Hong Kong Trade Development Council

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Shedding a Positive Light on Conducting Business in Hong Kong During the Sino-American Trade War

The Challenge

The Hong Kong Trade Development Council (HKTDC) looked for boosting the awareness and driving attendance to their largest business conference in the U.S., “Think Asia, Think Hong Kong” (TATHK). They engaged with BG&A to secure significant media coverage promoting the event.

The Approach

With the Sino-American trade war and social issues in Hong Kong dominating mainstream US media headlines, BG&A leveraged sector-specific trade media to communicate the event’s value to assist US businesses to grow in Asia.

The Results

Despite the challenge, BG&A exceeded its contracted deliverables within the 5-month engagement, distributing multiple news releases, securing interest in 22 speaker interviews (169% of targeted goal) and securing 224 media placements (135% of targeted goal).

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