Viamedia Sees Record-Setting Midterm Political Ad Spending
Viamedia, the country’s leading independent provider of ad-sales representation to Cable TV Systems saw a record-setting 42% increase in ad spending for Q1 Midterm political advertising. The triple-digit — and higher– growth was seen across all political categories — including House, Senate, gubernatorial, local races and issues especially in Battle Ground states.
The data was culled from political advertising purchased on more than 60 multichannel video programming distributors (MVPDs) of various sizes in more than 70 markets.
David Solomon, President & CEO at Viamedia noted, “We have robust insights into the local ad trends around the country. What we’re seeing, so far this season, underscores the reliability of political advertising directed primarily at linear television platforms.”
The company also saw a significant spike in digital political advertising, driving the portion of spending on digital to 18% of the total in first-quarter 2022 – though the digital spending remains dwarfed by linear TV spending.
Viamedia Sees 42% Increase in 1Q Political Ad Spend, Jon Lafayette, Broadcasting & Cable
Inside the Beltway: A haven for conservative news, Jennifer Harper, The Washington Times