News & Opinion

December 21, 2020   Bob Gold & Associates takes the #1 spot in Manifest’s List of Top 9 HR Service Providers in Los Angeles. A strong PR firm with corporate communication and crisis management expertise can help you strengthen communications with employees, creditors, suppliers, customers, shareholders and others and showcase your company in a positive light.   If you are looking to improve the overall image of your business due to hardships brought on by COVID-19 and cultivate a professional and beneficial relationship with the media, hiring a PR firm is essential.   Learn more about Bob Gold & Associates and the industries we serve here.

December 17, 2020     Every year, Clutch announces their Leader Award winners. This week, they announced the Clutch 1000, the 1000 highest-performing service providers across the globe. These award winners represent the top 1% of companies on Clutch.   We are excited to announce that Bob Gold & Associates has been named a global B2B leader on Clutch’s directory and a member of the Clutch 1000. We are ranked #88 of companies worldwide and are one of the top HR firms on Clutch.   Clutch is a B2B ratings and reviews platform located in the center of Washington, DC. Their team conducts independent research into the former clients of B2B service providers. This direct feedback ensures that all of their awards, ratings, and rankings are fair and transparent.   “We are thrilled to be chosen as one of the leading Business Services companies for 2020 which recognizes are commitment to serving B2B clients struggling with crisis communications, online reputation management, and corporate communications triggered by the pandemic.” – Bob Gold, Principal   Bob Gold & Associates can also be found on Clutch’s sister site, the Manifest. The Manifest is another B2B resource that features company shortlists, business advice, and how-to guides. We are honored to be ranked on the Manifest as a leading HR service provider for our corporate communications, crisis management and bankruptcy communication expertise!   We are grateful for each and every one of our wonderful customers who made this possible by leaving us reviews on Clutch. Here’s what they had to say about working with us.   “Bob is a hoot. He’s a great, out-of-the-box thinker and always brings big ideas to the table. He’s very practical and had a good idea of where we wanted to head as a company. Bob took the time to develop a strong relationship with our team.” – SVP of Marketing & Development, Educational Nonprofit   This Clutch 1000 award and our perfect 5-star rating were made possible by all of our wonderful clients!   Read Clutch news release here.  

Resources, Tools, and Training Enable Participants to Address Growing Network Complexity and Boost Revenue   Opengear, a Digi International (NASDAQ: DGII) company and a leading provider of solutions that deliver secure, resilient network access and automation to critical IT infrastructure, today announced the launch of the Opengear Channel Certification Program, the company’s first technical certification program for  its Network Resilience platform that is used by more than 75% of Fortune 100 companies to manage and secure mission-critical network infrastructure.   As network infrastructure and management gain sophistication and complexity, the Opengear Channel Certification Program significantly elevates the knowledge and value sales engineers can provide to customers. The program includes a complete suite of critical tools, education, resources, and training that channel members require to drive new revenue and addresses the challenges faced in selling and deploying network management solutions without ever visiting customer sites.   “Emerging tech and broad adoption of cloud, IoT, and edge computing are making network management increasingly complicated,” said Bryan Keepers, Director of Channel Sales – Americas. “But this also presents a challenge for sales engineers, who are expected to be experts and trusted advisors to their customers. Selling virtually – which we expect to continue even after the pandemic – further complicates the challenge. That’s why technical sales teams require new tools and training to better understand the unique challenges and requirements of each individual customer and deployment.”   Addressing the increasing demand for Smart out-of-band management and NetOps automation solutions, the Opengear Channel Certification Program gives sales engineers, solutions architects, and other network professionals in-depth knowledge about Opengear’s best-in-class technology. Participants also learn to effectively demo products and provide customer service remotely from anywhere. The program not only helps the channel develop new and ongoing revenue streams, but can also greatly reduce sales cycles since no travel or on-site visits are required.     Certified channel participants receive a thorough review of critical network-management challenges facing organizations today and the solutions to address evolving needs. The end-to-end training courses cover topics ranging from command line interface access to firewall settings and configuring USB ports to managing a separate management plane, securing and conducting failover to cellular, and implementing advanced NetOps automation. The program also includes a series of instructional videos and on-demand lessons. Participants must pass a series of quizzes and comprehensive tests to complete the program and earn a diploma showcasing their qualifications.   Aimed at serving its growing roster of partners, this new series marks another development in Opengear’s Americas channel certification program that recently added a new “Elite” tier providing new benefits and discounts for top-selling participants.   For more information, visit https://opengear.com/partner/.  

Adtech Pioneer Teams with PR Pros to Promote the Power of Real-Time Data Analytics for Cross-Media Advertising Advocado, a cross-media data management platform fueling advertising performance, has selected Bob Gold & Associates, a nationally recognized boutique public relations and marketing agency, as its PR agency of record. The agency will help promote Advocado’s data-driven approach for improving multi-screen campaigns in real time, and ultimately, connecting the dots between linear advertising and digital behavior.   Advocado’s platform makes advertising perform better by using TV ads or in-program content to trigger real-time actions across search, social and shopping platforms. The advanced solution capitalizes on micro-moments by perfectly timing the start and stop of Google Ad-word bid adjustments at the exact moment a viewer engages with a TV ad.   “Bob Gold and his award-winning team are recognized throughout the industry for the effective communication and campaigns as utilized by everyone from Fortune 100 companies to startups,” said Brian Handrigan, Co-founder and CEO of Advocado. “Data is the new currency in AdTech, and our cutting-edge technology makes us the industry’s Fort Knox. With their expertise, Bob Gold & Associates can help tell our story can be told in a powerful way.”   “Advocado’s sophisticated technology and real-time audience analytics provides advertisers, media companies and agencies with the insights they need to optimize ads immediately, maximize ROI, reach campaign goals, and cultivate long-lasting strategic partnerships. It’s becoming remarkably clear that data is the new currency in AdTech, where it fills a critical market share as the industry rapidly changes and fragments,” said Bob Gold, President of Bob Gold & Associates. “That’s where Advocado comes in – their innovative technology is a one-stop solution that helps decipher digital behavior, and ultimately, the science to understanding and predicting how to best motivate viewers to engage.”   Available to advertisers worldwide, the advertising to marketing platform helps power over 210 local US markets and is currently the most robust real-time TV ad insights platform. The advanced solution uses TV signals via patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data to reveal and influence the entire customer journey. Advocado’s success has been realized since its launch in 2018, with some clients achieving as much as 1,100% ROI. The data management platform captured the attention of research powerhouse, Gartner, who named Advocado a “Cool Vendor” as part of its May 2019 “Cool Vendors in Advertising” report. With an expanding product roadmap and data-intensive approach, Advocado continues to pioneer the space between TV and digital advertising, empowering brands with the insights they need to develop impactful campaigns and partnerships.

December 8, 2020   Bob Gold & Associates has been ranked #1 by Clutch in their Top Los Angeles Crisis Communications Firms Leaders Matrix for our services in crisis and bankruptcy communications.   Whether tasked with restructuring, downsizings or filing Chapter 11 bankruptcy, companies can rely on members of our Bankruptcy & Litigation Communications Practice assembled earlier this year to support executives struggling with issues initiated by the pandemic.   If you’re interested in public relations assistance, we’d love to talk! We’ll help you tell your compelling story.  

In May 2020, Bob Gold & Associates expanded its business service offerings like many other organizations during this year of turmoil to ensure our marketing and PR clients were getting the support they need during these unprecedented times.    With our new bankruptcy & litigation communications practice we've been able to meet the increase in demand with organizations across a plethora of industries including technology, media & entertainment, and telecommunications, being forced to reexamine their corporate strategies and initiatives.     We are pleased to be named one of the top 15 Human Resources Firms recognized for our efforts throughout 2020. Clutch ranks companies based on their verified client reviews, brand reputation, and ability to deliver high-quality results. Read through the Clutch methodology here.    Read complete Clutch news release here.  

Read here on Broadcasting & CableDavid Solomon, a 17-year Viamedia veteran, most recently serving as Chief Revenue Officer, has been promoted to President and CEO of the company, effective immediately. He succeeds Mark Lieberman, who joined the company in 2014 as President and CEO and who will remain a director on Viamedia’s board.   The announcement was made today by Terence Graunke, Principal and Co-Founder of Lake Capital, primary investor in Viamedia.   “Viamedia has always been at the forefront of innovation, delivering advanced solutions that make advertising simpler, more effective, and more profitable,” Graunke said.  “We are grateful for Mark’s many contributions over the years and are happy that he will be continuing as an active director on our board.”   “David has been a key player in Viamedia’s growth and many innovations and is the ideal executive to take the company to the next level,” Graunke continued.  “With Viamedia’s undivided support, MVPD, advertisers, businesses and communities have the solutions they need, at a time when it’s never been more critical.”   "Having worked closely with David over the past number of years, I know he embodies the customer- and employee-first philosophy that Viamedia has become renown for," said Mark Lieberman. "With David at the helm, I am confident that Viamedia will continue to meet the needs of the ever-changing local advertising marketplace."   Solomon brings more than 20 years’ experience in advertising sales including print, long-form media solutions and cable television spot sales.  His cable television sales experience began with TeleCable in Lexington, Kentucky.  Later he worked as a sales manager for Tele-Communications, Inc. (TCI) and, subsequently, AT&T cable advertising.  Later Solomon was general sales manager for Insight Media and Comcast Spotlight before joining Viamedia in 2003 as vice president.   “I want to ensure Viamedia is a destination employer. I want every client to know that we are putting their needs first. At one of the most exciting times for traditional media, we have the technology, the dedication and the skills to help ensure success for advertisers and our partners,” said Solomon.   Among Solomon’s many achievements was ensuring that Viamedia was the first company to represent and sell dynamic ad insertion by integrating with the latest ad serving technology companies for its 60 MVPDs including CenturyLink, Google Fiber, Service Electric, Cincinnati Bell, and others. This sparked a trend that is only expected to grow in the fast-changing TV ad market.   A graduate of the University of Kentucky, Solomon participates in numerous civic and charitable associations, and is active supporting Kentucky’s Sunrise Children’s Services, which assists abused, abandoned or neglected children. He will also soon be working with the Big Brothers and Big Sisters of the Bluegrass to continue to give back to his community as a Big Brother.

PR News November 20, 2020 PRNEWS Announces Honorees for PR People and Rising Stars Awards   PRNEWS is pleased to announce the honorees for this year’s PR People and Rising Stars Awards.   From internal communications and community relations to crisis management, media relations and beyond, the individuals recognized this year cover the wide breadth and depth of the industry.   View complete list of PR News Rising PR Stars here.

Make sure you listen to the Performance Delivered Insider Secrets for Digital Marketing Success Podcast, hosted by Steffen Horst as he talks with Bob Gold & Associates, Founder and CEO, Bob Gold.   In this episode, Gold and Horst talk about growing your business from home, as well as: balancing a physical and virtual workplace, keeping collaboration alive, the overall challenges of working from home and how to ensure a safe environment for returning staff to the office.   [audio mp3="https://bobgoldpr.com/wp-content/uploads/2020/11/Performance-Delivered-11-11-20.mp3"][/audio]   Listen to the podcast on Symphonic Digital for Performance Delivered or review the full transcript here.   Or listen to this episode on any of the platforms below: Apple Podcast Google Podcast Spotify