FORBES RANKS BOB GOLD & ASSOCIATES IN TOP 100 ON BEST PR AGENCIES IN AMERICA

December 3, 2020 Anabela Savulescu 0
Read our first post about the exciting news here Bob Gold & Associates Earns 5-Star Rating for Its Innovative Solutions and Guaranteed Results Public Relations and marketing powerhouse, Bob Gold & Associates (BG&A),...

David Solomon Promoted to President & CEO of Viamedia

December 1, 2020 Anabela Savulescu 0
Read here on Broadcasting & CableDavid Solomon, a 17-year Viamedia veteran, most recently serving as Chief Revenue Officer, has been promoted to President and CEO of the company, effective immediately. He succeeds Mark Lieberman, who joined the company in 2014 as President and CEO and who will remain a director on Viamedia’s board.   The announcement was made today by Terence Graunke, Principal and Co-Founder of Lake Capital, primary investor in Viamedia.   “Viamedia has always been at the forefront of innovation, delivering advanced solutions that make advertising simpler, more effective, and more profitable,” Graunke said.  “We are grateful for Mark’s many contributions over the years and are happy that he will be continuing as an active director on our board.”   “David has been a key player in Viamedia’s growth and many innovations and is the ideal executive to take the company to the next level,” Graunke continued.  “With Viamedia’s undivided support, MVPD, advertisers, businesses and communities have the solutions they need, at a time when it’s never been more critical.”   "Having worked closely with David over the past number of years, I know he embodies the customer- and employee-first philosophy that Viamedia has become renown for," said Mark Lieberman. "With David at the helm, I am confident that Viamedia will continue to meet the needs of the ever-changing local advertising marketplace."   Solomon brings more than 20 years’ experience in advertising sales including print, long-form media solutions and cable television spot sales.  His cable television sales experience began with TeleCable in Lexington, Kentucky.  Later he worked as a sales manager for Tele-Communications, Inc. (TCI) and, subsequently, AT&T cable advertising.  Later Solomon was general sales manager for Insight Media and Comcast Spotlight before joining Viamedia in 2003 as vice president.   “I want to ensure Viamedia is a destination employer. I want every client to know that we are putting their needs first. At one of the most exciting times for traditional media, we have the technology, the dedication and the skills to help ensure success for advertisers and our partners,” said Solomon.   Among Solomon’s many achievements was ensuring that Viamedia was the first company to represent and sell dynamic ad insertion by integrating with the latest ad serving technology companies for its 60 MVPDs including CenturyLink, Google Fiber, Service Electric, Cincinnati Bell, and others. This sparked a trend that is only expected to grow in the fast-changing TV ad market.   A graduate of the University of Kentucky, Solomon participates in numerous civic and charitable associations, and is active supporting Kentucky’s Sunrise Children’s Services, which assists abused, abandoned or neglected children. He will also soon be working with the Big Brothers and Big Sisters of the Bluegrass to continue to give back to his community as a Big Brother.

Robert Brownlie has been named a PRNEWS Rising Star 30 & Under honoree

November 20, 2020 Roxanne Leone 0
PR News November 20, 2020 PRNEWS Announces Honorees for PR People and Rising Stars Awards   PRNEWS is pleased to announce the honorees for this year’s PR People and Rising Stars Awards.   From internal communications and community relations to crisis management, media relations and beyond, the individuals recognized this year cover the wide breadth and depth of the industry.   View complete list of PR News Rising PR Stars here.

MESA’S Media & Entertainment Day Tackles Challenges and Solutions for Today’s Remote Work Environment

October 14, 2020 Kaitlyn Webb 0
Cybersecurity and Content Protection, Cloud Technologies, and IT Take Centerstage at NAB Show New York Digital Experience MESA, an alliance of technology executives, production companies and content creators who are driving the future of the media and entertainment industry, today announced the full lineup of speakers and program for its upcoming M&E Day, which will address the emerging trends and challenges when navigating what’s next in today’s remote-work environment, and how Hollywood media and entertainment companies must evolve to continue to thrive. The virtual event will be held Wednesday, October 20, from 12:30-5 p.m. ET, and features more than 20 sessions on localization, cybersecurity, content protection, and cloud-enabled technologies.   The program will kick off with a vibrant fireside chat featuring Halsey Minor, Founder and CEO at Live Planet, operator of the VideoCoin Network, discussing new applications of blockchain and what it means for the future of video content management. Minor, a serial entrepreneur, founder of Cnet and initial investor in Salesforce, will examine the inevitable integration of new technologies, question which technologies are already legacy products and address what changes are needed across the industry. In addition to covering the obstacles to blockchain adoption, he will explore the importance of the Data Journey, AI and Cloud to future distribution opportunities and particularly how Blockchain and AI can be used in video content management.   Tech entrepreneur Shelton Mercer will present the closing keynote focused on his groundbreaking 20:20 project incubated at Comcast/NBCUniversal, and will walk attendees through his concepts of “social mobilization” and how “leading with passion” can turn crisis into catalyst. Mercer is chairman of The Mercer Advisory Group and Mercer Innovation, as well as co-founder of big data and media technology company Audigent, award-winning charitable social media campaign firm TwitChange and The 20:20 Collective. A celebrated philanthropist, ordained pastor and certified leadership coach, he has created technology-driven audience strategies for Disney, the Jonas Brothers, Warner Bros., NBC, Sony and dozens of other entertainment brands. His TwitChange endeavor partnered with hundreds of celebrities and brands, raising millions for charity and causes via social media.   The online event will also feature a series of more than 20 different panel discussions, presentations and sessions hosted by top M&E technology providers, all centered around the latest solutions for, and the challenges facing, the industry in today’s global remote-work business environment. M&E Day is being produced by MESA, in cooperation with NAB Show New York, and in association with the Content Delivery & Security Association (CDSA) and the Hollywood IT Society (HITS).   Registration for the worldwide virtual event includes a free Marketplace Pass to the NAB Show New York digital experience. For regular program updates, click here. About MESA The cornerstone of MESA’s value proposition is the strength of increased industry collaboration through our communities and initiative-based associations, coalitions, and workgroups. Each community’s strength is a result of steady and organic growth, integrity in our mission and approach, and the value we bring to each member or partner organization in our industry.   MESA’s 150-plus corporate members collaborate to advance change management, new workflow solutions and production/supply chain efficiencies. Founded in 2008, MESA’s Content Advisors direct an annual event schedule of over 25 meetings, conferences, and summits. MESA creates and curates content for 10 weekly newsletters and their M&E Journal that is published bi-annually. For information visit: https://www.mesaonline.org/.

Women in Tech Hollywood Spotlight ‘Leading in A Crisis’ at Annual SoCal Leadership Summit

October 1, 2020 Kaitlyn Webb 0
Diversity, Leadership, Remote Work, Data and Technology Take Center Stage at Women’s Leadership Conference   Women in Technology Hollywood (WiTH), focused on  elevating women in today’s dynamic tech-driven entertainment industry, will host their Annual SoCal Leadership Summit featuring more than 40 industry-leading female executives who will speak on the theme, “The Changing Nature of Leadership: Navigating Pandemics, Social Change and Remote Work” during the virtual event on Wednesday, October 7 from 9:30 am to 2 pm PT.   The summit will begin with the keynote “Stories from a Technology Informed Diversity Journey,” presented by Jeanne Holm, senior tech advisor and chief data officer for the city of Los Angeles. The session will deliver an exclusive first-hand look at how data and analytics have informed the city’s programs, and importantly, provide the tools, knowledge and roadmap for others to follow when starting their own organization’s diversity and equity journey.   Produced by MESA, the virtual event is designed to inform and inspire attendees on today’s most pertinent topics and challenges, such as diversity, leadership, and technology.  Attendees will hear from a range of experts on how emerging trends and new applications of data, AI and more in the smart content space are impacting the decision making of leadership today.   Sessions of note include:   Driving Social Impact and Empowering Women of Color in the Media and Tech Worlds -- a fireside chat with Jeanine D. Liburd, chief social impact and communications officer for BET Networks, who is curating and leading initiatives that empower and measurably impact the Black community COVID-19: Remote Work Now and Beyond -- addresses remote work challenges most impacting Hollywood organizations and the best practices to get people safely back to work Leading Through Critical Times -- a conversation with WiTH’s Women’s Leadership Award winners   Midway through the day attendees will be invited to join one of four breakout tracks — “Professional Development,” “Mentoring & Networking,” “Community,” and “Diversity, Equality & Inclusion” — with studio execs, vendor reps, and diversity experts offering a bevy of insights into the state of today’s M&E industry.   For complete details and program updates go to event website.   About WiTH   Women in Technology Hollywood (WiTH) is a vital professional organization of over 600 members that focuses on the unique position of women in today’s dynamic tech-driven entertainment industry. This powerful consortium began in March 2014 in an informal women’s reading circle at Sony Pictures Entertainment (SPE) and quickly evolved into a full-fledged employee business resource group at the studio with over 250 members. Managed by MESA, WiTH, was established to facilitate cross-studio women’s group communications and to address pressing issues specific to women technology executives in Hollywood: leadership, business and technology skills development, mentorship, negotiation, career development, vision, management, community engagement, empowerment, self-confidence and work/life balance.  For information, visit: https://www.withollywood.org/

Future Today Expands its Hit Programming into Free Linear “Fast” Channels

September 28, 2020 Kaitlyn Webb 0
  HappyKids, iFood.tv and The LEGO® Channel Will Debut on The Roku Channel   Future Today, the largest publisher of video streaming channels that reach millions of OTT viewers, today announced it is significantly expanding the footprint for its most successful programming by launching three new Free Advertising-Supported Linear TV (FAST) streaming channels on The Roku Channel, home of free and premium television on the Roku® platform, in the U.S.   “Future Today is a great partner and we’re very excited to include their free linear channels on The Roku Channel,” said Ashley Hovey, Director of AVOD Growth, Roku. “We strive to deliver amazing, free ad-supported content to our engaged users. This partnership not only provides easier and immediate access to some of Future Today’s most popular free content, it also reflects our continuing commitment to enhancing experience on The Roku Channel.”   Future Today’s new FAST channels on The Roku Channel include: HappyKids: a free and safe app designed to educate and entertain millions of kids of all ages with music, stories and activity guides across multiple platforms every day. Parents trust HappyKids to provide kid-safe content for every age group with music, rhymes, stories, movies, popular shows, DIY, activity guides, gaming videos, and more iFood.tv: iFood.tv has a tantalizing collection of over 50,000 cooking shows and video recipes every foodie will devour. Already a popular channel in the Food & Home category on the Roku platform, iFood.tv was one of the first streaming channels to launch on the Roku platform in 2011! The LEGO® Channel: a channel dedicated to inspiring and developing the builders of tomorrow where kids can watch their favorite LEGO® Minifigure® characters.   “Over the last few years, The Roku Channel has become a formidable force in delivering free, ad-supported linear entertainment. The company is always innovating and improving its customer experience by growing its significant channel offerings. We’re excited to partner with Roku to deliver even more free linear TV channels on The Roku Channel,” said Vikrant Mathur, Founder, Future Today. “We are an innovation-first company helping shape the OTT landscape. Roku is a foundation for consumers who count on them to deliver the latest and greatest in entertainment content.”   Future Today properties are featured in The Roku Channel’s Live TV Channel Guide, which provides a convenient way to discover and tune in to linear TV channels available on The Roku Channel.   Future Today has quickly become the largest publisher of family-friendly content on streaming platforms, with a portfolio of over 150 apps for channels dedicated to the genre, and provides 24/7 access to many of today’s most popular TV series and movies free of charge to viewers across the world.   About Future Today Future Today is a leader in the ad-supported streaming media universe with its flagship channels –  Filmrise, Fawesome and HappyKids – ranking in the top free channels on the various OTT platforms. The company launched its first OTT channel in 2011 and has since then grown to operate more than 700 content channels with over 70 million app installs, and manages a library of more than 200,000 film, television and digital content assets in a variety of categories including entertainment, movies, food, lifestyle, animation and kids.  The Company’s cloud-based technology platform manages OTT services for more than 350 content owners, producers, distributors and major media companies helping them launch and monetize complex Connected TV channels across devices in a matter of days. Learn more about Future Today here.   LEGO and the LEGO logo are trademarks of the LEGO Group.?©2020 The LEGO Group.?    Roku® is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

Bob Gold & Associates Claims the #16th Spot Among Highest-Rated B2B Firms in California Rated by Clutch

September 23, 2020 Roxanne Leone 0
The selected leaders are considered the best in their specific fields. WASHINGTON, DC - September 21, 2020 – Clutch, a leading market research firm based in Washington, DC announced the 500 Leader Award winners from California.   While Silicon Valley continues to be a global tech hub, the industry is thriving across the state. Los Angeles holds the spot for the city with the second-highest tech employment(link is external) in the country.   In order to select Leader Award winners, Clutch looks into each company’s industry expertise and ability to deliver. This includes their services offered, social media presence, and brand reputation.   Read through the leaders here.

MESA Rebrands to Enable Increased Collaboration for its Communities, Initiative-Based Associations, Coalitions and Workgroups

September 23, 2020 Kaitlyn Webb 0
Organization Unites Studio-Focused IT, Data and Security Executives Under One Global Banner to Meet the Future of Media & Entertainment Head On [video width="1920" height="1080" mp4="https://bobgoldpr.com/wp-content/uploads/2020/09/MESA-REbrand-Reveal-v1-long-1-1.mp4"][/video]     MESA, an alliance of technology executives, production companies and content creators who are driving the future of the media and entertainment industry, announced today that it had united all of its communities, initiative-based associations, coalitions and workgroups under a new global banner. Formerly known as the Media & Entertainment Services Alliance, the organization will now go by MESA as part of the rebranding effort.   “We’re in evolving times,” said Guy Finley, president & CEO of MESA. “Our industries, careers, technologies, and standards are being disrupted quickly. It has never been more important to be nimble and flexible to meet the dramatic sea changes the Media & Entertainment industry is facing.  We’ve been working on this rebrand since last October and we’re proud to share the results of that endeavor today.”   MESA’s new corporate identity can be seen most clearly on the company’s revamped website, which generates more than 8 million unique users per year, and across the assortment of digital newsletters that reach 40,000-weekday readers a day. The company has also produced more than 200 events for over 60,000 attendees, and regularly hosts webinars and virtual events that drive the M&E industry forward.   From Los Angeles to London, MESA’s in-person events typically draw hundreds of studio executives, content distributors and Hollywood service vendors for candid conversations about challenges and best practices. With COVID-19, MESA has shifted its focus and has become the industry’s central virtual meeting and connecting point for technology leaders looking to find answers and solutions. MESA is using leading tools and digital tactics to ensure it remains central and vibrant for now while looking for ways to stay relevant when the industry returns as a hybrid of in-person and virtual conferences, webinars and committee meetings.   The redesigned M&E Daily, which continues to publish every weekday, provides readers with the latest news from the MESA community to content holders and service provider companies.     The M&E Daily is the flagship publication among MESA’s M&E industry newsletter offerings, which also includes M&E Europe, the WiTH Wire (Women in Technology Hollywood), the HITS List (Hollywood IT Society), the Smart Content News (Smart Content Council), CDSA’s Cybersecurity News (Content Delivery & Security Association as well as monthly newsletters for TPN Guardians (Trusted Partner Network) and EIDR Report (Entertainment ID Registry). Topics include remote work challenges, diversity and inclusion, professional development, security, data journey, customer experience and innovation and transformation.   MESA’s fourth quarter virtual event calendar speaks to the dedication to each organization by intertwining the needs of the 12 communities and initiatives that also include: Women in Technology Hollywood (WiTH) MESA Europe Hollywood IT Society (HITS) Entertainment ID Registry (EIDR) Smart Content Council Language Metadata Table (LMT) Working Group Content Localisation Council Audio Business Continuity Alliance (ABCA) Content Delivery & Security Association (CDSA) Trusted Partner Network (TPN) Media and Entertainment Information Sharing and Analysis Center (ME-ISAC) Burbank Think Tank   The organization has a four-fold mission: To support service providers in building efficiencies in the creation, production and distribution of physical and digital media and entertainment To foster end-to-end collaboration among entertainment service providers, their customers, and partners To promote its members and provide engaging meeting opportunities To provide tangible benefits to members including market intelligence, research initiatives, industry advocacy and collaborative workgroups About MESA The cornerstone of MESA’s value proposition is the strength of increased industry collaboration through our communities and initiative-based associations, coalitions, and workgroups. Each community’s strength is a result of steady and organic growth, integrity in our mission and approach, and the value we bring to each member or partner organization in our industry.   MESA’s 150-plus corporate members collaborate to advance change management, new workflow solutions and production/supply chain efficiencies. Founded in 2008, MESA’s Content Advisors direct an annual event schedule of over 25 meetings, conferences, and summits. MESA creates and curates content for 10 weekly newsletters and their M&E Journal that is published bi-annually. For information visit: https://www.mesaonline.org/.

HappyKids Video Library Grows to Over 55,000 Kids Movies and Shows

September 1, 2020 Kaitlyn Webb 0
 525 Episodes of New Programming from Kidtagious and Millimages Bolster Lego, Mattel and 9Story Hit Shows   [video width="1920" height="1080" mp4="https://bobgoldpr.com/wp-content/uploads/2020/09/Future-Today-Reel.mp4"][/video]   Future Today, a leader in creating and managing new platforms and programming channels that reach millions of viewers, today announced that Kidtagious Entertainment and Millimages, have chosen Happykids, the company’s flagship kids and family-themed channel, as their preferred platform, bringing more than 525 new episodes of their popular children’s TV programming to millions of happy little viewers and their families.    HappyKids has now expanded its library to include over 55,000 family-friendly movies, TV shows and educational videos. With the latest addition, dedicated fans now have free access to inventive and proven popular programs, including Molang and Truck Games from Millimages, as well as Future Card BuddyFight and Mofy from Kidtagious.   HappyKids has become the destination streaming platform for the most popular and established children’s programming brands, including Lego, Mattel, Nelvana, Moonbug, Super Simple Songs, 9Story Distribution International and others. These titles range from Barbie, Thomas & Friends and Hot Wheels from Mattel; Lego Ninjago and Friends from Lego; Pororo the Little Penguin among other shows from Iconix; Bakugan from Nelvana; and Camp Lakebottom from 9Story, to name but a few of the popular series.   “Kidtagious and Millimages are recognized leaders in family programming,” said David DiLorenzio, SVP Kids & Family at Future Today. “Together, they bring an extensive and unduplicated library of content that is both innovative and entertaining and will keep our audience captivated and engaged. They are the perfect complement to our existing library.”   Future Today is the largest publisher of family-focused content on streaming platforms with a portfolio of over 150 channels which the company manages through its cloud-based platform for studios, distribution companies and influencers. Since its launch in 2012, HappyKids has become one of the largest providers of free kids content in the US and has experienced explosive growth in both its content library and viewership, seeing user growth of 160% YoY in July alone.   “Future Today offers a best-in-class platform that will instantly introduce millions of new fans to our programming,” said Kerry Novick, SVP of Global Sales & Acquisitions at Kidtagious. “HappyKids delivers a kids-safe environment, and as one of the largest providers of children’s programming across connected TVs (CTV), it’s the perfect platform to deliver our content.”   The HappyKids app is available across numerous streaming platforms and devices, including Roku, Apple TV, AndroidTV, Amazon Fire TV, Comcast Xfinity, Cox Contour, iOS, Android, and most recently, as a linear channel on Vizio Smart TVs.   “Future Today is a great partner to fuel Millimages’ international growth and reach,” said Grace Lee, Sales Director at Millimages. “Their proven cross channel promotion, advertising and overall management make them an ideal one-stop shop to showcase our vast library of content.”   About Millimages Independent animation studio operating out of Paris, London and Shenzen with a catalogue of over 1,500 hours of produced content. Millimage’s prides in developing, producing and worldwide distributing & licensing high profile family entertainment on all media. Millimage’s embraces digital production and distribution with over 75 IPs over 100 digital networks generating 10M daily views.   About Kidtagious Kidtagious is an international children’s entertainment and technology licensing company powered by the visionaries, Al Kahn and Toper Taylor. Mr. Kahn brought us iconic brands and licensing programs including Pokémon, Cabbage Patch Kids, Teenage Mutant Ninja Turtles, Yu-Gi-Oh!, Super Mario Brothers and more, earning him membership in the Licensing Hall of Fame and Kidscreen Hall of Fame. Mr. Taylor is a multiple Emmy Award winning studio chief with expertise in scaling businesses, creating and managing hit character driven brands, publishing, toys, consumer products, retail, data science and digital platforms.   About HappyKids HappyKids is a FREE and SAFE app designed to educate and entertain millions of kids across multiple platforms every day. Parents trust HappyKids to provide kid-safe content for every age group with music, rhymes, stories, movies, popular shows, DIY, activity guides and more. The content is segmented by age group for 0-2 yrs. (toddlers), 2-4 yrs. (preschoolers), 4-6 years, and kids 6+. There are also separate sections for Kids movies & TV shows, gaming videos, and a featured section which offers the best of everything. HappyKids is available on Roku, Fire TV, Apple TV, xFinity, Vizio and most major connected TV and mobile devices.   About Future Today Future Today is a leader in the ad-supported streaming media universe with its flagship channels – Filmrise, Fawesome and HappyKids – ranking in the top free channels on the various OTT platforms. The company launched its first OTT channel in 2011 and has since then grown to operate more than 700 content channels with over 70 million app installs, and manages a library of more than 200,000 film, television and digital content assets in a variety of categories including entertainment, movies, food, lifestyle, animation and kids.  The Company’s cloud-based technology platform manages OTT services for more than 350 content owners, producers, distributors and major media companies helping them launch and monetize complex Connected TV channels across devices in a matter of days. Learn more about Future Today here.

IAE Chooses NiceLabel’s Label Cloud to Streamline Label Production and Works Order Processes

August 27, 2020 Anabela Savulescu 0
IAE, a leading European manufacturer of livestock handling equipment, equestrian stabling, steel fencing and shelters, has implemented Label Cloud from NiceLabel, a leading global developer of label design software and label management systems.   IAE is using NiceLabel’s cloud-based Label Management System (Label Cloud) to simplify and streamline its labeling and work order documentation production, enabling it in turn to save time and resources. IAE decided to modernize their label management process to make updating this documentation easier, and to ensure it could produce labels in parallel with the documentation.   Jeremy Annable, Business Systems Manager at IAE, said: “We were looking for a solution that could simplify the production process for users to print work in process (WIP) documents and associated labels prior to starting a new works order. It was key to us that the solution could help the user to identify and pick all materials, assemble the product and apply the appropriate labels.”   The fact that IAE was able to get their label management system in the Cloud was a key factor in their system selection process. “We’ve moved quite a few of our systems to the Cloud. The fact that we could have labeling in the Cloud as well gave us a lot more flexibility in terms of integrations and APIs,” Daniel Mycock, IT Manager at IAE states. “When you’re integrating with many sources, this is the better way. Maintenance and software updates are just handled. It makes it a lot easier to manage and is more cost-effective.”   In making the choice, IAE worked with NiceLabel’s partner Cloud Printing Solutions, who introduced them to the NiceLabel team and their Label Cloud solution. NiceLabel’s Professional Services Group (PSG) assisted with the integration part of the project. The PSG team used the NiceLabel Integration system to configure integrations with IAE’s ERP system and AutoCAD. It then used the NiceLabel application builder to rapidly build the printing forms.   With NiceLabel, IAE has been able to move from a home-grown system with manual workarounds to a fully-integrated labeling solution. “Implementing NiceLabel solved a lot of IT problems. We don’t have the security implications we had with the previous system,” comments Annable. “As it stood before, we were at a dead-end. Now we’ve got control over the design of the labels, how we do it and which printer we put them to.” IAE can also make label changes much faster, since they’re done in-house.   NiceLabel also gives IAE the platform they need to plan for the future. Annable explains, “We’ve now got something to grow into. We’ve implemented forward-looking systems that are supported with the necessary controls, and we have all of these systems working together.”   Ken Moir, NiceLabel VP of Marketing said: “It’s great to see the level of flexibility and enhanced operational efficiency that IAE has already been able to achieve with our cloud labeling solution. We are confident that as it scales its business in the future, being able to make use of NiceLabel’s technology platform will prove to be a still more significant benefit than it does today.”     Detailed information on how NiceLabel helped IAE create a fully-integrated labeling solution is available at www.nicelabel.com/iae-case-study/.
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