Just What Does A Public Relations Agency Do? Forbes asks Bob Gold For the Answers.

June 4, 2013 BG&A Staff
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Rob Wynne of Forbes interviewed Bob Gold, our fearless leader, to ask what it is that a PR agency does, and what makes great agencies stand out from the rest.

Here are some excerpts from that conversation:

“A good agency is a strategic partner who helps clients successfully talk to and with their audiences,” says Bob Gold of Bob Gold & Associates of Redondo Beach, CA

“An agency is a good listener to the marketplace and knows what conversation starters will work, but also what just might catch fire. How well can your agency push back on ideas without offending? And are they an innovative partner, or a bunch of “yes men and women?”

Gold advises clients to look for the best cultural fit. “Can your agency find and “ get” your voice? And do they lead the conversation, like a good dinner partner or are they too busy gathering clips?”

Read the full story on Forbes here.

You can follow Rob Wynne on Twitter here: @robwynne.

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