News & Opinion

Our success reflects our commitment to excellence and building lasting client relationships.   Bob Gold Associates,  the award-winning, data-driven public relations and marketing firm is honored to be recognized as one of the top 100 fastest-growing companies on Clutch, the leading global marketplace of B2B service providers. BG&A ranked 82nd based on revenue growth from 2022 to 2023. This is the fourth consecutive year that Clutch has recognized its top 100 companies.   “We’re honored to be recognized as a Clutch 100 Award winner for 2024,” said Founder & CEO Bob Gold. “This recognition is a testament to our commitment to delivering results to achieve impressive growth— congratulations to the entire team for this win!”   PR experts in technology, media and telecommunications, Bob Gold & Associates offers uniquely tailored strategies to tell compelling stories, share client expertise and insights, highlight unique value propositions, and connect with target audiences globally. Our goal is simple yet profound: to elevate our clients.   “To be honored as one of the fastest-growing companies on Clutch is to be recognized as a leader amongst peers, a symbol of trust and reliability in their industry. This recognition speaks volumes about a company's ability to navigate challenges, seize opportunities, and ultimately, thrive,” said Sonny Ganguly, Clutch CEO. "The Clutch 100 award stands as the premier accolade on our platform, offering users the opportunity to connect with industry leaders and accomplish their goals."   View our recent work and reviews on our Clutch profile.   ABOUT CLUTCH Clutch empowers better business decisions as the leading global marketplace of B2B service providers. More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs. Clutch has been honored for the past 6 consecutive years as an Inc. 5000 fastest-growing company and by the Washington Business Journal as one of the 50 fastest-growing private companies in the DC metro area for 2023.

As Cox Mobile celebrated its first year at the forefront of the mobile industry during CES 2024 and MWC 2024, Bob Gold & Associates (BG&A) was proud to play a pivotal role in amplifying this milestone through strategic media outreach and event execution. By leveraging these international events BG&A was able to support our clients by building brand awareness and driving meaningful conversations in the digital landscape.   CES 2024 provided the perfect backdrop to mark the one-year anniversary of Cox Mobile's national launch. Featuring a Q&A with Cox Senior Vice President Tony Krueck and introduction by Chief Marketing and Sales Officer Mark Lawson, Cox Mobile hosted a media lunch that shed light on the year's successes and the road ahead. With BG&A's support, this event underscored Cox Mobile's impact on the market, emphasizing its offerings of 5G reliability and competitive device pricing and highlighted a customer-first approach that has characterized the company’s first year.   Our joint efforts continued at the "Converge with Cox" event, hosted at MWC 2024, offering another important industry moment to discuss Cox Mobile's achievements and future aspirations, along with insights from the mobile safety survey. BG&A's meticulous planning and coordination ensured the event's success. This fireside chat featuring Tony Krueck and Cox AVP Connectivity and Convergence Catherine Borda de Castro and moderated by Axios Senior Media Reporter Sara Fischer was covered by Fierce Wireless among others and attended by top tier industry media, analysts and partners. The event highlighted Cox Mobile’s collaboration with Common Sense Media and shared findings from its inaugural mobile safety survey, "Generation Screen: Parenting and Mobile Safety."   As Cox Mobile steps into its second year, the focus remains on delivering exceptional service and fostering a safer, more informed digital landscape. The company's presence at CES24 and MWC24 not only celebrated a year of significant achievements but also set the stage for continued innovation and growth. Cox Mobile's journey is just beginning, and its commitment to connecting and protecting its customers in the digital age is stronger than ever.   Our role in crafting and executing these well-attended strategic events and media engagements illustrates BG&A's mission to elevate our clients' narratives, ensuring they lead the conversation in today's digital world. The journey of Cox Mobile is far from over, and BG&A is excited to continue being a part of this transformative path.

Cox Mobile, Cox Communications' mobile service available exclusively for Cox Internet customers, today released findings from its first survey, Generation Screen: Parenting and Mobile Safety.   The survey uncovered an alarming correlation between location sharing and "strangers" communicating with kids and teens through their mobile devices. 56% of parents said their children's location sharing is turned on, making their location publicly accessible across several mobile apps. 31% said their children have been contacted by a stranger on their mobile device. Nearly one-third (28%) said the stranger referenced their child's location. Despite parental vigilance, 73% of parents still say their children are savvy at hiding their online activity. One in seven parents even admitted to creating a fake social media account to keep an eye on their child's social media activity.   "Parenting today's tech-savvy kids can be challenging. Many get their first phone between the ages of 10 and 14, much earlier than other generations," said Mark Greatrex, president of Cox Communications. "While providing kids with greater access to technology enables many positive connections and benefits, the reality is that real dangers can exist just one tap or swipe away. As our customers' trusted connectivity provider, we are encouraging digital literacy, educating families on the potential risks, and promoting safer, informed use of these incredibly powerful connectivity tools."   Cox Mobile's findings complement similar stats from a 2023 research report conducted by Common Sense Media, a global nonprofit helping families navigate media, tech, and digital parenting, uncovering that these risks are especially prevalent among young girls. The 2023 Teens and Mental Health: How Girls Really Feel About Social Media report showed more than 50% of girls ages 11 to 15 were contacted by a stranger through social media apps.   "Even the most safety-conscious parents can overlook features like location sharing, which in many cases is automatically turned on and can be confusing to turn off," said Jill Murphy, editor-in-chief and head of distribution at Common Sense Media. "More intuitive app settings and parental education can help mitigate this silent risk for kids."   Some Good News A large majority of parents surveyed said they prioritize their children's phone safety and have frequent conversations about risk prevention. 65% of parents discuss mobile device safety with their children several times a week. 75% check screen time and text messages daily to a few times a week, along with phone calls their children received (73%). 73% of parents are friends with their children on social media, and 64% interact with them through those channels. Other Key Findings: Cox Mobile’s ‘Generation Screen: Parenting and Mobile Safety’ also found: More than half of parents believe the use of social media apps elevates safety risks for kids, yet 60% say their child has them on their phone. Cyberbullying is among the top three things keeping parents up at night. Parents are most concerned about their children encountering predatory or inappropriate behavior (39%) and content (23%) on their phones. For more data points from Generation Screen: Parenting and Mobile Safety, a Cox Mobile Survey, and tips and resources for parents visit www.coxmobilesafety.com.   About Cox Communications Cox Communications is committed to creating meaningful moments of human connection through technology. As the largest private broadband company in America, we operate fiber-powered networks in more than 30 states, providing connections and advanced managed IT and cloud services for nearly seven million homes and businesses nationwide. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that make each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.   SOURCE Cox Communications    

In an era where technology evolves at breakneck speed, staying ahead of the curve is crucial for companies looking to make a mark. As we approach NAB 2024, Bob Gold & Associates (BG&A) has pinpointed several key tech trends that are shaping the future of the broadcasting and media industry. For any company attending or exhibiting, understanding these trends is not just about keeping up; it's about seizing opportunities and overcoming challenges. Here's a look at what to watch for:   5G, Edge and Advanced Connectivity The rollout of 5G networks is ushering in a new era of ultra-fast, reliable connectivity, enabling innovations like never before. This means the ability to stream high-quality video content with extremely low latency, enhancing live events and remote productions. Understanding and leveraging 5G and edge can help broadcasters, media companies, communications service providers (CSPs), and others deliver content more effectively and provide superior experiences to their audiences.   Cloud-based Production and Distribution Cloud technology enables more flexible, scalable, and cost-effective production and distribution workflows. With the ability to collaborate and access content from anywhere, cloud-based solutions are a game-changer for remote teams and decentralized productions. Embracing the cloud can improve agility, reduce costs and make operations more resilient.   AI and Machine Learning Artificial Intelligence (AI) and machine learning (ML) are revolutionizing content creation, distribution and monetization. From automated editing to personalized content recommendations, these technologies offer ways to streamline operations and tailor experiences to individual preferences. Companies that stay ahead in AI will improve efficiency, enhance customer satisfaction and gain a competitive edge in content delivery.   Immersive Experiences Virtual and augmented reality (VR/AR) are transforming storytelling and audience engagement, offering immersive experiences that were once the stuff of science fiction. This means a golden opportunity to create captivating, interactive content that stands out. Incorporating VR/AR into video services can differentiate a brand, drive engagement and open new revenue streams.   Blockchain and Content Security Blockchain technology is increasingly becoming a vital tool for ensuring content security and intellectual property rights in the digital age. It offers a transparent, immutable ledger for content transactions, enabling creators and distributors to protect and monetize their work more effectively. Understanding blockchain's potential means not only enhancing content security but also exploring new models for content distribution and monetization. Embracing blockchain can help safeguard creations, foster trust with audiences and open up innovative avenues for revenue generation.   Sustainability in Tech Sustainability is becoming a critical consideration in tech, with an increasing focus on eco-friendly production practices and reducing carbon footprints. Adopting sustainable technologies is not just about corporate responsibility; it's also about meeting consumer demand for greener options and future-proofing business operations against regulatory changes.   Engage with BG&A for Unmatched PR Support In today's competitive media landscape, clearly articulating your innovations and their relevance to current trends is crucial for securing visibility and coverage. Our expertise in crafting compelling narratives and executing strategic PR campaigns ensures your message resonates with your target audience, driving engagement and business growth.   As you prepare for NAB 2024, consider how these trends impact your business and how you can leverage them to your advantage. With BG&A as your PR partner, you'll have the support you need to highlight your latest advancements, engage your audience, and truly stand out in a crowded market. Let's make NAB 2024 your most successful event yet.

As the M&E industry advances rapidly, exhibitors gearing up for the innovative world of NAB 2024 are poised at the edge of unparalleled opportunity. With the right approach, this event can be much more than a showcase—it can be a pivotal moment in your brand's journey. But how do you cut through the noise and ensure your message resonates? Having guided 50+ companies through the NAB maze, here are five strategic PR moves designed not just to make an impact at the show, but to echo long after. Craft a Compelling Narrative Your technology isn't just a product; it's a story waiting to be told. Before you step onto the show floor, define what makes your solution unique and why it matters. This narrative should weave through all your communications, from press releases to social media posts, creating a cohesive and memorable brand identity. Do you have someone on your team that can distill complex tech jargon into engaging stories that capture media attention and resonate with your target audience? Leverage Media Relationships The media landscape at NAB is as vast as it is varied. Securing coverage in this crowded space requires more than just sending out press releases. It's about nurturing relationships with journalists and influencers who specialize in your niche. How are you identifying and engaging with targeted media to amplify your message? You want to be sure that your news not only lands but makes a splash. Engage with Influencers and Thought Leaders In today's digital world, influencers and thought leaders can be your most powerful allies. Collaborating with these individuals for panel discussions, interviews, and live demos can significantly extend your reach and credibility. Are you making the most of your strategic partnerships? NAB is the perfect opportunity for your executives to share the stage with industry luminaries and put your company’s innovations in the spotlight. Optimize Digital Presence NAB is not just a physical event; it's a digital phenomenon. An optimized online presence ensures that your brand captures attention both on and off the show floor. From live-tweeting key announcements to hosting virtual tours of your booth, consider crafting a digital engagement strategy that keeps your client’s and prospects connected and interacting, no matter where they are in the world. Post-Show Momentum The end of NAB doesn't mean your PR efforts should wind down. In fact, it's just the beginning. Post-show follow-ups, content marketing and leveraging the buzz created during the event can keep the momentum going strong. What’s your plan for converting post-show enthusiasm into long-term engagement, helping you nurture leads and build lasting relationships with your audience?   The BG&A Difference At Bob Gold & Associates, we understand that NAB 2024 is more than a trade show—it's the perfect chance to elevate your brand in the tech world. Our tailored PR strategies are designed to make every moment count, ensuring you not only shine at the show but continue to glow long afterward.   For tech exhibitors looking to turn opportunities into outcomes, BG&A is your partner in creating buzz, building relationships and driving success. Let’s connect and craft a PR strategy that puts your innovations on the map.

We are delighted to announce that Bob Gold & Associates was named a winner in not one, but two distinguished categories at the PRSA-LA’s 59th Annual PRism Awards including Strategic Public Service campaign and Tactical Publications. This accolade further cements the company’s standing as a trailblazer in the PR industry, particularly noted for our specialized expertise in telecommunications, media, and technology. It is the ongoing commitment to these sectors that propels our clients' narratives and successes, reaffirming our position at the forefront of strategic public relations.   Held at the picturesque Los Angeles River Center & Gardens on October 26, 2023, the event celebrated exemplary achievements in public relations strategic campaigns, tactical programs, and professional merit across the Los Angeles region.   BG&A was recognized in the Strategic Program in Public Service category for its work with Curacao, the largest big-box department store dedicated to serving Hispanic customers in the Southwest. This category highlights campaigns or programs designed to educate the public on issues that touch the heart of the community. It especially honors cause marketing campaigns that bridge organizations with unique causes, amplifying public understanding of crucial social or environmental concerns.   Curacao partnered with Fundación Jalisco USA to organize a deeply moving event known as “Reuniendo Familias.” This remarkable initiative culminated in the reunion of 28 families who had endured more than a decade of separation due to complex immigration challenges. The award-winning team led by CEO Bob Gold, VP & GM Chris Huppertz, Associate Director Andrew Laszacs, Associate Account Executive Kelly Makepeace and Hispanic Media Strategist Marco Antonio Gonzalez, CEO, ¡MaGO! PR worked closely with the Curacao marketing department to generate exposure for the reunification event and highlight the issue of family estrangement and separation among the local Hispanic American community. The results clearly illustrate that our campaign not only met but substantially exceeded our set objectives. The combination of media attendance, expansive coverage in local TV news outlets and Spanish-language publications and amplified digital engagement underscored the success and impactful nature of our comprehensive media strategy.   Our work with the NCTC on the “The Independent Show 2023 Exhibit & Sponsorship Opportunities” shone brightly in the Tactical Program in Publications category. This category honors single-issue publications crafted for a distinct communication purpose. Bob Gold and VP of Client Success Beth Braen worked with the NCTC event marketing team to craft a theme that captured the company’s ambitious offering of "more than ever." The completely redesigned brochure didn’t just inform; it captivated, enticing exhibitors and sponsors to discover unparalleled opportunities while driving revenue.   A big congratulations to all the winners of the 59th PRism Awards! Your groundbreaking work continues to set new benchmarks in the world of public relations.   As we celebrate this achievement, our dedication to maintaining the highest standards of PR excellence and ensuring our clients' success remains unwavering.

In a world where change is the only constant, the public relations industry is no exception. Recent years have seen a seismic shift in the PR landscape, largely spurred by rapid technological advancements, evolving media platforms, and innovative communication strategies. These changes have compelled PR firms to keep up, adapt, and evolve in order to maintain their competitive edge.   At Bob Gold & Associates, a seasoned PR firm based in Los Angeles, we not only embraced this change but have been at the forefront of this evolution. Recognizing the early signs of industry upheavals, the team has strategically positioned itself, acquiring new skills and developing expertise in the latest technologies and tools. This proactive approach has allowed Bob Gold & Associates to deliver top-tier services that help our clients build brand awareness while reaching and exceeding their communications goals.   This relentless pursuit of excellence has not gone unnoticed. Recently, Bob Gold & Associates was recognized as one of the top public relations companies in Los Angeles by Clutch, a renowned B2B platform. Clutch serves as a digital forum where companies can share reviews and ratings of their business partners, providing a transparent and reliable source of information for businesses seeking partnerships.   This recognition carries a unique significance for the Bob Gold & Associates team. It is a testament to the efficacy of our PR strategies, validated by the very clients they were designed to serve. All of us at Bob Gold & Associates take this opportunity to express gratitude to our clients and partners. Their trust, feedback, and shared experiences have been instrumental in shaping the company's success.   A 25-year veteran in the PR industry, Bob Gold & Associates has carved out a unique niche at the intersection of technology, media and telecommunications. The firm represents leaders in caching, content delivery, software solutions, CSPs, streaming platforms, advertising solutions, industry associations, and many more. At Bob Gold & Associates, the focus is on nurturing business relationships and leveraging our expansive network for the benefit of our clients.   In today's digital-first world, Bob Gold & Associates offers uniquely tailored strategies to tell compelling stories, share client expertise and insights, highlight unique value propositions, and connect with target audiences globally. Our goal is simple yet profound: to elevate our clients.   But we don’t stop at strategy. We're also ready to roll up their sleeves and do the necessary detail work, whether it involves securing a spot at a top-tier conference, setting up a trade show booth, or arranging a meeting with a busy journalist or analyst.   In summary, Bob Gold & Associates is a trailblazer in the PR industry, turning heads with our specialization in telecommunications, media, and technology. So, if you're ready to spread the word about your company, product or service, reach out to Bob and  the team  -- we’re ready to help you make your mark.  

?Recently the Daily Ad Brief spoke with Bob Gold & Associates President Bob Gold as part of their weekly Marketing Champions series. Bob shared his thoughts on industry trends and challenges and what makes our PR agency unique. Watch the video here.

Bob Gold & Associates (BG&A), the internationally recognized, data-driven public relations and marketing agency now in its 25th year, was recently named a winner in multiple categories in the 58th Annual PRism Awards, including ‘Campaign on a Shoestring Budget’ and ‘Integrated Communications’. Presented by the Los Angeles chapter of the Public Relations Society of America (PRSA-LA), the PRism Awards is the premier awards program recognizing excellence in public relations strategic campaigns, tactical programs and professional merit.    “I am very proud of our team and what they have been able to accomplish,” said Bob Gold, President and Founder of Bob Gold & Associates. “We always strive to provide creative and highly tailored communications solutions to our clients that deliver meaningful and data-driven results.”    BG&A was recognized in the ‘Campaign on a Shoestring Budget’ category for its work with the McCoy Law Firm, with contributions by Bob Gold; Chris Huppertz, Vice President of Communications; Andrew Laszacs, Senior Account Manager; and Kelly Makepeace, Account Coordinator. McCoy engaged the agency to swiftly produce a buzzworthy public news conference based on a lawsuit McCoy filed on behalf of the biological family of two children allegedly murdered by their foster parents. Securing significant local and national new coverage, BG&A was successful in helping expose the failure of state and local child protection agencies and their ineffective adherence to family reunification processes.     For the ‘Integrated Communications’ category, BG&A won for its wholistic rebranding campaign for the trade association, the National Content & Technology Cooperative (NCTC) – formerly the National Cable Television Cooperative. This included developing a new logo, brand guide, messaging, sizzle reel and executing a PR launch campaign leading into the association’s largest annual trade expo and conference. Bob Gold; Chris Huppertz, Vice President of Communications; Beth Braen, Vice President of Client Services; Robert Brownlie, Account Executive and Sandra Stanisa, Account Coordinator collaborated with Martin von Ruden, CEO of Capital M. Co. to craft a new identity that would imbue trust and confidence in NCTC, reflecting the association’s new mandate to introduce innovative technology and services to help its members grow and keep pace with future industry trends.    The 58th Annual PRism Awards were held on October 13, 2022 at the Annenberg Community Beach House in Santa Monica. PRSA-LA is comprised of nearly 600 agency, in-house and independent public relations professionals representing Los Angeles-area corporations, academic institutions, government agencies and nonprofit organizations.    Read More here.