Applauding Client Excellence! Curacao Wins Gold for Strategic Communications at MarCom Awards 2024
At Bob Gold & Associates, we love celebrating success with our clients. We’re excited to announce that Curacao, a leading West Coast retailer and the premier Hispanic-serving big-box store, has won gold in the MarCom Awards for its unforgettable, star-studded Chula Vista grand opening event!
This recognition underscores the dedication and creative vision that defined Curacao’s latest milestone event, which brought together the community for a day of vibrant festivities, unbeatable deals, and heartfelt connections. The grand opening wasn’t just a new beginning for Curacao in Chula Vista; it was a celebration of culture, community, and commerce—all perfectly executed with the support of our award-winning PR strategies.
The MarCom Awards honor excellence in marketing and communication, recognizing the creative achievements of communications professionals across various industries. Sponsored by the Association of Marketing and Communication Professionals (AMCP), this year’s MarCom Awards drew over 6,500 submissions from 54 countries. Winning this prestigious award places Curacao among top-tier brands that consistently deliver innovation and impact in their campaigns.
Curacao was honored with a Gold MarCom Award in the Strategic Communications – Communications/Public Relations – Special Events category for their community-focused extravaganza held to celebrate the grand opening of their new store located in Chula Vista, California. From live entertainment and family-friendly activities to exclusive bargains and deals, the event reflected the vibrant spirit of Chula Vista and was a true testament to Curacao’s commitment to its customers and the communities it serves.
At BG&A, we’re proud to have supported Curacao in crafting a media campaign that amplified the event’s impact. The award-winning team led by CEO Bob Gold, Associate Director Andrew Laszacs, Associate Account Executive Kelly Makepeace and Hispanic Media Strategist Marco Antonio Gonzalez, CEO, ¡MaGO! PR combined traditional and digital media engagement strategies, securing significant coverage across local and national outlets and ensuring that the message resonated with diverse audiences.
MarCom Award judges recognized the high standard of excellence set by the key outcomes the Curacao and BG&A teams were able to achieve, including coverage on major Spanish-language television networks, a robust online presence via social media and partnerships with local civic leaders, and increased foot traffic and local buzz around the Chula Vista store.
With the success of the Chula Vista store grand opening and this incredible recognition, Curacao is poised for even greater achievements in the future. At BG&A, we’re excited to continue supporting Curacao’s journey as they redefine the retail experience for their customers and communities.
Congratulations to Curacao on this well-deserved win and thank you for allowing us to play a role in this milestone moment!
