates is a trailblazer in the PR industry, turning heads with our specialization in telecommunications, media, and technology. So, if you're ready to spread the word about your company, product or service, reach out to Bob and  the team  -- we’re ready to help you make your mark.  

Industry Expert Bob Gold Featured On Marketing Champions

February 7, 2023 Beth Braen
?Recently the Daily Ad Brief spoke with Bob Gold & Associates President Bob Gold as part of their weekly Marketing Champions series. Bob shared his thoughts on industry trends and challenges and what makes our PR agency unique. Watch the video here.

Bob Gold & Associates Scores Multiple Wins at PRSA-Los Angeles PRism Awards

October 26, 2022 Beth Braen
Bob Gold & Associates (BG&A), the internationally recognized, data-driven public relations and marketing agency now in its 25th year, was recently named a winner in multiple categories in the 58th Annual PRism Awards, including ‘Campaign on a Shoestring Budget’ and ‘Integrated Communications’. Presented by the Los Angeles chapter of the Public Relations Society of America (PRSA-LA), the PRism Awards is the premier awards program recognizing excellence in public relations strategic campaigns, tactical programs and professional merit.    “I am very proud of our team and what they have been able to accomplish,” said Bob Gold, President and Founder of Bob Gold & Associates. “We always strive to provide creative and highly tailored communications solutions to our clients that deliver meaningful and data-driven results.”    BG&A was recognized in the ‘Campaign on a Shoestring Budget’ category for its work with the McCoy Law Firm, with contributions by Bob Gold; Chris Huppertz, Vice President of Communications; Andrew Laszacs, Senior Account Manager; and Kelly Makepeace, Account Coordinator. McCoy engaged the agency to swiftly produce a buzzworthy public news conference based on a lawsuit McCoy filed on behalf of the biological family of two children allegedly murdered by their foster parents. Securing significant local and national new coverage, BG&A was successful in helping expose the failure of state and local child protection agencies and their ineffective adherence to family reunification processes.     For the ‘Integrated Communications’ category, BG&A won for its wholistic rebranding campaign for the trade association, the National Content & Technology Cooperative (NCTC) – formerly the National Cable Television Cooperative. This included developing a new logo, brand guide, messaging, sizzle reel and executing a PR launch campaign leading into the association’s largest annual trade expo and conference. Bob Gold; Chris Huppertz, Vice President of Communications; Beth Braen, Vice President of Client Services; Robert Brownlie, Account Executive and Sandra Stanisa, Account Coordinator collaborated with Martin von Ruden, CEO of Capital M. Co. to craft a new identity that would imbue trust and confidence in NCTC, reflecting the association’s new mandate to introduce innovative technology and services to help its members grow and keep pace with future industry trends.    The 58th Annual PRism Awards were held on October 13, 2022 at the Annenberg Community Beach House in Santa Monica. PRSA-LA is comprised of nearly 600 agency, in-house and independent public relations professionals representing Los Angeles-area corporations, academic institutions, government agencies and nonprofit organizations.    Read More here.

Gold Turns Silver: Bob Gold & Associates Celebrates a Quarter Century of Communications Excellence

August 31, 2022 Beth Braen
The internationally recognized, data-driven public relations and marketing agency, Bob Gold & Associates (BG&A) is thrilled to announce that we recently celebrated 25 years of helping launch and grow nearly 250 clients ranging from hi-tech startups and associations to Fortune 500 companies.   Since our founding in 1997, Bob and his team have established themselves as a premier communications agency for leading hardware and software tech companies alike, expanding far beyond our roots in cable TV to encompass industries including media and entertainment, streaming, IoT, AdTech, enterprise software, blockchain and communication service providers.   “Whether clients are on the upswing or are in trouble, we have stepped up and helped shape their message and meaning to their community,” said President and Founder, Bob Gold. “For a quarter century, we always put our clients’ interests first.  Honesty is so rare today.  We pride ourselves on pushing back, and not being ‘yes folks.’ It is the only way to ensure their company, brand and reputation meet the future head on.”   We stay relevant in order to propel clients’ businesses forward, providing creative solutions and highly tailored communications programs that deliver meaningful results. This not only includes offering a variety of timely and much-needed services, but also creative services to support rebranding efforts and introduce disruptive technologies.   Current and recent clients include next generation smart home services, NFTs for the metaverse, AI-powered energy management, lab-made cheese, social justice campaigns, streaming channels, and highly touted individual shows.   The company’s proprietary BG&A Insight™ is a unique, data-driven approach to PR and brand management that has helped the firm meet every client’s unique needs by implementing proactive and personalized PR campaigns tackling all five pillars offered in the program.   Bob Gold & Associates has received numerous accolades and awards. Most recently, the firm was recognized by Forbes as one of America’s Best PR Agencies for 2021. Recently, we have been selected among the Top California Public Relations Firms by DesignRush. The agency was also recognized as a top place to work by Cablefax Magazine in 2019. That same year, Bob Gold was named Communications Professional of the Year by the Los Angeles Chapter of the Public Relations Society of America. Gold was inducted into the Cable TV Pioneers in 2007.   Special Thanks to our friends and partners in the media who have supported and celebrated with us. CableFax Daily highlighted our anniversary! When (Bob) Gold Turns Silver - It’s been 25 years since Bob Gold founded his PR and marketing firm Bob Gold & Associates after getting his start in the industry at HBO and Prime Ticket. As a communications pro, he’s had a bird’s-eye view of cable’s transformation during that period. “This is the 1980s all over again—in terms of connected TVs being the new cable system, in terms of bundling that’s coming together. What’s really interesting is that cable was the brand that everyone loved to hate. It was expensive, you had no choice, and it was bad customer service. So direct-to-consumer streaming was like this cure. Nobody hates that cable operator anymore,” he told CFX. That might be a bit of PR wishful thinking, but cable certainly has come a long way from the days of the evil “cable guy.” The PRWeek Podcast featured our very own Bob Gold! Longtime agency owner talks about celebrating his film’s quarter-century in business, legendary moments in entertainment communications and sports TV rights. Palos Verde Magazine spotlights Bob in the feature story on page 16 -- Rolling Hills Resident and Owner Bob Gold & Associates, Celebrates 25 Years in Business and Discovers a New Chapter in his Book of Life BG&A Founder Bob Gold reminisces about 2+ decades in cable and telecom with Jeff Baumgartner in a recent Light Reading Podcast   Stroll Rolling Hills magazine celebrates Rolling Hills resident Bob Gold on the 25th anniversary of Bob Gold & Associates with a treasure trove of photos starting on page 12.

Beth Braen Honored with Women of Valor Award

June 14, 2022 Beth Braen
Congratulations to our VP of Client Services, Beth Braen on being honored with the Woman of Valor Award from Temple Isaiah in Los Angeles.   The award recognizes Beth’s many contributions to the Temple, where she is a Past President of the board and is still active on many committees. As a long-time volunteer she continues to offer her expertise, support, time and good humor to the Temple community.   Throughout her many years as an active member of the congregation, Beth has followed the mission of Temple Isaiah as being at the intersection of tradition and innovation.   At Bob Gold & Associates, Beth helps develop relationships with new and prospective clients and is an integral part of our legacy of championing clients. To her co-workers, she is a great source of wisdom, support and business acumen.  

Danny Trejo Is Conquering a New World as a Playable Character in SCUM, and an Entire NFT Collection Available on EPIK Prime

May 18, 2022 Beth Braen
Hollywood’s most unlikely hero, Danny Trejo, comes to life as a playable character inside the multiplayer open world survivor game, SCUM. In addition, Epik Prime Marketplace will offer Trejo’s first ever NFT collection, titled “The Many Faces of Danny Trejo.”   Epik, the leading global licensing agency immersing major brands into AAA games, in a collaboration with Gamepires’ SCUM, will offer fans the ability to select Trejo as a character with customizable options and accessories to navigate through the multiplayer survival game. Voiced by Trejo himself, the avatar is modeled after his iconic 1990s roles that launched his career.   “I’ve been fortunate to work on some incredible projects throughout my career, but seeing myself in a badass game like ‘SCUM’ has got to be one of the highlights,” said Trejo in a statement. “Working with Epik and Gamepires has been an awesome collaboration. This partnership is an opportunity to engage with fans on a different level.”   READ MORE Danny Trejo to Appear as Playable Character in Survival Video Game, Trilby Beresford, The Hollywood Reporter SCUM: The One and Only Danny Trejo is Now a Playable Character, Jason Nieva, Player.One

Viamedia Sees Record-Setting Midterm Political Ad Spending

May 3, 2022 Beth Braen
Viamedia, the country’s leading independent provider of ad-sales representation to Cable TV Systems saw a record-setting 42% increase in ad spending for Q1 Midterm political advertising.  The triple-digit -- and higher-- growth was seen across all political categories -- including House, Senate, gubernatorial, local races and issues especially in Battle Ground states.   The data was culled from political advertising purchased on more than 60 multichannel video programming distributors (MVPDs) of various sizes in more than 70 markets.   David Solomon, President & CEO at Viamedia noted, "We have robust insights into the local ad trends around the country. What we’re seeing, so far this season, underscores the reliability of political advertising directed primarily at linear television platforms.”   The company also saw a significant spike in digital political advertising, driving the portion of spending on digital to 18% of the total in first-quarter 2022 – though the digital spending remains dwarfed by linear TV spending.   READ MORE: Viamedia Sees 42% Increase in 1Q Political Ad Spend, Jon Lafayette, Broadcasting & Cable Inside the Beltway: A haven for conservative news, Jennifer Harper, The Washington Times

Research from Commit Reveals How Tech Start-Ups Are Addressing Talent Shortages, Team Building and The Future of Work

April 19, 2022 Beth Braen
Commit, the leading global tech services company focused on custom software and IoT solutions recently released an in-depth report on the 2022 State of Tech Staffing. The survey polled 200 US senior leaders at hi-tech start-ups who had received a Seed, Round A, or Round B investment round of $1M or more over the past six months and included CTOs, CEOs and leadership in HR, Recruitment or Talent, as well as VPs in R&D, Engineering or Technology.     The report addresses the many critical challenges and opportunities faced by tech start-ups today when staffing for success – from talent supply and demand issues to the benefits of remote work, talent sourcing and much more.    Findings that surfaced included that outsourcing for software development at start-ups is expected to increase by 70% between 2022 and 2023. Furthermore, 99% of senior technology and HR leaders today recognize the benefits of remote teams, with 3 of every 4 (75%) seeing an increase in productivity from their remote staff, a clear indication that concerns about remote teams are all but gone.    “The increasing gap between supply and demand for developer talent, along with emerging trends like the growing gig economy, more remote work and the great resignation are driving a need and opportunity to rapidly outsource skilled talent,” said Max Nirenberg, Chief Revenue Officer and Managing Director of Commit USA. “This is especially true for startups, who now face enormous growth potential but struggle to scale quickly and efficiently.”    READ MORE: Software Development Outsourcing To Grow 70% by 2023: Report | Toolbox Tech HR Tech Series

Embracing the Full Potential of Wi-Fi 6E

April 4, 2022 Beth Braen
Wi-Fi has become an essential component of the global digital infrastructure. As the backbone of the digital economy, Wi-Fi connectivity is embedded into the way we live and work. And the technology is just getting started.   With Wi-Fi 6 adoption now in full force, the industry expects the technology's improvements to fuel new innovation, especially in areas such as the Internet of Things (IoT), augmented and virtual reality, and high-definition video streaming. As a result, the global economic value of Wi-Fi will increase from $3.3 trillion in 2021 to $4.9 trillion by 2025, the Wi-Fi Alliance estimates.   As consumers look to upgrade to the new generation of Wi-Fi, they'll expect CSPs to deliver not only on the higher throughput of Wi-Fi 6E but also on improved quality of experience (QoE).   In today’s extremely competitive market where connectivity speed is no longer a differentiator, customers want a lot more from their providers. As emerging technologies such as AR/VR and 8K video streaming take off, consumers will expect to benefit from the full potential of Wi-Fi 6E. Providers that plan smartly and get ahead of the curve will emerge as the market leaders.   Read the full technical paper prepared for the SCTE Technical Journal by Bill McFarland, Chief Technology Officer, Plume Design, Inc.,
Share this:


"Bob Gold & Associates not only “get us” but works tirelessly to be proactive and keep us front and center. In short, Bob Gold & Associates is an invaluable addition to our team."

- Colleen Nichols, Sr. Director Corporate Marketing, Ooyala