Showseeker’s New Ad Tech Revolutionizes Charter’s Ad-Order Management, featured in Broadcasting & Cable

In the evolving world of TV advertising, where the shift from traditional to digital formats challenges revenue goals, Charter Communications has made a groundbreaking move. By integrating ShowSeeker’s innovative Pilot system, Charter is setting a new standard in ad-order management, potentially reshaping the industry’s future. 

Charter’s Spectrum Reach, handling ad sales across 91 markets in 36 states, has already seen remarkable results with Pilot, generating 290,000 orders for its diverse clientele. This cloud-based solution not only streamlines the order management process but also enhances inventory accessibility and sales efficiency. Chris Faw, Senior VP of Operations at Spectrum Reach, emphasizes the system’s impact: “What it does is make us better at mining that existing pool of audience that we’ve had all along,” highlighting the system’s ability to “unlock” and make inventory more “salable, usable.” 

With around 60,000 linear channels to sell against daily, even a slight efficiency improvement could unlock significant opportunities. Pilot’s flexibility and vendor responsiveness make it an ideal tool for selling converged campaigns, offering a one-stop-shop experience that could set a new industry benchmark. 

For a detailed dive into how Charter and ShowSeeker are changing the game in ad-order management and why this might be a turning point for the industry, read the full story here.