Clutch Ranks Bob Gold & Associates #4 in Top Online Reputation Management Companies Leaders Matrix

April 5, 2021 Roxanne Leone 0
  Bob Gold & Associates has been ranked #4 by Clutch in their Top Online Reputation Management Companies Leaders Matrix for our expertise in reputation management, social media monitoring, investor relations, content creation, and crisis communications....

PREPARING FOR THE POST COVID ECONOMY

March 31, 2021 Bob Gold 0
ARE YOU READY FOR A NEW ROARING TWENTIES? The U.S. economy has been pumped up with more than $4 billion from the Feds. That’s a lot of new cash for businesses and consumers to tap into along with support from a whole lot of new technologies. As we inch out of the pandemic, the one thing we know is everything we’ve done to grow before is gonna be different. And successful companies will adapt and evolve at an incredibly faster pace.   What are you doing to grow your business in 2021 in this newest normal? Are you ready with a communications plan that will drive your growth? Have you committed budgets today to building a promising future? Everything is immediate. Patience was so last century. If you haven’t aligned with a PR pro who is in touch with fast changing trends and today’s evolving marketplace, with immediate access to reporters and platforms to elevate your story, perhaps it’s time to do so.   As we hurried to adapt to the crisis spawned by the pandemic, powerful technologies including IoT, Cloud and AI enabled companies to survive and thrive. These technologies accelerated the usage of mRNA technology for creating COVID vaccines. And the same technologies have created an entirely new ecosystem in entertainment creation and delivery to a rethinking of the very definition of work in today’s gig economy. And these same technologies and new work habits are rapidly changing all public relations and marketing tactics and campaigns.   In short, CEO confidence around the country is at a 17-year high. Things are aligning in a surprising way to tell us, this is not the time to hold onto cash; but invest it to build bigger, better businesses that can thrive in a the new roaring 20s.

Women’s History Month Feature – Week 4

March 24, 2021 Beth Braen 0
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. For the week 3 Q&A, we’re featuring Amy Prenner. Consumer and Entertainment Strategist Amy Prenner shares the secret to her success amid the last 12 months and how to keep clients relevant during Covid-19.   The pandemic literally turned every industry upside down. As a PR professional, how did you pivot your efforts? I remember everyone literally in shock and wasn’t sure how to be effective without being together. We were all more concerned about toilet paper and water than the pandemic that would spread throughout the world.   As businesses and clients shifted from their offices to their homes and cell phones, we all began to quickly adapt in a way that has made our business streamlined and even more effective.   Thankfully there are many tools from FaceTime to Zoom to WebEx to Skype that ensure facetime with clients and staff and have helped to keep communications fluid and consistent. Because we aren’t in our cars driving to and from work and events, there have been other benefits, no traffic, no money on gas and no commuting. We have all become much more efficient and effective working from home while tending to our clients that need our expertise.   How do the clients feel as a result of these changes? They love that when we secure TV interviews they can just Zoom or Skype in and don’t have to leave their living room. Securing media relations for Covid-19 related clients has been something that benefits our clients but also helps the media with their coverage. We also notice that we have been able to spend even more one-on-one time with our clients because we are in a more relaxed environment where we can offer media strategies and suggestions that they can absorb and practice so that they are successful in their respective campaigns.   What advice would you give to someone who is looking at a career in PR? Many years ago I used to tell people to go to a newsstand and see where you gravitate. You can do the same thing with a news aggregator like Apple News. If you see what you like whether its fashion, celebrity, home and design, food, politics, etc, you will be able to see where your interests lie. Be open to everything and anything. Read as much as you can. Learn the basics of social media and make sure its something you actually enjoy. If you love what you do in any career you will be a success and its easier to work in an industry you have passion for.   Be sure to read our Women’s History Month Q&A with VP, Beth Braen, from Week 1, Director of Marketing, Roxanne Leone from Week 2 and Associate Account Executive Anabela Savulescu from Week 3.

Savor The Power of Uplifting Words

March 17, 2021 Beth Braen 0
When COVID-19 hit last year, like many of us Bob Gold was terrified. Amid the disruption of the pandemic shutdown, Bob sought a way to connect with and reassure friends, family and associates that they were invaluable to him amidst the separation, isolation, and growing uncertainty. So began a little project known as Words to Lift By. Partnering with a young poet in Ashville North Carolina, Ryan Ashley, Bob would describe the incredible folks in his life and Ryan would create and type out a poem on his 100 year old Smith Corona. Then send the poem via snail mail to the person who was honored.   Ryan and Bob also created videos where Bob explained why each person was so amazing and shared more broadly the specialness of each recipient to him. The irony is, after sending nearly 90 poems out, Bob came down with an almost fatal case of COVID-19. In time for the the anniversary of this fight to reconfirm our humanity, Ryan and Bob have created a book with a collection of many of the poems and called it, yes "Words to Lift By."   Take a moment to explore this volume and savor the power of uplifting words. You can purchase this and other books by Bob on Amazon. The paperback is just $9.99 and the electronic version is just $2.99. And be sure to check out many of the original "Words to Lift By" videos.

Bob Gold & Associates Claims the #6th Spot Among Top California PR Agencies Rated by Clutch

March 15, 2021 Roxanne Leone 0
March 15, 2021   Bob Gold & Associates earns the #6th spot in the Clutch Leaders Matrix for Top California PR Agencies.   Clutch ranks service providers and places them on a Leaders Matrix based on research in a specific market. A Clutch Leaders Matrix provides a view of the top-performing companies in a particular location and Bob Gold & Associates continues to rank highly in crisis communications, online reputation management and event management. Learn more about the services we provide by browsing our public relations page.   For verified client reviews, please visit the Clutch Bob Gold & Associates profile page.  

Celebrating Women’s History Month – Week 2

March 11, 2021 Beth Braen 0
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. For week 2 Q&A we’re featuring Roxanne Leone.   Roxanne brings two decades of experience leading technology companies and their communications teams in strategic PR and marketing programs. Her thought leadership and branding efforts have secured top tier coverage putting organizations and their executives top of mind with reporters and editors.   Q&A What words of wisdom can you share with an aspiring female PR professional?   After working with some of the brightest women in the PR industry I have noticed that the most successful individuals have pursued mentorship or coaching by other industry leaders. If you are a female PR professional, I recommend you inquire about professional training and/or coaching early on in your career.   Also, self-promotion is a critical tool for career advancement. Studies show that women evaluate themselves lower than men, even when they have scored equally, which could affect your salary.   The good news is women have come a long way. In the early 2000’s, I experienced women being threatened by female colleagues and I partnered with a mentor, Fred Towns, to strengthen my skillset, become more vocal, and stand up for myself. Fortunately, over the last 20 years I have been part of a positive shift where women now view their female colleagues as ally’s vs threats. It is important to get involved with an organization such as the Women’s Global Leadership Initiative and participate in programs designed for women by women. Founder, Diana Ruiz, is a CEO focused on diversity, equity & inclusion and leadership development and her talented team of mentors and experts can help you build self-confidence.   What are some of the biggest challenges that women face today?   Today, women continue to face pregnancy discrimination and unemployment and it has been amplified by the Covid-19 pandemic. According to the U.S. Bureau of Labor Statistics, approximately 275,000 women left the workforce in January 2021, compared to 71,000 men. Experts believe that the pandemic will leave a lasting impact on women that are integral to the economic security of their families. Unfortunately, women are penalized when pregnant and for taking extended time off - often suffering a wage penalty when they return to the workforce. Oddly enough, some men are paid more after having children.   When do you think America will have its first female president?   I am hopeful that Kamala Harris will run for president after serving our 46th president of the United States, Joe Biden. Kamala is the first female vice president, and the highest-ranking female official in U.S. history. We are in desperate need of female role models across all industries, and more women placed in top leadership positions. If we continue to support a growing female workforce more women will be equipped to go after the career of their choice. I am optimistic that I will see a female president in my lifetime, whether it be Kamala or other front-runner in our future.   Be sure to read our Women's History Month Q&A with VP, Beth Braen, from Week 1.

Advocado Appoints Three New Strategic Leaders and Expands Its Board

March 10, 2021 Anabela Savulescu 0
Matthew Hong, Gayle Meyers, and Michael Beer Tapped to Drive Development and Adoption of Real-Time Data Management StartupAdvocado, a cross-media data management platform (DMP) fueling advertising performance, today announced the addition of three new senior executives to its board of directors and council of strategic advisors, who will help drive Advocado’s strategies across data optimization, media, branding, finance, capital formation, and business development. Joining the board as strategic directors are media expert Matthew Hong, former Chief Operating Officer at Turner Sports and Former Executive Director of Search at AOL, and AdTech entrepreneur Gayle Meyers, formerly Chief Growth Officer at LUMA Partners. Named as a strategic advisor is Michael Beer, Head of Financial Strategy at Luminar Technologies. “Traditional advertising is finally being held to the same high standards of performance, accountability, and precision that digital advertising has delivered for decades, and data is fast becoming the key to this transformation,” said Gayle Meyers, Board Member of Advocado. “Advocado's proprietary real-time, precise, and actionable data is consistently noted by its customers as a core differentiator that brings them value and quantifiable ROI.” “Since founding Advocado, it has been our mission to build a next-generation startup focused on leveraging the power of people, and one that would set an example for entrepreneurs everywhere,” said Jeff Linihan, President, COO, and Co-Founder of Advocado. “Matt, Gayle, and Michael have enormous experience and unique insight having served on countless boards and as advisors. Their joining Advocado further strengthens our strategic capabilities and validates our premise that a strong culture focused on people will attract the best there is.” Advocado’s newest board and advisory council members are known for their focus on intelligent tech, growth strategies, and results-driven approaches. They bring more than 60 years of experience in AdTech, media, finance, and business development. Matthew Hong brings more than two decades of media and intelligent tech expertise, and a blazing track record of effective business strategy, partnership development, rights acquisitions, marketing, and sales after advising some of the world’s preeminent organizations. Matt is the former Chief Operating Officer at Turner Sports and former Executive Director of Search at AOL, and continues to help steer top industry players like NASCAR and SAS Analytics Software & Solutions. An avid team builder and supporter, Hong was recently announced as an investor for the Washington Spirit, now the premier women’s sports property in the world. Gayle Meyers is an entrepreneur, consultant, and operating partner for numerous organizations in digital marketing, with over two decades’ experience in advertising technology and services. She leverages this experience to optimize growth strategies for the development and transformation of individuals, teams, and organizations. Meyers is currently a consultant, and formerly the Chief Growth Officer, at LUMA Partners, where she led overall marketing, branding, communications, and partnership strategy. Michael Beer brings a wealth of knowledge as the Head of Financial Strategy for Luminar Technologies, an autonomous vehicle sensor and software company, where he helped bring minority investments from the world’s largest commercial vehicle manufacturer, Daimler Truck AG, and Volvo. He also draws on over a decade’s experience as a research analyst for top organizations like CitiBank. “We’re experiencing a massive shift in how, where, and when consumers engage with the brands they love, and as a result, audiences and data have become more fragmented than ever before,” said Brian Handrigan, CEO and Co-Founder of Advocado. “Recent developments like the crumbling of third-party cookies and amendments to the CCPA have only exacerbated the issue. Advocado has the answer, and the rich experience and insight that each of our new board members and advisors provide will help us achieve ubiquitous, industry-wide adoption.” Available to advertisers worldwide, Advocado helps power over 210 local US markets and is the most robust real-time TV ad insights platform available to date. The company currently monitors over 2,000 national, local, and cable channels in real-time. In the last 12 months, Advocado has detected over 86 million commercial spots for its clients, and has activated more than 50 billion keyword bid changes in real-time, resulting in millions of new website visits. Using Advocado’s platform, customers have achieved as much as 11x return on ROI, a 390% increase in conversion, and a 400% increase in leads.  

Clutch Honors the Top PR Firms Across Multiple Categories

March 9, 2021 Roxanne Leone 0
Bob Gold & Associates ranks #3 for crisis communications, #5 for online reputation management and #7 for event management.   March 9, 2021   Clutch, the leading B2B ratings and reviews platform, released its list of the top 15 PR firms across various specialties for 2021.    These specialties include: Corporate Communications Crisis Communications (#3) Event Management (#7) Online Reputation Management (#5)   As more consumers demand authenticity in businesses they support, companies have to be ready to meet their needs.    Clutch factors companies’ level of industry expertise and ability to deliver in their rankings. The rankings also take into account comprehensive reviews collected from former clients through in-depth phone conversations and a detailed online form.    To read completes news release, visit Clutch.  

Celebrating Women’s History Month

March 5, 2021 Roxanne Leone 0
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. We posed a number of questions to each and asked them to tell us about themselves and their journeys. We’ll be sharing one per week throughout March 2021.   VP Beth Braen is an accomplished, passionate and creative leader with more than 25 years of experience helping companies and teams transform. During this challenging pandemic year she has done her best to find joy, treat folks with kindness, practice mindfulness meditation and when all else fails have a glass of wine (or two!). Q&A What words of wisdom can you share with an aspiring female PR professional?   Be fearless, curious and believe in yourself and your abilities. Don’t be afraid to give your insights and opinions, just be sure you have the knowledge to back it up! Who are your favorite cultural heroines? What appeals to you about them?   Some of my favorite cultural heroines are known for their fierce individualism, long careers, ability to pivot and all-around badass attitude.   - Patti Smith, singer-songwriter, musician, author, and poet who rose to fame as an influential component of the New York City punk rock movement and is often called the "punk poet laureate."   - Gloria Steinem, journalist and social political activist who became nationally recognized as a leader and a spokesperson for the American feminist movement in the late 1960s and early 1970s. Steinem was a columnist for New York magazine, and a co-founder of Ms. magazine.   - Eleanor Roosevelt, longest-serving First Lady, diplomat and activist. An inspiring, controversial, and outspoken leader, she fought for social justice around the world throughout her life. One of my favorite quotes by her is, “A woman is like a tea bag - you can't tell how strong she is until you put her in hot water.” What in your life has given you the greatest satisfaction or sense of fulfilment?   I have gained fulfillment from the jobs I’ve had in marketing and communications including the opportunity to work with a diverse and eclectic group of clients at BG&A. Beyond that there are two experiences that bring me great joy. For more than 15 years, I’ve been in various leadership roles at Temple Isaiah in Los Angeles. It’s been a pleasure to utilize what I’ve learned in my professional life to help my community thrive. However, being mom to my daughter Mollie is by far the most gratifying experience in my life. It has brought me the most insight into who I am, challenged my beliefs and taught me patience and empathy. When it comes right to the point for me, it’s all about family, and friends that have become family. I am grateful that they are the mirror  to help me see myself clearly and the telescope so I can see far beyond myself. 

Televisionation Friday Fireside: Bob Gold Talks to The iTV Doctor about Surviving Covid-19

March 1, 2021 Roxanne Leone 0
"Pain is the fuel for progress," says Bob Gold, Principal, Bob Gold & Associates.   On Televisionation's Friday Fireside, Bob Gold, Founder and President of Bob Gold & Associates, shares his story of surviving Covid-19 which, as Rick Howe observes, “scared the s*#t out of Bob's friends!” Speaking with his customary humanity and humor, Bob gives a first-hand perspective on what it means these days to simply be alive.     [embed]https://vimeo.com/516942148[/embed]     Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
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