Roxanne ensures that both PR and marketing strategies with a focus on measurable ROI are enjoyed by all BG&A clients. She brings two decades of experience leading tech companies and their in-house corporate teams in strategic PR & Communications initiatives and was dedicated to drive engagement, deliver sell-out events and tell compelling stories that resonate with reporters and editors.
Most recently at New Age Electronics, a consumer electronics distributor, she fostered new partnerships by creating a brand identity, launching an advertising campaign, and securing earned editorial coverage. She is fascinated by inbound lead–generation techniques and how it relates to new business development.
She earned her BS in marketing from UMass Dartmouth. A true and dedicated transplant to the Los Angeles South Bay community, she is highly involved with her three children and is an active volunteer in the Parent-Teacher Association (PTA).