Bob Gold & Associates Wins Top Clutch Public Affairs Firms in 2021!

March 23, 2021 Roxanne Leone 0
By Bob Gold, Principal, Bob Gold & Associates   Public Relations goes deeper than advertising. Build and burnish brands with Bob Gold & Associates where we make technology meet entertainment.   We are...

Women’s History Month Feature – Week 3

March 18, 2021 Anabela Savulescu 0
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. For the week 3 Q&A, we’re featuring Anabela Savulescu.Associate Account Executive, Anabela Savulescu, shares how her creative idols have helped frame her perspective and communication style along with advice to young professionals in the industry.What female icons and creatives do you look up to? Musicians have always been a huge source of inspiration for me - their insight, clarity and composure continue to raise my personal and professional bar for what communication is capable of: Erykah Badu: The godmother of neo-soul, Erykah Badu ushered in a rebirth of 90s R&B, bringing with it a legendary trail of rim-shot jazz and funky magnetism. Her cool confidence, authenticity, musical experimentation, sly lyricism, and fierce independence have made her a timeless figure of self-empowerment and healing. Sade Adu: Sade’s unmistakable sound exists between smoldering jazz, Afro-Cuban and Latin American rhythms. Her distinctively low voice can attack and swell in volume just as much as it can refrain to a dreamy undertone. A queen of control and musical trailblazer, Sade is renowned for her calm, sincerity, bold execution, style and perseverance as she soldiers through her work's emotional themes. Joni Mitchell: Legendary singer-songwriter Joni Mitchell is known for encapsulating moments and emotions with astonishing detail and poetic sensibility. Across rock, classical, jazz and pop, her lyricism and compositions helped carve a river for fans and artists to glide along - one where they could navigate their vulnerability, strength and indefinite curiosity. As a lit grad, writers have had a deep impact on me as well. Some of my favorite authors (and overall powerhouses) are Jhumpa Lahiri, Claudia Rankine, Gwendolyn Brooks, Joan Didion, and Maggie Nelson.How do these women inspire you?More than anything, these women inspire me to overcome fear, practice awareness and be genuine - all of which help me to nurture my own voice on and off the job.What advice do you have aspiring PR professionals?To those young professionals currently in or just entering the industry: don’t fear the moments where you fall off beat. It’s precisely these moments that hold the gravity - that teach you.In this fast-paced line of work, there is a power in stepping back, learning from your situation, and familiarizing yourself with the rhythms of every day. The groove continues and the downbeat returns – it’s only natural that you come back stronger on the 1.Be sure to read our Women’s History Month Q&A with VP, Beth Braen, from Week 1 and Director of Marketing, Roxanne Leone from Week 2 

Savor The Power of Uplifting Words

March 17, 2021 Beth Braen 0
When COVID-19 hit last year, like many of us Bob Gold was terrified. Amid the disruption of the pandemic shutdown, Bob sought a way to connect with and reassure friends, family and associates that they were invaluable to him amidst the separation, isolation, and growing uncertainty. So began a little project known as Words to Lift By. Partnering with a young poet in Ashville North Carolina, Ryan Ashley, Bob would describe the incredible folks in his life and Ryan would create and type out a poem on his 100 year old Smith Corona. Then send the poem via snail mail to the person who was honored.   Ryan and Bob also created videos where Bob explained why each person was so amazing and shared more broadly the specialness of each recipient to him. The irony is, after sending nearly 90 poems out, Bob came down with an almost fatal case of COVID-19. In time for the the anniversary of this fight to reconfirm our humanity, Ryan and Bob have created a book with a collection of many of the poems and called it, yes "Words to Lift By."   Take a moment to explore this volume and savor the power of uplifting words. You can purchase this and other books by Bob on Amazon. The paperback is just $9.99 and the electronic version is just $2.99. And be sure to check out many of the original "Words to Lift By" videos.

Bob Gold & Associates Claims the #6th Spot Among Top California PR Agencies Rated by Clutch

March 15, 2021 Roxanne Leone 0
March 15, 2021   Bob Gold & Associates earns the #6th spot in the Clutch Leaders Matrix for Top California PR Agencies.   Clutch ranks service providers and places them on a Leaders Matrix based on research in a specific market. A Clutch Leaders Matrix provides a view of the top-performing companies in a particular location and Bob Gold & Associates continues to rank highly in crisis communications, online reputation management and event management. Learn more about the services we provide by browsing our public relations page.   For verified client reviews, please visit the Clutch Bob Gold & Associates profile page.  

Celebrating Women’s History Month – Week 2

March 11, 2021 Beth Braen 0
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. For week 2 Q&A we’re featuring Roxanne Leone.   Roxanne brings two decades of experience leading technology companies and their communications teams in strategic PR and marketing programs. Her thought leadership and branding efforts have secured top tier coverage putting organizations and their executives top of mind with reporters and editors.   Q&A What words of wisdom can you share with an aspiring female PR professional?   After working with some of the brightest women in the PR industry I have noticed that the most successful individuals have pursued mentorship or coaching by other industry leaders. If you are a female PR professional, I recommend you inquire about professional training and/or coaching early on in your career.   Also, self-promotion is a critical tool for career advancement. Studies show that women evaluate themselves lower than men, even when they have scored equally, which could affect your salary.   The good news is women have come a long way. In the early 2000’s, I experienced women being threatened by female colleagues and I partnered with a mentor, Fred Towns, to strengthen my skillset, become more vocal, and stand up for myself. Fortunately, over the last 20 years I have been part of a positive shift where women now view their female colleagues as ally’s vs threats. It is important to get involved with an organization such as the Women’s Global Leadership Initiative and participate in programs designed for women by women. Founder, Diana Ruiz, is a CEO focused on diversity, equity & inclusion and leadership development and her talented team of mentors and experts can help you build self-confidence.   What are some of the biggest challenges that women face today?   Today, women continue to face pregnancy discrimination and unemployment and it has been amplified by the Covid-19 pandemic. According to the U.S. Bureau of Labor Statistics, approximately 275,000 women left the workforce in January 2021, compared to 71,000 men. Experts believe that the pandemic will leave a lasting impact on women that are integral to the economic security of their families. Unfortunately, women are penalized when pregnant and for taking extended time off - often suffering a wage penalty when they return to the workforce. Oddly enough, some men are paid more after having children.   When do you think America will have its first female president?   I am hopeful that Kamala Harris will run for president after serving our 46th president of the United States, Joe Biden. Kamala is the first female vice president, and the highest-ranking female official in U.S. history. We are in desperate need of female role models across all industries, and more women placed in top leadership positions. If we continue to support a growing female workforce more women will be equipped to go after the career of their choice. I am optimistic that I will see a female president in my lifetime, whether it be Kamala or other front-runner in our future.   Be sure to read our Women's History Month Q&A with VP, Beth Braen, from Week 1.

Advocado Appoints Three New Strategic Leaders and Expands Its Board

March 10, 2021 Anabela Savulescu 0
Matthew Hong, Gayle Meyers, and Michael Beer Tapped to Drive Development and Adoption of Real-Time Data Management StartupAdvocado, a cross-media data management platform (DMP) fueling advertising performance, today announced the addition of three new senior executives to its board of directors and council of strategic advisors, who will help drive Advocado’s strategies across data optimization, media, branding, finance, capital formation, and business development. Joining the board as strategic directors are media expert Matthew Hong, former Chief Operating Officer at Turner Sports and Former Executive Director of Search at AOL, and AdTech entrepreneur Gayle Meyers, formerly Chief Growth Officer at LUMA Partners. Named as a strategic advisor is Michael Beer, Head of Financial Strategy at Luminar Technologies. “Traditional advertising is finally being held to the same high standards of performance, accountability, and precision that digital advertising has delivered for decades, and data is fast becoming the key to this transformation,” said Gayle Meyers, Board Member of Advocado. “Advocado's proprietary real-time, precise, and actionable data is consistently noted by its customers as a core differentiator that brings them value and quantifiable ROI.” “Since founding Advocado, it has been our mission to build a next-generation startup focused on leveraging the power of people, and one that would set an example for entrepreneurs everywhere,” said Jeff Linihan, President, COO, and Co-Founder of Advocado. “Matt, Gayle, and Michael have enormous experience and unique insight having served on countless boards and as advisors. Their joining Advocado further strengthens our strategic capabilities and validates our premise that a strong culture focused on people will attract the best there is.” Advocado’s newest board and advisory council members are known for their focus on intelligent tech, growth strategies, and results-driven approaches. They bring more than 60 years of experience in AdTech, media, finance, and business development. Matthew Hong brings more than two decades of media and intelligent tech expertise, and a blazing track record of effective business strategy, partnership development, rights acquisitions, marketing, and sales after advising some of the world’s preeminent organizations. Matt is the former Chief Operating Officer at Turner Sports and former Executive Director of Search at AOL, and continues to help steer top industry players like NASCAR and SAS Analytics Software & Solutions. An avid team builder and supporter, Hong was recently announced as an investor for the Washington Spirit, now the premier women’s sports property in the world. Gayle Meyers is an entrepreneur, consultant, and operating partner for numerous organizations in digital marketing, with over two decades’ experience in advertising technology and services. She leverages this experience to optimize growth strategies for the development and transformation of individuals, teams, and organizations. Meyers is currently a consultant, and formerly the Chief Growth Officer, at LUMA Partners, where she led overall marketing, branding, communications, and partnership strategy. Michael Beer brings a wealth of knowledge as the Head of Financial Strategy for Luminar Technologies, an autonomous vehicle sensor and software company, where he helped bring minority investments from the world’s largest commercial vehicle manufacturer, Daimler Truck AG, and Volvo. He also draws on over a decade’s experience as a research analyst for top organizations like CitiBank. “We’re experiencing a massive shift in how, where, and when consumers engage with the brands they love, and as a result, audiences and data have become more fragmented than ever before,” said Brian Handrigan, CEO and Co-Founder of Advocado. “Recent developments like the crumbling of third-party cookies and amendments to the CCPA have only exacerbated the issue. Advocado has the answer, and the rich experience and insight that each of our new board members and advisors provide will help us achieve ubiquitous, industry-wide adoption.” Available to advertisers worldwide, Advocado helps power over 210 local US markets and is the most robust real-time TV ad insights platform available to date. The company currently monitors over 2,000 national, local, and cable channels in real-time. In the last 12 months, Advocado has detected over 86 million commercial spots for its clients, and has activated more than 50 billion keyword bid changes in real-time, resulting in millions of new website visits. Using Advocado’s platform, customers have achieved as much as 11x return on ROI, a 390% increase in conversion, and a 400% increase in leads.  

Manhattan West Asset Management Bolsters Tax-Advisory Services with Key Hires

March 10, 2021 Alex Gold 0
Additions Further Round Out Los Angeles-Based Financial Services Firm’s Wealth-Management Offering Manhattan West Asset Management, an innovative and fully integrated modern independent financial solutions company, announced today two key hires in its growing tax advisory practice. Elliott Brack has joined as Managing Director of Tax Services to oversee the firm’s tax compliance and planning services. Brack previously was Tax Director at the Los Angeles-based accounting firm Gursey Schneider LLP and, before that, served in senior tax advisory roles at two other major California accounting firms – Seiler LLP and Frank, Rimerman + Co. LLP. He has advised high-net-worth individuals and families, privately owned companies, fiduciaries and real estate syndications, among other clients, on multiple aspects of business and personal tax accounting and planning.   Devante Wilson has joined as Tax Manager, also from the firm of Gursey Schneider, where over the course of a decade he built a practice managing tax plans and handling complex issue-resolution matters on behalf of fiduciaries and real estate syndications among other clients. “Elliott and Devante are important additions to our growing wealth management practice,” said Lorenzo Esparza, Manhattan West Chief Executive Officer and Founding Principal. “They are exceedingly well equipped to help clients navigate an ever more complex business and personal tax environment.” Manhattan West, now celebrating its fifth year, provides a comprehensive suite of wealth-management and investing services for clients. In addition to traditional business management and tax services, the firm offers alternative investments in areas including real estate, venture capital, private equity and private debt, and serves a diverse set of private clients and addition to institutional investors.

Clutch Honors the Top PR Firms Across Multiple Categories

March 9, 2021 Roxanne Leone 0
Bob Gold & Associates ranks #3 for crisis communications, #5 for online reputation management and #7 for event management.   March 9, 2021   Clutch, the leading B2B ratings and reviews platform, released its list of the top 15 PR firms across various specialties for 2021.    These specialties include: Corporate Communications Crisis Communications (#3) Event Management (#7) Online Reputation Management (#5)   As more consumers demand authenticity in businesses they support, companies have to be ready to meet their needs.    Clutch factors companies’ level of industry expertise and ability to deliver in their rankings. The rankings also take into account comprehensive reviews collected from former clients through in-depth phone conversations and a detailed online form.    To read completes news release, visit Clutch.  

Celebrating Women’s History Month

March 5, 2021 Roxanne Leone 0
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. We posed a number of questions to each and asked them to tell us about themselves and their journeys. We’ll be sharing one per week throughout March 2021.   VP Beth Braen is an accomplished, passionate and creative leader with more than 25 years of experience helping companies and teams transform. During this challenging pandemic year she has done her best to find joy, treat folks with kindness, practice mindfulness meditation and when all else fails have a glass of wine (or two!). Q&A What words of wisdom can you share with an aspiring female PR professional?   Be fearless, curious and believe in yourself and your abilities. Don’t be afraid to give your insights and opinions, just be sure you have the knowledge to back it up! Who are your favorite cultural heroines? What appeals to you about them?   Some of my favorite cultural heroines are known for their fierce individualism, long careers, ability to pivot and all-around badass attitude.   - Patti Smith, singer-songwriter, musician, author, and poet who rose to fame as an influential component of the New York City punk rock movement and is often called the "punk poet laureate."   - Gloria Steinem, journalist and social political activist who became nationally recognized as a leader and a spokesperson for the American feminist movement in the late 1960s and early 1970s. Steinem was a columnist for New York magazine, and a co-founder of Ms. magazine.   - Eleanor Roosevelt, longest-serving First Lady, diplomat and activist. An inspiring, controversial, and outspoken leader, she fought for social justice around the world throughout her life. One of my favorite quotes by her is, “A woman is like a tea bag - you can't tell how strong she is until you put her in hot water.” What in your life has given you the greatest satisfaction or sense of fulfilment?   I have gained fulfillment from the jobs I’ve had in marketing and communications including the opportunity to work with a diverse and eclectic group of clients at BG&A. Beyond that there are two experiences that bring me great joy. For more than 15 years, I’ve been in various leadership roles at Temple Isaiah in Los Angeles. It’s been a pleasure to utilize what I’ve learned in my professional life to help my community thrive. However, being mom to my daughter Mollie is by far the most gratifying experience in my life. It has brought me the most insight into who I am, challenged my beliefs and taught me patience and empathy. When it comes right to the point for me, it’s all about family, and friends that have become family. I am grateful that they are the mirror  to help me see myself clearly and the telescope so I can see far beyond myself. 

Manhattan West Real Estate & RanchHarbor Acquire Industrial Infill Property In Signal Hill

March 2, 2021 Alex Gold 0
Real estate investment firms form joint venture to secure rare value-add opportunity in supply-constrained port submarketNewport Beach and Signal Hill, Calif. (February 22, 2021) – Manhattan West Real Estate, a fully integrated real estate investment and management firm based in Los Angeles, and RanchHarbor, a real estate investment firm based in Newport Beach, Calif., today announced their joint venture (JV) partnership in the acquisition of a .79 acre value-add industrial property located in Signal Hill, Calif. The property consists of two single-tenant industrial buildings totaling 18,682 square feet with a shared, secured yard. Each building has one dock-high door and one grade-level door, a quality that is valuable and in high demand for tenants in this size range.Manhattan West Real Estate and RanchHarbor purchased the property off-market, substantially below replacement cost and at an attractive basis. The JV acquired one building with substantial term remaining on the lease and one building vacant at closing. The business plan is to perform deferred maintenance and capital improvements to the property including “white boxing” of the vacant building to improve its marketability and make it move-in ready. The JV has retained Marc Bonadando and Brad Connors with Kidder Matthews to market and the lease the available space.“Signal Hill is an extremely tight industrial real estate submarket with little turnover of asset ownership and limited new construction over the last seven years,” said Adam Norvell, director of real estate at Manhattan West Real Estate. “With vacancies around 1.3%, opportunities to acquire assets here are infrequent, and we are happy to partner with the experienced team at RanchHarbor on this investment. Together we will strategically enhance the property’s aesthetic and functionality, creating a facility that is in high demand.” RanchHarbor provided a full capital stack solution for the transaction. The company’s capital markets advisory platform, RH Advisors sourced a 36-month, attractively priced, fixed-rate non-recourse bridge loan from a bank lender. This debt structure will allow for maximum flexibility in executing the business plan while mitigating exposure to interest rate fluctuations. The subject property is well located at the northeast corner of Walnut Avenue and E. Burnett Street within the highly supply-constrained South Bay industrial submarket. It is approximately two miles from Interstates 405 and 710. The area is a central node for businesses associated with port activity and last-mile distribution. The property is a 15 minute drive to the San Pedro Bay Port complex and is easily accessible to air freight travel at the Los Angeles International and Long Beach Airports.“We are pleased to partner with Manhattan West, a well-respected operator with a solid track record, on this investment,” said John Meek, managing principal at RanchHarbor. “This is a rare opportunity to invest in Signal Hill, a submarket with extremely low vacancy rates and a short supply of industrial spaces of this size and specifications. The property is an excellent addition to RanchHarbor’s growing portfolio as we continue to find undervalued opportunities in the ‘small cap’ sector with proven operating partners that know their markets well.”Since 2019, Manhattan West has invested in three separate transactions and now has ownership in over 50,000 square feet of industrial space in Southern California. The firm is actively seeking value-add and opportunistic industrial investment opportunities in major western U.S. markets, with a focus on Los Angeles. This investment marks RanchHarbor’s first portfolio acquisition in 2021 and its third since the company’s launch in 2020. The firm is actively seeking value-add and opportunistic general partner (GP) and limited partner (LP) commercial real estate investment opportunities in select western U.S. markets with targeted equity commitments between $2 million and $8 million. ABOUT MANHATTAN WEST REAL ESTATEManhattan West Real Estate is a first-of-its-kind financial solutions company. The firm operates in three distinct areas that seamlessly integrate investment management with a full array of personalized services to manage day-to-day financial life. The firm’s asset management offering includes traditional equity and fixed income portfolios while the alternatives platform leverages strength in real estate, venture capital, private equity and private debt to deliver a meaningfully diversified portfolio. The Manhattan West Real Estate strategy offers real estate investment opportunities through a series of special purpose vehicles and direct investment funds. Currently, Manhattan West is open to admitting prospective investors into Manhattan West Tax Deferred Real Estate Fund III, LLC. For more information, visit mwestasset.com. Follow the company on LinkedIn. ABOUT RANCHHARBORFounded in 2020, RanchHarbor is an integrated, real estate investment firm based in Newport Beach, Calif. The company combines the real estate experience and industry knowledge of Isles Ranch Partners with that of former principals from Landmark Real Estate. RanchHarbor offers joint venture equity and general partner co-invest equity, targeting commercial and multifamily real estate investments between $2 million and $20 million in select western U.S. markets. It also provides sophisticated asset management, receivership and capital advisory services to institutional and private investors, asset owners and operators. For more information, visit ranchharbor.com. Follow the company on LinkedIn. Manhattan West Real Estate Property in Signal Hill - Building Manhattan West Real Estate Property in Signal Hill
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"Bob Gold & Associates not only “get us” but works tirelessly to be proactive and keep us front and center. In short, Bob Gold & Associates is an invaluable addition to our team."


- Colleen Nichols, Sr. Director Corporate Marketing, Ooyala