Bob Gold & Associates has been ranked #4 by Clutch in their Top Online Reputation Management Companies Leaders Matrix for our expertise in reputation management, social media monitoring, investor relations, content creation, and crisis communications....
ARE YOU READY FOR A NEW ROARING TWENTIES? The U.S. economy has been pumped up with more than $4 billion from the Feds. That’s a lot of new cash for businesses and consumers to tap into along with support from a whole lot of new technologies. As we inch out of the pandemic, the one thing we know is everything we’ve done to grow before is gonna be different. And successful companies will adapt and evolve at an incredibly faster pace.
What are you doing to grow your business in 2021 in this newest normal? Are you ready with a communications plan that will drive your growth? Have you committed budgets today to building a promising future? Everything is immediate. Patience was so last century. If you haven’t aligned with a PR pro who is in touch with fast changing trends and today’s evolving marketplace, with immediate access to reporters and platforms to elevate your story, perhaps it’s time to do so.
As we hurried to adapt to the crisis spawned by the pandemic, powerful technologies including IoT, Cloud and AI enabled companies to survive and thrive. These technologies accelerated the usage of mRNA technology for creating COVID vaccines. And the same technologies have created an entirely new ecosystem in entertainment creation and delivery to a rethinking of the very definition of work in today’s gig economy. And these same technologies and new work habits are rapidly changing all public relations and marketing tactics and campaigns.
In short, CEO confidence around the country is at a 17-year high. Things are aligning in a surprising way to tell us, this is not the time to hold onto cash; but invest it to build bigger, better businesses that can thrive in a the new roaring 20s.
UpCity provides transparency and insights through a data-driven model that measures real credibility indicators and takes the guesswork out of the B2B Service Provider selection process. Their marketplace creates and empowers relationships between businesses and public relations agencies supporting professionals in marketing, human resources, and more!
The UpCity research team has created a list of the top PR firms in Los Angeles, CA to help you find the right partner for your business. We believe the best fit just might be Bob Gold & Associates!
With Bob Gold & Associates vast experience in content creation, media relations, and bankruptcy communications our clients entrust us to deliver results, not promises.
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. For the week 3 Q&A, we’re featuring Amy Prenner. Consumer and Entertainment Strategist Amy Prenner shares the secret to her success amid the last 12 months and how to keep clients relevant during Covid-19.
The pandemic literally turned every industry upside down. As a PR professional, how did you pivot your efforts?
I remember everyone literally in shock and wasn’t sure how to be effective without being together. We were all more concerned about toilet paper and water than the pandemic that would spread throughout the world.
As businesses and clients shifted from their offices to their homes and cell phones, we all began to quickly adapt in a way that has made our business streamlined and even more effective.
Thankfully there are many tools from FaceTime to Zoom to WebEx to Skype that ensure facetime with clients and staff and have helped to keep communications fluid and consistent. Because we aren’t in our cars driving to and from work and events, there have been other benefits, no traffic, no money on gas and no commuting. We have all become much more efficient and effective working from home while tending to our clients that need our expertise.
How do the clients feel as a result of these changes?
They love that when we secure TV interviews they can just Zoom or Skype in and don’t have to leave their living room. Securing media relations for Covid-19 related clients has been something that benefits our clients but also helps the media with their coverage. We also notice that we have been able to spend even more one-on-one time with our clients because we are in a more relaxed environment where we can offer media strategies and suggestions that they can absorb and practice so that they are successful in their respective campaigns.
What advice would you give to someone who is looking at a career in PR?
Many years ago I used to tell people to go to a newsstand and see where you gravitate. You can do the same thing with a news aggregator like Apple News. If you see what you like whether its fashion, celebrity, home and design, food, politics, etc, you will be able to see where your interests lie. Be open to everything and anything. Read as much as you can. Learn the basics of social media and make sure its something you actually enjoy. If you love what you do in any career you will be a success and its easier to work in an industry you have passion for.
Be sure to read our Women’s History Month Q&A with VP, Beth Braen, from Week 1, Director of Marketing, Roxanne Leone from Week 2 and Associate Account Executive Anabela Savulescu from Week 3.
By Bob Gold, Principal, Bob Gold & Associates
Public Relations goes deeper than advertising. Build and burnish brands with Bob Gold & Associates where we make technology meet entertainment.
We are proud to present our award as a top B2B firm for 2021 from Clutch, a rapidly growing ratings and reviews platform that has become the go-to resource for service providers in the B2B industry.
According to Clutch’s list and criteria, only the highest-performing B2B partner companies get to exhibit their deep knowledge in their respective industries with this award. Needless to say, we are highly appreciative of this recognition.
“We are thrilled to be named as one of the top B2B PR firms for 2021, which recognizes our commitment to serving clients and helping them meet their corporate communication goals with crisis communications, online reputation management, and event management.”
Founder and Principal, Bob Gold
Our company was excited to see this award not only because Clutch is one of the most trusted platforms in the market space, but also because of how it integrates client feedback into our profile on the site.
"We can always count on this team to exceed expectations."
David Solomon, President & CEO, Viamedia “Bob is not a typical consultant. When you're on board, you have his full attention and that of his team."
Diane Christman, SVP Marketing & Development, CPO, The Cable Center "Their work ethic and results were impressive. They also have good media relationships and industry contacts."
Mark Goodburn, Director of Product Marketing, Plume We’re proud to keep looking back on our ongoing efforts to grow brands with purpose, creativity, and innovation. Visit our results page to learn more about the industries we serve.
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. For the week 3 Q&A, we’re featuring Anabela Savulescu.Associate Account Executive, Anabela Savulescu, shares how her creative idols have helped frame her perspective and communication style along with advice to young professionals in the industry.What female icons and creatives do you look up to? Musicians have always been a huge source of inspiration for me - their insight, clarity and composure continue to raise my personal and professional bar for what communication is capable of: Erykah Badu: The godmother of neo-soul, Erykah Badu ushered in a rebirth of 90s R&B, bringing with it a legendary trail of rim-shot jazz and funky magnetism. Her cool confidence, authenticity, musical experimentation, sly lyricism, and fierce independence have made her a timeless figure of self-empowerment and healing.
Sade Adu: Sade’s unmistakable sound exists between smoldering jazz, Afro-Cuban and Latin American rhythms. Her distinctively low voice can attack and swell in volume just as much as it can refrain to a dreamy undertone. A queen of control and musical trailblazer, Sade is renowned for her calm, sincerity, bold execution, style and perseverance as she passionately soldiers through emotionally charged themes and lyrics across much of her work.
Joni Mitchell: Legendary singer-songwriter Joni Mitchell is known for encapsulating moments and emotions with astonishing detail and poetic sensibility. Across rock, classical, jazz and pop, her lyricism and compositions helped carve a river for fans and artists to glide along - one where they could navigate their vulnerability, strength and indefinite curiosity. As a lit grad, writers have had a deep impact on me as well. Some of my favorite authors (and overall powerhouses) are Jhumpa Lahiri, Claudia Rankine, Gwendolyn Brooks, Joan Didion, and Maggie Nelson.How do these women inspire you?More than anything, these women inspire me to overcome fear, practice awareness and be genuine - all of which help me to nurture my own voice on and off the job.What advice do you have aspiring PR professionals?To those young professionals currently in or just entering the industry: don’t fear the moments where you fall off beat. It’s precisely these moments that hold the gravity - that teach you.In this fast-paced line of work, there is a power in stepping back, learning from your situation, and familiarizing yourself with the rhythms of every day. The groove continues and the downbeat returns – it’s only natural that you come back stronger on the 1.Be sure to read our Women’s History Month Q&A with VP, Beth Braen, from Week 1 and Director of Marketing, Roxanne Leone from Week 2
When COVID-19 hit last year, like many of us Bob Gold was terrified. Amid the disruption of the pandemic shutdown, Bob sought a way to connect with and reassure friends, family and associates that they were invaluable to him amidst the separation, isolation, and growing uncertainty. So began a little project known as Words to Lift By. Partnering with a young poet in Ashville North Carolina, Ryan Ashley, Bob would describe the incredible folks in his life and Ryan would create and type out a poem on his 100 year old Smith Corona. Then send the poem via snail mail to the person who was honored.
Ryan and Bob also created videos where Bob explained why each person was so amazing and shared more broadly the specialness of each recipient to him. The irony is, after sending nearly 90 poems out, Bob came down with an almost fatal case of COVID-19. In time for the the anniversary of this fight to reconfirm our humanity, Ryan and Bob have created a book with a collection of many of the poems and called it, yes "Words to Lift By."
Take a moment to explore this volume and savor the power of uplifting words. You can purchase this and other books by Bob on Amazon. The paperback is just $9.99 and the electronic version is just $2.99. And be sure to check out many of the original "Words to Lift By" videos.
March 15, 2021 Bob Gold & Associates earns the #6th spot in the Clutch Leaders Matrix for Top California PR Agencies.
Clutch ranks service providers and places them on a Leaders Matrix based on research in a specific market. A Clutch Leaders Matrix provides a view of the top-performing companies in a particular location and Bob Gold & Associates continues to rank highly in crisis communications, online reputation management and event management. Learn more about the services we provide by browsing our public relations page.
For verified client reviews, please visit the Clutch Bob Gold & Associates profile page.
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. For week 2 Q&A we’re featuring Roxanne Leone.
Roxanne brings two decades of experience leading technology companies and their communications teams in strategic PR and marketing programs. Her thought leadership and branding efforts have secured top tier coverage putting organizations and their executives top of mind with reporters and editors.
What words of wisdom can you share with an aspiring female PR professional?
After working with some of the brightest women in the PR industry I have noticed that the most successful individuals have pursued mentorship or coaching by other industry leaders. If you are a female PR professional, I recommend you inquire about professional training and/or coaching early on in your career.
Also, self-promotion is a critical tool for career advancement. Studies show that women evaluate themselves lower than men, even when they have scored equally, which could affect your salary.
The good news is women have come a long way. In the early 2000’s, I experienced women being threatened by female colleagues and I partnered with a mentor, Fred Towns, to strengthen my skillset, become more vocal, and stand up for myself. Fortunately, over the last 20 years I have been part of a positive shift where women now view their female colleagues as ally’s vs threats. It is important to get involved with an organization such as the Women’s Global Leadership Initiative and participate in programs designed for women by women. Founder, Diana Ruiz, is a CEO focused on diversity, equity & inclusion and leadership development and her talented team of mentors and experts can help you build self-confidence.
What are some of the biggest challenges that women face today?
Today, women continue to face pregnancy discrimination and unemployment and it has been amplified by the Covid-19 pandemic. According to the U.S. Bureau of Labor Statistics, approximately 275,000 women left the workforce in January 2021, compared to 71,000 men. Experts believe that the pandemic will leave a lasting impact on women that are integral to the economic security of their families. Unfortunately, women are penalized when pregnant and for taking extended time off - often suffering a wage penalty when they return to the workforce. Oddly enough, some men are paid more after having children.
When do you think America will have its first female president?
I am hopeful that Kamala Harris will run for president after serving our 46th president of the United States, Joe Biden. Kamala is the first female vice president, and the highest-ranking female official in U.S. history. We are in desperate need of female role models across all industries, and more women placed in top leadership positions. If we continue to support a growing female workforce more women will be equipped to go after the career of their choice. I am optimistic that I will see a female president in my lifetime, whether it be Kamala or other front-runner in our future.
Be sure to read our Women's History Month Q&A with VP, Beth Braen, from Week 1.
In honor of Women’s History Month, we’re highlighting the female members of the Bob Gold & Associates team. We posed a number of questions to each and asked them to tell us about themselves and their journeys. We’ll be sharing one per week throughout March 2021.
VP Beth Braen is an accomplished, passionate and creative leader with more than 25 years of experience helping companies and teams transform. During this challenging pandemic year she has done her best to find joy, treat folks with kindness, practice mindfulness meditation and when all else fails have a glass of wine (or two!).
What words of wisdom can you share with an aspiring female PR professional?
Be fearless, curious and believe in yourself and your abilities. Don’t be afraid to give your insights and opinions, just be sure you have the knowledge to back it up!
Who are your favorite cultural heroines? What appeals to you about them?
Some of my favorite cultural heroines are known for their fierce individualism, long careers, ability to pivot and all-around badass attitude.
- Patti Smith, singer-songwriter, musician, author, and poet who rose to fame as an influential component of the New York City punk rock movement and is often called the "punk poet laureate."
- Gloria Steinem, journalist and social political activist who became nationally recognized as a leader and a spokesperson for the American feminist movement in the late 1960s and early 1970s. Steinem was a columnist for New York magazine, and a co-founder of Ms. magazine.
- Eleanor Roosevelt, longest-serving First Lady, diplomat and activist. An inspiring, controversial, and outspoken leader, she fought for social justice around the world throughout her life. One of my favorite quotes by her is, “A woman is like a tea bag - you can't tell how strong she is until you put her in hot water.”
What in your life has given you the greatest satisfaction or sense of fulfilment?
I have gained fulfillment from the jobs I’ve had in marketing and communications including the opportunity to work with a diverse and eclectic group of clients at BG&A. Beyond that there are two experiences that bring me great joy. For more than 15 years, I’ve been in various leadership roles at Temple Isaiah in Los Angeles. It’s been a pleasure to utilize what I’ve learned in my professional life to help my community thrive. However, being mom to my daughter Mollie is by far the most gratifying experience in my life. It has brought me the most insight into who I am, challenged my beliefs and taught me patience and empathy. When it comes right to the point for me, it’s all about family, and friends that have become family. I am grateful that they are the mirror to help me see myself clearly and the telescope so I can see far beyond myself.