Purpose-built smart workplace suite to help small businesses accelerate growth, enhance customer and employee experiences, and reopen with confidence Personalized smart services pioneer Plume®, today announced a major category expansion of its...
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. For the week 3 Q&A, we’re featuring Amy Prenner. Consumer and Entertainment Strategist Amy Prenner shares the secret to her success amid the last 12 months and how to keep clients relevant during Covid-19.
The pandemic literally turned every industry upside down. As a PR professional, how did you pivot your efforts?
I remember everyone literally in shock and wasn’t sure how to be effective without being together. We were all more concerned about toilet paper and water than the pandemic that would spread throughout the world.
As businesses and clients shifted from their offices to their homes and cell phones, we all began to quickly adapt in a way that has made our business streamlined and even more effective.
Thankfully there are many tools from FaceTime to Zoom to WebEx to Skype that ensure facetime with clients and staff and have helped to keep communications fluid and consistent. Because we aren’t in our cars driving to and from work and events, there have been other benefits, no traffic, no money on gas and no commuting. We have all become much more efficient and effective working from home while tending to our clients that need our expertise.
How do the clients feel as a result of these changes?
They love that when we secure TV interviews they can just Zoom or Skype in and don’t have to leave their living room. Securing media relations for Covid-19 related clients has been something that benefits our clients but also helps the media with their coverage. We also notice that we have been able to spend even more one-on-one time with our clients because we are in a more relaxed environment where we can offer media strategies and suggestions that they can absorb and practice so that they are successful in their respective campaigns.
What advice would you give to someone who is looking at a career in PR?
Many years ago I used to tell people to go to a newsstand and see where you gravitate. You can do the same thing with a news aggregator like Apple News. If you see what you like whether its fashion, celebrity, home and design, food, politics, etc, you will be able to see where your interests lie. Be open to everything and anything. Read as much as you can. Learn the basics of social media and make sure its something you actually enjoy. If you love what you do in any career you will be a success and its easier to work in an industry you have passion for.
Be sure to read our Women’s History Month Q&A with VP, Beth Braen, from Week 1, Director of Marketing, Roxanne Leone from Week 2 and Associate Account Executive Anabela Savulescu from Week 3.
By Bob Gold, Principal, Bob Gold & Associates
Public Relations goes deeper than advertising. Build and burnish brands with Bob Gold & Associates where we make technology meet entertainment.
We are proud to present our award as a top B2B firm for 2021 from Clutch, a rapidly growing ratings and reviews platform that has become the go-to resource for service providers in the B2B industry.
According to Clutch’s list and criteria, only the highest-performing B2B partner companies get to exhibit their deep knowledge in their respective industries with this award. Needless to say, we are highly appreciative of this recognition.
“We are thrilled to be named as one of the top B2B PR firms for 2021, which recognizes our commitment to serving clients and helping them meet their corporate communication goals with crisis communications, online reputation management, and event management.”
Founder and Principal, Bob Gold
Our company was excited to see this award not only because Clutch is one of the most trusted platforms in the market space, but also because of how it integrates client feedback into our profile on the site.
"We can always count on this team to exceed expectations."
David Solomon, President & CEO, Viamedia “Bob is not a typical consultant. When you're on board, you have his full attention and that of his team."
Diane Christman, SVP Marketing & Development, CPO, The Cable Center "Their work ethic and results were impressive. They also have good media relationships and industry contacts."
Mark Goodburn, Director of Product Marketing, Plume We’re proud to keep looking back on our ongoing efforts to grow brands with purpose, creativity, and innovation. Visit our results page to learn more about the industries we serve.
When COVID-19 hit last year, like many of us Bob Gold was terrified. Amid the disruption of the pandemic shutdown, Bob sought a way to connect with and reassure friends, family and associates that they were invaluable to him amidst the separation, isolation, and growing uncertainty. So began a little project known as Words to Lift By. Partnering with a young poet in Ashville North Carolina, Ryan Ashley, Bob would describe the incredible folks in his life and Ryan would create and type out a poem on his 100 year old Smith Corona. Then send the poem via snail mail to the person who was honored.
Ryan and Bob also created videos where Bob explained why each person was so amazing and shared more broadly the specialness of each recipient to him. The irony is, after sending nearly 90 poems out, Bob came down with an almost fatal case of COVID-19. In time for the the anniversary of this fight to reconfirm our humanity, Ryan and Bob have created a book with a collection of many of the poems and called it, yes "Words to Lift By."
Take a moment to explore this volume and savor the power of uplifting words. You can purchase this and other books by Bob on Amazon. The paperback is just $9.99 and the electronic version is just $2.99. And be sure to check out many of the original "Words to Lift By" videos.
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. For week 2 Q&A we’re featuring Roxanne Leone.
Roxanne brings two decades of experience leading technology companies and their communications teams in strategic PR and marketing programs. Her thought leadership and branding efforts have secured top tier coverage putting organizations and their executives top of mind with reporters and editors.
What words of wisdom can you share with an aspiring female PR professional?
After working with some of the brightest women in the PR industry I have noticed that the most successful individuals have pursued mentorship or coaching by other industry leaders. If you are a female PR professional, I recommend you inquire about professional training and/or coaching early on in your career.
Also, self-promotion is a critical tool for career advancement. Studies show that women evaluate themselves lower than men, even when they have scored equally, which could affect your salary.
The good news is women have come a long way. In the early 2000’s, I experienced women being threatened by female colleagues and I partnered with a mentor, Fred Towns, to strengthen my skillset, become more vocal, and stand up for myself. Fortunately, over the last 20 years I have been part of a positive shift where women now view their female colleagues as ally’s vs threats. It is important to get involved with an organization such as the Women’s Global Leadership Initiative and participate in programs designed for women by women. Founder, Diana Ruiz, is a CEO focused on diversity, equity & inclusion and leadership development and her talented team of mentors and experts can help you build self-confidence.
What are some of the biggest challenges that women face today?
Today, women continue to face pregnancy discrimination and unemployment and it has been amplified by the Covid-19 pandemic. According to the U.S. Bureau of Labor Statistics, approximately 275,000 women left the workforce in January 2021, compared to 71,000 men. Experts believe that the pandemic will leave a lasting impact on women that are integral to the economic security of their families. Unfortunately, women are penalized when pregnant and for taking extended time off - often suffering a wage penalty when they return to the workforce. Oddly enough, some men are paid more after having children.
When do you think America will have its first female president?
I am hopeful that Kamala Harris will run for president after serving our 46th president of the United States, Joe Biden. Kamala is the first female vice president, and the highest-ranking female official in U.S. history. We are in desperate need of female role models across all industries, and more women placed in top leadership positions. If we continue to support a growing female workforce more women will be equipped to go after the career of their choice. I am optimistic that I will see a female president in my lifetime, whether it be Kamala or other front-runner in our future.
Be sure to read our Women's History Month Q&A with VP, Beth Braen, from Week 1.
Additions Further Round Out Los Angeles-Based Financial Services Firm’s Wealth-Management Offering
Manhattan West Asset Management, an innovative and fully integrated modern independent financial solutions company, announced today two key hires in its growing tax advisory practice.
Elliott Brack has joined as Managing Director of Tax Services to oversee the firm’s tax compliance and planning services. Brack previously was Tax Director at the Los Angeles-based accounting firm Gursey Schneider LLP and, before that, served in senior tax advisory roles at two other major California accounting firms – Seiler LLP and Frank, Rimerman + Co. LLP. He has advised high-net-worth individuals and families, privately owned companies, fiduciaries and real estate syndications, among other clients, on multiple aspects of business and personal tax accounting and planning.
Devante Wilson has joined as Tax Manager, also from the firm of Gursey Schneider, where over the course of a decade he built a practice managing tax plans and handling complex issue-resolution matters on behalf of fiduciaries and real estate syndications among other clients.
“Elliott and Devante are important additions to our growing wealth management practice,” said Lorenzo Esparza, Manhattan West Chief Executive Officer and Founding Principal. “They are exceedingly well equipped to help clients navigate an ever more complex business and personal tax environment.”
Manhattan West, now celebrating its fifth year, provides a comprehensive suite of wealth-management and investing services for clients. In addition to traditional business management and tax services, the firm offers alternative investments in areas including real estate, venture capital, private equity and private debt, and serves a diverse set of private clients and addition to institutional investors.
Bob Gold & Associates ranks #3 for crisis communications, #5 for online reputation management and #7 for event management. March 9, 2021
Clutch, the leading B2B ratings and reviews platform, released its list of the top 15 PR firms across various specialties for 2021.
These specialties include: Corporate Communications
Crisis Communications (#3)
Event Management (#7)
Online Reputation Management (#5)
As more consumers demand authenticity in businesses they support, companies have to be ready to meet their needs.
Clutch factors companies’ level of industry expertise and ability to deliver in their rankings. The rankings also take into account comprehensive reviews collected from former clients through in-depth phone conversations and a detailed online form.
To read completes news release, visit Clutch.
Real estate investment firms form joint venture to secure rare value-add opportunity in supply-constrained port submarketNewport Beach and Signal Hill, Calif. (February 22, 2021) – Manhattan West Real Estate, a fully integrated real estate investment and management firm based in Los Angeles, and RanchHarbor, a real estate investment firm based in Newport Beach, Calif., today announced their joint venture (JV) partnership in the acquisition of a .79 acre value-add industrial property located in Signal Hill, Calif. The property consists of two single-tenant industrial buildings totaling 18,682 square feet with a shared, secured yard. Each building has one dock-high door and one grade-level door, a quality that is valuable and in high demand for tenants in this size range.Manhattan West Real Estate and RanchHarbor purchased the property off-market, substantially below replacement cost and at an attractive basis. The JV acquired one building with substantial term remaining on the lease and one building vacant at closing. The business plan is to perform deferred maintenance and capital improvements to the property including “white boxing” of the vacant building to improve its marketability and make it move-in ready. The JV has retained Marc Bonadando and Brad Connors with Kidder Matthews to market and the lease the available space.“Signal Hill is an extremely tight industrial real estate submarket with little turnover of asset ownership and limited new construction over the last seven years,” said Adam Norvell, director of real estate at Manhattan West Real Estate. “With vacancies around 1.3%, opportunities to acquire assets here are infrequent, and we are happy to partner with the experienced team at RanchHarbor on this investment. Together we will strategically enhance the property’s aesthetic and functionality, creating a facility that is in high demand.” RanchHarbor provided a full capital stack solution for the transaction. The company’s capital markets advisory platform, RH Advisors sourced a 36-month, attractively priced, fixed-rate non-recourse bridge loan from a bank lender. This debt structure will allow for maximum flexibility in executing the business plan while mitigating exposure to interest rate fluctuations. The subject property is well located at the northeast corner of Walnut Avenue and E. Burnett Street within the highly supply-constrained South Bay industrial submarket. It is approximately two miles from Interstates 405 and 710. The area is a central node for businesses associated with port activity and last-mile distribution. The property is a 15 minute drive to the San Pedro Bay Port complex and is easily accessible to air freight travel at the Los Angeles International and Long Beach Airports.“We are pleased to partner with Manhattan West, a well-respected operator with a solid track record, on this investment,” said John Meek, managing principal at RanchHarbor. “This is a rare opportunity to invest in Signal Hill, a submarket with extremely low vacancy rates and a short supply of industrial spaces of this size and specifications. The property is an excellent addition to RanchHarbor’s growing portfolio as we continue to find undervalued opportunities in the ‘small cap’ sector with proven operating partners that know their markets well.”Since 2019, Manhattan West has invested in three separate transactions and now has ownership in over 50,000 square feet of industrial space in Southern California. The firm is actively seeking value-add and opportunistic industrial investment opportunities in major western U.S. markets, with a focus on Los Angeles. This investment marks RanchHarbor’s first portfolio acquisition in 2021 and its third since the company’s launch in 2020. The firm is actively seeking value-add and opportunistic general partner (GP) and limited partner (LP) commercial real estate investment opportunities in select western U.S. markets with targeted equity commitments between $2 million and $8 million. ABOUT MANHATTAN WEST REAL ESTATEManhattan West Real Estate is a first-of-its-kind financial solutions company. The firm operates in three distinct areas that seamlessly integrate investment management with a full array of personalized services to manage day-to-day financial life. The firm’s asset management offering includes traditional equity and fixed income portfolios while the alternatives platform leverages strength in real estate, venture capital, private equity and private debt to deliver a meaningfully diversified portfolio. The Manhattan West Real Estate strategy offers real estate investment opportunities through a series of special purpose vehicles and direct investment funds. Currently, Manhattan West is open to admitting prospective investors into Manhattan West Tax Deferred Real Estate Fund III, LLC. For more information, visit mwestasset.com. Follow the company on LinkedIn. ABOUT RANCHHARBORFounded in 2020, RanchHarbor is an integrated, real estate investment firm based in Newport Beach, Calif. The company combines the real estate experience and industry knowledge of Isles Ranch Partners with that of former principals from Landmark Real Estate. RanchHarbor offers joint venture equity and general partner co-invest equity, targeting commercial and multifamily real estate investments between $2 million and $20 million in select western U.S. markets. It also provides sophisticated asset management, receivership and capital advisory services to institutional and private investors, asset owners and operators. For more information, visit ranchharbor.com. Follow the company on LinkedIn. Manhattan West Real Estate Property in Signal Hill - Building Manhattan West Real Estate Property in Signal Hill
"Pain is the fuel for progress," says Bob Gold, Principal, Bob Gold & Associates.
On Televisionation's Friday Fireside, Bob Gold, Founder and President of Bob Gold & Associates, shares his story of surviving Covid-19 which, as Rick Howe observes, “scared the s*#t out of Bob's friends!” Speaking with his customary humanity and humor, Bob gives a first-hand perspective on what it means these days to simply be alive.
Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
Lorenzo Esparza, of Manhattan West Asset Management, never banks on conventional beliefs or engages in groupthink. While many economists are predicting 5% growth in the economy in 2021, Lorenzo is sticking with his prediction of 2-3% this year.
Lorenzo Esparza is the Chief Executive Officer and Founding Principal at Manhattan West where he leveraged his legal, corporate, and financial experience to form the modern version of an investment firm. Based in Los Angeles, the independent financial solutions company offers a variety of customized financial services for Private Wealth Clients throughout the U.S. including business management, insurance, and tax in addition to in house investment management. As an asset management firm, the company offers proprietary alternative investments across multiple asset classes including Venture Capital, Private Equity, Real Estate, Private Debt and traditional equity and fixed income portfolios.
Listen to Esparza and news anchor, John Liddle, of 1080 KRLD discuss the outlook for the economy post-coronavirus with the radio clip below.