Curacao Celebrates Newest Retail Location in Chula Vista with Grand Opening Extravaganza

March 26, 2024 BG&A Staff
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Curacao, the largest Hispanic-serving retailer on the West Coast, today announced it will celebrate the grand opening of its newest store location at the  Chula Vista Center on April 20, 2024, with a full-day celebration including an appearance by Emmy® Award-winning host and actor Mario Lopez, a Chula Vista native. 


This grand opening will feature a full day of festivities, starting at 10:00 AM, designed to provide the entire family with an unforgettable experience filled with activities, entertainment, and prizes. Early birds will enjoy face painting, balloon artists, and unique photo opportunities, setting the stage for a day filled with joy and community spirit. 


At noon, the spotlight turns to a fashion show showcasing the latest trends with a local twist. The show will feature local DJs and models, accompanied by free food and exclusive midday-only retail offers.  


“Curacao is more than just a retailer; we are a community partner committed to enhancing the lives of our customers and the communities we serve,” said James Lubary, Executive Vice President of Retail at Curacao. “The grand opening of our Chula Vista store is a celebration of this commitment. We are honored to join and be warmly embraced by the Chula Vista community, a place known for its spirit and resilience.” 


The festivities continue into the afternoon with children’s activities, including an inflatable house and community tents highlighting local non-profits and brand partners. 


A free music concert series begins at 5:00 PM and features an impressive lineup of talent, including regional Mexican performers  Banda Los Sebastianes, Mexican-American singer  Luis Coronel, reggaeton singer Mariah Angeliq, and Mexican-American Sierreño trio Conexión Divina. 


The day will culminate in an exciting grand finale – the giveaway of a brand-new car! 


The opening of Curacao’s in Chula Vista represents a significant step forward in the company’s ongoing mission to provide customers with an affordable shopping experience by delivering the latest, top-tier products accompanied by price-beat guarantees and unbeatable customer service. To maximize the positive impact on the local economy and community, Curacao also recently joined the  Chula Vista Chamber of Commerce. 


“Curacao’s expansion into Chula Vista signifies a bright future for our city, combining their reputable community-focused business practices with our vibrant local economy,” said John McCann, Mayor of Chula Vista. “Their recent membership in the Chula Vista Chamber of Commerce is a testament to their commitment to community engagement and economic growth. We welcome Curacao with open arms and look forward to the prosperity and opportunities their presence will undoubtedly bring to our residents.” 


Join  Curacao at its new store in Chula Vista, located at 555 Broadway, on April 20th from 10:00 AM – 8:30 PM PT for a celebration that’s more than just a grand opening—it’s a day to come together as a community to enjoy, to discover, and to look forward to a brighter future. Stay tuned for a detailed schedule of events and more surprises by following us on social media. 


About Curacao and The Curacao Foundation 

Since its founding in 1978, Curacao has been guided by its mission to improve customers’ lives by extending credit options to hardworking, low-to-moderate-income individuals needing high-quality home and tech products, travel, export, and money transfer services at low monthly payments. At Curacao, customers can buy price-protected top brands and services on interest-protected credit while supporting the community. In addition, Curacao allocates a percentage of every purchase to support the advancement of its local communities through the Curacao Foundation. Curacao is an omnichannel retailer and lender serving customers online, over the phone, and in person in English and Spanish in Arizona, California and Nevada. 


For more information, visit 


Established in 2002, The Curacao Foundation is a private foundation dedicated to building a future in which communities are financially strong, socially empowered, respected and included. The Curacao Foundation has worked with over 100 charities, organizations and institutions focusing on financial literacy, health, well-being, education and immigration all within a 10-mile radius of a Curacao retail location. In addition, the foundation supports community partner organizations through general operation and program grants. 


For more information, visit and 

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