Here is a great article which can be very helpful when it comes to creating a content strategy!
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How to Create a Content Strategy
(In Only 652 Steps)
By Ian Lurie
This is a really, really, really long piece. There’s no TL;DR version. That’s because a content audit has a lot of steps. I’ve tried to break them down and explain each one, so that a writer who knows their way around a computer or a marketing geek who knows how to write can take this and do a complete audit.
http://ow.ly/ozNcX
