News & Opinion

Exclusive Coverage Set for Test, One-Day and T20 Matches vs. India, Sri Lanka,  Australia, Pakistan, Others  NEW YORK – April 3, 2014 –

PR professionals and communicators know all too well about the power of perception and how it can get in the way of a realistic assessment of a situation. Millennials, for example, have received a reputation in today’s workforce as individuals with an overwhelming sense of entitlement and an underwhelming work ethic. As these misconceptions become engraved in employers’ heads, it can become harder for a qualified Millennial candidate to obtain work. After reading some of the common misconceptions about Millennials, some research was done to see how much truth is behind these beliefs. Here are a few of the common misconceptions debunked and the findings may surprise you: All Millennials rely on social media to stay informed Although Millennials use computers to communicate with their social circles, this does not mean that everyone enjoys using social media to stay informed. Using social media is a way to remain connected and companies are now posting breaking information this way, but many Millennials still get news from traditional sources such as newspapers, television and word of mouth. Although Millennials are tech savvy, it is important to remember they are also resourceful in gathering information outside of social media. All Millennials are lazy and self-entitled Yes, there are some Millennials out there who reflect the stereotype of the lethargic computing society we live in today, but there are also many that put in long hours to prove their worth to employers. Those who work hard understand the fundamentals of business and know that experience is one of the biggest factors of professional advancement. Many will research, write and produce work that is above the expectations of bosses, helping set themselves apart from other entry-level Millennials. Millennials are easily swayed by trends Not every Millennial is swayed by trends like Angry Birds, Keeping Up with the Kardashians and selfies. Many Millennials are taking part in internships, volunteering and participating in organizations to fill the time in their days with activities that build on the real world experience employers’ desire. Realizing that each Millennial is different will help older generations recognize the potential of every individual and add talent to their office. These are just a few of the misconceptions about Millennials that stood out the most, but more can be found here:

NEW YORK –- April 1, 2014 -– Deluxe Entertainment, a global innovator offering comprehensive post-production, distribution and asset-management solutions for the media and entertainment industries, today announced it has selected Bob Gold & Associates, a full-service public relations agency, to lead its PR activities. Deluxe, a name that’s synonymous with Hollywood, is known for consistently bringing the most compelling and exciting stories to life with more top artists—from colorists to editing to digital effects—than any other single company. “Aligning our company with the leader in film-production services was a no-brainer,“ said Bob Gold, president and owner of Bob Gold & Associates. “Deluxe has lead entertainment and media in almost every aspect of tech post-production and has expanded its service offerings to be end-to-end from capture to distribution to consumption.“ “Bob Gold & Associates has been engaged in our industry segments for many years, delivering recognized strategic communication campaigns that work,“ said Peter Feigin, chief marketing and revenue officer for Deluxe. “We know they will quickly tap into the company‘s expertise across the deeply varied media landscapes we serve.” About Deluxe Deluxe Entertainment Services Group Inc. is a global leader in media and entertainment services for film, video and online content, from capture to consumption. Since 1915, Deluxe has been the trusted partner for the world’s most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in production, post production, distribution, asset and workflow management and new digital solution-based technologies. With operations in Los Angeles, New York and around the globe, the company employs nearly 6,000 of the most talented, highly honored and recognized artists and industry veterans worldwide. Deluxe is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc. For more information visit www.bydeluxe.com. About Bob Gold & Associates Bob Gold & Associates with offices in New York City, Southern California and Chicago provides strategic public relations and marketing services for the communications and high-tech industries. Headquartered in Redondo Beach, Calif., Bob Gold & Associates is a co-founder and North American affiliate in the Whiteoaks International Network, a global tech-focused public relations agency network with 17 offices in 37 countries across five continents.  For more information, visit www.bobgoldpr.com.

Adder and Stagebox to Demonstrate Full IP-Based Broadcast Workflow New York, April 1, 2014: Adder Technology, the leader in high performance, keyboard, video and mouse (KVM) connectivity solutions, will unveil its 4K-ready solutions at the NAB Show in Las Vegas. In addition, the company will demonstrate the power and flexibility of its end-to-end IP based workflow across the broadcast chain at its booth, SL10105. Adder will be launching its 4K capable KVM products at the show, including a firmware upgrade to the AdderLink XD522 – a high resolution DisplayPort and Thunderbolt display extender. This upgrade – available for download on the Adder website –  makes the device capable of extending 4K signals. This means existing XD522 users can upgrade to 4K absolutely free of charge. The firmware update will provide native 4K resolution (4096x2160) and 4K UHD 3840x2160 at 30Hz, as well as advanced EDID management, with user hotkeys on top of all the existing features. “The AdderLink XD522 firmware upgrade is something we’ve been working on around the clock, and we can’t wait to show off what our products can do in 4K at NAB,” said Tim Conway, vice president, Adder Corp. “This upgrade will be available to our existing customers free of charge, delivering native 4K capability, as well as an updated feature set.” In addition to unveiling its products’ 4K capabilities, Adder has teamed up with Stagebox, developed in part by BBC Research and Development, to demonstrate how IP technologies can enhance each stage of the broadcast production chain. Using AdderLink Infinity to manage the broadcast workflow environment, Adder will send captured content through the entire chain, from ingest through to transmission, over a standard 1Gb/s IP network. “We’re genuinely excited for NAB this year. Not only are we witnessing history being made, as emerging technologies such as 4K become the industry standard, we also believe that IP-based high performance KVM solutions are the platform needed to lift this technology to its fullest potential,” Conway concludes. Visit Adder at booth SL10105 at NAB from 7-10 April. About Adder Adder Technology is a leading developer and thought leader in connectivity solutions. Adder's media networks, extenders and keyboard, video and mouse switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore. Adder’s user base includes markets such as Retail, Financial, Industrial, Medical, Broadcast, Air Traffic Control, Digital Signage, Military and Server Management. Adder manufactures products under its own brand as well as for a number of OEM customers and its products are marketed and supported by a global network of resellers and distributors. For more information please visit www.adder.com. ### Media Contact for Adder Technology Tricia Hawkins Bob Gold & Associates +1-310-320-2010 tricia@bobgoldpr.com  

Social media has become one of the most common ways for someone to share their thoughts professionally and personally. For public relations professionals, Facebook, Twitter, LinkedIn and other social platforms can be tools used to convey a client’s message to its target audience. Sometimes though, our personal social media habits can cross into the professional realm and inhibit our hard work. Although we think our efforts are moving the client forward, we may actually be tripping ourselves up by using techniques that don’t resonate with the target audience. Many of the tactics professionals have developed with the growth of social media have become outdated and could ultimately turn away existing and new customers. A book that has recently caught our eye on bettering your social media skills, describes the detrimental behaviors. Here are some of the behaviors that stood out: Provide content that can help users Many brands are under the impression that once content is posted, engagement will occur on its own. Unfortunately this is not the case in most successful social media campaigns. People follow brands on social media because they are fans not because they want to talk each other. A great way to thank these dedicated fans is to provide them with helpful posts they could use on a daily basis. An example of this would be a post about alternative uses for a client’s product which benefit the consumer. Relate to your target audience, but remain professional Many brands don’t want to seem too corporate and conservative so they go to outlandish lengths to make their brand appealing to consumers. While this can be a good thing, far too often we see brands sharing inappropriate memes or making politically charged statements that could be viewed as offensive. Users can be easily influenced by a brand and it is important to make sure they are receiving the client’s message and not your personal thoughts or beliefs. It’s important to make sure posts are not only appropriate for the target audience to see, but the client’s image is protected. Turn angry customers into avid supporters It’s never a good thing to ignore negative comments and let animosity build. Face it, nobody’s perfect – not all customers are going to be happy with your product, website or what was written on the company blog. The way we respond to those customers though can turn an angry person into a fan for life. Any chance to engage with customers on a personal level is a golden opportunity to inject humanity into the conversation and reestablish their support. Choosing to respond to backhanded belittling comments like “you suck” or “dumb product” can be tough, but is beneficial to the client in the long run. To read the eBook and see all 50 tips click here:

Designed to serve the women of the television business community, Women of New York is an off-the-record cocktail and networking event with the most accomplished women of the TV, media and entertainment community. Between the NY and LA editions, this will be the seventh event. Past events have featured some of the most accomplished women leaders engaged in the TV, media and entertainment industry—from Anne Sweeney to Maria Bartiromo, from Glenn Close to Gayle King. This year's event will take place on Thursday, April 24 from 2:00-5:00 p.m. at the Grand Hyatt New York. You can find more information and register for the event here!

What’s trending and popular now is not going to be the new, next, or now by the end of the year – so fasten your seat belts and get ready for where our fast and faster paced social media world is heading this year - not in some unforeseen future!   Dig in and tell us what you think: 1.      Pay to Play The days of free exposure over social media are ending, and the pay-me-now monster has emerged. Almost all major media platforms offer paid advertising, (Snapchat is in the wings) so if you want measurable results – prepare to pay the online piper. 2.      Who’s hot, who’s not – “Web-lebrities” you won’t read about in People Magazine Grumpy Cat, Kid President and Jenna Marbles have become among the most influential people online.  Do you know them? Are you ready to buy a product or service promoted by these 15-minute-of-fame weblebrities? Well get ready, as companies are hiring them as spokespeople (Can Grumpy Cat be a spokesperson?? Hmmm) 3.      Show, don’t tell Visual content has taken on a new life. Platforms like Pinterest, Instagram and Vine are on fire. Got an account there yet? 4.      #hashtag They’re everywhere, even on your TV. The most popular hashtags are changing everyday but we like: #McConelling, #SFBatKid, #Royalbaby and our favorite, #GoldStandard. 5.      +235 million for Google+ The Google + population has skyrocketed to more than 235 million users making it the second largest social media network in America. Take that, Facebook! The users aren’t anybody – they are young, hip and slightly geeky – just like us J. 6.      Videos rule – more folks go to YouTube for info than any news outlet Who’d have thunk that the New York Times, or CNN are no longer news sites with the largest audiences. Maybe it’s because YouTube is so darn easy to search. Videos are, no surprise, what’s hot. Did we mention Snapchat? 7.      Mobile is Mainstream Finally Verizon, AT&T, Sprint and T-Mobile may be bigger than Comcast for delivering video and much more. As smartphones multiply, so does mobile content. That’s why Facebook stock surged this year – since they seemed to have found a way to finally play in this space. Literally. This year, mobile internet usage will overtake desktop internet use.  Still wanna buy another PC? 8.      Social TV is the new Second Screen Tweeting, posting, sharing, tagging and interacting with all your favorite TV shows and with friends during live broadcasts is in!  In fact, Must-See-TV are only the shows that you can’t DVR – it’s the the stuff like like live sports and major series season enders.  When you see your besties talking about their favorite shows in a listical, well then maybe you are in tune with the times. 9.      The lifespan of any Must-Have platform is finite OK – Mark Zuckerberg is pending billions (with a “B”)  to stay current with his audience. But whatever goes up must come down. What’s trending now can change in heartbeat. Just ask how many cable operators were denying the reality of cord-cutting until oh so recently.  Who’s the next Kodak, Farmville or Xerox – you know -- major companies who are yesterday’s news. Well, that’s what keeps it so darn interesting, right?

The New Year has kicked-off on steroids for Bob Gold & Associates. The team has won not one but seven new clients!  Included among the new stars that shine bright at our fast-growing firm are: Adder Technology Adder Technology is a global leader in high performance, IP-based KVM (keyboard, video, mouse) connectivity solutions. Adder is changing the way IP-video and controls are managed. We also delighted to be working with their U.K. agency, and our affiliate, the Whiteoaks Consultancy, to help make a big splash for this innovative tech client at the upcoming NAB show in Las Vegas in April! Channel Master After making a major publicity splash for this company at CES, we have been retained on an on-going basis to contemporize the Channel Master brand. If you are looking to cut your cable TV cord, these guys may have just the answer with their exciting DVR+ which delivers every over-the-air broadcast station and online video services via one free TV listing guide in a simple-to-install set-top box. Deluxe Entertainment Services Our agency has been retained by Deluxe Entertainment Services Group Inc., a global leader in media and entertainment services serving film, video and platforms.  From capture to consumption, Deluxe is a critical partner to every studio and major network. Everest Foundation The Everest Foundation is a 501C3 non-profit furthering the advancement of medical education and research. The foundation helps fund research programs and initiatives at schools of medicine and institutions globally. Beneficiaries range from Keck School of Medicine at USC to Harvard’s Massachusetts General Hospital. Residents Medical This overly zealous group is dedicated to assisting in ACGME Accreditation for hospitals, and providing much needed guidance services to U.S. medical students and graduates. Residents Medical helps match hospitals with top U.S. and international medical students and graduates. SEMrush SEMrush was created by search engine optimization (SEO) and search engine marketing (SEM) professionals for SEO/SEM specialists and provides the in-depth knowledge, expertise and data needed to enable businesses to take projects to the next level. Taliance Taliance is an analytics platform offering solutions specially developed for real estate and other alternative investment firms. Some $200 billion worth of assets are managed by the firm’s offerings.  More than 100 clients in 15 countries have used Taliance to improve their international alternative investment portfolios. Piedmont Investments Piedmont investments is a company that buys houses for cash in Los Angeles, California. As a legitimate licensed resource for those people who need to "sell my houses fast" Piedmont provides all the real information to home sellers including the possibility of keeping the home.  Whether you need to sell from out of state or to stop foreclosure it is best to talk to a California real estate company that has been local in Los Angeles for over 20 years.

Boutique Television Industry-Focused Public Relations Agency Retained By Industry Leader in Products for TV Viewers LOS ANGELES – March 24, 2014 – Channel Master, a privately-owned company that sells over-the-air broadcast entertainment products from antennas to innovative set-top technologies, today announced it has selected Bob Gold & Associates, a full-service public relations agency, to lead its communications program. Channel Master is the leader in consumer television products and solutions, including antennas, amplifiers and its latest product, the 2014 CES-honored, subscription-free DVR+TM. This technology allows viewers to permanently “cut the cord,” and watch and record free HD-quality broadcast TV. The unit is Internet enabled, and comes with a popular complimentary program guide that aids search and recording set-up. The Internet connectivity also allows consumers to stream content from the Internet. “Bob Gold & Associates is widely recognized in the broadcast and cable TV industry for its award-winning work for technology companies like ours,” said Coty Youtsey, president of Channel Master. “We’re confident they will serve as an invaluable partner to us.” DVR+, is the world’s slimmest DVR, equipped with dual tuners that allow consumer to watch local channels, while simultaneously recording another program. The device supports both SD & HD video resolutions up to 1080i and 1080p. Used with an external hard drive, the DVR+ enables creation of home video libraries. “Most DVR technology that already exists on the market still requires customers to pay fees month after month.  The Channel Master DVR+ lets viewers fully enjoy the dozens of free channels available in most television markets,” said Bob Gold, president and owner of Bob Gold & Associates. About Channel Master Inc. Channel Master is the industry leader in over-the-air broadcast entertainment products and solutions, established in 1949 with the U.S. patent for the very first aerial television antenna. Located in Phoenix, Ariz., the company's products are available through more than 200 distributors and thousands of retail stores worldwide. For additional information please visit channelmaster.com. About Bob Gold & Associates Bob Gold & Associates builds and burnishes brands by developing highly-tailored integrated public relations, marketing, and social media programs that resonate to make an impact. The agency’s roster ranges from start-ups to Fortune 500 firms.  Headquartered in Redondo Beach, Calif., the company is represented in Chicago and New York City. Bob Gold & Associates is a co-founder in the Whiteoaks International Network, a global tech-focused public relations agency network with 17 offices in 37 countries across five continents.  For more information, visit www.bobgoldpr.com. # # #  Contact: Linda Haugsted Bob Gold & Associates 310-320-2010 linda@bobgoldpr.com