News & Opinion

In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. For the week 3 Q&A, we’re featuring Amy Prenner. Consumer and Entertainment Strategist Amy Prenner shares the secret to her success amid the last 12 months and how to keep clients relevant during Covid-19.   The pandemic literally turned every industry upside down. As a PR professional, how did you pivot your efforts? I remember everyone literally in shock and wasn’t sure how to be effective without being together. We were all more concerned about toilet paper and water than the pandemic that would spread throughout the world.   As businesses and clients shifted from their offices to their homes and cell phones, we all began to quickly adapt in a way that has made our business streamlined and even more effective.   Thankfully there are many tools from FaceTime to Zoom to WebEx to Skype that ensure facetime with clients and staff and have helped to keep communications fluid and consistent. Because we aren’t in our cars driving to and from work and events, there have been other benefits, no traffic, no money on gas and no commuting. We have all become much more efficient and effective working from home while tending to our clients that need our expertise.   How do the clients feel as a result of these changes? They love that when we secure TV interviews they can just Zoom or Skype in and don’t have to leave their living room. Securing media relations for Covid-19 related clients has been something that benefits our clients but also helps the media with their coverage. We also notice that we have been able to spend even more one-on-one time with our clients because we are in a more relaxed environment where we can offer media strategies and suggestions that they can absorb and practice so that they are successful in their respective campaigns.   What advice would you give to someone who is looking at a career in PR? Many years ago I used to tell people to go to a newsstand and see where you gravitate. You can do the same thing with a news aggregator like Apple News. If you see what you like whether its fashion, celebrity, home and design, food, politics, etc, you will be able to see where your interests lie. Be open to everything and anything. Read as much as you can. Learn the basics of social media and make sure its something you actually enjoy. If you love what you do in any career you will be a success and its easier to work in an industry you have passion for.   Be sure to read our Women’s History Month Q&A with VP, Beth Braen, from Week 1, Director of Marketing, Roxanne Leone from Week 2 and Associate Account Executive Anabela Savulescu from Week 3.

"Pain is the fuel for progress," says Bob Gold, Principal, Bob Gold & Associates.   On Televisionation's Friday Fireside, Bob Gold, Founder and President of Bob Gold & Associates, shares his story of surviving Covid-19 which, as Rick Howe observes, “scared the s*#t out of Bob's friends!” Speaking with his customary humanity and humor, Bob gives a first-hand perspective on what it means these days to simply be alive.     [embed]https://vimeo.com/516942148[/embed]     Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Lorenzo Esparza, of Manhattan West Asset Management, never banks on conventional beliefs or engages in groupthink. While many economists are predicting 5% growth in the economy in 2021, Lorenzo is sticking with his prediction of 2-3% this year.     Lorenzo Esparza is the Chief Executive Officer and Founding Principal at Manhattan West where he leveraged his legal, corporate, and financial experience to form the modern version of an investment firm. Based in Los Angeles, the independent financial solutions company offers a variety of customized financial services for Private Wealth Clients throughout the U.S. including business management, insurance, and tax in addition to in house investment management.  As an asset management firm, the company offers proprietary alternative investments across multiple asset classes including Venture Capital, Private Equity, Real Estate, Private Debt and traditional equity and fixed income portfolios.    Listen to Esparza and news anchor, John Liddle, of 1080 KRLD discuss the outlook for the economy post-coronavirus with the radio clip below.  

Identifies when spots air to trigger search   Published in Broadcasting & Cable February 3, 2021 Advocado, a St Louis-based data and analytics company said it can not only measure the impact of TV advertising, but increase it by launching short-burst cross-platform campaigns as commercials air.   The name Advocado is a play on the notion that it can find that exact moment when an advertising opportunity is perfectly ripe, like the agonizingly brief interval between when an avocado is too hard and when it turns mushy.   Advocado said it has upgraded its platform, enabling new capabilities including analytics, attribution and advanced applications.   Advocado’s technology starts with the VEIL watermarking system used to identify when and where a client’s TV commercials actually run.   “Our primary idea was how do we use television signal data through the watermark to drive Google search campaigns,” said CEO Brian Handrigan.    Handrigan said he thinks it funny that spent most of his career in digital adverting and that now “may life is helping to make linear TV a lot more relevant.”   The relevance gets a boost because Advocado uses the watermarks on its clients’ TV commercials as a trigger to start buying relevant Google keywords after the ad runs. For complete article, visit Broadcasting & Cable.

Only O'Dwyer's ranks PR firms by 19 specialties. The firms on this list have broken out their net fees for accounts classified as entertainment PR.   See complete list here.   See all Bob Gold & Associates awards & highlights here.

By Bob Gold, Principal   A powerhouse change agent who resides in Kentucky and has never stopped believing in or empowering the folks at Viamedia. Becky Jones is a friend and we have an unending appreciation for all she does - always with grace and kindness. Here is “Words to Lift By” a poem for Becky Jones.   https://youtu.be/lgJDUbKLW5U?list=PLWRdnZxbRzbAbLRbxsScSSUFJsZBjKNzj For more information regarding our service offering in public relations and crisis communications please contact us, or check out our Viamedia case study on reinvigorating a corporate brand under fire.

By Bob Gold, Principal   What key professional skills does it take to be a publisher of major entertainment industry trade publications? What are the most important attributes a content trade association can offer to grow its audience? Charlie embodies the best of whatever it takes to connect communities with critical information and to provide a platform for growth. He is doing it for?NATPE. Here is “Words to Lift By” a poem for Charlie Weiss.   https://youtu.be/y0pkFt79vSw?list=PLWRdnZxbRzbAbLRbxsScSSUFJsZBjKNzj For more information regarding our service offering in media & analyst relations, special events & trade shows, and owned and paid media please contact us.

By Bob Gold, Principal   Some people dream of being part of the music industry. Frank Liwall made it happen. Today, The Royalty Network, Inc. represents over 700,000 compositions. His diverse clients ranged from Burt Bacharach to Run The Jewels. I think of Frank as an exquisite interpreter. One who listens and responds in the language of the artist and the brand allowing agencies and music supervisors to achieve the sound required to set the mood, define the product, and engage the audience. Here is “Words to Lift By” a poem for Frank Liwall.   https://www.youtube.com/watch?v=XTgI9NzLMtI For more information regarding our service offering in public relations, crisis communications, and social media, please contact us.

By Bob Gold, Principal     Our team at Bob Gold & Associates has had the sublime pleasure of working with and watching a terrific professional grow and bloom into an amazing executive. Jason Morris represents the best of what Corning Optical Communications is all about. Here is “Words to Lift By” a poem for Jason Morris.     https://youtu.be/WrpOSaQPAgA?list=PLWRdnZxbRzbAbLRbxsScSSUFJsZBjKNzj For more information regarding our service offering in public relations, special events & trade shows, and content creation, please contact us.