Anthem Sports & Entertainment Adds Industry Leaders with More Than 50 Years’ Combined Proven Excellence to Lead Distribution and Programming
Randy Brown and Peter Cohen named Senior Vice Presidents
Anthem Sports & Entertainment is powering its newly combined executive team by appointing its former strategic advisors, Randy Brown and Peter Cohen, as its new Senior Vice Presidents for its portfolio of premium global sports, entertainment and lifestyle networks including AXS, HDNet Movies, Game+, Fight Network and the Impact! Wrestling.
Randy Brown, whose career spans leadership roles at ESPN, Tennis Channel, Outdoor Channel and others, now serves as Senior Vice President of Distribution. He oversees distribution and revenue growth for the company’s growing portfolio of sports, entertainment and lifestyle networks. In this role, Brown is responsible for driving and supporting the achievement of Anthem’s strategic plan by leading all distributor relationships across all video platforms including linear, on demand, digital and mobile.
Peter Cohen, who has held senior management roles at major media and entertainment companies including HBO, MTV, Billboardlive, The Box Music Network, MuchMusic and CNN International, becomes Senior Vice President, Programming Strategy & Content Development. He brings extensive US and international music/film/TV and tech experience to the company and will develop key strategic programming initiatives and digital opportunities for Anthem’s diverse content portfolio, production and live events across multiple platforms focusing on making AXS TV a leading global music content company.
“Randy and Peter have each achieved a high degree of professional success throughout their respective careers, and I am delighted to announce they are joining the Anthem team and will continue expanding Anthem’s rapidly growing revenue base and content portfolio,” said Leonard Asper, Anthem Sports & Entertainment CEO. “They are key members of what is evolving as an extraordinary management team that will help accelerate our growth and expansion into the future.”
Brown served in his most recent role as an acquisition and distribution advisor to the company since early 2018. Before joining Anthem, he was Executive Vice President of Distribution for ONE World Sports, where he grew subscribers from 200,000 to 6.1 million on U.S. cable, telco, satellite and digital providers. Before that, he was Executive Vice President of Affiliate Sales & Marketing for Outdoor Channel, leading domestic subscription growth to the highest level in company history while extending the network’s reach to Europe and Asia. Previously, Brown was part of the founding management team at Tennis Channel where he secured cable clearance in 47 of the top 50 U.S. markets. Brown began his career at ESPN, rising to Vice President, Central Division Affiliate Sales and Marketing, overseeing domestic distribution of ESPN’s networks in 17 states and developing distribution strategies contributing to the successful launches of ESPN2 and ESPNEWS. He holds a bachelor’s degree in Marketing from Western Michigan University and a master’s in Business Administration from Loyola University Chicago, graduating with honors.
Cohen joined Anthem’s team in 2018 as strategic advisor focused on content licensing, production and programming from Linius Technologies, a leading video virtualization technology company where he was Executive Vice President overseeing strategy and business development with production studios, digital platforms and content libraries. His career encompasses leading US and international music and entertainment programming and digital technology companies where he oversaw content development, programming, production and multiplatform distribution operations. While serving as head of Programming and Production at The Box/MTV2, Cohen increased cumulative network ratings by 30%; as Vice President at MuchMusic, he helped launch the channel in the US (which became Fuse) and established key strategic label and artist relationships; as COO of PMG, a Barcelona-based global content producer/distributor, he boosted digital revenue more than 70%. Cohen holds a bachelor’s degree in human ecology from the College of the Atlantic, studied behavioral psychology at University of Colorado Boulder and did post grad work at Boston University.
For more information, visit www.anthemse.com.