Video Marketing: How it Helps Small Businesses

June 30, 2014 BG&A Staff
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When browsing through your newsfeed on Facebook or Twitter, you may notice that more and more brands are using videos to reach their followers. Video marketing is becoming a popular tool for brands across the globe because it engages consumers on a deeper emotional level, ultimately encouraging viewers to spend more time on a company’s website in hopes that a purchase will be made.

While this strategy has been proven successful for big brands, there’s a lot of compelling data which suggests video marketing can be tremendously beneficial for smaller businesses too. For example, according to Forrester Research, one minute of video has a value of 1.8 million words which is the equivalent of 3,600 typical web pages. Still not convinced though? Just take a look at some of these other statistics and we’re sure you’ll be swayed!

45.4%

According to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen.

Video-Marketing-Strategies100 Million

That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product.

64%

That’s how much more likely website visitors are to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.

59%

According to Forbes Insight, that’s the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.

51%

One online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.

Effective video marketing has to be engaging right from the start, but how do you know where your video is going off the rails? That’s where video analytics comes in. Detailed video analytics will tell you who’s watching your video, how long they stay engaged and exactly where they click away. Armed with this information, you can sharpen your message and target it more precisely.

If you haven’t started your own video marketing campaign, isn’t it about time you jumped in with both feet?

You can find out more here

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