January 4, 2021 Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best reputation management companies of 2021. The top firms were evaluated based...
January 6, 2020 UpCity.com understands that PR is about more than just distributing news releases. A good public relations agency should be able to understand your business and identify and improve your brand's image, but how to you find the best fit based on knowledge, expertise, and culture?
The UpCity research team has created a list of the Top PR Firms in Los Angeles, CA to help businesses find the right partner for media and analyst relations, digital marketing, content creation and more! For guidance in choosing the perfect fit for your business, read our blog titled “Selecting the Right PR Firm for You: A 10-Step Process".
To view the industries we serve, visit our case studies page.
January 4, 2021 UpCity helps businesses find service providers they can trust. Their marketplace creates and empowers relationships between businesses and public relations agencies supporting professionals in marketing, human resources, and more!
They provide transparency and insights to dramatically improve the B2B partner selection and purchase experience.
With Bob Gold & Associates vast experience in corporate communications, media relations, and bankruptcy communications our clients entrust us to deliver on guaranteed results, not promises.
December 28, 2020
Clutch.co ranks the Top 12 Los Angeles Event Marketers, with Bob Gold & Associates holding the #4 spot, based on event planning & marketing expertise, clients & experience, market presence and professional reviews.
Clutch.co now lists over 200,000 agencies in over 500 categories to help executives seek out the perfect match for the professional services they need such as Human Resources/Bankruptcy Communications, Digital Marketing, Web & Software Development & and more.
Bob Gold & Associates guarantees results in every client contract and specializes in B2B communications serving multiple verticals including professional services, technology, and security.
Want to see our PR and marketing results, read our event-related case studies for Cisco (technology), Plume (security) or the Hong Kong Trade Development Council (professional services).
If you're ready to move forward with a new PR firm, discover what sets us apart from the rest. Contact us today.
December 21, 2020 Bob Gold & Associates takes the #1 spot in Manifest’s List of Top 9 HR Service Providers in Los Angeles. A strong PR firm with corporate communication and crisis management expertise can help you strengthen communications with employees, creditors, suppliers, customers, shareholders and others and showcase your company in a positive light.
If you are looking to improve the overall image of your business due to hardships brought on by COVID-19 and cultivate a professional and beneficial relationship with the media, hiring a PR firm is essential.
Learn more about Bob Gold & Associates and the industries we serve here.
December 17, 2020
Every year, Clutch announces their Leader Award winners. This week, they announced the Clutch 1000, the 1000 highest-performing service providers across the globe. These award winners represent the top 1% of companies on Clutch.
We are excited to announce that Bob Gold & Associates has been named a global B2B leader on Clutch’s directory and a member of the Clutch 1000. We are ranked #88 of companies worldwide and are one of the top HR firms on Clutch.
Clutch is a B2B ratings and reviews platform located in the center of Washington, DC. Their team conducts independent research into the former clients of B2B service providers. This direct feedback ensures that all of their awards, ratings, and rankings are fair and transparent.
“We are thrilled to be chosen as one of the leading Business Services companies for 2020 which recognizes are commitment to serving B2B clients struggling with crisis communications, online reputation management, and corporate communications triggered by the pandemic.” – Bob Gold, Principal
Bob Gold & Associates can also be found on Clutch’s sister site, the Manifest. The Manifest is another B2B resource that features company shortlists, business advice, and how-to guides. We are honored to be ranked on the Manifest as a leading HR service provider for our corporate communications, crisis management and bankruptcy communication expertise!
We are grateful for each and every one of our wonderful customers who made this possible by leaving us reviews on Clutch. Here’s what they had to say about working with us.
“Bob is a hoot. He’s a great, out-of-the-box thinker and always brings big ideas to the table. He’s very practical and had a good idea of where we wanted to head as a company. Bob took the time to develop a strong relationship with our team.” – SVP of Marketing & Development, Educational Nonprofit
This Clutch 1000 award and our perfect 5-star rating were made possible by all of our wonderful clients!
Read Clutch news release here.
December 7, 2020
Clutch.co ranks the top 15 companies in entertainment Public Relations with Bob Gold & Associates holding the #4 spot, based on clients & experience, market presence and professional reviews.
Clutch now lists over 150,000 agencies, with a total of 36,000 client reviews to help communications professionals seek out the perfect match for the professional services they need such as Advertising & Marketing, Crisis & Bankruptcy Communications, Digital Marketing, Web & Software Development & and more.
Bob Gold & Associates guarantees results in all of its client contracts and specializes in B2B communications serving multiple verticals including media & entertainment, technology, and marketing & advertising public relations.
To learn more, read our media & entertainment public relations case studies, such as Anthem Sports & Entertainment. If you're ready to move forward with a new PR firm, discover what sets us apart from the rest. Contact us today.
December 8, 2020
Bob Gold & Associates has been ranked #1 by Clutch in their Top Los Angeles Crisis Communications Firms Leaders Matrix for our services in crisis and bankruptcy communications.
Whether tasked with restructuring, downsizings or filing Chapter 11 bankruptcy, companies can rely on members of our Bankruptcy & Litigation Communications Practice assembled earlier this year to support executives struggling with issues initiated by the pandemic.
If you’re interested in public relations assistance, we’d love to talk! We’ll help you tell your compelling story.
In May 2020, Bob Gold & Associates expanded its business service offerings like many other organizations during this year of turmoil to ensure our marketing and PR clients were getting the support they need during these unprecedented times.
With our new bankruptcy & litigation communications practice we've been able to meet the increase in demand with organizations across a plethora of industries including technology, media & entertainment, and telecommunications, being forced to reexamine their corporate strategies and initiatives.
We are pleased to be named one of the top 15 Human Resources Firms recognized for our efforts throughout 2020. Clutch ranks companies based on their verified client reviews, brand reputation, and ability to deliver high-quality results. Read through the Clutch methodology here.
Read complete Clutch news release here.
By Bob Gold, Principal, Bob Gold & Associates
Due to the COVID-19 pandemic, many organizations continue to suffer across all industries and have turned to the US Federal government Coronavirus Aid, Relief and Economic Security Act (CARES Act) for financial assistance. In a Paycheck Protection Program (PPP) loan data report, the U.S. Small Business Administration documented that 4.9 million PPP loans were made to businesses and nonprofits.
Before the pandemic, businesses focused on managing healthy enterprises. Now, they face an unfamiliar and complex process, along with a parade of specialized advisors needed to get through it. If they are considering Chapter 11, they must respond to two prime considerations about how they communicate their bankruptcy situation to interested and concerned parties.
First, there are the specialized intricacies and nuances of communicating in the throes of a complex legal and financial bankruptcy process.
Even the largest of businesses facing bankruptcy turn to outside communication advisors. That’s because in-house PR teams lack specialized knowledge and risk being overwhelmed by a raft of bankruptcy demands at the expense of their normal responsibilities.
Bankruptcy communications demands detailed and lengthy interactions with legal and accounting teams and a precise understanding of what can and cannot be said publicly, how it should be said, who says it and when. Furthermore, there’s a different corps of media that specializes in bankruptcy coverage and is often more aggressive and financially astute than the average trade, local or business reporter.
In-house PR teams accustomed to cultivating good working relationships with beat reporters will find themselves in awkward positions of saying no to media they depend on regularly for coverage. When the response is “no comment” (though savvy communicators know not to use this trite phrase) it’s better for the good cop in-house team to refer reporters to the bad cop bankruptcy spokesman--and preserve relationships with beat reporters.
Second, there is the need to combat the reputation damage caused by the stigma of shame, ruin, scandal and recklessness linked to bankruptcy in the public mind. Bankruptcy courts know a company’s reputation has value, which is why they often approve the hiring of outside communications counsel to advise the business and bankruptcy team on ways to protect or rebuilt that good name.
In-house PR and outside advisors can work together on the reputation issue by informing stakeholders on the bankruptcy case progress and steps taken to ensure the company emerges as a viable enterprise.
These two key issues are more acute for small and medium sized businesses with no, limited or inexperienced internal communications teams. They face steeper odds of emerging because, as smaller businesses, the only time the public ever hears about them is when they file for Chapter 11 protection. A successful emergence will depend even more on expert advisors for the bankruptcy process and communications around it.
Large companies facing a Chapter 11 communications test usually hire select, experienced New York firms that come with stratospheric rates beyond the reach of smaller businesses. The challenge for smaller enterprises is finding advisors at realistic prices but with the experience to provide the same specialized bankruptcy counsel of the big firms.