TheWrap Joins Zone·tv As Hollywood And Media Programming TV Partner
TheWrap Extends its Brand onto Television
Zone·tv, taking a quantum leap forward in the television experience and TheWrap, the leading digital news organization covering the business of entertainment and media, today jointly announced at TheGrill, a new partnership that will extend TheWrap onto linear pay-TV screens across North America and Europe on zone·tv Dynamic Channels platform.
“Zone·tv is one of the most exciting new programmers to come along. It is incredibly cutting-edge, bringing a new level of digital transformation to linear TV,” said Sharon Waxman, founder and editor of TheWrap. “It is the perfect platform to introduce TheWrap to traditional TV audiences.”
TheWrap’s original programming on zone·tv includes Studio Wrap, Emmy Quickie, Oscar Quickies and many other shows. In each program, viewers are taken up-close to the “business of show” from the stars, red carpet, executives and creators of Hollywood’s best movies and shows.
Founded by award-winning journalist Sharon Waxman, TheWrap has become an essential voice and trusted source in the entertainment industry with high-profile newsbreaks, investigative stories, and authoritative analysis covering television, movies, media, and the technologies that are driving Hollywood and the entertainment industry forward.
“We know that our subscribers and MVPD affiliates expect the very best cutting-edge content from us. Today we are adding TheWrap, one of the most compelling news organizations that covers Hollywood,” said Jeff Weber, CEO of zone·tv. “Sharon Waxman has become one of the most authentic voices on one of the fastest-growing industry-focused outlets. Our audience will be thrilled to watch TheWrap on TV.”
Zone·tv Dynamic Channels are only available via affiliated MVPDs and vMVPDs. Viewers can access this highly-personalized programming via their electronic programming guide (EPG). Only zone·tv Dynamic Channels offer viewers the ability to uniquely sample shows by providing five simultaneous program choices – channels within a channel – for each thematic network. Also, viewers are not time-locked to a specific show schedule: zone·tv Dynamic Channels allow viewers to move forward and backwards in the show stream to find and watch an intriguing program immediately. Subsequent programs in the stream can change on the fly to reflect the viewer’s new preferences.
This exciting, cutting-edge package of channels doesn’t require any new hardware in the home. Consumers use their familiar TV remotes and existing set-top boxes to discover shows and enable features like fast-forward and pause in addition to zone·ify and other new features. This represents a win-win for affiliates, who can easily add unique, new-to-TV programs with no disruption to current channel line-ups. Since zone·tv is delivered from the cloud, zone·tv manages the feed: there are no bandwidth management issues for service providers. Affiliates and content providers share in zone·tv’s success through a revenue-sharing model.
