CHANNEL MASTER ENGAGES BOB GOLD & ASSOCIATES TO LEAD ITS GROUNDBREAKING PR PROGRAM
Boutique Television Industry-Focused Public Relations Agency Retained By Industry Leader in Products for TV Viewers
LOS ANGELES – March 24, 2014 – Channel Master, a privately-owned company that sells over-the-air broadcast entertainment products from antennas to innovative set-top technologies, today announced it has selected Bob Gold & Associates, a full-service public relations agency, to lead its communications program.
Channel Master is the leader in consumer television products and solutions, including antennas, amplifiers and its latest product, the 2014 CES-honored, subscription-free DVR+TM. This technology allows viewers to permanently “cut the cord,” and watch and record free HD-quality broadcast TV. The unit is Internet enabled, and comes with a popular complimentary program guide that aids search and recording set-up. The Internet connectivity also allows consumers to stream content from the Internet.
“Bob Gold & Associates is widely recognized in the broadcast and cable TV industry for its award-winning work for technology companies like ours,” said Coty Youtsey, president of Channel Master. “We’re confident they will serve as an invaluable partner to us.”
DVR+, is the world’s slimmest DVR, equipped with dual tuners that allow consumer to watch local channels, while simultaneously recording another program. The device supports both SD & HD video resolutions up to 1080i and 1080p. Used with an external hard drive, the DVR+ enables creation of home video libraries.
“Most DVR technology that already exists on the market still requires customers to pay fees month after month. The Channel Master DVR+ lets viewers fully enjoy the dozens of free channels available in most television markets,” said Bob Gold, president and owner of Bob Gold & Associates.
About Channel Master Inc.
Channel Master is the industry leader in over-the-air broadcast entertainment products and solutions, established in 1949 with the U.S. patent for the very first aerial television antenna. Located in Phoenix, Ariz., the company’s products are available through more than 200 distributors and thousands of retail stores worldwide. For additional information please visit channelmaster.com.
About Bob Gold & Associates
Bob Gold & Associates builds and burnishes brands by developing highly-tailored integrated public relations, marketing, and social media programs that resonate to make an impact. The agency’s roster ranges from start-ups to Fortune 500 firms. Headquartered in Redondo Beach, Calif., the company is represented in Chicago and New York City. Bob Gold & Associates is a co-founder in the Whiteoaks International Network, a global tech-focused public relations agency network with 17 offices in 37 countries across five continents. For more information, visit www.bobgoldpr.com.
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Contact:
Linda Haugsted
Bob Gold & Associates
310-320-2010
linda@bobgoldpr.com
