Bob Gold & Associates Scores Multiple Wins at PRSA-Los Angeles PRism Awards
Bob Gold & Associates (BG&A), the internationally recognized, data-driven public relations and marketing agency now in its 25th year, was recently named a winner in multiple categories in the 58th Annual PRism Awards, including ‘Campaign on a Shoestring Budget’ and ‘Integrated Communications’. Presented by the Los Angeles chapter of the Public Relations Society of America (PRSA-LA), the PRism Awards is the premier awards program recognizing excellence in public relations strategic campaigns, tactical programs and professional merit.
“I am very proud of our team and what they have been able to accomplish,” said Bob Gold, President and Founder of Bob Gold & Associates. “We always strive to provide creative and highly tailored communications solutions to our clients that deliver meaningful and data-driven results.”
BG&A was recognized in the ‘Campaign on a Shoestring Budget’ category for its work with the McCoy Law Firm, with contributions by Bob Gold; Chris Huppertz, Vice President of Communications; Andrew Laszacs, Senior Account Manager; and Kelly Makepeace, Account Coordinator. McCoy engaged the agency to swiftly produce a buzzworthy public news conference based on a lawsuit McCoy filed on behalf of the biological family of two children allegedly murdered by their foster parents. Securing significant local and national new coverage, BG&A was successful in helping expose the failure of state and local child protection agencies and their ineffective adherence to family reunification processes.
For the ‘Integrated Communications’ category, BG&A won for its wholistic rebranding campaign for the trade association, the National Content & Technology Cooperative (NCTC) – formerly the National Cable Television Cooperative. This included developing a new logo, brand guide, messaging, sizzle reel and executing a PR launch campaign leading into the association’s largest annual trade expo and conference. Bob Gold; Chris Huppertz, Vice President of Communications; Beth Braen, Vice President of Client Services; Robert Brownlie, Account Executive and Sandra Stanisa, Account Coordinator collaborated with Martin von Ruden, CEO of Capital M. Co. to craft a new identity that would imbue trust and confidence in NCTC, reflecting the association’s new mandate to introduce innovative technology and services to help its members grow and keep pace with future industry trends.
The 58th Annual PRism Awards were held on October 13, 2022 at the Annenberg Community Beach House in Santa Monica. PRSA-LA is comprised of nearly 600 agency, in-house and independent public relations professionals representing Los Angeles-area corporations, academic institutions, government agencies and nonprofit organizations.