Account-Based PR

Bob Gold & Associates has pioneered a cutting-edge public relations strategy that aligns with today’s world of account-based marketing (ABM).

Account-Based PR (ABPR) — Targeted Strategies to Drive Adoption

Today, Public Relations is more than broadcasting a general message to as many media outlets and as wide an audience as possible.

Moving the needle and increasing ROI comes down to expanding the adoption of your products and services to individual executives, one company at a time.

A target audience now can be as small as a few individuals in just one company!

Our services help you get there – with introductions to make your product and services recognized, appreciated and, ultimately, adopted in today’s highly competitive marketplace.

Our unique approach takes the principles of Account-Based Marketing, and applies them directly to PR strategies, tailoring our efforts to align precisely with your business objectives.

We focus on:

  • Customized Messaging: Messaging and content that resonate specifically with each target executive and account
  • Strategic Outreach: Targeted communications to engage at the right place and right time for maximum impact
  • Continuous Engagement: Establishing AND maintaining relationships through ongoing, tailored communications
  • Measurable Results: Tracking engagement and conversions to refine strategies and demonstrate clear ROI

Let’s Get Started

“Congratulations on the terrific PRSA-LA Prism award! You are surely deserving!”


- Matthew M Polka, President and CEO, ACA Connects