High-Stress Work Environment? Here Are 6 Ways to Stay Cool, Calm and Effective

September 25, 2013 BG&A Staff
No matter how much you love your job (and we all do, right?) everyone has taxing moments at work. You know, those days when you're on a deadline, your email unexpectedly stops working...

Screen Plays Magazine Calls Amdocs CES9 “Essential to Delivering Unparalleled Customer Care”

September 23, 2013 BG&A Staff
ScreenPlays Magazine’s September issue highlights Amdocs and their new, modular customer experience solution – CES 9 as an ideal cable operator solution. The article says that, “Cable operators have reached a moment of truth where technology-driven shifts in market demand combined with unacceptable levels of customer satisfaction require new approaches to running their businesses. The demand for truly personalized services, the encroachment of over-the-top players on cable operators’ traditional turf, the advent of broadband-delivered home automation and security services, the push for unbundling of cable programming – all these pressures call for a  fundamental rethinking of the traditional cable operator business model. Until now, growth in cable was about adding content and building new service silos, which necessarily put the focus on managing relationships with content suppliers and expanding network capacity and functionalities. These are still important components of operations, but the defining characteristics of what it will take to compete successfully in an era of unbounded customer choice are to be found in the IT domain, where the challenge is to transform customer experience from the anonymity of today’s bundled one-size-fits-all templates to unprecedented levels of personalization and convenience.” Read more here:

PENTHERA Selects Bob Gold & Associates to Lead its Groundbreaking PR Program

September 20, 2013 BG&A Staff
Penthera, a privately-held software firm that has developed a platform that elegantly delivers TV shows and movies to mobile devices for offline playback, today announced it has selected our firm to lead its communications program. Led by the cable industry pioneer Michael Willner and an executive team of the most recignized leaders in the industry, Penthera is an exciting new software company. Penthera solves one of the most frustrating TV Everywhere problems – how to efficiently move large video files to consumers‘ mobile devices for offline viewing. TV Everywhere actually ISN’T everywhere: consumers on the go need a high-speed, consistent Internet connection to stream content. To actually be everywhere, there must be an untethered, on-the-go option. Many critical functions must be addressed simultaneously at the uplink, head-end and mobile device to make that happen. Bandwidth utilization and content windowing are just some of the issues Penthera’s software expertly addresses. “Bob Gold & Associates is widely recognized in the cable TV industry for its award-winning work for programmers, distributors and suppliers,” said Michael Willner, president & CEO of Penthera. “We’re confident they will serve as an invaluable partner.” Penthera’s software engine, Cache & CarryTM, works with both Android and iOS devices and is the first of its kind that is designed specifically for cable operators and TV network programmers to ensure a competitive advantage by offering an alternative to streaming video.

EXCLUSIVELY ON ONE WORLD SPORTS: YOMIURI GIANTS BASEBALL & 5 MATCHES FROM 3 ASIAN SOCCER LEAGUES

September 20, 2013 BG&A Staff
  What:  Only on ONE World Sports this weekend, catch live soccer action from the Chinese Super League, Japan’s J.League and Korea’s K League Classic, as well as a pair of live games pitting Nippon Professional Baseball’s Yomiuri Giants vs. the Hiroshima Toyo Carp. You can also catch a London soccer derby from the Barclays Premier League, with Chelsea taking on Fulham, and Marseille vs. Arsenal in the UEFA Champions League. When:             ONE World Sports, the English-language global sports network, will carry all of this world-class action this Saturday and Sunday. Saturday, Sept. 21 Time (EDT) Event Competition 1 a.m. (Live) Sanfrecce Hiroshima vs. Albirex Niigata J.League 5 a.m. (Live) Yomiuri Giants vs. the Hiroshima Toyo Carp Nippon Professional Baseball 9:30 a.m. (Delayed) Shanghai Shenhua vs. Jiangsu Sainty Chinese Super League 11:30 a.m. (Delayed) Kawasaki Frontale vs. Sagan Tosu J.League 1:30 p.m. (Delayed) Yokohama F Marinos vs. Shimizu S-Pulse J.League 7 p.m. (Delayed) Marseilles vs. Arsenal UEFA Champions League  Sunday, Sept. 22 Time (EDT) Event Competition 1 a.m. (Live) Pohang vs. Ulsan K League Classic 5 a.m. (Live) Yomiuri Giants vs. the Hiroshima Toyo Carp Nippon Professional Baseball 9:30 a.m. (Delayed) Guangzhou R&F vs. Guizhou Renhe Chinese Super League 7 p.m. (Delayed) Chelsea vs. Fulham Barclays Premier League   Where: ONE World Sports is available via DISH Network, Cablevision’s Optimum TV, Mediacom Communications and Google Fiber.

beIN SPORT Celebrates its 1-year Anniversary

September 18, 2013 BG&A Staff
beIN SPORT burst onto the sports scene on August 15, 2012 and since then has become the fastest-growing international sports network in the country. Over the past year, beIN SPORT and beIN SPORT en Español amassed and televised more than 2,400 hours of live and exclusive coverage of top-flight international games and competitions. Demand for the network was quickly recognized and beIN SPORT is now carried by nearly every major distributor and is available to more than 80 million US TV households. The network also launched beIN SPORT Play, a first of its kind comprehensive HD streaming service matching authenticated subscribers with full online access to beIN SPORT and beIN SPORT en Español, offering up to five live overflow soccer matches. One of its many first-year accomplishments was the network reaching the highest rankings of SocialGuide’s – a social media engagement analytic tool – Twitter TV Rankings for the week of June 7. The amazing momentum delivered in its inaugural year, promises to be eclipsed in year two as beIN SPORT reaches new milestones with its compelling must have content.

ECHOSTAR’S HOPPER® EARNS INTERNATIONAL HONOR

September 17, 2013 BG&A Staff
  Whole Home DVR Named Best Home Equipment at IBC   ENGLEWOOD, Colo., Sept. 13, 2013 – EchoStar Corp. (NASDAQ: SATS), a premier global provider of satellite operations and video-delivery solutions, was honored and awarded for producing the top customer premise technology, Hopper® whole-home DVR, among companies exhibiting at IBC in competition administered by Cable & Satellite International magazine. The CSI Awards is a technology competition that recognizes and rewards technological innovation in the cable, satellite, broadcast, IPTV, telco, internet/online/OTT video, mobile TV and associated sectors. Its judges, a panel of esteemed engineers and analysts, honored EchoStar products with five nominations, more than any other international vendor. Like judges for the “Best of CES” competition in Las Vegas in January, international judges were impressed by the Hopper system and its innovative features. The Hopper DVR serves as the home gateway while the “Joey” client boxes extend the DVR capabilities to additional TVs in the home. In addition Hopper, with its 2TB hard drive, is packed with advanced technologies including PrimeTime Anytime, Hopper Transfers, DISH Anywhere, and AutoHop. “We were thrilled to have five products nominated this year. Now this win truly validates the global value of our operator solutions,” said Mark Jackson, president of EchoStar Technologies L.L.C., the company’s video and broadcast arm. “We hope that consumers throughout the world will enjoy these products as much as our U.S. customers. We appreciate this honor and congratulate the other winners, as well.” Stop by the EchoStar booth at IBC to see a demo of Hopper with Sling, Hall 1 Stand F76. Visit EchoStar’s IBC page at www.echostar.com/ibc. About EchoStar Corporation EchoStar Corp. (NASDAQ: SATS) is a leading global provider of satellite operations and video delivery solutions. EchoStar's wholly-owned subsidiary, Hughes, is the world's leading provider of satellite broadband services, delivering network technologies and managed services for enterprise and government customers in more than 100 countries. Headquartered in Englewood, Colorado, with additional business units world-wide, EchoStar is a multiple Emmy award-winning company that has pioneered advancements in the set-top box and satellite industries for over 30 years, consistently delivering value for customers, partners and investors through innovation and outstanding quality. Over the last three decades EchoStar's contribution to video technology has been a major influencer in the way consumers view, receive and manage their TV programming. EchoStar's consumer solutions include HughesNet®, North America's #1 high-speed satellite Internet service, Sling Media's Slingbox® products, and EchoStar's line of advanced digital video set-top box products for the international free satellite and terrestrial viewer markets. For more information, please visit www.EchoStar.com

Unique Promotion with Top Tribune TV Station KTLA Drives Successful Launch of iPhone 5 Accessory

September 16, 2013 BG&A Staff
Bob Gold & Associates’ consumer tech PR prowess was on full display when KTLA’s Rich DeMuro featured the Power+Shell EX by ODOYO USA, on his popular consumer Tech Report. ODOYO USA engaged our firm for a media relations assignment to launch the newest tech gadget for iPhone 5 devotees with a national holiday gift guide campaign in August. The KTLA Tech Report detailed a host of cool design and protective features, as well as performance-enhancing benefits offered by this iPhone 5 battery case in two separate three-minute segments aired on the 5 a.m. and 7 a.m. morning newscasts. DeMuro called the Power+Shell EX “critical” and “very cool,” especially for anyone who travels or wants to be connected longer when out and about. Check out the segment on this link KTLA Tech Report. When KTLA news anchors Frank Buckley, Megan Henderson and Mark Kriski drooled over the gadget on air, it set a record for 1-day site traffic to ODOYOusa.com and ultimately consumers flocked to buy the product setting a one-day sales record for ODOYO USA. Nearly 9,000 KTLA viewers entered to win one of 10 Power+Shell EX products in a giveaway contest Bob Gold & Associates’ team developed with ODOYO USA and KTLA-TV. It was one of the most popular giveaways ever created as part of KTLA’s Tech Report, and proved to be a perfect way to introduce a new gadget while generating sales leading into the holiday gift buying season.

Bob Gold & Associates amount “toppragencies.com” top 10 PR agencies in Telecommunications

September 13, 2013 BG&A Staff
Ten top telecommunication PR agencies published by toppragencies.com for the month of September 2013. The ten top telecommunication PR services have been named by toppragencies.com for the month of September 2013. toppragencies.com provides businesses with listings online to feature the top PR services which produce talented services to businesses searching for a variety of services to common issues. Services are featured based on their achievement in a meticulous examination of their principal services. While many telecommunication PR companies are considered for the veracious evaluation process each month only the best companies are showcased in the listings. The rankings are revised each month in order to account for the latest developments and achievements of competing telecommunication PR companies in areas most commonly associated with successful telecommunication PR services. The five areas of evaluation used to determine the best companies include industry knowledge, industry experience, industry network, industry success, and needs analysis. The 10 top telecommunication public relations companies for September 2013 are: 1) Global Communicators, LLC 2) Phillips & Company 3) The Hoffman Agency 4) CooperKatz & Company, Inc. 5) MRB Public Relations, Inc. 6) Torme Lauricella Public Relations 7) Open Channels Group 8) The Cline Group 9) Bob Gold & Associates 10) Abernathy MacGregor Group, Inc. ABOUT toppragencies.com toppragencies.com is a provider of public relations information. The principal purpose of toppragencies.com is to identify and proclaim those individuals or agencies offering best public relations solutions available. Telecommunication PR agencies are put through a in-depth investigation to ensure the ratings contain the absolute best agencies the public relations industry has to offer. For the ratings of the best telecommunication public relations firms visit: Telecommunication PR firms interested in being evaluated and announced can visit:

EchoStar Plans to Take Europe by Storm at Europe’s Largest Trade Show: IBC

September 13, 2013 BG&A Staff
What happens when 100,000 folks descend in Amsterdam to see the most exciting technologies making video delivery possible today at IBC? EchoStar hopes to take European audiences by storm when it brings its popular and award-winning Slingbox 350, whole-home DVR, Hopper™ with Sling®, and satellite delivery technologies to the floor of one of Europe’s biggest trade shows. EchoStar’s historical pioneering development of market solutions such as satellite spot-beam technology, end-to-end MPEG4 video delivery, placeshifting, whole home DVR sharing and VSAT data network management, have consistently set new standards in the telecommunications industry. Slingbox, the industry’s top retail “TV Everywhere” enabler, will also be unveiling its new 350 model in Europe. Slingbox moves digital content from one’s TV or DVR beyond the home to smartphones, tablets, laptops and other connected devices with 1080p HD clarity EchoStar delivers innovative products and services that power global communications, commerce and entertainment. Through its market-leading uplink centers and global engineering offices, EchoStar operates one the world’s largest and most advanced digital broadcast networks, serving more than 17 million end users every day.

10 Tech Terms Everyone Should Know by 2014

September 12, 2013 BG&A Staff
Get ready now for 2014.  Our language is changing so fast due to technology. We thought it only made sense to call out the 10 Tech Terms Everyone Should Know by 2014. Augmented Reality: are applications that can display information related to areal-life situation in real time. For example, retailers are currently experimenting with augmented reality to get more customers into the stores by allowing shoppers to ‘see’ the clothes on themselves without having to actually try them on.  While some of these apps are a bit gimmicky now, they have the potential to change how we shop, train for new skills, game, build, and make other important decisions.  Selfie: is a new term that seemed to pop into everyone’s imagination around the same time as Twerk. It’s a type of self-portrait photograph, typically taken with a hand-held digital smartphone or webcam and uploaded to a social media website.  If you haven’t posted a selfie – maybe you aren’t on Facebook or any dating sites  3G / 4G LTE / 5G: The G stands for Generation, (no, this does NOT refer to Pepsi’s generation) thus typically the speed of data transmission over wireless networks increases with each generation. U.S. wireless providers are far into the process of converting their networks from 3G to 4G, as are the handset makers. For many reasons, LTE (long-term evolution) won out over WiMAX for North American cellular phone markets in 2012, thus moving all of us closer to a common broadband platform for the world. Faster data mobile speeds mean greater utility for all. Expect superfast 5G to roll out within the decade. Cloud Storage: Banks don’t have a lock on our most valuable resource (after money) which is information. Data needs to be as ubiquitous as the greenback. Hosted by a third party, data presumably is secure and accessible anywhere you have an Internet connection. The concept of a ‘cloud’ means many different resources are connected together to act as one, thereby increasing redundancy (and conceivably reliability) by creating many copies of data and storing it in many places. You thought TV networks were competitive? Just wait till next year when the fight for Cloud supremacy rages between Amazon, Dropbox, Google Drive and iCloud, among others are gearing for a battle royale!  Industrial Internet also called The Internet of Things: is the emerging communication infrastructure that connects people, data, and machines to enable access and control of mechanical devices in unprecedented ways. This stuff tends to leverage the power of Cloud Storage and computing to connect machines embedded with sensors and sophisticated software to other machines (and end users) so we can extract data, make sense of it, and find meaning where it did not exist before. This of course begs the question will God be using the Industrial Internet to stay connected to his flock?.  Big Data: is the massive amounts of data collected over time that are hard to analyze and handle using conventional database management tools. (Excel just won’t cut it!) Big Data analytics operate upon a wide range of datasets, from organized to seemingly random, like business transactions, e-mail messages, photos, surveillance videos, and cyber incident activity logs as well as content and activities on the web, such as social media. Who knows what about you? Blame it on Big Data.  Massive Open Online Course (MOOC): is the future of how we learn.  These web-based classes are aimed at large-scale global participation and open access via the Internet. MOOCs have been dubbed a potentially disruptive technology trend that poses many challenges for traditional higher education.  What’s the difference between an MIT degree and MOOC classes produced by MIT?  About $50,000 a year – just so you can earn the college credit. MOOC’s are still working on how much to charge to get college credit.   Expect MOOC’s to do for the cost of higher education what iTunes did to album sales.   Twerk: (or Twerking) Forgive us. This word is so “of the moment” We put this word in this list as our little “Easter Egg,” if you will. If it wasn’t here, would we appear cool and hip and current? If you don’t know this word by now, and what it means – you probably have never been online or watched TV in the last six months.  Being that this is a family-focused newsletter I just can’t explain it fully. You probably think Miley Cyrus and Robin Thicke both suffer from Growing Pains. Yuk yuk. And if you want to see the worst Twerk EVER – watch this: Cybersecurity:  protects information and machines connected via the internet to networks from being compromised or attacked. As we migrate more of our personal and business data to cloud storage—and as cyber-physical systems connected via the Industrial Internet and next-generation wireless networks become more integrated and essential to our health, economy, society, and homeland defense—we need better methods and tools for identifying and neutralizing potential cyber threats, such as viruses and other malicious code, as well as human vulnerabilities, such as insider threats. Bitcoin – Forget dollars – they are so passé – our biggest challenge is to decide if we are planning on accepting client payments in bitcoins in 2014 because virtual currency is the next best thing to having currency, right? Bitcoins can be transferred through a computer or smartphone without an intermediate financial institution. The concept was introduced in a 2008 paper by a pseudonymous developer known only as "Satoshi Nakamoto", who called it a peer-to-peer, electronic online hard money lending system. The Winklevoss twins (famous for their Facebook lawsuits) are doing their best to capture the market in this new currency. Although bitcoin is promoted as a digital currency, many have criticized bitcoin's volatile exchange rate, relatively inflexible supply, high risk of loss, and minimal use in trade. Go figure.  Either way – bitcoins are not going away.
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"Bob Gold & Associates not only “get us” but works tirelessly to be proactive and keep us front and center. In short, Bob Gold & Associates is an invaluable addition to our team."


- Colleen Nichols, Sr. Director Corporate Marketing, Ooyala