If you missed this week’s PR Tech Wednesdays organized by Eric Schwartzman featuring BG&A's very own Bob Gold and PR pro Kimberly Goodnight of Media Playground PR, no need to fret - watch below! In this episode,...
Implications For Linear Vs. Mobile Viewing Captured in Recent Doubling of NFL Viewers on Mobile Devices while Linear Viewing Declines
Smartphone-only video starts topped 50% globally for the first time, a 13.2% year-over-year change and the largest in five quarters
Mobile-video plays (including tablets) grew 9.8% globally year-over-year in Q2, following slowdown in Q1
For the second time, mobile video (including tablets) starts exceeded 60%
Total time watching long-form on smartphones topped 75% in North America
Recent NFL report shows 65% increase on digital devices over past year and a 147% 2018 season boom in smartphone NFL content consumption
Smartphone video starts topped 50% globally for the first time, a 13.2% year-over-year change and the largest in five quarters, per Ooyala’s Q2 2018 Global Video Index Report. Despite a temporary leveling-off in the first quarter of 2018, video plays on mobile devices (tablets and smartphones) surged 9.8% globally in the second quarter, exceeding 62% of all online videos for the first time.
"We see the Q1 pause in mobile video’s rapid growth curve as a normal transition as consumer habits and content creators’ initiatives get in alignment," said Jim O'Neill, Ooyala principal analyst. "Q2 represented a reignition of mobile-video consumption coinciding with new content initiatives, season-finale TV events and sports-season finales.”
“More content creators, seeing the trend toward greater long-form video consumption on mobile devices -- a trend we’ve been noting since last year -- are now developing content concurrently for multiple platforms and are transitioning beyond snackable mobile-only content,” O’Neill added.
Regional Mobile Video Viewing Trends
In North America, mobile plays increased to 56% of all video starts, up 4% year-over-year and up 14% since Q2 2016; mobile starts in North America have exceeded 50% for eight quarters; long-form time watched on smartphones topped 75%;
In the Europe-Middle East-Africa (EMEA) region, mobile video hit 54% of all starts, up from 49% a year ago;
Mobile video’s share of all plays in the Asia-Pacific (APAC) region was 74% -- the highest ever, and up 64% in two years;
Latin America’s (LatAm’s) mobile starts topped 65%, an increase of 20% year-over-year and 38% over two years.
“We’ll see a massive uptick in Q3 as more fans watch NFL games on their mobile devices, and, just as legacy TV networks use NFL games to drive traffic to other television content, this promises a spillover effect for other genres of mobile content,” O’Neill concluded. “Content owners and distributors need to take advantage of this unprecedented period of demand to pivot into treating technology operations much as manufacturing-based industries treat manufacturing operations. The move to a ‘content supply chain’ is a fundamental, data-driven change transforming the media industry."
The full Ooyala Q2 2018 Global Video Index Report can be found here.
LIKE APP MOMENTUM IS UNSTOPPABLE - MORE THAN 5 MILLION NEW USERS DOWNLOAD LIKE EACH MONTH
Los Angeles – May 23, 2018 - LIKE App, a breakthrough social video platform with body recognition special effects app has experienced explosive growth following its launch in August 2017, surpassing more than 50 million downloads globally. LIKE has quickly become one of the most talked about and fastest-growing video apps on Google Play and Apple App Store, particularly among users 13 to 25 years old, with more than 5 million new downloads each month.
“Like may just be the coolest video app to ever come out,” said Aaron Wei, Sr. Vice President, BIGO Technology. “We’ve created something so simple, fun and shareable that reflects unleashes the creativity of our mobile users. It is one of those amazing apps that turns your phone into an original and personalized entertainment studio.”
The LIKE App leverages cutting-edge artificial intelligence (AI), augmented reality (AR) and body recognition software to instantly enhance videos with special effects only previously found in the most lavish Hollywood film. After downloading the free app, users have access to thousands of effects and audio options, face filters and voice modifiers with sounds effects to effortlessly create engaging videos at the touch of a button.
Some of the app’s unique features include:
Super Power – LIKE’s latest augmentative reality innovation is based on skeleton tracking and classification technology, empowering creators to add supernatural like effects
4D Magic – features independently developed intelligent human segmentation technology paired with image synthesis, image editing and special effects processing that allows for interchangeable backgrounds and can accommodate multiple people in the video
Music Magic – identifies and classifies music while accurately matching special effects to any sound, enabling users to express emotions freely by choosing different themes
Dynamic Stickers – applies face-detection technology to give more choices for users’ video overlays
Since its launch, LIKE has received praise throughout the app community and user base, winning three categories in the Google Play Awards in 2017 and topping #1 on iTunes charts with the debut of its 4D Magic Video Editing feature earlier this year.
(Forbes, by By Robert Wynne, Contributor, 4/10/2013, original article here )
What Does A Public Relations Agency Do?
We don't buy ads.
We don't write stories for reporters.
We don't put up billboards.
We don't come up with catchy phrases to make people buy more products they probably don't need.
So what do public relations agencies do?
PR agencies, as opposed to advertising agencies, promote companies or individuals via editorial coverage. This is known as "earned" or "free" media - stories appearing on websites, newspapers, magazines and TV programs - as compared to "paid media" or advertisements.
PR agencies and advertising agencies share the same goals: promoting clients and making them seem as successful, honest, important, exciting or relevant as possible. But the paths to creating awareness are vastly different. Most people understand advertising is paid for by the client and should be viewed with skepticism. Articles or TV appearances in respected publications have the advantage of third-party validation and are generally viewed more favorably.
The Public Relations Society of America defines the management of public relations as:
"Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization's social or citizenship responsibilities.
Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization's aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
Planning and implementing the organization's efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities - in short, managing the resources needed to perform all of the above."
That's a good overview of the general functions of a public relations agency. The tactics include some or all of the following:
Write and distribute press releases
Write pitches (less formal than press releases) about a firm and send them directly to journalists
Create and execute special events designed for public outreach and media relations
Conduct market research on the firm or the firm's messaging
Expansion of business contacts via personal networking or attendance and sponsoring at events
Copy writing and blogging for the web (internal or external sites)
Crisis public relations strategies
Social media promotions and responses to negative opinions online
Firms and individuals should hire a public relations agency when they want to protect, enhance or build their reputations through the media. A good agency or PR practitioner can analyze the organization, find the positive messages and translate those messages into positive media stories. When the news is bad, an agency can formulate the best response and mitigate the damage.
"A good agency is a strategic partner who helps clients successfully talk to and with their audiences," says Bob Gold of Bob Gold & Associates of Redondo Beach, CA. "An agency is a good listener to the marketplace and knows what conversation starters will work, but also what just might catch fire. How well can your agency push back on ideas without offending? And are they an innovative partner, or a bunch of "yes men and women?"
Gold advises clients to look for the best cultural fit. "Can your agency find and " get" your voice? And do they lead the conversation, like a good dinner partner or are they too busy gathering clips?"
Effective publicists have great relationships with many different journalists in many different industries. Many PR pros are former journalists, so they know the best ways to pitch a story and to reach editors and reporters. Since they are not employees of the firm that hires them, they can give an honest, outsider view of the firm and the potential for what story ideas will work.
The relationship between client and agency should not be passive. Clients should inform the agency what messages they would like to promote and make suggestions on where they would like to appear. Very few stories make the front page of the New York Times, but with a media atmosphere that includes blogs, websites, TV shows, magazines and other media that evolves every day, a good PR agency will help clients increase their visibility via increased recognition on as many respected editorial platforms as possible. Long term, public relations can be an investment in the brand and the visibility of a firm or individual that results in increased recognition and reputation.