Transforming Your Story into Compelling, Newsworthy Content

Media and Analyst Relations

All business is the business of relationships. Our personal relationships with reporters, editors, publishers and analysts benefit our clients. We are all in the content generation business. When we have news or stories – they listen to what we have to say. With BG&A behind you, your products and services will stay top of mind and your executives will be asked for interviews and webinars and perhaps no-fee panel opportunities.

Securing Publicity

At BG&A, our clients enjoy integrated programs delivering earned, paid and owned initiatives. We ensure your earned (publicity) coverage acknowledges your expertise. We drive your thought leadership by securing featured guest writing opportunities in important media outlets that help drive your sales.

Awards and Recognition

Awards remind those around us of the importance of your company and your value. BG&A identifies the most appropriate awards and will manage the entire process for submissions. Best of all – we tend to win for our clients. Talk about ROI!

Reputation Marketing

Our industry is moving away from “reputation management” to “reputation marketing,” and you can bet digital media is driving the change. Your reputation can drive growth and be used as a competitive advantage. We are prepared to manage your companies’ social media presence – driving content, conversation and relevance. Nothing ever goes live without your approval.

At the end of every day, our most important and valuable asset is your reputation. Let us ensure yours is always gold.

Case Study

Learning from experience.

Case Study Image

Penthera: Lightning in a Bottle: $10 million in news coverage

The Challenge: Our challenge was how to get a start-up maker of video download-to-go software better known. We advised the client to speak to bigger issues in the space, specifically opining on whether streaming video giant Netflix would reverse its oft-stated position that it would never allow consumers to download content.

“Communicating is a contact sport. Your ability to communicate is the single most important skill determining your success in every aspect of your life.”

-Bert Decker, Author of You’ve Got to Be Believed to Be Heard