Sling Media Launches Next-Gen Consumer Slingbox Devices

Sling Media, a subsidiary of EchoStar Corp., recently began shipping next-generation Slingbox devices, called the Slingbox® M1 and SlingTV™.

These products are the only solutions capable of delivering all of a customer’s live, on demand or recorded pay TV programming from the living room to any mobile device in HD quality. SlingTV also features exciting new “smarter TV” functions designed to enhance the at-home viewing experience.

Our public relations campaign was mounted in close collaboration with Sling Media’s marketing, communications and advertising executives. The launch strategy featured multifaceted media outreach and tracking, employing multimedia publicity materials and extensive coverage tracking and follow-up to ensure continued product exposure up to the all-important holiday gift season.

The noise level is growing for Slingbox and the product is rapidly increasing its market share as a direct result of the aggressive PR campaign undertaken.