Top Tier Authentics Appoints Eight Inaugural Board of Advisors, Bolstering First-Ever Experiential Authenticity Platform

April 17, 2024 BG&A Staff
Top Tier Authentics (TTA), transforming how brands, athletes and artists authenticate products and create new consumer experiences, has unveiled its inaugural advisory board. The board comprises world-class athletes and visionary business executives behind...

Curacao’s Grand Opening Extravaganza in Chula Vista Promises Unmatched Deals, Live Entertainment, And A Festival Of Family Fun

April 15, 2024 BG&A Staff
Step into a world where retail magic meets community spirit! On April 20, 2024, the heart of Chula Vista will pulsate with the excitement of Curacao's grandest store opening yet. As the largest Hispanic-serving retailer on the West Coast, Curacao will be rolling out the red carpet at the Chula Vista Center with jaw-dropping doorbuster deals, an entertainment extravaganza, and a showcase of their proud partnerships and strong community ties.   Event Highlights Include: Grand Opening Day Deals: Spectacular savings surpassing Black Friday’s best, available exclusively at the Chula Vista location. Early attendees will enjoy a range of promotions including high-value items at highly discounted prices. Entertainment Extravaganza: A full day of joyous activities awaits the entire family, featuring live entertainment, fashion shows, and free concerts by renowned artists Banda Los Sebastianes, Luis Coronel, Mariah Angeliq, and Conexión Divina. Special appearances include Emmy® Award-winning host and Chula Vista native Mario Lopez. Community Integration: Aligning with Curacao’s core mission of community support, the event will highlight local nonprofits and feature community tents. Curacao’s partnership with the Chula Vista Chamber of Commerce underscores the retailer’s dedication to economic development and local collaboration.   The grand opening celebration, starting at 10:00 AM PT, is set to redefine retail excitement with an array of activities and offers. Shoppers can expect once-in-a-lifetime savings on products like the latest smartphones, TVs, appliances, and much more, alongside exclusive benefits for Curacao credit card applicants. There will be activities for the whole family, including face painting, an inflatable bounce house, balloon artists, unique photo opportunities, and a booth showcasing local nonprofits and brand partners, providing a full day of fun for the entire community.   James Lubary, Executive Vice President of Retail at Curacao, emphasized the retailer’s role beyond commerce. “Our Chula Vista store opening is not just about offering great deals; it’s a celebration of our integration into and support for the community. We’re here to build long-lasting relationships and contribute to the area’s prosperity.”   The event concludes with an epic grand finale featuring the giveaway of a new car, making the day an unforgettable experience for attendees.   As Curacao continues to grow, it remains focused on providing customers with quality products and services while fostering community development through its recent membership in the Chula Vista Chamber of Commerce.   Join Curacao at its new store in Chula Vista, located at 555 Broadway, on April 20th from 10:00 AM - 8:30 PM PT for an unforgettable day where community and joy intertwine. Stay tuned for a detailed schedule of events and more surprises by following us on social media.   About Curacao and The Curacao Foundation Since its founding in 1978, Curacao has been guided by its mission to improve customers’ lives by extending credit options to hardworking, low-to-moderate-income individuals needing high-quality home and tech products, travel, export, and money transfer services at low monthly payments. At Curacao, customers can buy price-protected top brands and services on interest-protected credit while supporting the community. In addition, Curacao allocates a percentage of every purchase to support the advancement of its local communities through the Curacao Foundation. Curacao is an omnichannel retailer and lender serving customers online, over the phone, and in person in English and Spanish in Arizona, California and Nevada.   For more information, visit icuracao.com.   Established in 2002, The Curacao Foundation is a private foundation dedicated to building a future in which communities are financially strong, socially empowered, respected and included. The Curacao Foundation has worked with over 100 charities, organizations and institutions focusing on financial literacy, health, well-being, education and immigration all within a 10-mile radius of a Curacao retail location. In addition, the foundation supports community partner organizations through general operation and program grants.   For more information, visit icuracao.com and foundation.icuracao.com.

Curacao Unveils Once-In-A-Lifetime Doorbuster Deals For Chula Vista Grand Opening

April 5, 2024 BG&A Staff
Curacao, recognized as The Best of the Southland by the Los Angeles Times, and the largest Hispanic-serving retailer on the West Coast, is poised to redefine a retail grand opening experience. On Saturday, April 20, 2024, the Chula Vista community is invited to witness a sale so spectacular it promises to outshine even the most generous Black Friday offers.   Curacao’s Grand Opening Doorbuster Deals include: Samsung S24 AI-Enabled Android Smartphone: $499, limited quantity: 20 Apple iPhone 15 PROMAX: $399, limited quantity: 20 75 Inch Samsung TV: $299, limited quantity: 50 65 Inch LG Smart TV: $149, limited quantity: 100 55 Inch Samsung Smart TV: $99, limited quantity: 50 18 Cubic Foot GE Refrigerator: $89, limited quantity Sealy Queen Mattress: $79, limited quantity: 50 HP 15.6” Laptop: $69, limited quantity: 50 Samsung 8.7 A7 Tablet: $59, limited quantity: 100 Ray-Ban Sunglasses: $49, limited quantity: 100 Mini refrigerator: $39, limited quantity: 100 Huffy 26” Mountain Bike: $29, limited quantity: 100 GE 1.1 CU Microwave: $19, limited quantity: 100 Huffy 12” Disney Kid’s Bike: $9, limited quantity: 100 Huffy Disney Kid’s Scooter: $5: limited quantity: 300   “Today, as the retail landscape becomes ever more dynamic, we at Curacao are thrilled to bring our unique touch to the Chula Vista community,” said Teylez Perez, Vice President of Marketing at Curacao. “We recognize that our customers are savvy and value conscious. That’s why, in celebration of our Grand Opening, we are excited to offer exclusive deals to the shoppers of Chula Vista. We’re not just opening our doors; we’re opening a relationship with every customer who walks through them, promising to meet and exceed expectations from day one.”   Exclusive Offers for Curacao Credit Card Applicants: Customers who apply for a new Curacao credit card are also eligible for limited-time promotions. From April 1-30, new in-store approved accounts will get $100 off their first purchase of more than $599, or they can choose a free Retro small appliance with their first purchase of $50. Only on the day of the Grand Opening event on April 20, Curacao will be giving away a free 32” television every 50 transactions.   Additional exclusive promotions are available, including Curacao’s price beat guarantee, for those who apply in-store for a Curacao credit card.   A Historic Grand Opening: Join Curacao at its new store in Chula Vista, located at 555 Broadway, on April 20, 2024 from 10:00 AM - 8:30 PM PT for a historic grand opening event filled with family-friendly fun. The festivities include:   Celebrity Appearance: Meet Chula Vista native and Emmy® Award-winning host, Mario Lopez. Live Entertainment: Enjoy activities suitable for all ages and performances by Banda Los Sebastianes, Luis Coronel, Mariah Angeliq, and Conexión Divina. Complimentary Refreshments: Indulge in free food and beverages throughout the day. Grand Finale Giveaway: Don’t miss your chance to win a brand-new car!   About Curacao and The Curacao Foundation Since its founding in 1978, Curacao has been guided by its mission to improve customers’ lives by extending credit options to hardworking, low-to-moderate-income individuals needing high-quality home and tech products, travel, export, and money transfer services at low monthly payments. At Curacao, customers can buy price-protected top brands and services on interest-protected credit while supporting the community. In addition, Curacao allocates a percentage of every purchase to support the advancement of its local communities through the Curacao Foundation. Curacao is an omnichannel retailer and lender serving customers online, over the phone, and in person in English and Spanish in Arizona, California and Nevada.   For more information, visit icuracao.com.   Established in 2002, The Curacao Foundation is a private foundation dedicated to building a future in which communities are financially strong, socially empowered, respected and included. The Curacao Foundation has worked with over 100 charities, organizations and institutions focusing on financial literacy, health, well-being, education and immigration all within a 10-mile radius of a Curacao retail location. In addition, the foundation supports community partner organizations through general operation and program grants.   For more information, visit icuracao.com and foundation.icuracao.com.

Curacao Celebrates Newest Retail Location in Chula Vista with Grand Opening Extravaganza

March 26, 2024 BG&A Staff
Curacao, the largest Hispanic-serving retailer on the West Coast, today announced it will celebrate the grand opening of its newest store location at the  Chula Vista Center on April 20, 2024, with a full-day celebration including an appearance by Emmy® Award-winning host and actor Mario Lopez, a Chula Vista native.    This grand opening will feature a full day of festivities, starting at 10:00 AM, designed to provide the entire family with an unforgettable experience filled with activities, entertainment, and prizes. Early birds will enjoy face painting, balloon artists, and unique photo opportunities, setting the stage for a day filled with joy and community spirit.    At noon, the spotlight turns to a fashion show showcasing the latest trends with a local twist. The show will feature local DJs and models, accompanied by free food and exclusive midday-only retail offers.     “Curacao is more than just a retailer; we are a community partner committed to enhancing the lives of our customers and the communities we serve,” said James Lubary, Executive Vice President of Retail at Curacao. “The grand opening of our Chula Vista store is a celebration of this commitment. We are honored to join and be warmly embraced by the Chula Vista community, a place known for its spirit and resilience.”    The festivities continue into the afternoon with children’s activities, including an inflatable house and community tents highlighting local non-profits and brand partners.    A free music concert series begins at 5:00 PM and features an impressive lineup of talent, including regional Mexican performers  Banda Los Sebastianes, Mexican-American singer  Luis Coronel, reggaeton singer Mariah Angeliq, and Mexican-American Sierreño trio Conexión Divina.    The day will culminate in an exciting grand finale - the giveaway of a brand-new car!    The opening of Curacao’s in Chula Vista represents a significant step forward in the company’s ongoing mission to provide customers with an affordable shopping experience by delivering the latest, top-tier products accompanied by price-beat guarantees and unbeatable customer service. To maximize the positive impact on the local economy and community, Curacao also recently joined the  Chula Vista Chamber of Commerce.    “Curacao’s expansion into Chula Vista signifies a bright future for our city, combining their reputable community-focused business practices with our vibrant local economy,” said John McCann, Mayor of Chula Vista. “Their recent membership in the Chula Vista Chamber of Commerce is a testament to their commitment to community engagement and economic growth. We welcome Curacao with open arms and look forward to the prosperity and opportunities their presence will undoubtedly bring to our residents.”    Join  Curacao at its new store in Chula Vista, located at 555 Broadway, on April 20th from 10:00 AM - 8:30 PM PT for a celebration that’s more than just a grand opening—it’s a day to come together as a community to enjoy, to discover, and to look forward to a brighter future. Stay tuned for a detailed schedule of events and more surprises by following us on social media.    About Curacao and The Curacao Foundation  Since its founding in 1978, Curacao has been guided by its mission to improve customers’ lives by extending credit options to hardworking, low-to-moderate-income individuals needing high-quality home and tech products, travel, export, and money transfer services at low monthly payments. At Curacao, customers can buy price-protected top brands and services on interest-protected credit while supporting the community. In addition, Curacao allocates a percentage of every purchase to support the advancement of its local communities through the Curacao Foundation. Curacao is an omnichannel retailer and lender serving customers online, over the phone, and in person in English and Spanish in Arizona, California and Nevada.    For more information, visit icuracao.com.    Established in 2002, The Curacao Foundation is a private foundation dedicated to building a future in which communities are financially strong, socially empowered, respected and included. The Curacao Foundation has worked with over 100 charities, organizations and institutions focusing on financial literacy, health, well-being, education and immigration all within a 10-mile radius of a Curacao retail location. In addition, the foundation supports community partner organizations through general operation and program grants.    For more information, visit icuracao.com and foundation.icuracao.com. 

Top Tier Authentics and Tennessee Athletes Strengthen NIL Partnership with Exclusive Signed College Basketball Memorabilia

March 21, 2024 BG&A Staff
Top Tier Authentics (TTA), transforming how brands, athletes and artists authenticate products and create new experiences, released a new collection of officially licensed signed and authenticated college basketball memorabilia featuring the 2023-2024 Tennessee Volunteers.   Available via TTA’s Amazon Fanshop, eBay Store and other select venues, the collection includes signed Nike Tennessee branded balls and jerseys with TTA authenticated signatures from 12 top players, including the 2024 SEC Player of the Year, Dalton Knecht, and the 2024 Defensive Player of the Year, Zakai Zeigler. These are among the first autographed items from The Vols, who are the 2024 SEC regular season champions, the #2 ranked seeded team in the Midwest Region, and the nation’s #6 ranked basketball team.   Every piece of memorabilia features TTA’s technology, which not only verifies the signatures but also enables a dynamic way for fans to interact, engage and benefit long after a purchase is made.   Fans can instantly access new and exclusive content by scanning the TTA Badge embedded into the signed balls and jerseys via a smartphone or tablet. This includes videos of players signing the memorabilia, immersive content about the item’s history and a chance for claimable rewards, such as exclusive access to future NIL collections, unique perks and VIP events. The new NIL memorabilia expands upon the success of TTA’s previous collections with The Volunteer Club collective.   “We couldn’t be more excited to strengthen our partnership with these talented athletes, especially as the Vols, a top-ranked championship team, enter March Madness,” said Top Tier Authentics Co-founder Andrew Rosen. “Our latest launch boasts our most engaging memorabilia yet. With many more collections on the way, we’re constantly expanding our platform to offer new experiences to fans and the perfect platform for student-athletes to build their brand.”   “TTA’s continual collaboration with the Volunteer Club and Tennessee athletes is helping to redefine sports memorabilia,” said Mackenzie Mulvey, Vice President of Partnerships at The Volunteer Club Collective. “This collection will help fans remember and celebrate the history of the Vols in a new way. We look forward to future collaborations and collections.”   UT Volunteers players signing memorabilia are (players listed with Instagram handles): Dalton Knecht (Guard) - @daltonknecht3 Zakai Zeigler (Guard) - @realzakaiz Jonas Aidoo (Forward) - @jonasaidooo Tobe Awaka (Forward) - @t0b3awaka Cameron Car (Guard) - @whois.camcarr Freddie Dillion (Guard) - @f.a.d_5 JP Estrella (Forward) - @jpestrella13 Jordan Gainey (Guard) - @jordanngainey DJ Jefferson (Guard) - @4buck3t_ Josiah Jordan James (Guard) - @josiah.j.james Jahmai Mashack (Guard) - @jmash.21 Cade Phillips (Forward) - @cadephillips12   In addition to its partnership with The Volunteer Club and Tennessee athletes, TTA has collaborated with other top athletes, brands and artists, including the 2023 NCAA national championship Michigan Wolverines team, UGA Bulldogs, the undefeated UFC lightweight champion Khabib Nurmagomedov and viral golf artist Coach Rusty.   About Top Tier Authentics    Top Tier Authentics (TTA) has developed the world's first Experiential Authenticity Platform, enabling instant verification of any product, artwork or collectible while powering new and immersive digital experiences, unique benefits, and interactive features.   The simple, turn-key solution can increase the value and enhance the experience of any item – or event – while empowering brands and individuals to connect with consumers, collectors and fans on a deeper level. TTA’s end-to-end platform also enables robust behavioral analytics from every touchpoint to identify key trends and opportunities.   Consumers enjoy an entirely new way to interact with their favorite brands, athletes and artists. This includes behind-the-scenes videos captured in the moment – such as when the signing occurred, the creation of the art, or the story behind the brand, artist or athlete – as well as personalized content, redeemable offers, and exclusive access to community events and activations. TTA gives each product and experience a one-of-a-kind and engaging life of its own, to share with friends and other collectors who hold similar treasures.   To shop the memorabilia collections, visit the TTA Amazon brand store at www.amazon.com/tta and their eBay Store at www.ebay.com/str/toptierauthentics .     Learn more about TTA’s services and technology at https://www.toptierauth.com/ 

Curacao Joins Chula Vista Chamber of Commerce and Opens Newest Store Location at the Chula Vista Center

March 19, 2024 BG&A Staff
Curacao, the largest Hispanic-serving retailer on the West Coast, today announced it’s joining forces with the Chula Vista Chamber of Commerce. This strategic partnership comes as Curacao celebrates the opening of its newest store location at the Chula Vista Center, further solidifying its commitment to the local community and the economic development of the customers they serve.   Curacao’s new store in Chula Vista marks another milestone in the company’s mission to provide high-quality products and services with the latest technologies that go beyond customer expectations. From offering the newest consumer electronics, home appliances, and more with price beat guarantees, Curacao continues to empower its customers by enhancing their access to the latest products.   “Curacao's presence in Chula Vista is a testament to our commitment to being a constructive force in the communities we serve,” said James Lubary, Curacao’s Executive Vice President of Retail. “Joining the Chula Vista Chamber of Commerce is just the beginning. We are eager to welcome everyone to our new, state-of-the art location at Chula Vista Center and show shoppers the Curacao difference.”   Established in 1927, the Chula Vista Chamber of Commerce serves as the voice of Chula Vista businesses. Members support and advocate for local businesses that contribute to the community through providing jobs, generating revenue, developing infrastructure, and supporting civic services.   “Curacao is going to be a really great asset to our community,” said Marcy Weaver, the CEO of the Chula Vista Chamber of Commerce. “It’s a one-stop store for our residents, in a convenient location, contributing to the growing development of Chula Vista’s bayfront. We can’t wait to collaborate with them on community initiatives and events that will benefit residents and visitors to our amazing city.”   About Curacao and The Curacao Foundation Since its founding in 1978, Curacao has been guided by its mission to improve customers’ lives by extending credit options to hardworking, low-to-moderate-income individuals needing high-quality home and tech products, travel, export, and money transfer services at low monthly payments. At Curacao, customers can buy price-protected top brands and services on interest-protected credit while supporting the community. In addition, Curacao allocates a percentage of every purchase to support the advancement of its local communities through the Curacao Foundation. Curacao is an omnichannel retailer and lender serving customers online, over the phone, and in person in English and Spanish in Arizona, California and Nevada.   For more information, visit icuracao.com.   Established in 2002, The Curacao Foundation is a private foundation dedicated to building a future in which communities are financially strong, socially empowered, respected and included. The Curacao Foundation has worked with over 100 charities, organizations and institutions focusing on financial literacy, health, well-being, education and immigration all within a 10-mile radius of a Curacao retail location. In addition, the foundation supports community partner organizations through general operation and program grants.   For more information, visit icuracao.com and foundation.icuracao.com.

ShowSeeker Appoints Joni Claerbout as Vice President of Sales and Client Engagement

March 4, 2024 BG&A Staff
ShowSeeker Grows Leadership Team with Seasoned Sales and Product Innovation Expert, Bringing Over 30 Years of Industry Experience from Comcast, NBC, Spectrum Reach and Cox Media   ShowSeeker, a global organization and creator of the US advertising industry’s fastest-growing, cloud-based order management system, today announced the addition of Joni Claerbout to its senior leadership team as Vice President of Sales and Client Engagement. With a highly successful sales, leadership, product innovation, and integration record across television and digital properties, Joni will leverage her experience and network to accelerate ShowSeeker’s growth as it becomes the media industry’s standard for end-to-end order management. From programming to research, from planning to performance reporting, ShowSeeker manages more than $10 Billion in proposals and more than $2.3 Billion in submitted orders.   “I was one of ShowSeeker’s first customers and over the last 20 years, I have watched this company grow into a world-class organization, with a robust, end-to-end order management system that is changing the industry,” said Joni Claerbout, Vice President of Sales and Client Engagement at ShowSeeker. “With the release of Pilot® and the many benefits it brings to the media industry, I knew I wanted to be a part of something so pivotal and exciting.”   Joni brings over three decades of sales and leadership experience, beginning with her tenure at Comcast Spotlight where she was VP and GM for the Sacramento and Fresno, CA markets. Joni continued her successful sales and leadership career at NBC in San Francisco, CA as Head of National Strategic Partnerships, developing campaigns with clients like Maserati and Bank of America and placing clients in the Super Bowl. At Spectrum Reach, Joni was responsible for growing linear revenue while also creating new revenue streams by launching multiple digital products across the western regions of Spectrum. Most recently, Joni served as Director of Sales for Cox Media leading the Florida, Georgia and Alabama markets, where she was credited with integrating multiple digital products, leading the Diversity, Equity, and Inclusion efforts for the SE Region while driving both traditional and new revenue streams.   During her career, Joni has led and mentored hundreds of employees and worked with thousands of advertising clients and media executives across the country. In her new role, Joni will be responsible for continuing the expansion of ShowSeeker’s client base beyond cable ad sales to include advanced advertising and digital media, broadcast stations, advertising agencies, and vendor partner relationships.   “Joni has a proven track record in both television and digital ad sales. I worked for Joni over two decades ago, her leadership skills shaped my early career and helped me grow into the leader I am today,” said Dave Hardy, CEO at ShowSeeker. “Adding Joni to our leadership team is not only a proud moment for me, but it signals our strong commitment to accelerating the growth of our client base and product offerings.”   In addition to the creation of this new role, Jeff Blaszak has also been elevated to Senior Vice President of Business Operations and Strategy. Jeff will continue to oversee the company’s growing sales and marketing efforts to position ShowSeeker as the industry standard for unified order management across multiscreen platforms.   This news comes off the heels of significant growth for ShowSeeker, with the recent appointment of industry veteran Rose Schneider as its Vice President of Technical Operations, and Spectrum Reach adopting its end-to-end cloud-based order management system, Pilot®, across its entire advertising sales footprint.

Cox Mobile Survey Says: 31% of Children Contacted by Stranger, Nearly One-Third Reference Child’s Location

March 1, 2024 BG&A Staff
Cox Mobile, Cox Communications' mobile service available exclusively for Cox Internet customers, today released findings from its first survey, Generation Screen: Parenting and Mobile Safety.   The survey uncovered an alarming correlation between location sharing and "strangers" communicating with kids and teens through their mobile devices. 56% of parents said their children's location sharing is turned on, making their location publicly accessible across several mobile apps. 31% said their children have been contacted by a stranger on their mobile device. Nearly one-third (28%) said the stranger referenced their child's location. Despite parental vigilance, 73% of parents still say their children are savvy at hiding their online activity. One in seven parents even admitted to creating a fake social media account to keep an eye on their child's social media activity.   "Parenting today's tech-savvy kids can be challenging. Many get their first phone between the ages of 10 and 14, much earlier than other generations," said Mark Greatrex, president of Cox Communications. "While providing kids with greater access to technology enables many positive connections and benefits, the reality is that real dangers can exist just one tap or swipe away. As our customers' trusted connectivity provider, we are encouraging digital literacy, educating families on the potential risks, and promoting safer, informed use of these incredibly powerful connectivity tools."   Cox Mobile's findings complement similar stats from a 2023 research report conducted by Common Sense Media, a global nonprofit helping families navigate media, tech, and digital parenting, uncovering that these risks are especially prevalent among young girls. The 2023 Teens and Mental Health: How Girls Really Feel About Social Media report showed more than 50% of girls ages 11 to 15 were contacted by a stranger through social media apps.   "Even the most safety-conscious parents can overlook features like location sharing, which in many cases is automatically turned on and can be confusing to turn off," said Jill Murphy, editor-in-chief and head of distribution at Common Sense Media. "More intuitive app settings and parental education can help mitigate this silent risk for kids."   Some Good News A large majority of parents surveyed said they prioritize their children's phone safety and have frequent conversations about risk prevention. 65% of parents discuss mobile device safety with their children several times a week. 75% check screen time and text messages daily to a few times a week, along with phone calls their children received (73%). 73% of parents are friends with their children on social media, and 64% interact with them through those channels. Other Key Findings: Cox Mobile’s ‘Generation Screen: Parenting and Mobile Safety’ also found: More than half of parents believe the use of social media apps elevates safety risks for kids, yet 60% say their child has them on their phone. Cyberbullying is among the top three things keeping parents up at night. Parents are most concerned about their children encountering predatory or inappropriate behavior (39%) and content (23%) on their phones. For more data points from Generation Screen: Parenting and Mobile Safety, a Cox Mobile Survey, and tips and resources for parents visit www.coxmobilesafety.com.   About Cox Communications Cox Communications is committed to creating meaningful moments of human connection through technology. As the largest private broadband company in America, we operate fiber-powered networks in more than 30 states, providing connections and advanced managed IT and cloud services for nearly seven million homes and businesses nationwide. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that make each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.   SOURCE Cox Communications    

Top Tier Authentics & Coach Rusty Expand Partnership, Swing Big on New Umbrella Day Art Collaboration

February 29, 2024 Robert Brownlie
New Collection Supporting Arnold & Winnie Palmer Foundation Sells Out in Under 24 Hours    Top Tier Authentics (TTA), transforming how brands, athletes and artists authenticate products and create new consumer experiences, has expanded its partnership with renowned painter and golf trick-shot guru, Coach Rusty. TTA is the exclusive authentication and experience platform for all of Coach Rusty’s artwork.   Every one of Coach Rusty’s original works and prints features TTA’s technology and digital Certificates of Authenticity (COA), offering fans and collectors an entirely new way to engage with their favorite works of art and artist. Each piece includes behind-the-scenes looks into Coach Rusty’s art-making process, the stories and inspirations fueling his art, early access to his latest collections and best prices, and more.   “Top Tier Authentics has entirely changed the way I connect with fans, artists and golf enthusiasts,” said Ryan Rustand (Coach Rusty). “Instead of a mundane paper COA, the TTA Certificate brings each piece to life with interactive, shareable and truly authentic experiences. It’s a major differentiator, and my fans absolutely love it.”   Coach Rusty’s latest work and collaboration with TTA celebrated Arnold Palmer and National Umbrella Day, featuring his signature golf splatter designs alongside Palmer’s iconic umbrella logo. The artwork, including an original piece and 37 limited-edition prints authenticated by TTA, sparked tremendous excitement. Every one of the items sold out in under 24-hours. Proceeds will support the Arnold & Winnie Palmer Foundation.   “Coach Rusty bridges the gap between sports and art in a way we've never seen before,” said Andrew Rosen, Co-founder of Top Tier Authentics. “Our partnership with Coach Rusty showcases how TTA can enhance connections with fans and give each piece of artwork a life and story of its own. It’s an interactive and engaging experience that transcends authenticity.”   “Coach Rusty’s art is not just visually stunning but also tells a compelling story and brings people together. His work and influence extend far beyond the golfing community,” added Dima Azarenko, Co-founder of Top Tier Authentics. “We're thrilled to complement his vision by enabling fans to experience the creative journey behind each piece.”   Coach Rusty’s art blends the same intricate setups, precise timing, and high level of skill and creativity required for his famous golf trick shots.   To date, Coach Rusty has commissioned specialized TTA-authenticated works for athletes, charities, celebrities and brands, such as Jason Day, Travis Matthew, Josh Allen, the Ernie Els Foundation for Autism and many others.   Fans can purchase Coach Rusty’s art or submit forms for custom commission pieces by him here - www.artbycoach.com   About Top Tier Authentics Top Tier Authentics (TTA) has developed the world's first Experiential Authenticity Platform, enabling instant verification of any product, artwork or collectible while powering new and immersive digital experiences, unique benefits, and interactive features.   The simple, turn-key solution can increase the value and enhance the experience of any item – or event – while empowering brands and individuals to connect with consumers, collectors and fans on a deeper level. TTA’s end-to-end platform also enables robust behavioral analytics from every touchpoint to identify key trends and opportunities.   Consumers enjoy an entirely new way to interact with their favorite brands, athletes and artists. This includes behind-the-scenes videos captured in the moment – such as when the signing occurred, the creation of the art, or the story behind the brand, artist or athlete – as well as personalized content, redeemable offers, and exclusive access to community events and activations. TTA gives each product and experience a one-of-a-kind and engaging life of its own, to share with friends and other collectors who hold similar treasures.   To shop the memorabilia collections, visit the TTA Amazon brand store at www.amazon.com/tta  and their eBay Store at www.ebay.com/str/toptierauthentics   Learn more about TTA’s services and technology at https://www.toptierauth.com/  

Viamedia Extends Ad Sales Partnership with TDS Telecom and Expands Offering to Four New Markets

February 28, 2024 Robert Brownlie
Viamedia to Command Ad Sales Across Six Principal DMAs for TDS Telecom, Further Strengthening Its Regional Influence   Viamedia, the largest independent advertising rep firm in the U.S., today announced the renewal and expansion of its partnership with TDS Telecommunications LLC (TDS®). As part of this partnership, Viamedia will represent the advertising sales for TDS video services in its new television markets of Green Bay, Eau Claire, Milwaukee, and Wausau while continuing in its established markets of Madison and Charlotte.   TDS, a subsidiary of Telephone and Data Systems, Inc., headquartered in Madison, Wisconsin, is a rapidly growing technology company that delivers high-speed internet, TV entertainment, and phone services. As a leading communications provider, TDS Telecom offers advanced solutions to a mix of small to mid-sized urban, suburban and rural communities in 32 states, with 1.2 million connections.   “Expanding Viamedia’s tremendously successful partnership with TDS will further benefit local businesses by enhancing the effectiveness and reach of their advertising,” said David Solomon, Viamedia CEO. “TDS has proven to be a great success story in a rapidly changing industry. We are proud to continue our eight-year collaboration, setting new benchmarks for advertising success that benefit advertisers and consumers alike.”   “Viamedia's innovative solutions have been essential for TDS’ content delivery and advertising, particularly as we expand into new television markets including Green Bay, Eau Claire, Milwaukee, and Wausau," said Kristi Ramsey, Director of Content Management at TDS. “Their innovative solutions perfectly complement our vision, driving value for advertisers and a superior experience for viewers in both these new and established markets. This partnership reflects our shared commitment to excellence and innovation in engaging with audiences nationwide.”   About Viamedia Viamedia is the nation’s largest independent champion for video service providers’ advertising needs. The company places over 1 million ads daily in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all types of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.   Viamedia’s patented, cloud based QTT® platform utilizes a proprietary technology stack and is designed to enable ad campaigns to be more efficient and easier to execute, by utilizing rich data to deliver targeted, dynamic ads to consumers via linear television.   Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software.   For more information, please visit https://viamediatv.com.   About TDS Telecom TDS Telecommunications LLC (TDS Telecom/TDS®) delivers high-speed internet, TV entertainment, and phone services to a mix of rural and suburban communities throughout the U.S. With 1.2 million connections, TDS is a rapidly growing technology company. Powered by fiber-optics and new industry-leading technologies, TDS delivers up to 8 Gigabit internet speeds and offers internet-protocol based TV entertainment solutions along with traditional phone services. TDS also offers businesses VoIP advanced communications solutions, dedicated internet service, data networking, and hosted-managed services. Visit tdstelecom.com.   TDS Telecom, headquartered in Madison, Wis., employs 3,500 people and is a subsidiary of Telephone and Data Systems, Inc. [NYSE: TDS], a Fortune 1000® company. Founded in 1969, Telephone and Data Systems provides wireless, broadband, video and voice; and hosted and managed services to approximately 6 million connections nationwide through its businesses: UScellular, TDS Telecom, and OneNeck IT Solutions. Visit tdsinc.com.
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