Transforming Your Story into Compelling, Newsworthy Content

Media and Analyst Relations

All business is the business of relationships. Our personal relationships with reporters, editors, publishers and analysts benefit our clients. We are all in the content generation business. When we have news or stories – they listen to what we have to say. With BG&A behind you, your products and services will stay top of mind and your executives will be asked for interviews and webinars and perhaps no-fee panel opportunities.

Crisis Communications

Reputation under attack? Employees posting things they shouldn’t? Communicating in a pandemic?

With a diverse team of communications experts from multiple industries and backgrounds, Bob Gold & Associates offers our clients custom strategies to tackle crises head on. Whether you’re scrambling in a crisis, creating or putting a crisis communications plan in place, or just need to know how to talk to your employees, customers and the world outside your door, we are here for you.

We’ll assess the situation, offer a clear perspective and guide you to consider all angles. We will help you develop a plan to ensure you are communicating with your customers, partners, public and press in an appropriate and timely manner. With our fast-paced news cycle amplified through digital channels, it’s imperative that you act quickly, determine your positioning, and get the word out.

Reputation Management

Your reputation can drive growth and be used as a competitive advantage. The five pillars of a BG&A program include earned, owned, shared, paid, and events/community. We are prepared to manage your company’s messaging and tone, including your social media presence – driving content, conversation and relevance. Nothing ever goes live without your approval.

At the end of every day, the most important and valuable asset is your reputation. Let us ensure yours is always gold.

Securing Publicity

At BG&A, our clients enjoy integrated programs delivering earned, paid and owned initiatives. We ensure your earned (publicity) coverage acknowledges your expertise. We drive your thought leadership by securing featured guest writing opportunities in important media outlets that help drive your sales.

Awards and Recognition

Awards remind those around us of the importance of your company and your value. BG&A identifies the most appropriate awards and will manage the entire process for submissions. Best of all – we tend to win for our clients. Talk about ROI!

Case Study

Learning from experience.

Case Study Image

Penthera: Lightning in a Bottle: $10 million in news coverage

The Challenge: Our challenge was how to get a start-up maker of video download-to-go software better known. We advised the client to speak to bigger issues in the space, specifically opining on whether streaming video giant Netflix would reverse its oft-stated position that it would never allow consumers to download content.

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“Communicating is a contact sport. Your ability to communicate is the single most important skill determining your success in every aspect of your life.”

-Bert Decker, Author of You’ve Got to Be Believed to Be Heard