Kelly Makepeace is a senior account coordinator at Bob Gold & Associates, supporting clients in digital advertising, NFTs and cryptocurrency, wireless connectivity and the Internet of Things (IoT). She assists in all areas of client services with a detail-oriented approach to research and storytelling, utilizing tangible insights and strategies for brand positioning and media marketing.
Originally from Charlotte, North Carolina, Kelly began her career as a sports and music photojournalist while earning her bachelor’s degree from Wake Forest University. After working in film production in Atlanta and Los Angeles, she pursued her master’s degree in communication management from the University of Southern California’s Annenberg School for Communication and Journalism. In addition to her interest in audience analytics, influencer development, and global entertainment strategy, she led the first team to be awarded a perfect score in Annenberg’s Communicating Entertainment Media Identities program, pitching an experiential brand extension for Amazon Prime Video.
A lifelong creative explorer, Kelly enjoys world travel, theater, live music, painting, hiking and sampling the best of LA’s restaurant scene.