We proactively research speaking engagements that will place your executives in panel discussions or in keynote or fireside chats at critical events. In many cases, we know the conference organizers through years of working together. We will strive to secure no-fee, as well as select paid opportunities to deliver you in front of your ideal audience.
Media and Analyst Engagement
Placing you in front of the right reporters, editors and analysts takes careful planning and lead time to be successful. Fortunately, our clients have experienced great success participating in networking events such as curated breakfasts or cocktail hours hosted by BG&A or themselves. We create and produce annual Media-only dinners or cocktails parties at key trade shows to have only our clients attend and develop important relationships in a relaxed, enjoyable atmosphere.
Conference Sponsorships & Trade Advertising
From speaking opportunities and sponsorships to digital and print advertising, we take into account every option to best deliver your message and develop a complete PR AND Marketing plan that is most applicable to meet the goals and needs of your organization. We consider spokespeople, potential coverage, budget, travel time and ROI.
Executing a media tour requires careful planning, industry expertise, and prioritizing your audience into tiers so you have a clean, open schedule for your most sought after meetings. Our media tours are personalized and customized around you. We do it right, because we’ve been doing this for more than 20 years – and by now many reporters simply meet because they trust us when they don’t know the client or their business.
We prep your spokesperson in advance with briefing documents to ensure they are ready. The results are measureable and the return on investment is always satisfying.