Supercharge Your B2B Public Relations By Maximizing the Power of Video

August 28, 2020 Anabela Savulescu 0
The B2B world is a dynamic, exciting space where new partnerships, innovative research and success stories come to the surface every day. Finding a way to reflect the dynamic nature of B2B news...

IAE Chooses NiceLabel’s Label Cloud to Streamline Label Production and Works Order Processes

August 27, 2020 Anabela Savulescu 0
IAE, a leading European manufacturer of livestock handling equipment, equestrian stabling, steel fencing and shelters, has implemented Label Cloud from NiceLabel, a leading global developer of label design software and label management systems.   IAE is using NiceLabel’s cloud-based Label Management System (Label Cloud) to simplify and streamline its labeling and work order documentation production, enabling it in turn to save time and resources. IAE decided to modernize their label management process to make updating this documentation easier, and to ensure it could produce labels in parallel with the documentation.   Jeremy Annable, Business Systems Manager at IAE, said: “We were looking for a solution that could simplify the production process for users to print work in process (WIP) documents and associated labels prior to starting a new works order. It was key to us that the solution could help the user to identify and pick all materials, assemble the product and apply the appropriate labels.”   The fact that IAE was able to get their label management system in the Cloud was a key factor in their system selection process. “We’ve moved quite a few of our systems to the Cloud. The fact that we could have labeling in the Cloud as well gave us a lot more flexibility in terms of integrations and APIs,” Daniel Mycock, IT Manager at IAE states. “When you’re integrating with many sources, this is the better way. Maintenance and software updates are just handled. It makes it a lot easier to manage and is more cost-effective.”   In making the choice, IAE worked with NiceLabel’s partner Cloud Printing Solutions, who introduced them to the NiceLabel team and their Label Cloud solution. NiceLabel’s Professional Services Group (PSG) assisted with the integration part of the project. The PSG team used the NiceLabel Integration system to configure integrations with IAE’s ERP system and AutoCAD. It then used the NiceLabel application builder to rapidly build the printing forms.   With NiceLabel, IAE has been able to move from a home-grown system with manual workarounds to a fully-integrated labeling solution. “Implementing NiceLabel solved a lot of IT problems. We don’t have the security implications we had with the previous system,” comments Annable. “As it stood before, we were at a dead-end. Now we’ve got control over the design of the labels, how we do it and which printer we put them to.” IAE can also make label changes much faster, since they’re done in-house.   NiceLabel also gives IAE the platform they need to plan for the future. Annable explains, “We’ve now got something to grow into. We’ve implemented forward-looking systems that are supported with the necessary controls, and we have all of these systems working together.”   Ken Moir, NiceLabel VP of Marketing said: “It’s great to see the level of flexibility and enhanced operational efficiency that IAE has already been able to achieve with our cloud labeling solution. We are confident that as it scales its business in the future, being able to make use of NiceLabel’s technology platform will prove to be a still more significant benefit than it does today.”     Detailed information on how NiceLabel helped IAE create a fully-integrated labeling solution is available at

Responding to Overwhelming U.S. Demand, Swiss designed Air Purifier Specialist aeris Expands Manufacturing with $3.3 Million Series A Funding

August 24, 2020 Kaitlyn Webb 0
Now Available at QVC, Target and Soon, 600 Best Buy Locations  aeris health, the Swiss leader in commercial and residential air purification systems that are improving health globally, and facing huge demands on its manufacturing as sales have doubled month over month since January, announced the completion of its $3.3 million Series A funding round to meet US demand. The funding, led by Tencent co-founder Vic Lee, Tinder co-founder Justin Mateen, PreAngel, Sarona Ventures, and additional investors, representing investments from the U.S., China, Israel and Switzerland.     aeris develops state-of-the-art, AI-powered air purifiers which learn and adapt to each user's personal habits and the air quality in their home over time by gathering data with proprietary sensor technology. Developed by MIT engineers, aeris’s medical-grade purifiers have been proven to remove at least 99.95% of indoor pollutants down to .1 microns, high clean air delivery rate (CADR), HEPA ratings of 13 and above as well as a sophisticated design.    Unlike most other air purifier companies, aeris is not reliant on third-party purchases, allowing the startup to develop air purifiers that are truly unique in the market, higher quality than competing models, and adapted for specific conditions such as odors and viruses without any loss of suction power, a common issue among conventional HEPA filters.    “The global pandemic has fueled a major shift in consumer awareness and concern over the air we breathe. Demand for clean air has never been higher. And our rapid growth in sales is proof that consumers recognize that not all air purifiers are built the same,” said aeris CEO, Pierre Bi. “With the latest round of funding, we’re now in a position to further capture this enormous opportunity and help consumers across the U.S. and North America protect themselves and their families from airborne pollutants, including coronavirus.”    aeris provides one of the only air purifiers in market today proven to remove feline coronavirus from the air, and are certified by major third-party standards testers, including AHAM and EN1822.     In addition to securing new funding, aeris purifiers will also be available in more than 600 Best Buy stores across the U.S. beginning fall of 2020.     aeris offers four unique products to best suit the needs of each customer, room size and budget:   aair lite:  A small air purifier that can remove 99.95% of the air-borne bacteria, mold, mildew, odor, and other pollutants from any space up to 350 ft².  aair 3-in-1-pro:  Using state-of-the-art technology, the aair 3-in-1 Pro eliminates indoor air pollutants while becoming more efficient and effective over time. For rooms 750 ft² and larger.  aair Medical Pro:  Hospital-grade air filtration that prevents even the most difficult airborne health hazards from affecting users.  aair Gas Pro:  Combining the power of our strongest air purifier and a filter designed with the ability to move odors at a molecular level, the aair Gas Pro will ensure that you never have to worry about distracting or embarrassing odors in your home again.    Since its inception in 2017, aeris has been recognized with two prestigious design awards: the iF Design Award in 2017, and the Red Dot Design Award Winner in 2019.    Ultimately, aeris has plans to expand into markets beyond air purification.  Pierre Bi expanded on this, saying that the company see itself as a “fundamentals of health” company.  This will mean using the design and engineering principles applied to air and expanding it into areas like water, nutrition, and sleep.      “Our vision is to create technology that aids in the long-term health of our customers. 600,000 to 700,000 Americans die early from air pollution every year: we see this as one example of many such hidden, lower-prioritized health concerns that must be urgently addressed, “Bi explained.  “That’s where aeris will come in.”  About aeris:  aeris is a Swiss company dedicated to improving global health through increased access to clean air. After launching its first purifier in China in 2017, the devices instantly became a hit for its ability effectively dealing with China's heavy pollution. Customers soon reported relief from respiratory problems and that they were feeling more energized than they had in years and as a result, global health issues related to air quality soon became aeris' number one priority. By 2018, aeris had expanded into Vietnam, South Korea, Taiwan, France, and Mexico; and, in 2019, the company expanded further to the United States, and is currently available in four different models at retailers such as Target, QVC, Amazon and on the company's website.  For more information, visit 

Bob Gold & Associates Ranks 42 on O’Dwyer’s 2020 Top Technology PR Firms

August 17, 2020 Roxanne Leone 0
The companies listed on O'Dwyer's offer tools and support for public relations and marketing professionals striving to get their clients' messages delivered to the public and target audiences. From the best in media relations, crisis communications, content creation, bankruptcy communications and PR by industry you can count on O'Dwyer's listings by specialty.   See complete list here.   See all Bob Gold & Associates awards & highlights here.  

“Words to Lift By” – A Poem for Jeff Baumgartner, Light Reading

August 17, 2020 Roxanne Leone 0
By Bob Gold, Principal   There are reporters and editors whose views are simply critical for technology companies to flourish. Jeff Baumgartner is to cable technology what sugar is to cake. We just need him and his insights or something is just missing? Light Reading is lucky to have him. Here is “Words to Lift By” a poem for Jeff Baumgartner. For more information regarding our service offering in media & analyst relations, special events & trade shows, and owned and paid media please contact us.

Bob Gold & Associates Ranks 16 on O’Dwyer’s 2020 Top Entertainment PR Firms

August 16, 2020 Roxanne Leone 0
Only O'Dwyer's ranks PR firms by 19 specialties. The firms on this list have broken out their net fees for accounts classified as entertainment PR.   See complete list here.   See all Bob Gold & Associates awards & highlights here.

“Marketing Champions” with Bob Gold from Bob Gold & Associates

August 16, 2020 Roxanne Leone 0
Lee Goff interviews Bob Gold, principal of Bob Gold & Associates to discuss what makes Bob Gold & Associates unique, the importance of building relationships and why the agency offers guaranteed results in every public relations contract.   See full Q&A @ BluHorn.   BluHorn Media Planning and Buying Software is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys.

SMPTE Publishes MESA’s Language Metadata Table Standard, Providing Needed Codes For 200+ Languages

August 14, 2020 Kaitlyn Webb 0
  The MESA-championed LMT Provides the First-Ever System of Standardized Language Codes Embraced by the Media and Entertainment Industry   The Society of Motion and Television Engineers (SMPTE), the leading standards governing body for media & entertainment engineering, today announced it has joined with the Media & Entertainment Services Alliance (MESA), a leading community of media technology executives, to co-develop the Language Metadata Table (LMT) standard. This is the first project that SMPTE has undertaken to electronically publish machine-readable metadata as a standard that is expected to be used operationally rather than by application developers. It is expected to significantly streamline media asset management around the globe.   Conceived by WarnerMedia, MESA supports the LMT Working Group as one of its communities of practice. LMT, based on IETF BCP 47 (Internet Engineering Task Force Best Common Practices) guidelines, is the first list of language codes vetted and approved as an industry standard for media and entertainment. It greatly benefits media companies, content owners, video service providers, and others who need standardized distinctions between spoken and written language and consistent codes. Other international standards bodies have created controlled vocabularies; however, they are broadly used, for many purposes. The constraints of the LMT provide a controlled vocabulary for what is needed in the professional media industry.   LMT codes will be used for a plethora of content-oriented applications, such as audio, written and timed text like closed captions and subtitles, accessibility for the visually and hearing impaired, licensing and localizing international content and distributing non-English content.   “Having an authorized system of consistent codes reduces the Tower of Babel and simplifies development work by enabling all parties to work off the same table,” said Yonah Levenson, Manager, Metadata Strategy and Terminology Governance at WarnerMedia and founder for LMT. “SMPTE’s publication of LMT will help everyone manage their media assets by removing cumbersome processes like maintaining mapping tables and having different payloads for different distributors.”   The MESA-organized LMT work group committee of data experts are helping to share and expand the standards table, and have created universally accepted language terms, definitions, examples and templates for over 200 language codes and display values, with more in development. These members include HBO, Turner, Warner Bros, Disney, WWE, NBCUniversal, Paramount, Sony Pictures, Showtime, Lionsgate, Fox, and other organizations.   “We have long regarded the LMT as a critical tool for the future of media and are excited to see it join the ranks of SMPTE’s foremost industry standards,” said Mary Yurkovic, Smart Content Community Builder at MESA. “This brings together the hard work of MESA members, standards groups and top metadata experts, who are tackling all the industry’s nomenclature one classification at a time.”   LMT will be published in SMPTE’s Registration Authority (, a highly sanctioned and publicly accessible database with registers of metadata elements, unique identifiers, values and more for the media and entertainment industry.   To ensure the LMT registry keeps evolving, SMPTE will use its public committee draft (public CD) process, which provides open documents that are distributed for review and commented on by industry professionals prior to completion of the full standardization due-process. The LMT programming tools will also be available as opensource code to developers worldwide, and as with any registry SMPTE maintains, the LMT entry will facilitate interoperability.   “SMPTE’s work on LMT is a crucial step in addressing the broad challenges and complexities around sharing data and content in the media and entertainment industry. We are grateful to MESA for choosing SMPTE as a home for this standard,” said Bruce Devlin, VP of SMPTE standards. “Anyone involved in international distribution will greatly improve their media asset management workflows thanks to the new standardized language codes this introduces.”   Aided by MESA, the work group will continue within the rules of SMPTE’s due process to further define and document its policies and procedures, update additional languages and partner with organizations including EIDR, ISDCF, and MovieLabs to strengthen LMT and support broader adoption.   For more information, please visit   About SMPTE® The Society of Motion Picture and Television Engineers®, or SMPTE, is defining the future of storytelling. The Society’s mission is to enable the technical framework that allows the global professional community to make media for artistic, educational, and entertainment purposes and to distribute that content for the benefit and enjoyment of people worldwide. As a global volunteer-driven society of technologists, developers, and creatives, SMPTE is engaged in driving the quality and evolution of motion pictures, television, and professional media. The Society sets industry standards that help businesses maximize their markets more cost-effectively, provides relevant education that supports members’ career growth, and fosters an engaged and diverse membership community.   Information on joining SMPTE is available at   About MESA Media & Entertainment Services Alliance (MESA) advances new technologies that are enabling the digital transformation of media & entertainment. Focused on three core M&E technologies: data, IT and security, MESA’s 120+ members and content advisors collaborate to advance change management, new workflow solutions and production/supply chain efficiencies. Founded in 2008, MESA’s Content Advisors direct an annual event schedule of over 25 meetings, conferences and summits. MESA creates and curates content for 10 weekly newsletters and their M&E Journal that is published bi-annually. For information visit:

Bob Gold & Associates Ranks 124 on O’Dwyer’s 2020 Top US PR Firms

August 14, 2020 Roxanne Leone 0
O'Dwyer's has connected companies with the best PR firms in the industry since 1968. We have ranked over 100 of the top PR firms in the U.S.   See complete list here. See all Bob Gold & Associates awards & highlights here.

“Words to Lift By” – A Poem for Robert Brownlie, Bob Gold & Associates

August 13, 2020 Roxanne Leone 0
By Bob Gold, Principal   Good technical writers are as rare as white peacocks. Thoughtful, earnest and always striving for excellence, Robert Brownlie embodies the ideal partner, employee, and friend. Some people win the lottery but having Robert be a part of our team is even better than that. We have someone we all count on, and who always comes through. Here is “Words to Lift By” a poem for Robert Brownlie. For more information regarding our incredible team, please click here. Explore our service offering in public relations, content creation, and digital marketing strategy or contact us for a discussion around your specific communication needs.
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