Viamedia Expands Into Streaming With Innovative Programmatic Ad Sales For Willow By Cricbuzz

June 20, 2024 BG&A Staff
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Viamedia Extends Ad Sales Expertise from Cable to Streaming, Partnering with Willow by Cricbuzz, the Home of Cricket in North America


Viamedia, the largest independent advertising rep firm in the U.S., today announced a groundbreaking partnership with Willow by Cricbuzz, offering more live, streaming and on-demand cricket than any other sports service. As part of this partnership, Viamedia will provide programmatic ad sales representation for Willow by Cricbuzz. This marks a significant expansion for the company into the programmatic streaming space, promising a new era of growth and innovation for both Viamedia and Willow by Cricbuzz.


Viamedia will completely transform the ad inventory management for Willow by Cricbuzz, leveraging its advanced suite of programmatic technologies. This strategic move allows the company to offer its advertising spaces through modern, automated channels, surpassing traditional direct ad sales. Implementing these sophisticated programmatic strategies is poised to significantly enhance the accuracy, efficiency and revenue potential of each streaming service’s programmatic ad sales, setting a new standard for the industry. Advertisers can expect improved targeting, increased reach, and higher ROI from their ad campaigns.


“Viamedia’s strategic partnership with Willow by Cricbuzz signifies a major advancement into the streaming media landscape,” said David Solomon, CEO of Viamedia. “Our profound expertise in ad sales places us at the cutting edge of digital advertising evolution and positions our partners for unprecedented success. By integrating programmatic technology, we are redefining the reach and precision of advertising and enhancing revenue streams, setting a new pace for innovation in the advertising industry and expanding our footprint in the programmatic streaming sector.”


“We couldn’t be more excited to partner with Viamedia and leverage their expertise to enhance our ad sales strategy,” said Todd Myers, COO of Willow by Cricbuzz. “Viamedia’s advanced programmatic capabilities will streamline our ad sales process and provide our advertisers with more precise targeting options. This partnership will drive substantial growth for our platform and ensure our audiences receive the most pertinent content.”


About Viamedia

Viamedia is the nation’s largest independent champion for video service providers’ advertising needs. The company places over 1 million ads daily in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all types of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.


Viamedia’s patented, cloud based QTT® platform utilizes a proprietary technology stack and is designed to enable ad campaigns to be more efficient and easier to execute, by utilizing rich data to deliver targeted, dynamic ads to consumers via linear television.


Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software.


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About Willow by Cricbuzz

Willow by Cricbuzz is the premier destination for cricket in the United States and Canada, boasting the most comprehensive live, streaming, and on-demand cricket coverage available. Guided by its mission to make cricket globally accessible, Willow by Cricbuzz combines cricket’s rich heritage with innovative broadcasting to offer an unmatched viewing experience.


Dedicated to excellence and innovation, Willow by Cricbuzz provides cricket enthusiasts with HD-quality live streaming, interactive scorecards, and extensive coverage from nearly every major cricket board and tournament worldwide.


Willow by Cricbuzz’s TV network is also available through top providers such as DISH, Sling, Fios, Spectrum, Xfinity, and Optimum, and also offers a dedicated streaming app available on all major CTV devices, including Apple TV, Roku, Samsung Smart TVs, Amazon Fire TV, Xbox One, Android TV, Chromecast, Google TV, and more, ensuring fans never miss a moment of the action.


Explore the ultimate cricket experience at


About Cricbuzz

Cricbuzz is the global leader in cricket content, accessible across the web, iOS, and Android platforms on mobile and connected TV. Offering 360-degree comprehensive cricket coverage, Cricbuzz delivers ball-by-ball text commentary, compelling video analysis by the best cricket experts worldwide, timely news, match reports, editorials, statistics, rankings, and live match streaming in several regions. With over 125 million monthly active users globally and more than 495 million downloads as of January 2024, Cricbuzz is the largest single sport app in the world.

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