Plume: Leveraging Events with Curated Conversations Case Study

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Plume is the creator of the world’s first intelligent Wi-Fi services platform for the smart home. The company enables Internet service providers from around the world to deliver unparalleled Wi-Fi performance, personalization, and security through a bundle of high-value services, which have already been deployed in more than 16 million homes globally.

Plume’s public relations goal was to cut through the noise at the 2020 Consumer Electronics Show (CES) to ensure media coverage while repositioning itself from being viewed as a Wi-Fi company to being perceived as Smart Home solutions provider.

Bob Gold & Associates (BG&A), a tech PR firm for the consumer technology space, secured meaningful media and analyst attendees without relying on product or customer announcements going into the event. BG&A conducted weekly outreach to key trade, business, and consumer media analysts, putting a unique spin on why they needed to attend Plume’s event.

BG&A secured 9 briefings resulting in 27 original story placements, including Forbes, Light Reading, Multichannel News, and Stacey on IoT. Highlights from the event were featured by Holland Cooke who airs on 1,000+ radio stations across the nation.

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