Clutch Crowns Bob Gold & Associates as a 2022 Industry Leader

March 23, 2022 Beth Braen
Here at Bob Gold & Associates, we believe that data and analytics are the keys to unlocking media strategies that resonate. Since 1997, we’ve continued to grow because we provide personalized media relations...

Staffing for Success: 6 Questions Every CTO Should Ask

March 8, 2022 Beth Braen
With every tech advancement comes greater complexity, presenting new challenges for chief technology officers.  Ironically, the answer to carrying businesses forward with technology is people, people, people — and orchestrating people can be just as challenging as tech. To help ensure your next development project goes off seamlessly, Commit CRO and Managing Director of North America, Max Nirenberg recently shared his perspective with the Forbes Business Council on six questions every CTO should ask when building a team.   Six Questions Every CTO Should Ask When Staffing For Success (

We Are With Ukraine

March 3, 2022 Bob Gold
Our hearts break for the needless and senseless suffering created by Vladimir Putin. Our sympathies go to the Russian people who are paying the price for their dictator's war. His cruelty has brought the world closer together and will make us all stronger.   We support our clients in their efforts: On the ground in Poland: Ukrainian refugees reconnect with family and friends with Plume Wi-Fi

Meeting Tech Staffing Challenges By Reframing the Talent Search

January 18, 2022 Beth Braen
In this era of fast-moving business transformation and tech development – such as AI, IoT and big data – business leaders need to rethink not only how they work but who they work with and how they build a team. To guarantee success, it's time to reframe the talent search.   Just as cloud infrastructure has rapidly changed the way storage is managed and services are deployed, organizations of all types can benefit from a new concept for implementing tech talent, akin to the rapid scalability and flexibility seen in cloud technology — a cloud of people. This begins by breaking down old approaches to hiring, streamlining HR processes to quickly build quality teams at scale and mitigate risk and adopting new tools and workflows to support collaboration from anywhere.   Max Nirenberg, Managing Director North America and CRO for global tech services company Commit recently shared his insights with the HRChat podcast and Forbes on the solutions to the challenges of hiring and retaining top tech talent.  

Bob Gold & Associates Earns Spot on Clutch’s Top 1000 List for 2021

December 30, 2021 Beth Braen
There are many reasons why public relations is very crucial to a company or a business. Having a trusted and reliable PR partner is often one of the best ways you can improve your business reputation and overall image. If you don’t know where to start, the experts here at Bob Gold & Associates can help! We’ve been providing PR strategies that work for more than two decades so you can trust us to have the expertise and experience you need for your business.   As a matter of fact, our team has been recognized with awards multiple times in the past for our impeccable services. Today, we are pleased to announce we’ve added another honor -- our Clutch award for this year. Our team is proud to be named as one of the top 1000 companies on Clutch’s platform and to stand alongside industry leaders from all over the world.   To be a Clutch leader is such a huge honor for us! For those that don’t know, Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.   This award wouldn’t be possible without the help of our amazing team. They’ve been passionate about helping our clients reach their goals and it is evident in the amazing feedback and accolades we continue to receive from our clients and from the industry.   Our company is also listed as one of the best PR companies on Visual Object’s website. VO offers a directory of agencies and companies that are on top of their game. Feel free to visit our profile.   Let’s talk! We want to get to know you and how we can support your communications goals in 2022.

New Study From Future Today and Variety Finds More Than Half of All TV Viewers Prefer Ad-Supported Streaming

September 29, 2021 Beth Braen
Recent research from the Future Today x Variety Intelligence Platform Streaming Study, took an in-depth look at the latest TV viewing behavior and streaming preferences, polling U.S. consumers to identify the emerging trends shaping OTT, advertising, and the broader TV industry.   Data highlights from the report found that the majority of consumers (67.89%) prefer choosing the individual programs they’d like to watch on an on-demand basis, compared to just 12.5% who prefer pre-programmed, linear channels.   Other findings and insights of note: 50.6% of US consumers prefer using ad-supported video services to reduce costs Streaming ads are twice as likely to be relevant to a viewers’ interests than ads seen on cable or broadcast TV 5% of consumers plan to decrease their number of paid subscriptions Of those who have used a free trial in the last 12 months, 41.2% subscribed after the trial ended   “Consumer viewing preferences continue to evolve. Streaming has become the de facto source for watching TV shows and movies, but not all services, platforms and models will thrive in this shifting media landscape,” said Vikrant Mathur, CEO and Co-Founder of Future Today. “Despite some pundits’ expectations, we’re seeing AVOD adoption flourish, and expect this trend will continue to grow for years to come. Our research solidifies that with the right viewing experience, the ad-supported streaming model is ideal for content owners, brands and, most importantly, audiences.”   Helping power VIP+’s analysis throughout the State of Streaming 2021 is exclusive data from third-party firms such as connected TV analytics firm TVision and leading multichannel streaming company Future Today, as well as pollster YouGov and analytics firm Magid.   Read the complete report and analysis from Future Today here.

Blonder Tongue Labs Unveils Updated Aircaster AQT8 Series of Transmodulators

September 8, 2021 Beth Braen
Leading US-based designer and manufacturer of telecommunications, fiber optic, video and data delivery technologies Blonder Tongue Laboratories, Inc. recently introduced the updated Aircaster AQT8 series of transmodulators – including the Aircaster AQT8-QAM/IP and Aircaster AQT8-IP – a comprehensive and flexible toolset to create custom IP and QAM channel lineups from any ATSC 1.0 off-air or QAM content source.   Featuring an internal active splitter, the Aircaster AQT8 enables users to create a full lineup of up to 64 channels and distribute them to thousands of different locations across a facility, eliminating the need for countless digital converters, external splitters, and legacy one-to-one solutions.   “The Aircaster AQT8 reimagines what off-air rebroadcasting equipment can do in a single compact unit, enabling custom lineups of up to 64 channels, accessible to thousands of residential homes in the case of service operators, or hundreds of rooms and TV sets for hospitality, institutional and SMB use cases. It effortlessly creates and multiplexes a complete digital media service, while eliminating unnecessary fees and equipment.” Said Ted Grauch, President and CEO of Blonder Tongue Laboratories.   This recent product release adds to Blonder Tongue’s growing portfolio of new solutions and innovations, including the NXG Platform and Clearview Transcoder Series, that are specifically designed to augment and streamline IPTV and OTT video distribution.   Read the TV Tech article here.   For more information, please visit:

VIAMEDIA’S QTT® Launches Data-Driven Linear TV Marketplace

August 30, 2021 Beth Braen
  AdTech innovator, QTT, Viamedia’s cloud-based television advertising platform, has launched a marketplace to enable automated activation of data-driven linear video advertising inventory, without changing existing workflows or technologies. QTT Marketplace is an open-platform destination for advertisers and agencies accustomed to digital platforms to directly access a wealth of premium, curated local and national television inventory – and for television inventory owners to tap more directly into the rapidly growing digital ad pool.   Initial TV participants include A+E Networks, FOX, Reelz with Magnite the first participating SSP.   “The last mile to activate linear TV advertising through existing digital platforms is finally here,” said John Piccone, president of QTT.   The launch follows the completion of a family of QTT patents delivering seminal steps in the integration of the pan-device digital and linear television advertising ecosystems.   Read more on Broadcasting & Cable here. Check out the full news release on BusinessWire.

EPIK Partners with Linden Lab, the creator of Second Life to Bring Popular Comic Book Publisher Zenoscope Universe to Life Inside the Metaverse

August 23, 2021 Beth Braen
Linden Research, Inc. (“Linden Lab”), the creator of Second Life, and comic book publisher Zenescope Entertainment, in conjunction with leading digital licensing agency, Epik, recently announced they have partnered to bring the dark and twisted Grimm’s Universe to life as the Zenescope Metaverse inside Second Life.   This marks the first time a Zenescope property has been realized inside a virtual world, and the first phase of an on-going partnership with Linden Lab that will introduce new content over time. Zenescope and Second Life are just the latest additions to an ever-growing list of world leading brands, IP owners and game developers in Epik’s partner ecosystem, which includes ViacomCBS, Warner Music, Universal Music Group, Tencent, Garena, and many more.   Fans can interact with and play as some of the classic fairytale characters popularized by Zenescope’s comic books and graphic novels, acting out scenarios and following different storylines within a 3-D online virtual world. Visitors will find plenty of iconic locations and other nods to Zenescope heroes and villains, including Rockman’s Ice Cream shop from Belle’s series, and a fully-playable Goblin Golf course. The immersive world is full of games, hidden surprises, and exclusive virtual collectibles and merchandise found only in Second Life. The Zenescope Metaverse inside Second Life features… familiar Cindy, Belle, and Mad Hatter character costumes and avatars, multiple scenarios and storylines to follow, more than 50 exclusive virtual collectibles and branded merchandise items, including clothing, furnishings, and the fan-favorite Cheshire cat plushie, games and activities like the fully playable Goblin Golf and the Mad Hatter’s Hedge Maze, complete with trophies, a clandestine quest, hidden locations, and other secrets.   For more on this exciting new experience watch Right This Minute interview with Zenescope Co-founder Ralph Tedesco and character Cinderella Monroe

Future Today Launches Three Free Streaming Services On Rogers Ignite TV and Ignite SmartStream, Expanding Footprint In Canada

August 16, 2021 Beth Braen
Future Today, the only full-stack streaming solution that packages branded channels and delivers the audiences to watch them, announced the launch of three free streaming services on Rogers Ignite TV and Ignite SmartStream: FilmRise, Fawesome and In addition, the companies have expanded their partnership whereby Rogers Sports & Media (RSM) will now provide ad sales representation for all of Future Today’s streaming channels across Canada.   “Rogers is a dominant force in shaping the TV viewing experience and leads the way in customer-focused offerings,” said Vikrant Mathur, Founder and CEO, Future Today.   In the last 12 months, Future Today has experienced extraordinary growth and has aggressively expanded its content library to offer more than 225,000 movies, TV shows and episodes with the addition of 15,000 hours of premium content that is currently available on every major streaming platform, including Rogers Ignite TV and Ignite SmartStream, Roku, Amazon Fire TV, Apple, LG, Samsung, Vizio, Xbox, iOS and Android.   Read more from Rapid TV News here.
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"Bob Gold & Associates not only “get us” but works tirelessly to be proactive and keep us front and center. In short, Bob Gold & Associates is an invaluable addition to our team."

- Colleen Nichols, Sr. Director Corporate Marketing, Ooyala