Top Tier Authentics and Mr. & Mrs. Bourbon Company Partner To Launch Cutting-Edge Fan Experiences and Limited Bottled Releases
Beginning July 19, fans attending The Basketball Tournament in Kentucky can scan a QR code on the jumbotron to access exclusive meet-and-greets, free memorabilia, special discounts, future releases, and more
Top Tier Authentics (TTA), transforming how brands, athletes and artists authenticate products and create new consumer experiences, and Mr. & Mrs. Bourbon Company (MMBC), announced a significant partnership. This collaboration will introduce TTA’s state-of-the-art technology across a series of exclusive Mr. and Mrs. Bourbon product releases and fan experiences.
The partnership kicks off at The Basketball Tournament (TBT) on July 19 in Louisville and Lexington, Kentucky. Fans attending these games will have the opportunity to scan a QR code displayed on the jumbotron to claim their TTA Attendance Badge, which includes benefits like a chance to win limited-edition sports memorabilia authenticated by TTA and a one-on-one meet & greet and shootaround with Louisville basketball legend and Mr. and Mrs. Bourbon Founder, Russ Smith.
Following the TBT activation, Mr. and Mrs. Bourbon will release multiple specialty bottles featuring TTA’s advanced authentication technology. By scanning the TTA QR code on each bottle, consumers can guarantee product authenticity while unlocking access to exclusive future releases, special discounts, private barrel picks and more.
“This collaboration with Mr. and Mrs. Bourbon exemplifies the potential of TTA’s experiential platform to revolutionize consumer interactions with premium products,” said Dima Azarenko, CEO and Co-founder of TTA. “Our technology not only guarantees the authenticity of their bourbon, but also enriches the consumer experience through unique and unmatched benefits, including access to exclusive meet-and-greets, special barrel picks, future product releases, and more. Partnering with TTA allows brands to redefine consumer experiences and elevate their brand to new heights.”
In addition to the TBT activation and specialty bottle releases, TTA and Mr. and Mrs. Bourbon are also exploring opportunities to integrate TTA’s technology into other high-profile projects, including collaborations with multiple NIL programs supporting college student-athletes, custom wedding experiences with labels designed by Co-Founder Cecy Linzey, and a partnership with the famous rescue dog Ethan Almighty, raising funds to fight against animal abuse.
“Partnering with TTA allows us to bring a new level of innovation to the bourbon industry, exclusivity and trust to our brand,” said Russ Smith, Founder of Mr. and Mrs. Bourbon. “This advanced authentication technology not only protects the integrity of our products and eliminates counterfeiting in the industry, but also enables us to engage our loyal customers in unique and memorable ways. Through this partnership, our customers can expect new transformative experiences, featuring unparalleled access to significant personalized benefits, custom labels, barrel picks and more. By claiming a Mr. and Mrs. Bourbon TBT Attendance Badge, consumers will also gain exclusive first-access to our upcoming collaborative bottles with the University of Tennessee and the University of Louisville.”
About Top Tier Authentics
Top Tier Authentics (TTA) has developed the world’s first Experiential Authenticity Platform, enabling instant verification of any product, artwork or collectible while powering new and immersive digital experiences, unique benefits, and interactive features.
The simple, turn-key solution can increase the value and enhance the experience of any item – or event – while empowering brands and individuals to connect with consumers, collectors and fans on a deeper level. TTA’s end-to-end platform also enables robust behavioral analytics from every touchpoint to identify key trends and opportunities.
Consumers enjoy an entirely new way to interact with their favorite brands, athletes and artists. This includes behind-the-scenes videos captured in the moment – such as when the signing occurred, the creation of the art, or the story behind the brand, artist or athlete – as well as personalized content, redeemable offers, and exclusive access to community events and activations. TTA gives each product and experience a one-of-a-kind and engaging life of its own, to share with friends and other collectors who hold similar treasures.
To shop the memorabilia collections, visit the TTA store at https://shop.toptierauth.com/.
Learn more about TTA’s services and technology at https://www.toptierauth.com/
About Mr. & Mrs. Bourbon Company (MMBC)
Mr. & Mrs. Bourbon Company (MMBC) was founded by Russ Smith in 2019 and is co-owned by Cecy Linzey. Smith spent 7 years mentoring in the industry and shadowing some of the biggest names in Kentucky Bourbon before ever bottling his first batch. Holding over 100,000 barrels, MMBC is a private partnership between Smith and legendary distillers from across Kentucky. Smith is known globally for his success on the basketball court, but MMBC is his full time passion and a labor of love for all things bourbon, whiskey, and Kentucky. A Brooklyn, NY native, basketball brought Smith to Kentucky in 2010 and it has been a marriage in the making ever since.
Visit https://mrandmrsbourbon.com/ for limited edition TBT bottles.
