Using Twitter to Get the Most Out of Your Events

Companies are improving their online social media presence by live-tweeting from events they are either hosting or attending. Live-tweets are a way to keep followers informed and give them the opportunity to experience the event without being physically present. As a PR professional there are a few important things to keep in mind when live-tweeting from an event.

Use the event hashtag.

If there is not a hashtag already created for the event it is ok to make one up. Keeping it short is important to remember when every character counts. The use of hashtags will group all related tweets, enable people to search for content related to the event and shows your followers that you are tweeting about an event, not just putting out random information.

Tag speakers and companies in your tweets.

Tagging the appropriate attendees brings attention to your company and acknowledges your presence to those who are participating in the event. This will also increase your chances of being retweeted.

Engage with other live-tweeters.

Use the hashtag search to find other people who are tweeting about the event helps you start a conversation that could turn into potential new followers.

Don’t tweet too much.

A problem that could be experienced with live-tweeting is over-tweeting. Regular followers could be overwhelmed and not appreciate a barrage of out-of-context tweets. Although there is not a specific number that is too much, it would be a good idea to determine an appropriate number before participating in the event.

Take pictures, and incorporate them into your tweets.

Tweets with pictures are 94 percent more likely to be retweeted, according to Social News Daily.