Plume Introduces WorkPass for Small Business

April 9, 2021 Alex Gold 0
Purpose-built smart workplace suite to help small businesses accelerate growth, enhance customer and employee experiences, and reopen with confidence   Personalized smart services pioneer Plume®, today announced a major category expansion of its...

Commit Kickstarts North American Expansion Under the Leadership of New CRO and Managing Director, Max Nirenberg

March 25, 2021 Robert Brownlie 0
Commit, the leading Israeli-based global technology and custom software solutions company, today announced its expansion into North America with the launch of Commit USA. The new business unit is led by Max Nirenberg, serving as Chief Revenue Officer and Managing Director, and is headquartered in New York City.   Nirenberg will lead and optimize Commit’s growing international organization, oversee strategic planning for the global account management teams and ensure the company’s innovative and unparalleled delivery capabilities meet the US market needs.   “The pace of tech innovation has never been more intense, with more startups launching, and failing, than ever before. A great idea alone is not enough to succeed. What many organizations lack are the engineering capabilities, development know-how and adequate resources to get their product into market. This is where Commit can help,” said Arik Faingold, President, Commit. “Max’s experience and passion for building successful sales teams and customer centric services on a global scale will be invaluable to our organization and customers as we expand into new international markets.”   Founded in 2005, Commit is one of Israel's leading R&D and software development firms, offering a comprehensive range of engineering capabilities and resources to design and deliver any project on time, on budget and with great quality. The firm’s proprietary Flexible R&D methodology helps transform its clients’ technology visions into high-quality products, reducing costs by over 40% and resulting in 90% of projects released ahead of schedule. The company specializes in a range of advanced technologies and applications for multiple industries including Fintech, Medtech, Martech, IoT, consumer goods and more.   Commit has led over 1,200 projects for more than 1,000 organizations worldwide, with clients ranging from early-stage startups to global brands including IBM, Salesforce, Citi, Taboola, SanDisk and many others.   More than 91% of Commit’s startup projects have successfully launched into market. In stark contrast, on average, 84% of startups never get to revenue and ultimately fail. Some of the leading reasons for startup failures include depleting cash between funding rounds, lacking the right team and resources, and insufficient differentiation. Commit has not only solved this problem, but has successfully scaled its solution for organizations of any size.   “Startups and mature companies alike are facing increasing pressure to cut costs while improving business outcomes. Commit USA is uniquely positioned to address these challenges and more,” said Nirenberg. “Niche consultancies are often expensive and struggle to scale, but Commit’s expert engineering capabilities and methodology for project management gives us the flexibility to provide hands-on services, and shift resources to quickly scale whenever a need arises. The result is a superior product at a fraction of the cost and time.”   Nirenberg brings more than 20 years of management experience to Commit USA, with a strong specialty in SaaS and tech services. Previously, he served as the global Chief Sales Officer for the world’s largest independent pure-play quality assurance company, Qualitest, where he oversaw teams across three continents and helped sell the organization in its latest Private Equity round for approximately $400M in 2019. Prior to Qualitest, Nirenberg was an Equity Partner and VP Sales/Professional Services at Venator Sales Group, a sales management consulting and training firm.   The global market for Internet of Things (IoT) end-user solutions is expected to grow to $1.6 trillion by 2025, with more than 5.4 billion IoT connected devices in North America alone. In a similar trend, Commit has more than doubled its revenue in the past five years and has increased staff by more than 30% since 2020 to capture growing demand and new opportunities globally.   For more information, please visit: https://www.commit.us

Advocado Appoints Three New Strategic Leaders and Expands Its Board

March 10, 2021 Anabela Savulescu 0
Matthew Hong, Gayle Meyers, and Michael Beer Tapped to Drive Development and Adoption of Real-Time Data Management StartupAdvocado, a cross-media data management platform (DMP) fueling advertising performance, today announced the addition of three new senior executives to its board of directors and council of strategic advisors, who will help drive Advocado’s strategies across data optimization, media, branding, finance, capital formation, and business development. Joining the board as strategic directors are media expert Matthew Hong, former Chief Operating Officer at Turner Sports and Former Executive Director of Search at AOL, and AdTech entrepreneur Gayle Meyers, formerly Chief Growth Officer at LUMA Partners. Named as a strategic advisor is Michael Beer, Head of Financial Strategy at Luminar Technologies. “Traditional advertising is finally being held to the same high standards of performance, accountability, and precision that digital advertising has delivered for decades, and data is fast becoming the key to this transformation,” said Gayle Meyers, Board Member of Advocado. “Advocado's proprietary real-time, precise, and actionable data is consistently noted by its customers as a core differentiator that brings them value and quantifiable ROI.” “Since founding Advocado, it has been our mission to build a next-generation startup focused on leveraging the power of people, and one that would set an example for entrepreneurs everywhere,” said Jeff Linihan, President, COO, and Co-Founder of Advocado. “Matt, Gayle, and Michael have enormous experience and unique insight having served on countless boards and as advisors. Their joining Advocado further strengthens our strategic capabilities and validates our premise that a strong culture focused on people will attract the best there is.” Advocado’s newest board and advisory council members are known for their focus on intelligent tech, growth strategies, and results-driven approaches. They bring more than 60 years of experience in AdTech, media, finance, and business development. Matthew Hong brings more than two decades of media and intelligent tech expertise, and a blazing track record of effective business strategy, partnership development, rights acquisitions, marketing, and sales after advising some of the world’s preeminent organizations. Matt is the former Chief Operating Officer at Turner Sports and former Executive Director of Search at AOL, and continues to help steer top industry players like NASCAR and SAS Analytics Software & Solutions. An avid team builder and supporter, Hong was recently announced as an investor for the Washington Spirit, now the premier women’s sports property in the world. Gayle Meyers is an entrepreneur, consultant, and operating partner for numerous organizations in digital marketing, with over two decades’ experience in advertising technology and services. She leverages this experience to optimize growth strategies for the development and transformation of individuals, teams, and organizations. Meyers is currently a consultant, and formerly the Chief Growth Officer, at LUMA Partners, where she led overall marketing, branding, communications, and partnership strategy. Michael Beer brings a wealth of knowledge as the Head of Financial Strategy for Luminar Technologies, an autonomous vehicle sensor and software company, where he helped bring minority investments from the world’s largest commercial vehicle manufacturer, Daimler Truck AG, and Volvo. He also draws on over a decade’s experience as a research analyst for top organizations like CitiBank. “We’re experiencing a massive shift in how, where, and when consumers engage with the brands they love, and as a result, audiences and data have become more fragmented than ever before,” said Brian Handrigan, CEO and Co-Founder of Advocado. “Recent developments like the crumbling of third-party cookies and amendments to the CCPA have only exacerbated the issue. Advocado has the answer, and the rich experience and insight that each of our new board members and advisors provide will help us achieve ubiquitous, industry-wide adoption.” Available to advertisers worldwide, Advocado helps power over 210 local US markets and is the most robust real-time TV ad insights platform available to date. The company currently monitors over 2,000 national, local, and cable channels in real-time. In the last 12 months, Advocado has detected over 86 million commercial spots for its clients, and has activated more than 50 billion keyword bid changes in real-time, resulting in millions of new website visits. Using Advocado’s platform, customers have achieved as much as 11x return on ROI, a 390% increase in conversion, and a 400% increase in leads.  

Clutch Honors the Top PR Firms Across Multiple Categories

March 9, 2021 Roxanne Leone 0
Bob Gold & Associates ranks #3 for crisis communications, #5 for online reputation management and #7 for event management.   March 9, 2021   Clutch, the leading B2B ratings and reviews platform, released its list of the top 15 PR firms across various specialties for 2021.    These specialties include: Corporate Communications Crisis Communications (#3) Event Management (#7) Online Reputation Management (#5)   As more consumers demand authenticity in businesses they support, companies have to be ready to meet their needs.    Clutch factors companies’ level of industry expertise and ability to deliver in their rankings. The rankings also take into account comprehensive reviews collected from former clients through in-depth phone conversations and a detailed online form.    To read completes news release, visit Clutch.  

Plume Raises $270 Million at $1.35 Billion Valuation

February 23, 2021 Roxanne Leone 0
New financing from Insight Partners will fuel Plume's accelerating growth   Plume®, the company behind the smart home service offerings of more than 170 Communications Service Providers (CSPs) served to more than 22 million households across the globe, today announced that it has closed a $270 million minority investment from global venture capital and private equity firm Insight Partners. This Series E round at a $1.35 billion valuation brings Plume’s total equity funding to $397 million.    Plume was founded on the premise that a device will only ever be as smart as the network it’s connected to, and that the existing smart home services were sorely lacking. Instead of attempting to improve only  wireless coverage through distributed hardware, Plume’s approach is entirely different – a comprehensive suite of cloud-controlled front-end services delivered over a smart, software-defined network. Plume’s HomePass™ front-end services suite consists of adaptive and self-optimizing whole-home WiFi, AI driven cybersecurity and IoT device protection, sophisticated parental supervision, secure access controls, and motion awareness. HomePass is complemented by a powerful, data-driven back-end operations platform offering real-time and predictive customer support tools, network control center applications, deep analytics, comprehensive dashboards, consumer behavior and satisfaction insights, churn prediction, and retention marketing services for CSPs through Plume’s Haystack™ and Harvest™ suites.    Plume will use the funding to further increase investment in research & development and lean more aggressively into sales, marketing, and partnerships. The company will seek to continue its rapid product, revenue, customer, channel, and geographic expansion and plans to add employees in all of its offices across North America, Europe, and Asia.    “Growth in the smart home category is exploding, but the quality of consumer experience has fallen short,” said Insight Partners Managing Director Ryan Hinkle, who has been appointed as a director on Plume’s board. “We are convinced that Plume, with its scalable cloud data platform approach, highly efficient go-to-market strategy, strong momentum, top-quartile financial performance across all SaaS KPIs – including revenue, growth rates, gross margin, efficiency and retention metrics – and world class team is transforming this category. We’re delighted to join and support this exciting journey.”    Customers benefit from Plume’s constantly expanding platform through OpenSync™, the most widely supported open-source, silicon-to-cloud framework for smart spaces. With OpenSync, CSPs can decouple their service offerings from hardware and rapidly curate and deliver new services over a multi-vendor, open-platform architecture. Managed by a massively scalable cloud control plane, new services can often be delivered without requiring new equipment, reducing CAPEX spend and extending the useful life of existing infrastructure. Since its creation in 2018, OpenSync has grown to power more than 26 million access points and switches across a broad range of silicon SDK and CPE platforms, and has attracted many third-party developers and contributors.    “We could not be more enthusiastic about welcoming Ryan to our board, and our partnership with the entire Insight team,” said Fahri Diner, Co-founder and CEO of Plume. “By leveraging machine learning and AI, cloud data, open-source, deep ecosystem partnerships, and a scalable platform, we uniquely address the disconnect between the expectations of smart spaces and the service provider’s ability to deliver flawless experiences to them – while building a leading, high-growth SaaS business in a large, under-served market. An even stronger balance sheet through this cash infusion, coupled with our high operating leverage, sets the stage for Plume to continue to invest confidently in our future.”    Jefferies acted as financial advisor to Plume on the transaction. 

Manhattan West Asset Management Selects Bob Gold & Associates as Public Relations Agency of Record

January 28, 2021 Roxanne Leone 0
Los Angeles-Based Financial Services Firm Taps Nationally Recognized PR Firm to Elevate Comprehensive Investment Solutions Manhattan West Asset Management, an innovative and fully integrated modern independent financial solutions company based in Los Angeles, has selected Bob Gold & Associates, a nationally recognized technology, entertainment and corporate public relations agency, to manage its corporate communications. The agency will promote Manhattan West’s distinct approach to investing and deep commitment to a diverse group of private clients and institutional investors, as well as support the firm’s alternative investments practice.   “Our firm relies on a collaborative and results driven model for our clients. Implementing a communications strategy with Bob Gold & Associates is a fit with our strategy to help elevate our brand,” said Lorenzo Esparza, Manhattan West Chief Executive Officer and Founding Principal. “This will further enable us to communicate effectively with our clients, stakeholders and partners, and to inform the marketplace of our investment philosophy and discipline.”   “Manhattan West’s sophisticated and integrated approach to financial services offers their clients the strategies and solutions they need to achieve their financial goals. It’s clear that their pragmatic and rigorous perspective is distinctly different and much needed in a rapidly shifting time,” said Bob Gold, President of Bob Gold & Associates. “As we navigate the current economic environment, we look forward to helping share Manhattan West’s unparalleled commitment to its clients and investors.”   Manhattan West, now celebrating its fifth year, has grown its service platform to go beyond the traditional financial offerings therefore providing a more comprehensive suite of services for clients with the goal of instituting a one stop solution. In addition to providing traditional Business Management and Tax Services to its clients, Manhattan West has launched an Alternatives platform and has begun to assemble proprietary offerings for clients seeking more transparency, access and rigor. Today, the Firm offers unique opportunities for alternative investments in real estate, venture capital, private equity and private debt where they serve a diverse set of private clients in addition to institutional investors.   Learn more about Manhattan West Asset Management.

Loftware and NiceLabel Combine, Extend Global Leadership in Enterprise Labeling and Artwork Management

January 12, 2021 Anabela Savulescu 0
Bring Together 60 Years of Expertise to Deliver Customers and Partners an Expanded Choice of Solutions and Enhanced Capabilities   Loftware, Inc., the global leader in Enterprise Labeling & Artwork Management Solutions and NiceLabel, a leading developer of label management systems today announced that they are combining under the Loftware corporate umbrella. This union gives customers and partners an expanded choice of solutions, while providing enhanced labeling capabilities and the benefits of greater investment in cloud-based solutions and technologies. It also brings together 60 years of combined expertise in solving labeling challenges for companies of all sizes throughout a wide range of industries across the globe.   “Our customers, channel and technology partners and the overall market will benefit from our strategic vision to provide broader and deeper labeling solutions in addition to expanded scale, world-class services and global support. It also unites the best talent in the industry to drive new levels of innovation,” commented Loftware President and CEO, Robert O’Connor, Jr. “Loftware and NiceLabel have both seen sustained growth and expansion over the past several years, especially in 2020 when labeling solutions have become so critical to supply chain continuity. This move brings together two thriving organizations, providing momentum for significant expansion over the next decade and beyond,” he added.   NiceLabel’s extensive global partner network includes resellers, ISVs, OEMs and print technology partners that deliver NiceLabel labeling solutions and technology. In a complementary fashion, Loftware brings deep experience in selling, servicing and supporting Enterprise Labeling and Artwork Management solutions to large global organizations. The combined organization will continue to offer both Loftware and NiceLabel products, providing the broadest range of cloud-based labeling solutions for direct and channel partner customers across the globe. Together they will further enable supply chain agility, support evolving regulations and optimize business operations for companies across a wide range of industries including life sciences, manufacturing, food & beverage, retail, automotive, consumer products, apparel and more.   “We are delighted to combine with Loftware and look forward to expanding opportunities for our channel partners and end customers by providing new solutions and innovations to help them grow their business,” stated NiceLabel CEO, Chris Walsh. "The two companies offer truly complementary solutions that are more vital than ever. This combination represents a terrific opportunity to further accelerate growth especially as organizations look to address evolving customer and regulatory requirements and standardize labeling across worldwide operations,” he commented.   Loftware is hosting a webinar on Thursday, January 14th at 10am EST featuring Loftware President and CEO, Robert O’Connor, Jr. who will discuss how the combination of Loftware and NiceLabel will fundamentally transform the labeling market.

Opengear Launches Opengear Channel Certification Program

December 15, 2020 Anabela Savulescu 0
Resources, Tools, and Training Enable Participants to Address Growing Network Complexity and Boost Revenue   Opengear, a Digi International (NASDAQ: DGII) company and a leading provider of solutions that deliver secure, resilient network access and automation to critical IT infrastructure, today announced the launch of the Opengear Channel Certification Program, the company’s first technical certification program for  its Network Resilience platform that is used by more than 75% of Fortune 100 companies to manage and secure mission-critical network infrastructure.   As network infrastructure and management gain sophistication and complexity, the Opengear Channel Certification Program significantly elevates the knowledge and value sales engineers can provide to customers. The program includes a complete suite of critical tools, education, resources, and training that channel members require to drive new revenue and addresses the challenges faced in selling and deploying network management solutions without ever visiting customer sites.   “Emerging tech and broad adoption of cloud, IoT, and edge computing are making network management increasingly complicated,” said Bryan Keepers, Director of Channel Sales – Americas. “But this also presents a challenge for sales engineers, who are expected to be experts and trusted advisors to their customers. Selling virtually – which we expect to continue even after the pandemic – further complicates the challenge. That’s why technical sales teams require new tools and training to better understand the unique challenges and requirements of each individual customer and deployment.”   Addressing the increasing demand for Smart out-of-band management and NetOps automation solutions, the Opengear Channel Certification Program gives sales engineers, solutions architects, and other network professionals in-depth knowledge about Opengear’s best-in-class technology. Participants also learn to effectively demo products and provide customer service remotely from anywhere. The program not only helps the channel develop new and ongoing revenue streams, but can also greatly reduce sales cycles since no travel or on-site visits are required.     Certified channel participants receive a thorough review of critical network-management challenges facing organizations today and the solutions to address evolving needs. The end-to-end training courses cover topics ranging from command line interface access to firewall settings and configuring USB ports to managing a separate management plane, securing and conducting failover to cellular, and implementing advanced NetOps automation. The program also includes a series of instructional videos and on-demand lessons. Participants must pass a series of quizzes and comprehensive tests to complete the program and earn a diploma showcasing their qualifications.   Aimed at serving its growing roster of partners, this new series marks another development in Opengear’s Americas channel certification program that recently added a new “Elite” tier providing new benefits and discounts for top-selling participants.   For more information, visit https://opengear.com/partner/.  

Advocado Ramps Up with Bob Gold & Associates as Public Relations Agency of Record

December 9, 2020 Anabela Savulescu 0
Adtech Pioneer Teams with PR Pros to Promote the Power of Real-Time Data Analytics for Cross-Media Advertising Advocado, a cross-media data management platform fueling advertising performance, has selected Bob Gold & Associates, a nationally recognized boutique public relations and marketing agency, as its PR agency of record. The agency will help promote Advocado’s data-driven approach for improving multi-screen campaigns in real time, and ultimately, connecting the dots between linear advertising and digital behavior.   Advocado’s platform makes advertising perform better by using TV ads or in-program content to trigger real-time actions across search, social and shopping platforms. The advanced solution capitalizes on micro-moments by perfectly timing the start and stop of Google Ad-word bid adjustments at the exact moment a viewer engages with a TV ad.   “Bob Gold and his award-winning team are recognized throughout the industry for the effective communication and campaigns as utilized by everyone from Fortune 100 companies to startups,” said Brian Handrigan, Co-founder and CEO of Advocado. “Data is the new currency in AdTech, and our cutting-edge technology makes us the industry’s Fort Knox. With their expertise, Bob Gold & Associates can help tell our story can be told in a powerful way.”   “Advocado’s sophisticated technology and real-time audience analytics provides advertisers, media companies and agencies with the insights they need to optimize ads immediately, maximize ROI, reach campaign goals, and cultivate long-lasting strategic partnerships. It’s becoming remarkably clear that data is the new currency in AdTech, where it fills a critical market share as the industry rapidly changes and fragments,” said Bob Gold, President of Bob Gold & Associates. “That’s where Advocado comes in – their innovative technology is a one-stop solution that helps decipher digital behavior, and ultimately, the science to understanding and predicting how to best motivate viewers to engage.”   Available to advertisers worldwide, the advertising to marketing platform helps power over 210 local US markets and is currently the most robust real-time TV ad insights platform. The advanced solution uses TV signals via patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data to reveal and influence the entire customer journey. Advocado’s success has been realized since its launch in 2018, with some clients achieving as much as 1,100% ROI. The data management platform captured the attention of research powerhouse, Gartner, who named Advocado a “Cool Vendor” as part of its May 2019 “Cool Vendors in Advertising” report. With an expanding product roadmap and data-intensive approach, Advocado continues to pioneer the space between TV and digital advertising, empowering brands with the insights they need to develop impactful campaigns and partnerships.

Clutch Ranks Bob Gold & Associates a Leading Business Services Company for 2020

December 7, 2020 Roxanne Leone 0
In May 2020, Bob Gold & Associates expanded its business service offerings like many other organizations during this year of turmoil to ensure our marketing and PR clients were getting the support they need during these unprecedented times.    With our new bankruptcy & litigation communications practice we've been able to meet the increase in demand with organizations across a plethora of industries including technology, media & entertainment, and telecommunications, being forced to reexamine their corporate strategies and initiatives.     We are pleased to be named one of the top 15 Human Resources Firms recognized for our efforts throughout 2020. Clutch ranks companies based on their verified client reviews, brand reputation, and ability to deliver high-quality results. Read through the Clutch methodology here.    Read complete Clutch news release here.  
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