Bob Gold Interviews with PR News About Agency Looking to Chapter 11 for New Business
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In a recent interview with PR News, Bob Gold, Founder & CEO, Bob Gold & Associates talked with Editor, Seth Arenstein about how the 23-year-old, Los Angeles-based PR and Marketing services agency just announced its new Bankruptcy and Litigation Communications Practice. This new practice features a highly experienced team that has helped clients manage disruption, controversy and damaged reputations.
In Gold’s interview with Arenstein, he stated, “Employees in Chapter 11 situations are scared for their future. [Internal] communicators need to reassure them.” In addition, consumers need reassurance. “They want to know what to do, and communicating with emotion and empathy are required in such situations,” Gold said. “It’s similar to how PR pros are communicating during the pandemic.”
Click here to read the full article on PR News and learn more about why the shift to crisis communications is so critical.