Beth Braen Honored with Women of Valor Award

June 14, 2022 Beth Braen 0
Congratulations to our VP of Client Services, Beth Braen on being honored with the Woman of Valor Award from Temple Isaiah in Los Angeles.   The award recognizes Beth’s many contributions to the...

Danny Trejo Is Conquering a New World as a Playable Character in SCUM, and an Entire NFT Collection Available on EPIK Prime

May 18, 2022 Beth Braen 0
Hollywood’s most unlikely hero, Danny Trejo, comes to life as a playable character inside the multiplayer open world survivor game, SCUM. In addition, Epik Prime Marketplace will offer Trejo’s first ever NFT collection, titled “The Many Faces of Danny Trejo.”   Epik, the leading global licensing agency immersing major brands into AAA games, in a collaboration with Gamepires’ SCUM, will offer fans the ability to select Trejo as a character with customizable options and accessories to navigate through the multiplayer survival game. Voiced by Trejo himself, the avatar is modeled after his iconic 1990s roles that launched his career.   “I’ve been fortunate to work on some incredible projects throughout my career, but seeing myself in a badass game like ‘SCUM’ has got to be one of the highlights,” said Trejo in a statement. “Working with Epik and Gamepires has been an awesome collaboration. This partnership is an opportunity to engage with fans on a different level.”   READ MORE Danny Trejo to Appear as Playable Character in Survival Video Game, Trilby Beresford, The Hollywood Reporter SCUM: The One and Only Danny Trejo is Now a Playable Character, Jason Nieva, Player.One

Viamedia Sees Record-Setting Midterm Political Ad Spending

May 3, 2022 Beth Braen 0
Viamedia, the country’s leading independent provider of ad-sales representation to Cable TV Systems saw a record-setting 42% increase in ad spending for Q1 Midterm political advertising.  The triple-digit -- and higher-- growth was seen across all political categories -- including House, Senate, gubernatorial, local races and issues especially in Battle Ground states.   The data was culled from political advertising purchased on more than 60 multichannel video programming distributors (MVPDs) of various sizes in more than 70 markets.   David Solomon, President & CEO at Viamedia noted, "We have robust insights into the local ad trends around the country. What we’re seeing, so far this season, underscores the reliability of political advertising directed primarily at linear television platforms.”   The company also saw a significant spike in digital political advertising, driving the portion of spending on digital to 18% of the total in first-quarter 2022 – though the digital spending remains dwarfed by linear TV spending.   READ MORE: Viamedia Sees 42% Increase in 1Q Political Ad Spend, Jon Lafayette, Broadcasting & Cable Inside the Beltway: A haven for conservative news, Jennifer Harper, The Washington Times

Research from Commit Reveals How Tech Start-Ups Are Addressing Talent Shortages, Team Building and The Future of Work

April 19, 2022 Beth Braen 0
Commit, the leading global tech services company focused on custom software and IoT solutions recently released an in-depth report on the 2022 State of Tech Staffing. The survey polled 200 US senior leaders at hi-tech start-ups who had received a Seed, Round A, or Round B investment round of $1M or more over the past six months and included CTOs, CEOs and leadership in HR, Recruitment or Talent, as well as VPs in R&D, Engineering or Technology.     The report addresses the many critical challenges and opportunities faced by tech start-ups today when staffing for success – from talent supply and demand issues to the benefits of remote work, talent sourcing and much more.    Findings that surfaced included that outsourcing for software development at start-ups is expected to increase by 70% between 2022 and 2023. Furthermore, 99% of senior technology and HR leaders today recognize the benefits of remote teams, with 3 of every 4 (75%) seeing an increase in productivity from their remote staff, a clear indication that concerns about remote teams are all but gone.    “The increasing gap between supply and demand for developer talent, along with emerging trends like the growing gig economy, more remote work and the great resignation are driving a need and opportunity to rapidly outsource skilled talent,” said Max Nirenberg, Chief Revenue Officer and Managing Director of Commit USA. “This is especially true for startups, who now face enormous growth potential but struggle to scale quickly and efficiently.”    READ MORE: Software Development Outsourcing To Grow 70% by 2023: Report | Toolbox Tech HR Tech Series

Embracing the Full Potential of Wi-Fi 6E

April 4, 2022 Beth Braen 0
Wi-Fi has become an essential component of the global digital infrastructure. As the backbone of the digital economy, Wi-Fi connectivity is embedded into the way we live and work. And the technology is just getting started.   With Wi-Fi 6 adoption now in full force, the industry expects the technology's improvements to fuel new innovation, especially in areas such as the Internet of Things (IoT), augmented and virtual reality, and high-definition video streaming. As a result, the global economic value of Wi-Fi will increase from $3.3 trillion in 2021 to $4.9 trillion by 2025, the Wi-Fi Alliance estimates.   As consumers look to upgrade to the new generation of Wi-Fi, they'll expect CSPs to deliver not only on the higher throughput of Wi-Fi 6E but also on improved quality of experience (QoE).   In today’s extremely competitive market where connectivity speed is no longer a differentiator, customers want a lot more from their providers. As emerging technologies such as AR/VR and 8K video streaming take off, consumers will expect to benefit from the full potential of Wi-Fi 6E. Providers that plan smartly and get ahead of the curve will emerge as the market leaders.   Read the full technical paper prepared for the SCTE Technical Journal by Bill McFarland, Chief Technology Officer, Plume Design, Inc.,

Clutch Crowns Bob Gold & Associates as a 2022 Industry Leader

March 23, 2022 Beth Braen 0
Here at Bob Gold & Associates, we believe that data and analytics are the keys to unlocking media strategies that resonate. Since 1997, we’ve continued to grow because we provide personalized media relations campaigns that are SMART (Specific, Measurable, Achievable, Replicable and Timely). Along the way we’ve become a multi-award-winning team because of our clients’ brilliant success and appreciation for our work.   It’s because of their incredible support, we’ve gained recognition during the latest Clutch Leaders Awards! Today, Bob Gold & Associates proudly celebrates four amazing awards — our team was officially hailed as an industry leader for event planning, online reputation management, public affairs, and crisis communications.   Clutch is a Washington DC-based review and market research platform that guides browsers through the technology, marketing, and business services spaces. Every year, the site collects data-driven information and evaluates the best of the best from their respective categories. Following their extensive research, Bob Gold & Associates was given an esteemed spot on Clutch’s Leaders Matrix.   We are grateful to our remarkable clients! It’s a massive honor for us to be your trusted partners. We look forward to achieving more milestones with all of you in 2022 and beyond!   Going forward, we want to assure everyone that we will continue to strive for excellence and consistency. Your best interest will always be our top priority.   Looking for the best team to help you with your PR and media strategy needs? Bob Gold & Associates is here! Send us a message and let’s talk!

Staffing for Success: 6 Questions Every CTO Should Ask

March 8, 2022 Beth Braen 0
With every tech advancement comes greater complexity, presenting new challenges for chief technology officers.  Ironically, the answer to carrying businesses forward with technology is people, people, people — and orchestrating people can be just as challenging as tech. To help ensure your next development project goes off seamlessly, Commit CRO and Managing Director of North America, Max Nirenberg recently shared his perspective with the Forbes Business Council on six questions every CTO should ask when building a team.   Six Questions Every CTO Should Ask When Staffing For Success (forbes.com)

We Are With Ukraine

March 3, 2022 Bob Gold 0
Our hearts break for the needless and senseless suffering created by Vladimir Putin. Our sympathies go to the Russian people who are paying the price for their dictator's war. His cruelty has brought the world closer together and will make us all stronger.   We support our clients in their efforts: On the ground in Poland: Ukrainian refugees reconnect with family and friends with Plume Wi-Fi

Meeting Tech Staffing Challenges By Reframing the Talent Search

January 18, 2022 Beth Braen 0
In this era of fast-moving business transformation and tech development – such as AI, IoT and big data – business leaders need to rethink not only how they work but who they work with and how they build a team. To guarantee success, it's time to reframe the talent search.   Just as cloud infrastructure has rapidly changed the way storage is managed and services are deployed, organizations of all types can benefit from a new concept for implementing tech talent, akin to the rapid scalability and flexibility seen in cloud technology — a cloud of people. This begins by breaking down old approaches to hiring, streamlining HR processes to quickly build quality teams at scale and mitigate risk and adopting new tools and workflows to support collaboration from anywhere.   Max Nirenberg, Managing Director North America and CRO for global tech services company Commit recently shared his insights with the HRChat podcast and Forbes on the solutions to the challenges of hiring and retaining top tech talent.  

Bob Gold & Associates Earns Spot on Clutch’s Top 1000 List for 2021

December 30, 2021 Beth Braen 0
There are many reasons why public relations is very crucial to a company or a business. Having a trusted and reliable PR partner is often one of the best ways you can improve your business reputation and overall image. If you don’t know where to start, the experts here at Bob Gold & Associates can help! We’ve been providing PR strategies that work for more than two decades so you can trust us to have the expertise and experience you need for your business.   As a matter of fact, our team has been recognized with awards multiple times in the past for our impeccable services. Today, we are pleased to announce we’ve added another honor -- our Clutch award for this year. Our team is proud to be named as one of the top 1000 companies on Clutch’s platform and to stand alongside industry leaders from all over the world.   To be a Clutch leader is such a huge honor for us! For those that don’t know, Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.   This award wouldn’t be possible without the help of our amazing team. They’ve been passionate about helping our clients reach their goals and it is evident in the amazing feedback and accolades we continue to receive from our clients and from the industry.   Our company is also listed as one of the best PR companies on Visual Object’s website. VO offers a directory of agencies and companies that are on top of their game. Feel free to visit our profile.   Let’s talk! We want to get to know you and how we can support your communications goals in 2022.
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"Bob Gold & Associates not only “get us” but works tirelessly to be proactive and keep us front and center. In short, Bob Gold & Associates is an invaluable addition to our team."


- Colleen Nichols, Sr. Director Corporate Marketing, Ooyala