Bob Gold to Moderate Distribution Strategies Panel at StreamTV Growth Summit
Don’t miss the StreamTV Growth Summit, a free virtual event on February 20-21, 2024. Bob Gold & Associates President Bob Gold is set to moderate the panel on “Charting the OTT Frontier: A Look at Distribution Strategies, Partnerships and Evolving Services”.
Despite the recent talk about a slowdown in growth, the OTT industry is still forecasted to keep growing in the coming years, reaching 4.2 billion users globally by 2027, according to Statista research. To remain competitive and stay ahead, the strategy employed by OTT service providers must evolve continuously, adapting to the shifting of consumer demands. During this session, industry leaders from Comcast, DIRECTV Advertising, NBCUniversal and Adeia will look at the future of OTT, key content distribution strategies, emerging partnership models and the opportunities in evolving services like sports streaming. What does the future hold for content bundling, and what are the potential benefits and ideal candidates for strategic partnerships? What is the approach to live sports streaming? What key factors are driving the OTT adoption of sport streaming?
Scheduled for Tuesday, February 20 from 11:00 AM – 11:45 AM ET and moderated by Bob Gold, the panelists include Karen Babcock, Vice President, Strategy & Partnerships, Comcast Advertising; Matthew Van Houten, SVP, Product, Operations and Business Development, DIRECTV Advertising; Amy Geary, Senior Vice President, Content Distribution, NBCUniversal; and Christopher Phillips, Senior Director, Advanced R&D, Adeia
About StreamTV Growth Summit
The StreamTV Growth Summit features a comprehensive agenda that delves into the dynamic evolution of the streaming landscape. The engaging sessions offer a nuanced overview of key growth areas in the industry. Explore the future of OTT with valuable insights into distribution and partnership strategies, navigating the continued rise of FAST channels, and discovering optimal monetization strategies for content providers. Take a deep dive into the intricate subscriber behavior patterns, choices, and triggers, providing a foundation for crafting effective retention and engagement strategies.
Check out the full agenda and secure your spot at: https://bit.ly/4b9aE0f
