Opengear is a global computer network technology company headquartered in Piscataway, New Jersey. The company offers network monitoring, data center, and IT infrastructure management solutions for secure remote access to all critical systems.
After being acquired by an IoT solutions provider, Digi International, Opengear was tasked with reinventing its brand by showcasing itself as a leader at the forefront of network resilience. Opengear wanted professional guidance from a tech PR firm to help them with a North American public relations campaign targeted to channel partners, and SaaS providers across a plethora of industries, including healthcare, finance, and retail.
Bob Gold & Associates (BG&A) provided media relations services with aggressive outreach to trade, business, and high-level tech publications. Thought leadership comments and pitches helped secure publicity on technical topics positioning Opengear as an expert in business continuity solutions. In just 6-months, BG&A was able to schedule 10 briefings, place 35 stories, and have 13 thought leadership pieces published.