Media and Analyst Relations
All business is the business of relationships. Our personal relationships with reporters, editors, publishers and analysts benefit our clients. We are all in the content generation business. When we have news or stories – they listen to what we have to say. With BG&A behind you, your products and services will stay top of mind and your executives will be asked for interviews and webinars and perhaps no-fee panel opportunities.
Reputation under attack? Employees posting things they shouldn’t? Communicating in a pandemic?
With a diverse team of communications experts from multiple industries and backgrounds, Bob Gold & Associates offers our clients custom strategies to tackle crises head on. Whether you’re scrambling in a crisis, creating or putting a crisis communications plan in place, or just need to know how to talk to your employees, customers and the world outside your door, we are here for you.
We’ll assess the situation, offer a clear perspective and guide you to consider all angles. We will help you develop a plan to ensure you are communicating with your customers, partners, public and press in an appropriate and timely manner. With our fast-paced news cycle amplified through digital channels, it’s imperative that you act quickly, determine your positioning, and get the word out.
Your reputation can drive growth and be used as a competitive advantage. The five pillars of a BG&A program include earned, owned, shared, paid, and events/community. We are prepared to manage your company’s messaging and tone, including your social media presence – driving content, conversation and relevance. Nothing ever goes live without your approval.
At the end of every day, the most important and valuable asset is your reputation. Let us ensure yours is always gold.
At BG&A, our clients enjoy integrated programs delivering earned, paid and owned initiatives. We ensure your earned (publicity) coverage acknowledges your expertise. We drive your thought leadership by securing featured guest writing opportunities in important media outlets that help drive your sales.
Awards and Recognition
Awards remind those around us of the importance of your company and your value. BG&A identifies the most appropriate awards and will manage the entire process for submissions. Best of all – we tend to win for our clients. Talk about ROI!