Global Net Solutions: Launching an Innovative IoT Security Startup

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Global Net Solutions (GNS), a 4-person startup, was introducing the first-of-its-kind IoT security that would meet the needs of a multitude of B2B verticals equipped with live biometrics, artificial intelligence, and machine learning.

GNS had a solution but no existing customers, and no exposure or brand awareness within the industry. They needed a public relations agency in the Los Angeles area to help launch their solution and bring the company into the public eye, as the company had been completed self-funded and was seeking investors.

Bob Gold & Associates (BG&A) developed a comprehensive public relations and marketing strategy to launch the S-badge, including a media outreach campaign to secure feature stories among the security industry’s top publications and research firms. The product was launched at the Consumer Electronics Show (CES) – one of the largest technology shows in the world – which lead to a wealth of original story placements and press introductions. BG&A also helped develop marketing materials, sales presentations, and a full website audit to elevate the brand in the eyes of potential customers and investors.

In a 90-day period, GNS gained an abundance of new marketing materials and unprecedented press coverage. This includes more than 31 feature story placements in top-tier outlets. Story placements were favorable for GNS, such as headlines like “IoT S-Badge Could Change The Face Of Security Standards” and “Is multi-factor authentication the future of access credentials?”. BG&A also secured an executive byline placement in and video interviews including “Beyond Secure Access – Safe Access #CES2018”.

BG&A exceeded its contracted deliverables within the 90-day engagement.

Global Net Solutions: Launching an Innovative IoT Security Startup

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