For Mother’s Day We’re Celebrating One of Our Own
We celebrate mothers for their amazing nurturing care. We are blessed to have this kind of special caring executive at Bob Gold & Associates, someone who always brings a smile, a word of encouragement and most importantly protects our backs.
Linda Haugsted goes above and beyond the call of duty to nurture the younger employees and to remind the older ones that humble isn’t only to be found in the dictionary. In honor of Mother’s Day, we interviewed the matriarch of tomorrow’s public relations executives about her professional journey, career and her love of televised dragons.
1. After 23 years in journalism, why switch to a career in PR at Bob Gold & Associates?
Over my 20+ year career as a reporter at Multichannel News, I gained vast knowledge of the cable industry and made friendships that permeated my daily life. Downsizing is a word I prefer to think of when it comes to achieving a smaller dress size, but it also happens in business. I was blessed to be able to translate my skills and enter the “dark side” of the business. I’ve known Bob from my early days at Multichannel. Working with someone you trust is the most important part of a day’s effort. I’m fortunate to be at a PR shop – that respects me, and stands by my work.
2. How has being a journalist helped you as a PR pro?
I see the needs of each reporter – from getting a timely response to the pressure of working for demanding editors. I also understand the importance of meeting deadlines, copy flow and what makes a good story. These ingredients are critical to helping my clients tell a great story. It’s gotta resonate and be honest and fresh. The b***sh*t factor just won’t play in this business and I believe I have credence that I know what I’m talking about when I counsel a client.
3. What do you like most about working at Bob Gold & Associates?
I get to work with people I truly appreciate. Best of all, every day is like a whole new ball game with new challenges, daily successes and riveting conversations. I really like nurturing young people at the start of their careers. I think there’s nothing better than knowing I’ve been able to help them make sense out of a challenging and demanding work environment. Helping someone rise to the best of their abilities is the bottom line of measurable success. And together, we learn something new every day.
4. If you could be one Game of Thrones character, who would you be and why?
Daenerys Targaryen. We are both natural blonds. And I too like wearing sandals. But let’s be real – nobody would mess with me if I had dragons.