Direct Marketing Company: Successful Chapter 11 Bankruptcy Reorganization

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A New York-based multichannel direct-marketing company found its business of selling consumer items like costume jewelry upended by growing online competition. They were faced with filing for Chapter 11 protection while t reorganized its business.

BG&A worked closely with the organization’s CEO and the company’s attorneys in fashioning a ground-up internal and external communications effort enabling the company to persuade all constituencies – lenders, creditors, suppliers, employees and customers – of the value of its reorganization plan.

The organization successfully emerged from Chapter 11, announcing that its plan of reorganization was approved by creditors and confirmed by the U.S. Bankruptcy Court.

Successful Chapter 11 Bankruptcy Reorganization

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