Bob Gold & Associates Wins Top Clutch Public Affairs Firms in 2021!

March 23, 2021 Roxanne Leone 0
By Bob Gold, Principal, Bob Gold & Associates   Public Relations goes deeper than advertising. Build and burnish brands with Bob Gold & Associates where we make technology meet entertainment.   We are...

Women’s History Month Feature – Week 3

March 18, 2021 Anabela Savulescu 0
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. For the week 3 Q&A, we’re featuring Anabela Savulescu.Associate Account Executive, Anabela Savulescu, shares how her creative idols have helped frame her perspective and communication style along with advice to young professionals in the industry.What female icons and creatives do you look up to? Musicians have always been a huge source of inspiration for me - their insight, clarity and composure continue to raise my personal and professional bar for what communication is capable of: Erykah Badu: The godmother of neo-soul, Erykah Badu ushered in a rebirth of 90s R&B, bringing with it a legendary trail of rim-shot jazz and funky magnetism. Her cool confidence, authenticity, musical experimentation, sly lyricism, and fierce independence have made her a timeless figure of self-empowerment and healing. Sade Adu: Sade’s unmistakable sound exists between smoldering jazz, Afro-Cuban and Latin American rhythms. Her distinctively low voice can attack and swell in volume just as much as it can refrain to a dreamy undertone. A queen of control and musical trailblazer, Sade is renowned for her calm, sincerity, bold execution, style and perseverance as she soldiers through her work's emotional themes. Joni Mitchell: Legendary singer-songwriter Joni Mitchell is known for encapsulating moments and emotions with astonishing detail and poetic sensibility. Across rock, classical, jazz and pop, her lyricism and compositions helped carve a river for fans and artists to glide along - one where they could navigate their vulnerability, strength and indefinite curiosity. As a lit grad, writers have had a deep impact on me as well. Some of my favorite authors (and overall powerhouses) are Jhumpa Lahiri, Claudia Rankine, Gwendolyn Brooks, Joan Didion, and Maggie Nelson.How do these women inspire you?More than anything, these women inspire me to overcome fear, practice awareness and be genuine - all of which help me to nurture my own voice on and off the job.What advice do you have aspiring PR professionals?To those young professionals currently in or just entering the industry: don’t fear the moments where you fall off beat. It’s precisely these moments that hold the gravity - that teach you.In this fast-paced line of work, there is a power in stepping back, learning from your situation, and familiarizing yourself with the rhythms of every day. The groove continues and the downbeat returns – it’s only natural that you come back stronger on the 1.Be sure to read our Women’s History Month Q&A with VP, Beth Braen, from Week 1 and Director of Marketing, Roxanne Leone from Week 2 

Savor The Power of Uplifting Words

March 17, 2021 Beth Braen 0
When COVID-19 hit last year, like many of us Bob Gold was terrified. Amid the disruption of the pandemic shutdown, Bob sought a way to connect with and reassure friends, family and associates that they were invaluable to him amidst the separation, isolation, and growing uncertainty. So began a little project known as Words to Lift By. Partnering with a young poet in Ashville North Carolina, Ryan Ashley, Bob would describe the incredible folks in his life and Ryan would create and type out a poem on his 100 year old Smith Corona. Then send the poem via snail mail to the person who was honored.   Ryan and Bob also created videos where Bob explained why each person was so amazing and shared more broadly the specialness of each recipient to him. The irony is, after sending nearly 90 poems out, Bob came down with an almost fatal case of COVID-19. In time for the the anniversary of this fight to reconfirm our humanity, Ryan and Bob have created a book with a collection of many of the poems and called it, yes "Words to Lift By."   Take a moment to explore this volume and savor the power of uplifting words. You can purchase this and other books by Bob on Amazon. The paperback is just $9.99 and the electronic version is just $2.99. And be sure to check out many of the original "Words to Lift By" videos.

Bob Gold & Associates Claims the #6th Spot Among Top California PR Agencies Rated by Clutch

March 15, 2021 Roxanne Leone 0
March 15, 2021   Bob Gold & Associates earns the #6th spot in the Clutch Leaders Matrix for Top California PR Agencies.   Clutch ranks service providers and places them on a Leaders Matrix based on research in a specific market. A Clutch Leaders Matrix provides a view of the top-performing companies in a particular location and Bob Gold & Associates continues to rank highly in crisis communications, online reputation management and event management. Learn more about the services we provide by browsing our public relations page.   For verified client reviews, please visit the Clutch Bob Gold & Associates profile page.  

Celebrating Women’s History Month – Week 2

March 11, 2021 Beth Braen 0
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. For week 2 Q&A we’re featuring Roxanne Leone.   Roxanne brings two decades of experience leading technology companies and their communications teams in strategic PR and marketing programs. Her thought leadership and branding efforts have secured top tier coverage putting organizations and their executives top of mind with reporters and editors.   Q&A What words of wisdom can you share with an aspiring female PR professional?   After working with some of the brightest women in the PR industry I have noticed that the most successful individuals have pursued mentorship or coaching by other industry leaders. If you are a female PR professional, I recommend you inquire about professional training and/or coaching early on in your career.   Also, self-promotion is a critical tool for career advancement. Studies show that women evaluate themselves lower than men, even when they have scored equally, which could affect your salary.   The good news is women have come a long way. In the early 2000’s, I experienced women being threatened by female colleagues and I partnered with a mentor, Fred Towns, to strengthen my skillset, become more vocal, and stand up for myself. Fortunately, over the last 20 years I have been part of a positive shift where women now view their female colleagues as ally’s vs threats. It is important to get involved with an organization such as the Women’s Global Leadership Initiative and participate in programs designed for women by women. Founder, Diana Ruiz, is a CEO focused on diversity, equity & inclusion and leadership development and her talented team of mentors and experts can help you build self-confidence.   What are some of the biggest challenges that women face today?   Today, women continue to face pregnancy discrimination and unemployment and it has been amplified by the Covid-19 pandemic. According to the U.S. Bureau of Labor Statistics, approximately 275,000 women left the workforce in January 2021, compared to 71,000 men. Experts believe that the pandemic will leave a lasting impact on women that are integral to the economic security of their families. Unfortunately, women are penalized when pregnant and for taking extended time off - often suffering a wage penalty when they return to the workforce. Oddly enough, some men are paid more after having children.   When do you think America will have its first female president?   I am hopeful that Kamala Harris will run for president after serving our 46th president of the United States, Joe Biden. Kamala is the first female vice president, and the highest-ranking female official in U.S. history. We are in desperate need of female role models across all industries, and more women placed in top leadership positions. If we continue to support a growing female workforce more women will be equipped to go after the career of their choice. I am optimistic that I will see a female president in my lifetime, whether it be Kamala or other front-runner in our future.   Be sure to read our Women's History Month Q&A with VP, Beth Braen, from Week 1.

Celebrating Women’s History Month

March 5, 2021 Roxanne Leone 0
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. We posed a number of questions to each and asked them to tell us about themselves and their journeys. We’ll be sharing one per week throughout March 2021.   VP Beth Braen is an accomplished, passionate and creative leader with more than 25 years of experience helping companies and teams transform. During this challenging pandemic year she has done her best to find joy, treat folks with kindness, practice mindfulness meditation and when all else fails have a glass of wine (or two!). Q&A What words of wisdom can you share with an aspiring female PR professional?   Be fearless, curious and believe in yourself and your abilities. Don’t be afraid to give your insights and opinions, just be sure you have the knowledge to back it up! Who are your favorite cultural heroines? What appeals to you about them?   Some of my favorite cultural heroines are known for their fierce individualism, long careers, ability to pivot and all-around badass attitude.   - Patti Smith, singer-songwriter, musician, author, and poet who rose to fame as an influential component of the New York City punk rock movement and is often called the "punk poet laureate."   - Gloria Steinem, journalist and social political activist who became nationally recognized as a leader and a spokesperson for the American feminist movement in the late 1960s and early 1970s. Steinem was a columnist for New York magazine, and a co-founder of Ms. magazine.   - Eleanor Roosevelt, longest-serving First Lady, diplomat and activist. An inspiring, controversial, and outspoken leader, she fought for social justice around the world throughout her life. One of my favorite quotes by her is, “A woman is like a tea bag - you can't tell how strong she is until you put her in hot water.” What in your life has given you the greatest satisfaction or sense of fulfilment?   I have gained fulfillment from the jobs I’ve had in marketing and communications including the opportunity to work with a diverse and eclectic group of clients at BG&A. Beyond that there are two experiences that bring me great joy. For more than 15 years, I’ve been in various leadership roles at Temple Isaiah in Los Angeles. It’s been a pleasure to utilize what I’ve learned in my professional life to help my community thrive. However, being mom to my daughter Mollie is by far the most gratifying experience in my life. It has brought me the most insight into who I am, challenged my beliefs and taught me patience and empathy. When it comes right to the point for me, it’s all about family, and friends that have become family. I am grateful that they are the mirror  to help me see myself clearly and the telescope so I can see far beyond myself. 

Cisco Virtual Media And Analyst Roundtable – The Power of Connectivity: 5G and Wi-Fi 6 for the Win

February 8, 2021 Robert Brownlie 0
Discussing impact across Mobility, Cable, Smart Cities and IoT   5G and Wi-Fi 6 are poised to be two of the biggest tech disruptors of the century. In a hyperconnected world, data will flow freely between more people, more places and more devices at speeds and volumes we’ve not seen before. With a wider, safer, faster network the possibilities are endless, giving way to a more inclusive future where everyone has the opportunity to stay connected to people and information, regardless of geography.   In an exclusive virtual roundtable Cisco brought together senior industry execs, media and analysts to discuss the impact of these technologies across industries. Experts from multiple industries looked holistically across networks and platforms and dove into the realities of where we are today, challenges overcome, and how soon we can reap the benefits. It's a conversation that should not be missed. Click below to watch:   [caption id="attachment_12559" align="aligncenter" width="300"]  [/caption] View here:  https://events-cisco.webex.com/events-cisco/lsr.php?RCID=f5399e6915fad433f96f37fb3634e9f7   Host/Moderator: Peggy Smedley, industry influencer, host ‘The Peggy Smedley Show’, author of “Sustainable in a Circular World: Design and Restore Natural Ecosystem Through Innovation”     Panelists:  Mo Katibeh, Chief Product and Platform Officer, AT&T Business, AT&T  John Chapman, CTO Broadband Technologies and Cisco Fellow, Cisco  David Graham, CIO, Office of Innovation + Economic Development, City of Carlsbad  Israel Madiedo, Innovation and Technology Director, izzi (Televisa Group)    Please share your comments around 5G and Wi-Fi 6 or contact us below if you have any questions.  We hope you enjoy this insightful discussion!

Bob Gold & Associates Named A Top Reputation Management Company of 2021 by Digital.com

January 7, 2021 Roxanne Leone 0
January 4, 2021   Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best reputation management companies of 2021. The top firms were evaluated based on multiple service lines, agency size, and industry focus.   Digital.com’s research team conducted a 40-hour assessment of over 85 agencies. To access the complete list of best reputation management companies, please visit digital.com.   Bob Gold & Associates, led by Principal, Bob Gold, specializes in online reputation management, crisis communications, and bankruptcy communications. Learn more here.   The news release in it's entirety can be viewed on PR Web.

UpCity Ranks Bob Gold & Associates a Top Public Relations Agency in Los Angeles for 2021

January 6, 2021 Roxanne Leone 0
January 6, 2020   UpCity.com understands that PR is about more than just distributing news releases. A good public relations agency should be able to understand your business and identify and improve your brand's image, but how to you find the best fit based on knowledge, expertise, and culture?   The UpCity research team has created a list of the Top PR Firms in Los Angeles, CA to help businesses find the right partner for media and analyst relations, digital marketing, content creation and more! For guidance in choosing the perfect fit for your business, read our blog titled “Selecting the Right PR Firm for You: A 10-Step Process".   To view the industries we serve, visit our case studies page.

UpCity Ranks Bob Gold & Associates a Top Public Relations Agency for 2021

January 4, 2021 Roxanne Leone 0
January 4, 2021   UpCity helps businesses find service providers they can trust. Their marketplace creates and empowers relationships between businesses and public relations agencies supporting professionals in marketing, human resources, and more!   They provide transparency and insights to dramatically improve the B2B partner selection and purchase experience.   With Bob Gold & Associates vast experience in corporate communications, media relations, and bankruptcy communications our clients entrust us to deliver on targeted results-driven outcomes, not promises.  
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