Unique Promotion with Top Tribune TV Station KTLA Drives Successful Launch of iPhone 5 Accessory

Bob Gold & Associates’ consumer tech PR prowess was on full display when KTLA’s Rich DeMuro featured the Power+Shell EX by ODOYO USA, on his popular consumer Tech Report. ODOYO USA engaged our firm for a media relations assignment to launch the newest tech gadget for iPhone 5 devotees with a national holiday gift guide campaign in August.

The KTLA Tech Report detailed a host of cool design and protective features, as well as performance-enhancing benefits offered by this iPhone 5 battery case in two separate three-minute segments aired on the 5 a.m. and 7 a.m. morning newscasts.

DeMuro called the Power+Shell EX “critical” and “very cool,” especially for anyone who travels or wants to be connected longer when out and about. Check out the segment on this link KTLA Tech Report. When KTLA news anchors Frank Buckley, Megan Henderson and Mark Kriski drooled over the gadget on air, it set a record for 1-day site traffic to ODOYOusa.com and ultimately consumers flocked to buy the product setting a one-day sales record for ODOYO USA.

Nearly 9,000 KTLA viewers entered to win one of 10 Power+Shell EX products in a giveaway contest Bob Gold & Associates’ team developed with ODOYO USA and KTLA-TV. It was one of the most popular giveaways ever created as part of KTLA’s Tech Report, and proved to be a perfect way to introduce a new gadget while generating sales leading into the holiday gift buying season.