Viamedia Scores Three New Ad Sales Deals, Bringing Its Total Reach to 83 Service Providers Across 72 Markets
Viamedia to Manage Advertising Sales for Summit Broadband, D & P Communications and Blue Valley Technologies, Expanding Footprint Across Florida, Michigan and Kansas
Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced new agreements with Summit Broadband, D & P Communications and Blue Valley Technologies, expanding its reach to 83 service providers across 72 designated market areas (DMAs) in 27 states. Viamedia will manage advertising sales for these three providers, driving operational efficiency and enabling precise, multi-platform advertising strategies.
“These agreements create a powerful opportunity to help local businesses across Florida, Michigan and Kansas grow and thrive,” said David Solomon, Viamedia CEO. “With the expansive infrastructure and strong community connections of these service providers, we can deliver advertising strategies that are both innovative and adaptable to each market’s unique needs. Together, we enable businesses to engage with their audiences more effectively and drive real economic impact.”
Viamedia will leverage Summit Broadband’s extensive fiber-optic infrastructure in Florida, D & P Communications’ established presence in Michigan and Blue Valley Technologies’ reach in Kansas to deliver precision-targeted advertising across linear TV and digital platforms. Viamedia continues to expand its reach, delivering seamless advertising solutions with unmatched transparency, performance insights and audience engagement.
Viamedia offers comprehensive operational management of all aspects of the advertising sales business, including regional and national sales, with the companies it collaborates with. Viamedia’s full-service partnerships include immediate deployment of sales tools, training, research, automation and marketing, along with a specialized sales management team focused on efficiently selling fractionalized market shares with multi-platform insertion capabilities.
