News & Opinion

Don't miss the StreamTV Growth Summit, a free virtual event on February 20-21, 2024. Bob Gold & Associates President Bob Gold is set to moderate the panel on “Charting the OTT Frontier: A Look at Distribution Strategies, Partnerships and Evolving Services”.   Despite the recent talk about a slowdown in growth, the OTT industry is still forecasted to keep growing in the coming years, reaching 4.2 billion users globally by 2027, according to Statista research. To remain competitive and stay ahead, the strategy employed by OTT service providers must evolve continuously, adapting to the shifting of consumer demands.  During this session, industry leaders from Comcast, DIRECTV Advertising, NBCUniversal and Adeia will look at the future of OTT, key content distribution strategies, emerging partnership models and the opportunities in evolving services like sports streaming.  What does the future hold for content bundling, and what are the potential benefits and ideal candidates for strategic partnerships?  What is the approach to live sports streaming? What key factors are driving the OTT adoption of sport streaming?   Scheduled for Tuesday, February 20 from 11:00 AM - 11:45 AM ET and moderated by Bob Gold, the panelists include Karen Babcock, Vice President, Strategy & Partnerships, Comcast Advertising; Matthew Van Houten, SVP, Product, Operations and Business Development, DIRECTV Advertising; Amy Geary, Senior Vice President, Content Distribution, NBCUniversal; and Christopher Phillips, Senior Director, Advanced R&D, Adeia   About StreamTV Growth Summit The StreamTV Growth Summit features a comprehensive agenda that delves into the dynamic evolution of the streaming landscape. The engaging sessions offer a nuanced overview of key growth areas in the industry. Explore the future of OTT with valuable insights into distribution and partnership strategies, navigating the continued rise of FAST channels, and discovering optimal monetization strategies for content providers. Take a deep dive into the intricate subscriber behavior patterns, choices, and triggers, providing a foundation for crafting effective retention and engagement strategies. Check out the full agenda and secure your spot at: https://bit.ly/4b9aE0f

As the M&E industry advances rapidly, exhibitors gearing up for the innovative world of NAB 2024 are poised at the edge of unparalleled opportunity. With the right approach, this event can be much more than a showcase—it can be a pivotal moment in your brand's journey. But how do you cut through the noise and ensure your message resonates? Having guided 50+ companies through the NAB maze, here are five strategic PR moves designed not just to make an impact at the show, but to echo long after. Craft a Compelling Narrative Your technology isn't just a product; it's a story waiting to be told. Before you step onto the show floor, define what makes your solution unique and why it matters. This narrative should weave through all your communications, from press releases to social media posts, creating a cohesive and memorable brand identity. Do you have someone on your team that can distill complex tech jargon into engaging stories that capture media attention and resonate with your target audience? Leverage Media Relationships The media landscape at NAB is as vast as it is varied. Securing coverage in this crowded space requires more than just sending out press releases. It's about nurturing relationships with journalists and influencers who specialize in your niche. How are you identifying and engaging with targeted media to amplify your message? You want to be sure that your news not only lands but makes a splash. Engage with Influencers and Thought Leaders In today's digital world, influencers and thought leaders can be your most powerful allies. Collaborating with these individuals for panel discussions, interviews, and live demos can significantly extend your reach and credibility. Are you making the most of your strategic partnerships? NAB is the perfect opportunity for your executives to share the stage with industry luminaries and put your company’s innovations in the spotlight. Optimize Digital Presence NAB is not just a physical event; it's a digital phenomenon. An optimized online presence ensures that your brand captures attention both on and off the show floor. From live-tweeting key announcements to hosting virtual tours of your booth, consider crafting a digital engagement strategy that keeps your client’s and prospects connected and interacting, no matter where they are in the world. Post-Show Momentum The end of NAB doesn't mean your PR efforts should wind down. In fact, it's just the beginning. Post-show follow-ups, content marketing and leveraging the buzz created during the event can keep the momentum going strong. What’s your plan for converting post-show enthusiasm into long-term engagement, helping you nurture leads and build lasting relationships with your audience?   The BG&A Difference At Bob Gold & Associates, we understand that NAB 2024 is more than a trade show—it's the perfect chance to elevate your brand in the tech world. Our tailored PR strategies are designed to make every moment count, ensuring you not only shine at the show but continue to glow long afterward.   For tech exhibitors looking to turn opportunities into outcomes, BG&A is your partner in creating buzz, building relationships and driving success. Let’s connect and craft a PR strategy that puts your innovations on the map.

We are delighted to announce that Bob Gold & Associates was named a winner in not one, but two distinguished categories at the PRSA-LA’s 59th Annual PRism Awards including Strategic Public Service campaign and Tactical Publications. This accolade further cements the company’s standing as a trailblazer in the PR industry, particularly noted for our specialized expertise in telecommunications, media, and technology. It is the ongoing commitment to these sectors that propels our clients' narratives and successes, reaffirming our position at the forefront of strategic public relations.   Held at the picturesque Los Angeles River Center & Gardens on October 26, 2023, the event celebrated exemplary achievements in public relations strategic campaigns, tactical programs, and professional merit across the Los Angeles region.   BG&A was recognized in the Strategic Program in Public Service category for its work with Curacao, the largest big-box department store dedicated to serving Hispanic customers in the Southwest. This category highlights campaigns or programs designed to educate the public on issues that touch the heart of the community. It especially honors cause marketing campaigns that bridge organizations with unique causes, amplifying public understanding of crucial social or environmental concerns.   Curacao partnered with Fundación Jalisco USA to organize a deeply moving event known as “Reuniendo Familias.” This remarkable initiative culminated in the reunion of 28 families who had endured more than a decade of separation due to complex immigration challenges. The award-winning team led by CEO Bob Gold, VP & GM Chris Huppertz, Associate Director Andrew Laszacs, Associate Account Executive Kelly Makepeace and Hispanic Media Strategist Marco Antonio Gonzalez, CEO, ¡MaGO! PR worked closely with the Curacao marketing department to generate exposure for the reunification event and highlight the issue of family estrangement and separation among the local Hispanic American community. The results clearly illustrate that our campaign not only met but substantially exceeded our set objectives. The combination of media attendance, expansive coverage in local TV news outlets and Spanish-language publications and amplified digital engagement underscored the success and impactful nature of our comprehensive media strategy.   Our work with the NCTC on the “The Independent Show 2023 Exhibit & Sponsorship Opportunities” shone brightly in the Tactical Program in Publications category. This category honors single-issue publications crafted for a distinct communication purpose. Bob Gold and VP of Client Success Beth Braen worked with the NCTC event marketing team to craft a theme that captured the company’s ambitious offering of "more than ever." The completely redesigned brochure didn’t just inform; it captivated, enticing exhibitors and sponsors to discover unparalleled opportunities while driving revenue.   A big congratulations to all the winners of the 59th PRism Awards! Your groundbreaking work continues to set new benchmarks in the world of public relations.   As we celebrate this achievement, our dedication to maintaining the highest standards of PR excellence and ensuring our clients' success remains unwavering.

The Independent Show (TIS) 2023 captured the attention of NCTC and ACA Connects members, suppliers and media industry leaders alike with a series of significant announcements and discussions on the forces reshaping the future of media distribution and technology. This annual event, held July 30 through August 2 in Minneapolis and known for its insights into the evolving media landscape, brought together top professionals from various sectors to explore and debate the latest trends and innovations. TIS 2023 offered up more sessions, more keynotes and more fun this year! And members of the Bob Gold & Associates staff were onsite to support and cheer on the NCTC team and many of our clients including Plume, Varnish, Showseeker and Viamedia!   TIS 2023 featured panel discussions and presentations that delved into consumer behavior, content consumption trends, and the evolving media landscape. Experts explored topics such as the rise of streaming platforms, the impact of personalized content recommendations, and the changing dynamics of advertising in the digital realm. These insights are crucial for media companies seeking to stay ahead in a rapidly evolving ecosystem.   Beyond the news headlines, TIS 2023 offered a unique platform for networking and collaboration among industry professionals. Attendees had the chance to engage in meaningful discussions, share insights, and forge new partnerships. The event fostered an environment where diverse voices converged to address challenges and opportunities facing the media industry in the digital age.   TIS 2023 brought forth a wave of innovation, collaboration, and strategic insights that are set to redefine the media industry. From cutting-edge technology showcases to discussions about broadband accessibility and groundbreaking deals, the event provided a comprehensive view of the challenges and opportunities that lie ahead. As the media landscape continues to evolve, TIS remains a vital hub for shaping the future of media distribution, technology, and content creation.   Read more here: Freeze Frame: The Independent Show 2023 featured in Multichannel News TIS 2023 delves into an intense conversation about the BEAD (Broadband Expansion and Adoption Data) initiative was covered by Cablefax. LightReading featured the article "NCTC Members Will Profit From Org's New MVNO Deal, CEO Says"  

In a world where change is the only constant, the public relations industry is no exception. Recent years have seen a seismic shift in the PR landscape, largely spurred by rapid technological advancements, evolving media platforms, and innovative communication strategies. These changes have compelled PR firms to keep up, adapt, and evolve in order to maintain their competitive edge.   At Bob Gold & Associates, a seasoned PR firm based in Los Angeles, we not only embraced this change but have been at the forefront of this evolution. Recognizing the early signs of industry upheavals, the team has strategically positioned itself, acquiring new skills and developing expertise in the latest technologies and tools. This proactive approach has allowed Bob Gold & Associates to deliver top-tier services that help our clients build brand awareness while reaching and exceeding their communications goals.   This relentless pursuit of excellence has not gone unnoticed. Recently, Bob Gold & Associates was recognized as one of the top public relations companies in Los Angeles by Clutch, a renowned B2B platform. Clutch serves as a digital forum where companies can share reviews and ratings of their business partners, providing a transparent and reliable source of information for businesses seeking partnerships.   This recognition carries a unique significance for the Bob Gold & Associates team. It is a testament to the efficacy of our PR strategies, validated by the very clients they were designed to serve. All of us at Bob Gold & Associates take this opportunity to express gratitude to our clients and partners. Their trust, feedback, and shared experiences have been instrumental in shaping the company's success.   A 25-year veteran in the PR industry, Bob Gold & Associates has carved out a unique niche at the intersection of technology, media and telecommunications. The firm represents leaders in caching, content delivery, software solutions, CSPs, streaming platforms, advertising solutions, industry associations, and many more. At Bob Gold & Associates, the focus is on nurturing business relationships and leveraging our expansive network for the benefit of our clients.   In today's digital-first world, Bob Gold & Associates offers uniquely tailored strategies to tell compelling stories, share client expertise and insights, highlight unique value propositions, and connect with target audiences globally. Our goal is simple yet profound: to elevate our clients.   But we don’t stop at strategy. We're also ready to roll up their sleeves and do the necessary detail work, whether it involves securing a spot at a top-tier conference, setting up a trade show booth, or arranging a meeting with a busy journalist or analyst.   In summary, Bob Gold & Associates is a trailblazer in the PR industry, turning heads with our specialization in telecommunications, media, and technology. So, if you're ready to spread the word about your company, product or service, reach out to Bob and  the team  -- we’re ready to help you make your mark.  

The NAB Show 2023 marked another significant milestone for innovation and excellence in broadcast and media technology. Among the many participants, two companies, represented by Bob Gold & Associates (BG&A), emerged as notable award winners, highlighting their contributions to the industry's advancement.   Yuvod stood out, securing the TV Tech NAB Best of Show award, a recognition that shines a spotlight on products with the potential to redefine the industry. This award emphasizes innovation, design, and utility. Yuvod’s Platform-as-a-Service Streaming Solution was recognized as a pivotal new technology in media and entertainment technology, offering a unique, turnkey OTT solution that empowers any streamer, broadcaster or communication service provider (CSP) to rapidly deploy, scale and customize their content.   Varnish Software, another BG&A client, achieved remarkable success by winning not one, but two significant awards. Alongside the TV Tech NAB Best of Show award, Varnish Software was also honored with the IABM BaM award. This latter accolade is reserved for products that demonstrate real impact on the industry, offering solutions that address current challenges while paving the way for future advancements. Varnish Software's work with its partners Intel and Supermicro set a new industry record for content delivery performance. The massive breakthrough unlocks entirely new possibilities for video service providers and the live event industry to deliver flawless live streamed events to massive audiences worldwide, in a more economical and sustainable way.   These achievements at NAB 2023 not only underscore the innovative spirit and technological leadership of Yuvod and Varnish Software but also subtly reflect the strategic guidance and industry expertise provided by Bob Gold & Associates. Through targeted PR efforts and a deep understanding of the broadcast and media technology landscape, BG&A has proven adept at positioning its clients for recognition at the highest levels.   The awards won at NAB 2023 serve as a testament to the collaborative efforts between BG&A and its clients, showcasing a joint commitment to excellence and innovation. As the industry continues to evolve, these recognitions will become even more vital to highlight highly impactful innovations and truly stand out.

In a strategic maneuver to broaden its telecommunications portfolio, Cox Communications initiated a nationwide launch of its mobile service and establish itself as a key player in the competitive US mobile market. The company leveraged the expertise of Bob Gold & Associates to ensure a successful unveiling of its mobile service at two pivotal industry events: CES 2023 in Las Vegas and Mobile World Congress 2023 in Barcelona.   The collaboration between Cox Communications and Bob Gold & Associates was driven by several core objectives: - Generate substantial buzz and secure media coverage for Cox Mobile's nationwide launch. - Position Cox Mobile executives as thought leaders within the telecom sector. - Engage effectively with key media outlets and influencers, ensuring Cox Mobile's launch received extensive coverage.   Launch Announcement at CES 2023   At CES 2023, Bob Gold & Associates executed a strategic media engagement plan, which included hosting a private media breakfast. This event featured a panel with Cox Mobile executives Cox Mobile Senior Vice President Tony Krueck, and Catherine Borda de Castro, AVP Connectivity & Convergence who discussed the service's launch, key industry trends, and Cox Mobile's future roadmap. This setting facilitated meaningful dialogue between Cox executives and leading journalists, laying the foundation for comprehensive launch coverage.   Engagement at Mobile World Congress 2023   The campaign's momentum continued at MWC 2023 in Barcelona, where the firm organized a "Cocktails and Conversation" event. This function, highlighted by the "Converge with Cox Mobile" panel discussion, further elevated Cox Mobile's profile among an international audience. The panel, moderated by Sue Marek and featuring Cox AVP, Strategic Partnerships Daniel Graham and Cox AVP Mobile and Converged Products R.K Gopinath along with Catherine Borda de Castro, offered insights into Cox Mobile's vision and discussed industry trends. Attracting top tier reporters, analysts, and partners, the event facilitated in-depth discussions about Cox's strategic direction and contributions to the industry.   The media strategy executed by Bob Gold & Associates yielded notable achievements: - The campaign secured earned placements in prestigious publications, including Cablefax, CNBC, Light Reading, Mobile World Live, Multichannel News, and TV Technology. - The CES and MWC events played a crucial role in fostering industry engagement and discussions, contributing to the successful launch of Cox Mobile.   Setting the Standard for Effective Media Engagement at Industry Events   The nationwide launch of Cox Mobile, backed by strategic media events and communications, not only underscored Cox Communications' ambitious entry into the mobile market but also underscored its commitment to innovation and customer service. The success of this campaign serves as a testament to the effectiveness of strategic media engagement, thought leadership, and event execution by Bob Gold & Associates and exemplifies how well-planned PR strategies can significantly impact market entry and brand positioning in a highly competitive industry.

?Recently the Daily Ad Brief spoke with Bob Gold & Associates President Bob Gold as part of their weekly Marketing Champions series. Bob shared his thoughts on industry trends and challenges and what makes our PR agency unique. Watch the video here.

Bob Gold & Associates (BG&A), the internationally recognized, data-driven public relations and marketing agency now in its 25th year, was recently named a winner in multiple categories in the 58th Annual PRism Awards, including ‘Campaign on a Shoestring Budget’ and ‘Integrated Communications’. Presented by the Los Angeles chapter of the Public Relations Society of America (PRSA-LA), the PRism Awards is the premier awards program recognizing excellence in public relations strategic campaigns, tactical programs and professional merit.    “I am very proud of our team and what they have been able to accomplish,” said Bob Gold, President and Founder of Bob Gold & Associates. “We always strive to provide creative and highly tailored communications solutions to our clients that deliver meaningful and data-driven results.”    BG&A was recognized in the ‘Campaign on a Shoestring Budget’ category for its work with the McCoy Law Firm, with contributions by Bob Gold; Chris Huppertz, Vice President of Communications; Andrew Laszacs, Senior Account Manager; and Kelly Makepeace, Account Coordinator. McCoy engaged the agency to swiftly produce a buzzworthy public news conference based on a lawsuit McCoy filed on behalf of the biological family of two children allegedly murdered by their foster parents. Securing significant local and national new coverage, BG&A was successful in helping expose the failure of state and local child protection agencies and their ineffective adherence to family reunification processes.     For the ‘Integrated Communications’ category, BG&A won for its wholistic rebranding campaign for the trade association, the National Content & Technology Cooperative (NCTC) – formerly the National Cable Television Cooperative. This included developing a new logo, brand guide, messaging, sizzle reel and executing a PR launch campaign leading into the association’s largest annual trade expo and conference. Bob Gold; Chris Huppertz, Vice President of Communications; Beth Braen, Vice President of Client Services; Robert Brownlie, Account Executive and Sandra Stanisa, Account Coordinator collaborated with Martin von Ruden, CEO of Capital M. Co. to craft a new identity that would imbue trust and confidence in NCTC, reflecting the association’s new mandate to introduce innovative technology and services to help its members grow and keep pace with future industry trends.    The 58th Annual PRism Awards were held on October 13, 2022 at the Annenberg Community Beach House in Santa Monica. PRSA-LA is comprised of nearly 600 agency, in-house and independent public relations professionals representing Los Angeles-area corporations, academic institutions, government agencies and nonprofit organizations.    Read More here.