Three Simple Social Media Tasks that Go the Extra Distance for Clients
In professional settings it’s no secret that it’s the big successes that keep clients happy, but it is the little things that keep them around for the long haul. The tasks that take under five minutes to complete, and we think go unnoticed, are actually what provide value to the bigger deliverables.
An example of those small things is PR-related social media updates that drive engagement with the client’s target audience. Doing these things shows the client you are proactive and interested in their success. Some of these ideas are so simple that we often tend to overlook or forget them because we are so focused on achieving the bigger picture that we forget things like:
1. Have a new press release going out? Automatically share it as an update on the LinkedIn company page.
Make this a habitual part of your normal press release distribution process, along with sharing any significant press mentions you garner. It sounds so simple, but how many companies actually remember to do this? Not many. If your client forgets, give them a hand with it and take over responsibility for company page updates specifically related to the PR activities you are already doing.
2. Notice their newsletter hit your inbox this morning? Share it on Facebook for them.
Execs often don’t think the company newsletter can be shared on social media, but it absolutely can. Instead of telling them what to do, clients are thrilled if you ask permission then simply does it for them. It’s one less thing for them to think about, and another reason they’ll value you even more as part of their team.
3. Land a byline article for your client? Post an insightful comment with the original article that expands on an idea or encourages dialogue with the author.
If the publication allows comments right below the article, as most do, and/or if they shared the article on one of their social media platforms, post the comment there to kick-start conversation about the article. The publication’s staff appreciates it, the activity can help boost SEO for the article, and it improves visibility for the author, especially if the conversation suddenly catches fire and fosters engagement.
These are just a few simple ideas that could be used. As with all ideas though, it’s always a good to check in with supervisors before acting to confirm your good intentions.
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