Brand Promotions Are Most Popular Facebook Ads
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A fair number spend more than 5% of budget on paid social media
Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.
In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the social giant for clients’ social campaigns. YouTube and Twitter came in next, at 55% and 53%, respectively. An additional 35% said they were likely to use LinkedIn for social campaigns, and 25% each cited Google+ and Pinterest.
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